If I could give this place ten stars, nay, infinity stars I would absolutely do it. I cannot say enough great things so I'll break it down into three categories: message, product, service/owners.
1) Message - Love. It's pretty simple actually. The message is just love. In tons of forms. For people, places, but not so much love of things, which is cool. Although I have to say I do love the things they make. They show love through the donations and groups they work with (Wounded Warriors Project, Boston One Fund, etc.) and in the way every customer feels like they're their favorite. Incredible message.
2) Product - The basic product is shirts that say "love" in different languages and are stylized in a way that is unique to that country/culture. Ex: The Scottish love shirt is done all Tartan style where as the Maori love shirt feels tribal much akin to the tattoos the Maori adorn themselves with. The designs are super cool and look really fantastic. They also do hats, belt buckles, stickers patches, jewelry and a ton of other stuff. The quality is frankly astonishingly considering they (like many clothiers) have the option to cheap out for a bigger profit but they don't. The clothing holds up over many washes, the graphics don't wear off or fade, and the range of materials feel great on you no matter what they are. I've got more stuff of theirs than I can recall and love every single piece. I don't know of anyone who owns their stuff and doesn't.
3) Service/Owners - The brother sister combo that runs Zam is astonishingly cool. They're ultra friendly, always willing to tell you about their message (and their ambigram love logo) and make conversation with you about any old thing when you go in. I've ordered online and now just go in person every time since it's always such a great experience. The brother (deliberately not using names just for privacy's sake) has always known who I am when I walk in the door, seemingly just by what I've ordered but often my my crazy glasses. I've never had a single bad experience, and their the type of people you just want to hang around with. They have a vibe/aura that they genuinely love what they do and it transfers to their products and service.
I love Zamforia. Hard. They're great and will continue to get my business till kingdom come. Fuck yeah. read more