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WOW Donuts

4.4 (33 reviews)
Closed 7:00 am - 1:00 pm

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KitKat donut!
Bailey B.

Visited WOW Donuts on a trip out to Madison to hang out with boyfriend's sister. We wanted something sweet and local to Madison since we don't make it out here that often, but since it was Sunday, a lot of options were unavailable. Thankfully, WOW Donuts was open till 1 PM, so we excitedly opted for that. Located in a small shopping center, the inside of the shop is decorated super cute. There's a small seating area and you can order at the counter your choice of donuts or a couple of other pastries, as well as kolaches. Service was polite and helpful. It was about a dollar a donut, which is about on par with other places around here. We got two chocolate glazed and one KitKat donut. Boyfriend and sister both enjoyed their chocolate glazed. Sister remarked that the body of the donut actually tasted like a nice, fluffy, sweet bread, rather than just straight sugar. I agree with her assessment. I opted for the KitKat donut and found the chocolate frosting/glaze to be pleasant, not too saccharine, and nicely proportioned. The KitKat added a great and fun crunch to the donut, and it was big enough such that you could get a nibble of KitKat in almost every bite. I'm not a huge donut fan or frequent connoisseur, but these won me over! They had a small but reasonable selection around noon on Sunday. I'd be interested to come back and try something else if I had the time and found myself in the area. I also know they do really beautiful, unique donut boxes for birthdays, Valentine's Day, etc. Their frosting/glazing/icing work is quite beautiful!

a coffee shop with a green counter
Ash L.

Wow, these are some of the best donuts in Madison. Such a great selection and the staff was wonderful and kind. The interior was super clean and so beautifully decorated.

a half eaten donut and half eaten donut
Daisy S.

Walked in and had great service. We got half a dozen doughnuts and some doughnut holes. They are super light and had a selection to choose from. Was hoping to get a cinnamon roll, but that just means we'll have to go back!

Mel H.

As a former dessert chef I can tell you these donuts are INCREDIBLE. Don't listen to the people who complain about them going stale really fast. Fresh made sweet bread without preservatives is meant to be enjoyed right away so if something stales fast, that should be an indicator that it is really made fresh. The croissants are the best I've had in a long time. They're light and airy with that perfect crisp crunch on the outside. The cinnamon rolls are also a favorite as they were the perfect balance of bread, cinnamon filling, and icing, and they weren't overly sweet. I was surprised at how much I enjoyed the plain glazed donut holes as I normally don't go for plain glazed. There's a hint of vanilla which just makes them superb. Every single donut I tried was excellent. The lady at the counter was so nice and helpful and I will definitely be supporting this small business again.

Emily W.

Went late in the day on a Sunday so it was slim pickings! Good for them! Thought the interior was clean and cute. Tried the Twix, plain, peanut topped, sprinkle, and Apple fritter. The fritter was probably one of the best things I've ever eaten. The perfect amount of crunch and softness with the best icing. Will definitely be back when in town next!

Twist, sour cream, blueberry, fruity pepples, maple, KitKat, apple, and many yummies.

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1 year ago

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7 years ago

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6 years ago

Donuts are amazing!! Will be back again soon! I normally get the chocolate or plain glazed. The staff is really friendly.

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6 years ago

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6 years ago

Great variety and delicious. Best customer service everytime we have went. Love supporting local businesses.

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6 years ago

We really enjoyed this place. It was clean, roomy, and it had good donuts. We will be back.

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Review Highlights - WOW Donuts

I was surprised at how much I enjoyed the plain glazed donut holes as I normally don't go for plain glazed.

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WOW Donuts - donuts - Updated May 2026

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