I love this place. When I'm visiting my sister I usually stop in. The service is amazing and personalized. I haven't been in for almost a year, and called yesterday for advice for a bra for post cardiac surgery. Lori was incredibly helpful and kind. We figured out which bras I've gotten from them in the past, and she helped me pick what I need. Yes, they are spendy, but with the level of service and having the perfect fit, I'd rather spend more once for the right bra than have five that fit wrong. Kristina M. (Montana) read more

I've been shopping at Wob for years.Service is always top notch very friendly staff and a very good selection.

When I first called to inquire if they carry my size, the person who answered the phone was incredibly nice and very helpful. Upon my arrival to the store, I was greeted by a very friendly person. She explained to me the fitting policy and the fee if I chose not to buy while I was there. (I completely understand because I know people probably ripped them off, got measured size and then go online.). I was fitted and she really listened to all of my concerns. I'm very very happy with my purchase and will definitely return. read more

This store along with the management clearly are toxic. I have noticed the decline in customer service over the years but my last visit was the worse. I was suprised that they charge customers $75 to look around and label that a "consultation" where they want to charge a fee. All of this was discussed the minute I opened the door. I find it odd that the sales person could not even confirm they had what I was looking for. They were more interested in getting $75 than anything else. It would have been nice to know they even had the item I wanted before approaching (attacking) me about money. I have seen owner comments to others that disagree with their practices and this is the biggest indication that this business needs to evolve and adapt. @manager/owner please do not charge customers to compensate for not being able to keep up with the competitive landscape read more

I will only buy my bras here! WOB's knowledgeable staff provide a valuable service to me because of their extensive experience fitting bras and undergarments for decades. This isn't my first visit, and it won't be my last! As my body changes over time, I rely on the fitting advice for my comfort and I'm so impressed at the selection since I am plus sized. Their selection is incredible and so many sizes and styles are represented. The prices are very fair and the value of receiving a full service experience is INVALUABLE because bras from different manufacturers fit so differently. Each piece I purchase has been fitted to me and the wide selection allows the staff to find the right fit, not simply "size me". Buying poorly fitted bras from a website or a store without such knowledgeable and experienced staff would cost so much more. Everything I purchase from WOB fits me beautifully and lasts for years. There is NO COMPARISON to any other bra fitting experience. WOB has my business for life. read more

Wob Lingerie - Lingerie Near Me - River Edge, New Jersey

A waste of time effort and money, the owners are very greedy and overcharge and push you to keep buying when you try and leave. They don't know how to fit properly so you waste time and money and then luckily find a real bra fitting place. No wonder my whole neighborhood stopped shopping There and they closed their wykoff store. They call everyone liars who say the truth and they make up stories to try and embarrass customers and they traumatized my daughter which is unforgivable. They will say anything to fit their narrative and sell more merchandise. Stay away!!! Susanna laquishia S. read more

Impeccable service. If you're looking for a great fit and don't have a lot of time to try on multitudes of bras, this is the place to go. Yes you may pay more but sometimes it's worth it. I went after breast reconstruction. The saleswoman eyeballed me ( no measuring necessary) and came back with several bras for me to try. If minor adjustments were needed, she identified what changes I needed and retrieved the proper size. I was out with 3 new, well fitting bras in a half hour. Probably not the place to go for everyday bras, but when you need something special or your figure has changed,it's worth the visit. read more

I used to live in Bergen County and shopped here regularly. Then I moved to Florida over 25 years ago. I would stop in occasionally on visits to family and friends. Eventually, they told me to use their website which I have been doing. I went into the store last week when in town and found the same friendly owners ready to help me. I was fitted for new bras (by sight! Lori didn't even measure me and totally nailed it when she handed me a small selection to try on - each one fit, it was just a matter of which ones worked better under my clothes and my color preferences) and I picked up some other intimates as well. Always a pleasure! read more

Wob Lingerie - Bras from W.O.B Lingerie in River Edge - Lingerie Near Me - River Edge, New Jersey

HORRIFYING!!! I walked in OCT 23 2025, for the 1st time, n was greeted by an older woman. She walked me over to the area of a particular item and when I told her I'd be back to purchase it since im on my lunch break , she immediately became upset that I didnt buy the only item she showed me n rushed me out of the store telling me i cant touch nor see anything without paying their $74 " consultation fee"!! She wouldn't answer any of my questions as she kept repeating the consultation fee! All I asked is "do u have strapless bras and what section are they in?"she refused to tell me n kept showing me out! The younger employee came over n said I would need to pay the consultation fee or bring the dress and make an appt. Otherwise basically leave. I JUST WANTED TO SEE WHAT THEY HAVE IN CASE I FEEL LIKE PURCHASING IT. OMG DO NOT GO TO THIS PLACE, THEY'RE EXTREMELY JUDGEMENTAL, RUDE,MONEY HUNGRY & TREAT CUSTOMERS LIKE GARBAGE UNLESS U SHOW YOUR AMEX BLACK CARD! read more

Horrible business!!! Bras are packed so tightly that they create creases in the bust the woman promised me after washing that the indents would disappear and 3 months later and several washes the indents are still there and I can't even wear the over $100 bra cause it looks like I have inverted nipples! Would never suggest someone come to this terrible business run by idiots! Would rate this less than 1 star if I could. read more

FYI they require you to pay $75 to shop at this store.. You can not browse or try anything on without paying $75. It's certainly is their prerogative but I called ahead to see if they sold nursing bras and spoke with someone at length but was never told about this policy. I also checked their website and they do not warn potential customers of this policy. I do not appreciate them wasting my time and I also don't appreciate how abrasive they were the moment I walked in the door and was shocked by their policy. Unless you're Ok with being treated aggressively and then paying them $75 to put a tape measure around your bust, I'd suggest you stay away from this place. read more

I went to this store to find a bra for my wedding dress. They are nasty and don't care about their customers. If they don't have your size they will give you what they have and say it fits. They charge a $75.00 consulting fee each time you go in. I was unhappy with my purchase and wanted to go back in and show them the problem and they said it would be an additional $75.00. I will be disputing this on my credit card. read more

It is a ridiculous business. They are incompetent and rude. I was not measured or fitted . I told them what size I was wearing them my size and they threw a couple of bras at me. I paid for 2 bras $180.00 (shame on me) The bras are very tight. Their genius response "they will stretch out". I don't buy shoes or clothing that is too tight and wait for them to stretch out. Sad, sad, sad. Stay away. read more

I brought my mom here to find undergarments for a dress to wear as Mother of the bride. The staff was very rude and condescending to us within the first 5 minutes of just looking. I did not want to give them my business. Perhaps they didn't think we could afford anything because my mom had an accent? I'm not sure, but it is no way to treat anyone. We live in Bergen county and decided to go to a wonderful shop all the way in Morristown to spend our $500+. Edit: The owner's response to this review is exactly why the trip to the Dain Shop in Morristown (4.5 stars on yelp - their reviews speak for itself) was well worth it. read more

After years of loyalty and purchases, I came with my daughter to see if we needed to purchase new items and the male owner became very rude and told me "there's the door"! I can't believe an owner who wants business would behave that way and it really was upsetting to me and my daughter. read more

I would choose no stars if I could. The owner is a lunatic. Rude and disrespectful. The prices are outrageously high. The way he treats customers is a disgrace. I do not recommend this shop. read more

I was sold a one-piece Spanx for $150 dollars. I immediately went to my seamstress, and she said it did not fit properly. 30 minutes after making the purchase, I immediately went back to the store. They refused to take it back or make an exchange. Their attitude was indifferent. They just wanted the sale because no one was in the store. I felt completely taken advantage of. I have no recourse . I would never recommend them to anyone .Horrible Horrible Horrible!!!! What a tragic response from a small business owner. What is most disturbing about this business is the lack of consideration 30 minutes after the sale. If it were the next day, I would understand. But I had no time to do anything but bring the product back. They wouldn't even offer an exchange. I "will definitely get a life." Making yours miserable might make you reconsider first-time customers and giving special consideration to unique situations read more

Never shop at WOB in Oradell unless you like verbal abuse. I support small businesses, write positive reviews only, and will GLADLY pay extra for great service, but I will never step foot in this store again. I honestly think this is the first bad review I've ever written but this experience must be shared. The owner of the WOB store called my daughter a "bitch" because she was unaware of the store's prices ($175 bathing) and fitting policy ($75 just for a fitting regardless if you buy anything). My daughter was pressured into buying the bathing suit she tried on since the owner made her feel so uncomfortable. After I called to find out what happened, the owner double downed on the "bitch" comment and proceeded to call me a "bad mother". The name calling is really classy coming from a grown man. What lovely small business owner. Avoid like the plague. read more

Worst shopping experience. Avoid at all costs especially when the owner is there. He speaks down and raises his voice at customers. Will never be going here again and recommend you also look for another lingerie store or at least go when the owner isn't there. I'd give this 0 rating if could. RUN. What business owner thinks it's okay to lay their hands on a customer? Save yourself and go somewhere else. Edit- his replies to customers speak for itself. read more

Store overcharges and employees have sticks up their asses. The male employee is the worst, condescending prick. Edit: If you don't want people trying to buy from cheaper places don't overcharge by 2-3x. very simple. get bent read more

Ladies reading this, STAY AWAY! I wouldn't send my worst enemy to this store: 1. The sales "women" are judgmental, pushy, aggressive, and cruel. Everything that a store for real women should never tolerate. 2. They charge MORE than MSRP. They try to conceal this fact by not letting you see the size, tags, brand info etc. You WILL be overcharged. 3. On top of that, they charge for a "service" of fitting you for a bra. Go to Soma, Nordstrom or even Victoria's Secret. Despite their claims, these horrible sales "women" get sizes completely wrong lol - and they try to force you to buy a bra that is uncomfortable, instead of admitting they don't know what they are doing. YOU'RE wrong that it feels uncomfortable! 4. The store is cluttered and dirty. Like dust on items dirty! 5. Ask on any Facebook board that has ANYTHING to do with Bergen County, and horror stories will come pouring in about WOB!! I wish I had checked before I subjected myself to this "store". And before the owner refutes any of this, save your breath. No interest hearing how great your service is, how great your prices are, how you carry more stock than anyone, how your "fees" and "service" is worth the extra money, how I was trying to "steal" info to shop online, or any of the other BS you try to peddle in your responses. You are literally the worst. In response to Lori: The. WORST. By the way, spent $450 at The Dain Shop in Morristown and could NOT recommend it more highly!!! So glad to give them my business - even if it means driving a little further!! So glad reviewers recommended it! read more

Beware of outrageous markups on price of bras. I purchased 3 Wacoal Bras and when I compared online, each bra was marked up an additional $24. I was charged $72 more than had I purchased them online at Wacoal's site. It wasn't like I was fitted - I told them my size and what bra I was wearing. I never paid above the sticker price at this store. Lesson learned - check online first!!!! No way to run a business. read more

I had a terrible experience at WOB lingerie. I made a special trip there to be fitted for a bra as I wear a small size and they advertise a large selection. It costs $75 dollars for a "consultation" which they wave if you buy something. The salesperson didn't measure. She brought a few bras to try on. Although they didn't fit, she said they were "good enough." In order not to pay the "consultation fee" and leave empty handed, I bought a brand and size that I am familiar with but left unsatisfied. I paid $79 dollars for the bra and it is advertised on the Bloomingdales website for $48. I called the store to complain and the owner said I should go to the Bloomingdales shoe department and get fitted for a bra there. He also mentioned that he was watching me on a camera from the back. Really? Was he monitoring the dressing room as well?? So unprofessional and unpleasant. read more

This is in response to Lori H. She says that they have styles that aren't in the stores. This is true.The bra they sold me isn't in stores because it's been discontinued. Yet the price was $95.00. I found it listed on various sites for the price of $39.00. Shame on them. Lori H. was not present to see how the bra fit, so how can you respond. Even though you pay a $75.00 consulting fee they never measured me. Just looked at what I was currently wearing. When I asked to be measured the salesgirl said they don't do that. That's news to me. Lori H. Says they have a large inventory yet the salesgirl showed me only two options. When I asked to see other styles she said these were the only two that would work. Beware, if they don't have your size they will give you anything even if it doesn't fit, just to make the sale. When I got home I called to say I was unhappy. I spoke to a another saleswoman, not the saleswoman who fitted me. Though I heard in the background making nasty comments. So professional. This other woman said the bra fit. This is impossible for her to know. She was at least 12 feet away at all times and I was in a dressing room. I guess she has X-ray vision. I called other lingerie stores. One in Yonkers and several in New York City. Not one charges a consulting fee and they except returns. They said they want the customer to be happy. WOB sole objective is themselves, not the customer. In fact they said that the customer isn't right. They are the experts. Finally take my advise and pay by credit card so you have recourse. I have never been treated this way. read more

I shopped there today and I received excellent attentive service. Lori was very nice and helpful. I walked out with 4 bras a pair of pajamas and some underwear. They have a great selection. I do not mind paying a bit more to get great service and to keep our family run businesses in business. read more

Yesterday was not my first purchase at WOB, however, the experience was phenomenal Bella was kind, courteous, considerate and knowledgeable. Her recommendations were spot on. She had such patience with me trying on several different shapers. I would recommend this business to anyone looking for intimate attire. Their selection is beyond belief. So don't hesitate and ask for Bella. read more

Called day before to ask if my size and specific type of bra was in stock. Lori said yes so I went in. There were no bras in my size 32 but the woman brought over 34. One bra was too big, the other was a near fit but not comfortable. I was FORCED to purchase it or pay the 75$ fitting charge even tho none were my size. Actually I should have just stepped out and called local police as my credit card was in my car and Mitchell said he was going to follow me to my vehicle till I paid. I paid with a cc I do not use just to get away. Really a horrible experience and I have a bra that is not comfortable because of that scare tactic. As a senior citizen not the way a local business needs to run. If I had a large selection and walked away with no purchase, could understand the charge but with no bras my size just a horrid way to deal with a client. When does following a customer to their vehicle not qualify as intimidation? Really scary. I see others have just walked out and I should have done that. Also I was wearing my moms crucifix and Mitchell told me as a Christian I shouldn't lie that my cc was in my car. Well the one I planned to use was in the car. Please don't deny that comment cause it was on my cell. Stay away folks. Loris comments are untrue. I spent maybe 10 minutes in "dressing room". Two bras were brought in, one was huge and the other fit but not comfortable. I know my size, did not need "consultation." Did not plan to leave without some bras but they were not any good. I recorded your brothers comments and your reports are not true. I have purchased other items from you and been happy so why would I not want to continue? Not very nice to charge for no selection in my size. Have a good day. read more

I have been a customer of both stores. I have always been very satisfied with any product I purchase. They are always kind and courteous. They do take their time to fit you correctly. read more

The worst shopping experience. I noticed the notice when I entered which said $75.00 charge for service if no purchase made. I did not think that would apply to me because I intended to buy. After trying a few undergarments on( the first salesperson left after a few minutes) she was replaced by another who also brought some garments to try on nothing was right was not comfortable and did not like how they looked under my cashmere sweater. I dressed and was about to leave when a man approached me and said I owed $75.00 he insulted me using vile language also saying no one woukd serve me. I said I would look into custom made garments he laughed at me and said do not waste your time they will not serve you. I said u must be nuts my intentions here were to buy but nothing fit. I am not paying call my attorney and walked out. DO NOT WASTE YOUR TIME GIUNG TO WOB IT IS A WASTE OF YOUR TIME AND MONEY. Cannot give a star rating unless there is a minus sign _ that is my rating minus zerom read more

I have never in my life had a worse shopping experience than when I came into WOB about a year ago and left in tears. First of all, there were about 3 old men hanging out inside the store right by the front door. Not exactly what you want to walk into when shopping for intimate items. The men were obnoxious and quite disgusting. I should have walked out at that point. I explain to the sales woman that I needed a low cut bra for my wedding dress to which she looked me up and down with a stank face and retorted to the old lady (Lori) that they probably didn't have anything that would fit me. I was embarassed and asked to please just try a couple options on that I could possibly have a seamstress alter if necessary. They basically threw a few ugly bras at me and I tried them on with my wedding dress. When I came out to show my friend, the two women could not have been ruder with their reactions. I booked it out of there in tears. Truly despicable behavior. I don't know how they have been in business this long. Edit: My response to the owner's reply... laughable. I drove past your store the other day which reminded me of the terrible service I received from you which prompted me to write a review. According to the rest of the reviews on here I am spot on. Not a fake review by any means. I did not say anything about your selection... maybe you did have something that would have worked but you were just so nasty. And how about the perverted old men at the door? Should I be praising the lord for their presence? You're a joke. Look inward. read more

I would have given the Wob Lingerie River Edge store a higher review if it weren't for the one saleswoman that was quite nasty and told me as soon as I walked in that they could not fit me unless I had the dress with me, which of course, I did not have because it was at Bijou Bridal. Then the saleslady went on about how they charge a consultation service because they cannot waste their time on someone that is not going to make a purchase. The only reason I remained was because the other 2 sales ladies were very kind. The store should strongly consider getting rid of that saleslady with the bad attitude. Customer service is important in sales. read more

Update: this place is still awful. I notice they removed a number of bad reviews and pictures of negative reviews that were posted.

I went to this store last month to get fitted. They do not measure you at all, you just try on different bras to see which one fits. I could have done that myself at a department store. They charge $75.00 to fit you if you don't purchase a bra. Ridiculously over priced bras. I paid $95.00 for A Wacoal strapless bra and the same bra was available online and at Macy's for $55.00. I bought clear bra straps. They charged $16.00, online $6.00. What a rip off. Never again!! read more

This is an old-school bra and lingerie store and they don't make em like this anymore. If you are used to self-service bra shopping, and guessing your bra size, this could be a totally new experience for you, so be prepared. The salespeople will spend a lot of time helping you get the right fit, and you may discover you have been wearing a bra that is two or more sizes too small. But they will help you find the perfect bra, with their huge in-stock assortment. What they won't do is let you use their fitting services for free and then try to buy the bras yourself online for less. Fitting is free if you buy from the store, if not they will charge a fee - which is as it should be because this is the type of store you run to when you have a urgent fit problem. If everyone takes advantage of these full-service stores, they won't exist any more. I have been fitted by bra experts at Nordstrom, Neimans, you name it and these ladies are better. And the family that owns it has at least two generations worth of fitting the ladies of Bergen County and beyond. read more

I have spent hundreds of dollars at this store over the past decade. I always had a good experience until now. I called to let them know that I would be coming in with my daughter who is very shy...and I needed someone who would be patient and understanding. I explained that she is very sensitive. Well this is not the safe place I thought it was. Their first response was a snarky "well if your daughter doesn't like any bras you will be charged a fee". What the hell! If this is the policy they could nicely respond with "please bring your daughter in, we will find her something that fits and we will make sure the process is comfortable for her, and just so you know our policy..."Do not take your teens here. read more

Lori was fantastic! Always a great experience at WOB. They can fit you for any style of dress or outfit. They are my go to for underwear for all my special occasions, when I want to look absolutely perfect. Their inventory is incredible. Highly recommended! read more

I honestly very rarely leave poor reviews but I am a bit upset about this situation. I have a large chest and in the past I've gone to WOB and my experience was always a decent or good one. A bit overpriced but very attentive. Unfortunately, my views have changed. Last time I went to get fitted because I'd gained some weight and needed to be fitted again. I don't know a lot about bra fittings but I know what looks and feels bad. A girl helped me and the middle of the bra was way off my body poking into my shirt. I asked if this was normal and was told it was but it looked weird and didn't feel good. I had a gap in the middle of my chest and wires poking through my clothing. I trusted the "expert" and spent $120 on two bras because I really needed bras that fit. Well not a few months later, the wire in the bra snaps. A couple of months after that, the other bra's wire snapped as well. So I'm sitting at work with a broken bra and have no idea what size I actually am. I know they don't accept returns which is fine but they should really stand by their products or get better information about fittings. **update** I really didn't think my review was that rude just stating facts but after receiving that response I can promise I will never go back to that ridiculous excuse of a store. I have had bras for years from other companies that stayed perfect until I needed a new size. They sell terrible products for ridiculous prices. To make it clear: I had no preference to style just a bra that fits and is comfortable and I'm old enough to know how to wash a bra. No wonder small businesses are failing. Cutting corners and being obnoxious and insulting to customers. Great job you're doing. No wonder why everyone tells me not to go to this place. If I could give 0 stars, I would. Clearly I'm not the only customer who has had a poor experience and maybe they should learn from them rather than trying to come up with every excuse in the book. read more

They are selling Wacoal for $79 while Bloomingdales and Nordstrom are offering the same bras for $65. That is 22% higher! When I asked if they could honor that as we are in a pandemic he had the audacity to tell me to use my stimulus check!! I am an entrepreneur in Bergen County and have had my business for 25 years. You know what you need to do. read more

First of all, I am about to write an excellent review and I am suspicious right from the getgo that Yelp is going to deem this as fake and filter it. If that's the case, let me say right now that Yelp needs to filter their filtering system because what I'm about to say is completely true. I went to WOB 2 years ago because I needed new basic bras. Bought 3. Brought all of them to my seamstress to sew the straps how I wanted them and avoid slippage. (I do that with every bra.) The 3 bras are all, naturally, a little stretched out but have some life left and look good on me. I went there on Saturday, 1-12-13, with two tops with me. One is a problem because in pictures, my cream/beige bra was way too apparent. I heard on Fashion Police and I've thought it for a while that you need to see a picture of yourself to really know how you look. We determined that all I needed was a black cami. Now, I have a black cami at home, I think, but the one they brought me is a real nice one and I bought it anyway. The second item is a rouched tank top that is cut straight across and every bra I own peeked through. They brought me many bras for this problem and three of them were perfect. So since I go there every couple of years I figured hey, I need them, they'll be good for other clothes, too, and bought all of them. This place is not cheap compared to Marshall's but it's comparable to Nordstrom. I never would have been able to pick out the style and sizes of any of the 4 items I bought. Ever! So since the stuff lasts several years, I'm paying "top dollar" and getting great undergarments, which as everyone knows, is a huge component to looking good in clothes. So I give WOB 5 stars because I came in, tried on, and left with what I needed. And the track record with the prior purchases is perfect. So what else is there??!! I say GO!!! read more

There are very few stores that have the selection of bras that they do. But what they sorely lack is customer service skills. When you're spending that kind of money on a bra one of mine was $129 you would think that they would be a bit kinder. The woman I work with was rude. They do not encourage you to browse but yet bring you the bras they feel would fit you after giving them your size. I asked to see a bathing suit and another woman asked me was I buying one I said no and she was reluctant to show me any because I wasn't purchasing one that day. What you didn't realize is that very often if you show a cux stomer something that they fall in love with they might just buy it. But they lost a sal8e and a customer I will never go back to them again read more