How grateful I am that I wondered in here. Upon entering I was truly overwhelmed with selection. My fiancé wanted a very unique ring, and all I could think about was how long it was going to take to custom order it and how much over the top I was going to have to pay. I will disclose here that my situation is unique not only in the style I was after, but in the fact that I already had possession of the stone I was able to use; I did not have to shop for a diamond and consider myself lucky. Once I was greeted by a young lady, all my anxieties rushed out the window. I thought that since I wouldn't be making the diamond purchase itself I would be treated as a lesser customer. I told the girl what I was more or less after and she directed me and my sister to a case off to the side with fewer selections in it. Instantly; almost as if fate blanketed the shop and whooshed me toward it, there it was. Or rather; there they were (my fiancé wished for separate bands). I was so happy to see not only something so perfect but better than what was originally desired. After the dust settled I was then greeted by a younger man named Stephen, who helped us (my sister and I) with the selections in the smaller more obscure collection. I grabbed the bands and showed him how these would make the perfect ring compilation along with a picture I had stolen from my wife-to-be's pintrist! When he saw the picture, you could see his face light up! He almost seemingly ran across the room; leaving us playing around with the band selection saying he'd return. When he came back with what is now the main set band on my sweetheart's wedding ring, he proudly presented it and said, "I'm so glad you showed me this photo, and I'm been more glad that this exact ring was not sold". Needless to say here, but Stephen, I'm certainly glad as well. He told us that he had never seen anyone come close to this style before and seemed even more excited than we were! We sat down while Stephen continued to compliment the uniqueness of this ring choice. Finally we were able to meet the owner, Richard, and have him take a look at the rings we had in our possession for an appraisal. We were warned before our experience to make sure not to take the first offer given us when it comes to trading in our rings. When Richard came up with his numbers, my sister and I looked at one another,excitedly; for Mr. Wilson had exponentially out done any other quote we had received. We already knew one diamond wasn't worth much due to a few impurities, but he was the only jeweler to point out why this was so, and physically show us. Due to its lack of value financially, it was the diamond that we chose to place in the ring giving it bundles of sentimental value! To finish up my largely overdeveloped review here, I was able to pick my ring up the following day. I did have a minor discrepancy when it came down to the invoice I was given from Stephen. We were shown that paying in full for the ring would break off 10% of the price out the door. I didn't see this taken off on the invoice. So when I went back to pick the ring up (already signed and paid for), and noted this to Richard he showed me exactly where the discount had been given. And instead if leaving me more than already extremely happy, he wrote me a 100$ check to "apologize" for the confusion. WOW!!!! What customer service!! To all those, whose experiences have gone south with this business I am sorry! I have had nothing but a smooth ride with this company! Quality in selection, price and customer service all through the roof!! Also, since Stephen wasn't working when we picked up the ring, he called me to chat about it and told me to come back in to see what the finished ring looked like. He was willing to go out of his was to ensure satisfaction and I truly appreciate his over the top service. Look at what is important here! It's not what you pay on a ring that will determine your happiness in your marriage. If you want to make it and succeed in your lives cast away your petty differences and own your mistakes. I see some really aggressive people here that have been involved in some unfortunate circumstances. Mr. Wilson is not what you all seem to portray! And I do not wish to make him out to be the victim either. I understand completely that there have been examples of lapses in character written out in the previous reviews and would hope that those wronged would do their best to dust off the pain. I wish you all the best of luck and send you hunting happily with Richard Wilson because I know from personal experience that he can make an overwhelming experience for a young man seem exciting and smooth! read more

I feel bad for Christian because I can only imagine how he feels. Unfortunately sounds like his real issue has more to do with the source of his ring than Wilson Diamonds themselves. At any rate, I, on the other hand, had one of the best experiences with Wilson Diamonds. My wife and I got engaged in 2008. We came into Wilson Diamonds looking for our wedding ring. The process was completely hassle free. The sales guy wasn't pushy, he let us take all the time we wanted and let us chose what I think is truly the best ring possible for our money. Once we had selected our ring, my wife and I left excited to see the final result. It did not disappoint. Unfortunately, due to the economy, I lost my job and was deep in student debt. It was then that I had to make some hard choices about what to spend what little money I had left. Not knowing what to do or what was going to happen with the ring, Mr. Wilson called me on the phone genuinely curious about my situation. I explained to him what I was going through and he offered to help me out by letting me pay in small amounts. I didn't get to have the ring until it was paid, but he did his best to help me out through a difficult transition. My wife and I got married in May of '09 and unfortunately we didn't have the ring paid off as neither of us had work. It wasn't until several months later that I was able to finally land a job, and begin to slowly dig ourselves out of a financial hole. Last week, I finally went in and paid off the remaining balance of the ring. It's still as beautiful as ever and we are so grateful to Mr. Wilson and his staff for their kindness, professionalism, and overall human compassion. Again, I feel for Christian (the other reviewer), but this was nothing but a pleasant experience for us. Mr. Wilson has gained himself lifelong customers and we will send all our friends there. Thanks for the great purchase! read more

I purchased my wife's engagement ring (and my wedding band) at Wilson Diamonds nearly three years ago. My soon-to-be wife and I shopped at at least half a dozen jewelry stores from Provo to Salt Lake City before we found what we were looking for at Wilson Diamonds. We were extremely pleased with not only the engagement ring that we purchased, but also the service. The employees at Wilson's aren't pushy, don't knock down the price "just for you" like many salesmen, and went above and beyond to help my wife find exactly what she wanted. I REALLY liked how the employees did not act like salesmen. In shopping around at other stores, I became familiar with and increasingly wary of sales techniques designed to dupe customers into buying an overpriced diamond and have them feel like they got a steal on it. At Wilson, there was no salesman cutting down something overpriced to 70% off, telling you they could get fired for selling you that diamond for so low. The employees at Wilson helped us make an informed purchase, and did more to educate us about diamonds than most other stores. I liked the low pressure atmosphere. I liked how they let me look at the diamond I was going to buy under a 40x power microscope, and I liked how the prices were fair and reasonable. Since then, we've had our rings resized, rhodium dipped, and refinished several times, and have ALWAYS been pleased with the results. Also, the diamond that we purchased from Wilson's was rated by the GIA, which is stricter in its grading than some of the other diamond graders (EGL and IGI for example)...so, for example, a diamond with SI2 clarity rated by the GIA is better than an SI2 from the EGL. This was an important detail that I learned as I compared diamonds from different stores. I refer all my friends to Wilson Diamonds. Good luck in your search! read more

I created an account on yelp just because I think Wilsons diamonds deserved the review. I bought a ring here just a couple months ago.it was the first place I went and I wish I had not wasted my time looking anywhere else.upon walking in the door I was greeted by an employ named Shelly who was far and away the Missy helpful of any of the locations I visited and I went to a lot.she clearly helped me learn all I needed to know about diamonds and the ring buying process. When I finally made the smart choice to return Shelly was there and greeted me by name and helped me get the ring I wanted. on top of their service they have a huge selection of diamonds so you can get exactly what you want not have to settle for what they have in store like other locations which have very limited selection. To too it all off I saved hundreds of dollars compared to any other store in the county. as if that was not enough I saved a couple hundred on my band as they offer a very good discount on bands if you buy a ring from them. they are also very fast each time I left a ring to be sized it was ready within a day our two and they greeted me by name each time. My twin who was with me the whole time was also equally impressed and bought his ring there this past week. All I can say I'd if you haverealistic expectations and expect what you paid for you will leave Wilsons happily and wonder why you bothered looking anywhere else. Thank you Wilsons diamonds any friend I have I'm sending them your way I appreciate the way I was treated and couldn't have asked more from the experience. Plus she loved the ring. read more

Excellent Diamond Store! Great quality, friendly not-pushy service,and better priced than competitors! I purchased an engagement ring from Wilson about four months ago. I didn't feel the need to post this until I saw the first review which I thought was unfortunate and not a fair overview of Wilson. I like to get a good deal and did my research on rings and diamonds before shopping. I went to Wilson first and had a comfortable experience and then Sierra-West and then Shane Co.. Sierra-West is a joke in quality and price compared to Wilson. They had visible flaws on the bands and the diamonds were poor quality. Shane Co. had excellent quality, but their prices were much more expensive than Wilson. I picked out a ring at Wilson that came to about $2,000 and compared it to the other companies. Similar rings would have cost about $3,000 at Shane and $3,500 and Sierra West. Originally I thought I had misunderstood the price offered to me at Wilson. I was told that when the ring was made white gold and diamonds were low and the ring - though worth more now - was still being sold to me at the original price when it was made. Further, Wilson was the only place I did not feel pressured at all to buy anything. Their staff is friendly and simply let their work and quality speak for itself. They are more than fair and the jewelry that is made by them is second to none in the Salt Lake to Provo area. Don't waste your time or money elsewhere; Just go to Wilson. read more

This was by far the best place that we went to while shopping for an engagement ring. Wilson Diamonds had the best customer service out of all the stores that we had been to and we had tried 10 Jewelry stores before I decided to buy the ring from Wilson. Wilson Diamonds had the best selection of rings. A larger selection than any other jeweler than any other we had been to. It allowed us to get exactly what we wanted in a ring. The employees and the owner never approached us like a salesman when they talked to us. They're whole goal was to help us find the ring the girl would love. They also knew their facts on the rings and were willing to guide us and give honest, genuine opinions. When going to other jewelers it was always frustrating when the employees would just tell us that a specific ring was pretty when we asked for more information about it. Wilson Diamonds told us all the facts. They gave us the best deal. They really worked with us to try a find a ring and make it work out financially for us. They provided easy options for financing as well. They were just the best company to work with. They were significantly better. I have recommended and handful of people to make sure they stop there when they're shopping for an engagement ring. Without fail, each couple ends up getting their ring from Wilson Diamonds because it's the best place to get that important ring. I'll continue to recommend Wilson Diamonds to everyone! read more

I spent days in April looking for the perfect ring for my wife. I went to every single big diamond store, and even a few small stores, and got "used car salesman" tactics from every one of them. Every other store lied and pushed as if this was some small purchase that we could budge on what we wanted. We were asked on multiple occasions to apply for financing even before my wife even found anything she liked. And then we went to Wilson's. Their sales people, who don't make commission, were incredibly friendly and easy to work with. When we finally found the perfect ring, Wilson's only had it in yellow gold, and we wanted white. After being lied to by another store, I went in to Wilson's, expecting to have to custom order the ring and delay popping the question. While there, I was approached by Richard Wilson, the owner of the store. After I explained my frustration, which was in no way his fault, he said he wanted to help me. He had me sit down while he made some phone calls, and within a half hour, he had pulled the proper strings and arranged with his manufacturers to have the ring completely done, built from start to finish, in one week! In a week, the ring was done and I was proposing. I couldn't be more pleased with Richard and his team, and we've since gone back for my own ring and some service items. I recommend Wilson Diamonds to anybody who expects to be treated professionally and honestly, and get an incredible ring. read more

BY FAR THE BEST DIAMOND STORE IN UTAH. My girlfriend and I have been looking for weeks to find an engagement ring that she likes at a price that i like. Wilsons is the best place that we have been to by a long shot and we have been to alot. The people working there are extremely helpful and dont try to pressure you into spending more money or make a purchase quickly. They are really friendly and are willing to work out a way to help you afford the ring of your choice. I felt completely comfortable while shopping for rings and we had the best time at this jeweler. Not only are the employees extraordinary but Wilsons has the largest selection of rings of anywhere we have been. Anyone can find something they like there. After having been to Wilsons and many other jewelers I refuse to buy from anywhere else. One visit there we even met the owner of the establishment and he was willing to work with us to help us find a ring that we loved and is as friendly as anyone I have ever met. I HIGHLY RECOMMEND THIS STORE TO ANYONE and have already told all of my friends who are looking to get engaged to go there. Dont get me wrong, im a guy and am really not into shopping, let alone for rings and expensive diamonds and things like that but i honestly enjoyed my time at Wilson Diamonds. read more

AMAZING COSTUMER SERVICE!!! I had a very poor initial experience based on a misunderstanding but was fixed by amazing costumer service. I Bought a ring from them everything went fairly smooth, this salesman told me the ring was going to be 550 with 900 for the dimond. I signed and didn't notice and he had actually charged me $650 for the ring. I went in to talk to him about it. I was sure he was lying telling me he clearly remembered saying $650 when me and my sister both heard $550. He then proceeded to say it didn't matter because I had already signed. This was my fault as I did not review it before. I went home very angry and then a few hours later I got a call from the general manager. She told me that she really values her costumers and would like to have a good relationship with their costumers. She said the salesman was a very straight forward good guy and she thinks it was a genuine mistake. She thanked proceeded to tell me she would refund the 100 dollars and told me she appreciated my business and would never hire and let a salesman on who would purposely do something like that. This was the best costumer service I had ever received and fixed a very upsetting situation . I am excited to continue doing business with this business for the rest of my life. read more

After shopping for rings for about a month, I was really discouraged. We shopped at pretty much all the ring places in Orem. All of the places we went to it felt like they cared more about getting their quota then, getting us an engagement ring. We finally drove past Wilson's Diamonds in Provo, and decided another place would not hurt. We walked in and were greeted right away, by the owner, We told him what we were looking for and actually ended up finding one pretty fast. Something special about Wilson Diamonds, is that they have a person that designs their own engagement rings, often making the ring only once. We didn't have money on us at the moment when he picked out the ring. They held the ring over a week for us. We came in again to pick out the Diamond and we got a lesson in Diamonds before he started so we had a better idea what to look for. The ring was then sized, we got it back in about a 2 weeks for new years. I thought that was it with Wilson's Diamonds, but again they went above and beyond my expectations. We got a letter in the mail having him thank us for visiting his store, and the amazing thing about it, is that it was hand written. I will recommend Wilson's Diamonds to anybody. read more

I bought my wife's wedding ring at Wilson Diamonds seven years ago, and had a great experience. And this last Christmas I decided to make a custom ring for my wife that had our kid's birthstones in it. I was blown away by their service, by their expertise, by their kindness, and by the final product. Christmas time is a busy time for any retail place, but I would imagine especially for the jewelry industry. I came in and worked with Jerry, who sat down, listened to my idea of a custom ring, and within a few minutes he had a rough sketch of what I wanted. Then, after a couple days, he had a digital picture of the ring, which I loved. But there were a couple things I wanted to change. That was no big deal, and he made the changes within two days, then within two weeks the ring was finished. My wife loved it!!! It's beautiful. Thank you Jerry for the no pressure sale and thanks again Wilson Diamonds for a beautiful ring. I would and do recommend this business to everyone. read more

We bought my engagement ring, wedding ring, and my hubby's ring 8 years ago (in 2004). They had to size my rings, and they engraved both mine and the hub's rings. The whole experience was fantastic, from the easy-going but super helpful staff (they aren't paid on commission, so they're not pushy - at all), to the unique and perfect ring and diamond (well, perfect for us), to the very fair prices. We liked them so well, that when my husband decided to buy me a new ring for our anniversary, we went back. The second time around was just as good as the first, and I'd recommend them to anybody I know. In fact, I already sent my brother, and several other people there, all of whom had good experiences as well. I honestly believe that the other reviewer on here bought a defective product (the fact that it was "foreign made" is a bad sign) and that Wilson Diamonds would be honest enough to fix a mistake if it really was their fault. read more

I had a great experience with Wilson Diamonds. I got a beautiful engagement ring for a great price. My fiancee said it is better than anything she could have imagined. She constantly looks down at it and marvels. I returned to the store about 3 times in choosing and ordering the ring and experience great service each time from 3 different people. Richard Wilson himself helped me order the ring in the end. Every worked smoothly and quickly. After a few weeks I received a $30 gift card to a very delicious restaurant and later received another hand written thank you card from Richard. My fiancee and I stopped by when she was in town to have the ring cleaned and Richard happened to be there. When I told him this was my fiancee he remembered that I had told him she is a doctor. She was very impressed. The rings are on the higher end of the price range, but I would definitely recommend that you check them out if you need one! =) read more

My husband and I purchased my engagement and wedding ring and my husband's wedding ring from Wilson's and we absolutely loved our experience. The employees were honest, transparent, non-pushy, and friendly. We went in probably four separate times over a two month time period before we purchased and they honored all the various price quotes we had received from them across that span of time. When it came time to choosing the center diamond, Richard (the owner) took us into his office and let us examine all the diamonds he had in our selected size range so we could choose the one we wanted. We loved the selection available to us at Wilson's. Of all the five different ring stores we went to, WIlson's by far had the most rings and the best prices. Since our purchase, I have taken my ring there to get sized, cleaned, and re-plated and each time the ring has come back in perfect condition. I would highly recommend! read more

My fiance and I looked around at many different ring stores, but none have been as helpful, insightful and understanding as Wilson's was. We were greeted by a young lady, and she helped us the entire way through without seeming to pressure us to make any decisions right away, which was really refreshing. They gave us cards and information to take home about our specific options, which made it a lot easier to refer back to later. The consultants seemed to know what they were talking about without having to check on every little thing we asked, which made for a much more smooth process. This is by far our favorite ring place in Provo, and I recommend it to all my close friend who are planning to get engaged. Also, my mom had to get her ring resized and they were able to do this very quickly and for a good price as well, so all my experiences with them have been very positive! read more

So I spent the better part of three weeks shopping around and meeting all kinds of personalities among jewelers. Some made me feel down right poor and selfish for not buying the "perfect" ring for her. Other places just pushed and pressured me to "not give up this incredible deal because it wont last." However, at Wilson's Diamonds, I felt very comfortable and the customer service was stellar. They let me look through everything at my pace without trying to sell me every last ring in the place and really tried to find what I wanted. Don't get me wrong, however, if you think Wilson's sells lower quality jewelry for cheap. They will get you what you want and their selection is fantastic. If you want an incredible engagement ring at an unbeatable price, CHECK OUT WILSON'S DIAMONDS. read more

Wilson Diamonds is a perfect place to get an engagement ring. I was nervous to pick out a ring, because I felt really picky and could tell that the ring salesmen were getting annoyed by me. This was not the case here. My fiance and I walked in, and a wonderful salesman got us set up at our own area to look and rings and even gave us cookies while we shopped. Amazing right?? Wilson Diamonds helped us to create our own ring, and we got it for a great price. We also got a discount on my fiance's ring as part of a deal for buying mine. Come and see for yourself. These people are honest, decent and are downright pleasant to work with. I tell everyone I know to come and get their wedding rings here. It will save you a lot of stress and time, and you get free cookies! Does life get any better? read more

Wilson diamonds not only has the best service out there, but the best selection too. I was really stressed about finding the right ring and their employees were not pushy at all. They did not try to get me to like a ring that I didn't like. They were extremely friendly, and had a lot of information on all sorts of styles and settings. They took the time to allow me to go through every single case in the store, and try on what felt like every ring until I found the one I loved. I would recommend Wilson's diamonds to anyone looking for a ring. You just are not going to find this kind of service and selection anywhere else. I would shop other stores, and when I walked back into Wilson's it was like all the stress was gone. Thank you! read more

My fiancée and I came here to pick out an engagement ring and we had a really good experience. We were helped quickly and were not pressured at all in our searching for rings. My fiancée had a lot of rings to choose from and the salesmen that assisted us were all very knowledgable and easy to work with. We even got cookies! The prices were fair and there was no pressure to buy at all. I felt like they really wanted us to be happy, whichever ring or diamond we chose. We were helped by three salesmen over the course of our shopping and each one was friendly and comfortable to be around. Needless to say she got her ring from Wilson's and are completely satisfied with our purchase! Great store and experience. read more