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Wall Drug Store

3.5 (865 reviews)
Closed 8:00 am - 7:00 pm
Updated 2 weeks ago

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WALL DRUG STORE ATMOSPHERE

What's the vibe?
Moderate noise
Touristy
Dogs allowed
Outdoor seating

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Recommended Reviews - Wall Drug Store

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Kelly M.

Whew! Overwhelming and exciting at the same time. There was so much to see and do. We checked out the Wall backyard and had a great time with tons of photo ops. We enjoyed a quick bite in the dining room. We shopped till we dropped and played in the arcade. Parking is a little busy so have patience. We had fantastic time!!!

Cafe
Niki S.

Some people say this place is a tourist trap, but I actually found it very cool to visit. I stopped here because I was starving, and there's really not much to eat between Rapid City and Sioux Falls. It was a cold, rainy day, and I originally thought it was right off I-90, but it's actually about a mile or so after exiting the freeway. There were still quite a few people when I arrived. I entered through the main entrance and walked past a few gift shops before finding the café in the back. The café was nicely decorated for the holidays, which made it feel cozy and welcoming. It's an order-at-the-counter place , you pay first, then they call your number when the food is ready. The menu is pretty basic, mostly burgers and sandwiches. I went with a classic burger and skipped the fries and onion rings since I'm trying to avoid fried food. The burger was delicious, though that might have been partly because I was really hungry. I don't usually shop at gift stores, so I can't say I noticed anything particularly interesting there. If you do , I won't be surprised you stuck there for hours ... Overall, I'd say it's better than I expected and not as much of a tourist trap as people make it out to be.

Dan R.

"All in all, it's just another brick in the wall All in all, you're just another brick in the wall" (Pink Floyd) Ever see those kitschy billboards on I-95 in the Carolinas counting down the miles to join Pedro at his South of the Border tourist attraction? At their peak, more than 250 billboards counted down the remaining 180 miles. Well, Wall Drug has decisively crushed Pedro Palace's guerilla marketing team. That's because the billboards for Wall Drug can be found on an approximately 650-mile-long stretch of Interstate 90 from Minnesota to Billings, Montana. So, what exactly is Wall Drug? It's literally in the middle of nowhere in Wall, SD, where the city's 2020 census population counted 699 residents. It's a roadside attraction and tourist stop near the Badlands National Park. The complex includes a collection of cowboy-themed stores, a drug store, gift shop, restaurants, cafeteria, chapel, and an art gallery, On-line descriptions range from a "complete tourist trap" to "amazing". Think of it as a huge shopping mall for tourists looking for t-shirts, toys, pottery, art, clothes, novelties, etc. They are renowned for their chocolate, vanilla, and maple cake donuts, free ice water, five cent coffee, a backyard courtyard for picnics with kiddie attractions and some cool photo ops with a scaled down Mount Rushmore, a real stuffed Bison, and a 6-foot rabbit. Our tour bus topped there for a lunch and a shopping break, and we had a blast. I had a Bison Hot Dog ($9.59) that was pretty good! I found it to be awesome, a real treat for the senses, with colorful sights everywhere. Eat your heart out, Pedro......

Skunk mannequin riding a bull's skull
Dalton L.

A spectacle in every way! Interesting dioramas and placards around every corner that really draw you into the experience. Much of the merchandise is quality and furthermore, interesting! At the cafe, the pie seemed more made from pantry staples than homemade, but will defer judgment on the greater food menu until next visit.

Arrowheads
Megan K.

First of all, they do the most coolest marketing ever with road signs starting 40 miles away and being placed like every mile. Just brilliant, esp if there are kids bored in the car needing a car game. By the 18th sign I was invested and had to see if they really have donuts and clothes and all the other 500 things they were advertising. They do. Including the bison burger. Which was yummy. I was not expecting inside to look like shops meet universal studios inside an unassuming building. My mind could not comprehend everything I was looking at, honestly, but I got some super cool wall drug souvenirs for my family now, and cannot wait to show them my pics and tell them about this place. It's unreal and really cool.

Jennifer W.

Wall Drug was a bucket list stop for us and we saw at least a 100+ signs along the way! Not that it's super exciting or anything I guess it's just the historical hype for me. We enjoyed a quick stop had a tasty donut, the free ice water and the nostalgia of sine childhood memories hit us. They also have 5cent coffee that they're famous for but we had a big day planned at the Badlands so I didn't want to risk needing a bunch of bathroom breaks. The donuts were especially good I'd grab 1 or 2 if I was you!

Cafe
Michelle E.

Interesting stop when visiting Badlands National Park. The park is gorgeous and Wall Drug has interesting shops, quirky decor, and good donuts. The vanilla donut was my favorite. I'm giving two stars because I was disappointed in the amount of items that are "designed" in the United States but made in China. I was hoping to see more items made in South Dakota- I can buy China on Amazon. I did, however, find some nice pottery made by Native Americans. I was glad to see they had some things that weren't made in China.

Donuts
Caitlyn R.

Definitely a tourist trap but still worth the stop! I was ready to skip this place because of the tourist type crowds but we decided to check it out anyway and I have to admit it was pretty neat. It's at least worth a quick visit. There's so much to see, almost overwhelming at first. You could easily spend hours exploring but we were in and out in about 20 minutes. Picked up a T-shirt and some stickers, and that was good for us. We tried the donuts--highly recommend. Very good! The only downside was the women's bathrooms were being cleaned while we were there, which caused a long line (about 20 people) for a single stall. Parking was easy--there's extra parking lots for bigger vehicles and parking along the side streets as well. And if you have an extra time, you should check out the library. It was unfortunately closed when we stopped by, but worth the visit as well!

Chelsi B.

If we hadn't already had this place on our radar before we left the house, I don't know how we would have ever known this place existed....that was sarcasm. I'd been here as a kid, so I did have this already on our list of spots, but we would have probably been drawn in by the 10 thousand roadside billboards along the way. Making our way from Michigan to Yellowstone, this was an obvious stop to stretch and do the usual "we're finally free from the car" things. This place was huge and pretty much a mall. They have a bookstore, jewelry store, shoe stores, food, fun photo ops with old statues on benches, and of course TONS of people just trying to stay out of each other's way. We didn't spend much time here, but the time I did spend was at the "Hole in the Wall" book store. I love getting books for my niece and nephews so I did grab some things there. With the ten thousand billboards along the road, it is hard to forget or miss. It was definitely a fun little stop on the way to our next stop, which was Mount Rushmore.

Pamela S.

When in Wall you must visit Wall Drug. After a day in the Badlands decided to stop in and check it out. When you walk in make sure to ask for a map. So many gift shops you can get lost. Definitely for tourists and prices are a little high. But you're on vacation so enjoy. This establishment goes back to 1931. Few customers stopped in. The owner decided to put up a sign on the highway saying free ice water. Everything changed people were pouring in. Today you can come in and get a cup of coffee for a nickel. It's a must see!!

Andrea U.

The Hustadt's moved out here in 1931 & they offered free ice water to those passing through. Now there are endless signs every few feet with billboards taking us here. We followed the lines of the crowds inside at lunchtime. Today we came for lunch. We waited on a long line, placed our order & were given a number. We found a table to enjoy our lunch. Lunch was $40 with water & was just okay. The line moved a lot faster than we expected. We wandered around again for 2 hours, exploring the back of Wall this time. Two hours is actually too much time to spend here after work eating lunch. We explored all of the shops and we were done in one hour. A lot of different things that we wouldn't normally see back home.

Shopping mall area
Marty S.

A trip to Badlands NP is not complete without a stop in Wall, SD and a stop at the famous WALL Drug Emporium. Food, fun, shopping (leather, hats, t-shirts, etc), art displays, memorabilia and, of course, drugs and related sundries are available for purchase. Yes, their really is FREE ice water as well as 5-cent coffee for a quick pick me up. Exit #110 off I90 right past the #80 ft dinosaur! Enjoy nostalgia at its best.

Pulled pork sandwich with Cole slaw and chips
Dia D.

We ended a trip to the Badlands with a meal at Wall Drug. The restaurant seats several hundred people and definitely has a cafeteria feel. We had pulled pork sandwiches and buffalo burgers and a maple donut. The sandwiches were good, not great, and they arrived very quickly. The maple donut was really good. The rest of the complex is filled with shops and exhibits. The shops range from tacky tourist crap to nice jewelry. There are also a few activities. For $12 you can buy a bag of sand filled with gems or fossils and "pan" for the goodies.

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22 days ago

There are plenty of stores and really nice and it's good for any ages and really cool stuff

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Is this business easily handicapped accessible?

Yes but this place can get very crowded

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Review Highlights - Wall Drug Store

You try one of their specialty donuts and enjoy the five cent coffee along with it in the dining room.

Mentioned in 94 reviews

Read more highlights

Prairie Homestead

Prairie Homestead

(9 reviews)

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LOVED IT! worth the stop, super friendly and helpful staff. Nice souvenir shop. White prairie dogs…read moreand lots of historical history! RV parking too!

Located to the east of the Badlands National Park, this is a tourist destination, for sure,…read morecomplete with souvenir shop. Especially appealing to urban dwellers who have never experienced life on a farm. I paid the current fee to tour the grounds. There is a short (10 minute?) video available, then you can don vintage clothing and walk the homestead at your leisure. Walking up the pathway to the left, you will probably see prairie dogs running from hole to hole. They may or may not observe you as you walk along. Inside the home on the left, the dirt-floor room has a button which you push to get a bit of narration. The right side of the house was a newer addition, with furniture and wood flooring. In the old section, you will find the original homestead, with the bedroom in back. Check out some of the 'wallpaper' and you can read articles of news from the era. Yes, they used newspaper to help insulate the home. There are lots of items to see from the homestead days. I found the cream separator to be an interesting apparatus. There was a cellar which had a chicken wire mesh over the entrance. You could see inside from the walkway. The chicken coop was next, typical of the era. On to the barn, there is a broken down Ford Model T in one bay. Various saddles and equestrian items are next. To my surprise, a pony and some chickens were in the next section, staying inside to avoid the approaching storm. An outhouse is set back a bit, nothing fancy, a little worn for time. There are various farm implements out in the yard. I found the big kettle, complete with firebox, to be interesting to investigate. They used it to render slaughtered animals, and also for washing clothes. A sign along the pathway displayed typical Midwestern humor. Words to the effect: The government put up 160 acres to your $16, betting that you'd starve to death before 5 years had passed. All in all, a decent display of how the settlers in the area lived in bygone days. A helpful addition would be guided tours vs. the self-guided tours. I recommend.

Black Hills Caverns - Gemstone panning area

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On the way back from Mt. Rushmore, we decided to call and make a reservation for an "Adventure…read moretour". What you need to know: They have two tours: The Adventure Tour (1 hour) Crystal Tour (1/2 hour) One lady had mobility issues and a cane and they accommodated her on the Crystal tour and she was fine. There was one flight of stairs that she had to take twice but she took her time. There was also a newborn baby that I would not recommend - the baby kept crying and the parent had to end their tour. Kids were fine. Reservations: preferred but not required, last tour is close to 5pm, but call to check. Attire/Gear: I had on vans and no special gear and was fine but note, it's colder down there in the summer, and warmer in the winter. We went in August and it was about 55 degrees inside the cave. Lucky I brought a hoodie. Towards the end of the tour you have to get back up using stairs so you heat up quickly. Our tour guide Josh was fun and happily chatted with us - they feed off of your feedback! He also let us use their umbrellas to get back to our car since a storm had begun while we were in the cave. I recommend this tour for all ages so you can learn a little about the area and history of the cave!

Visited Black Hills Caverns this summer! This was the first of 2 caverns we visited while in South…read moreDakota! We made reservations months in advance but I think you can also show up the same day. Tour was great and felt nice and cool during the hot summer day! Well worth the visit!

Wall Drug Store - drugstores - Updated May 2026

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