Want sex? Hotel W would like to help you.
Perhaps that's unfair. They really want you to rent a room and buy some of the many snacks they stock your room with. But they want you to think the place is all about sex, and they are not entirely subtle about this particular marketing focus.
Why do I believe this? In part, it's the "Get Lucky" package sitting less-than-innocently on the snack shelf. (Contents: 2 condoms, lubricant and some mints.) This is placed next to a small, pressurized can of oxygen, printed with the suggestion that 3-5 breaths should fix you up. Very handy, if you should happen to get out of breath, I imagine. And I felt it was very thoughtful, that next to these two essentials, was the First Aid kit.
There were non-sexual things on the snack shelf, too. Like energy bars. Very clearly, W Hotel wants to make sure your stay is unflaggingly a pleasant one.
But in case you're not coming here for sex, and are wondering about things like room comforts, I'll note some observations I made in the quieter moments of my stay.
I rented the smallest sized room for my wife and I, and the first thing you notice walking in is the aforementioned snack shelf. The second thing you notice, or at least this was true in my case, is that the room is 85 degrees, and turning the heat down doesn't seem to affect the heat pumping into the room.
The decor was.. eclectic. Not quite bizarre, but you rapidly realize that you need to find light switches, and they are thoughtfully placed in artsy, odd and unexpected places, like low down towards the floor or hidden behind the lights they turn on. In your search for lighting, you'll also notice the lack of a door to the bathroom, and all-glass shower stall, and the mirrors. Don't stay in this room with someone you don't know extremely well, if you're shy. Even the wall between the sink and the bedroom was translucent.
Personally, I think that's taking a good thing too far.
W Hotels talks a lot about their special beds in their promotional literature, and given the focus of their marketing, this is not a surprise. And the bed is in fact comfortable, with good smooth sheets, and enough pillows to make things cozy. The television screen is mounted so that it can only be comfortably viewed from the bed. Nudge nudge, wink wink.
But, and alas, there's a dark side to this place. Let's start with those snacks. I didn't like the fact that one of the bottles of water was marked "complimentary" and the other two had almost invisibly small and faint prices marked on them. They clearly hope you'll get thirsty and not notice the $5 price tag for a bottle of water. If you do find the price list for the things in the room - it's well hidden - you'll be vaguely horrified. $5 for a lollipop? Overpriced does not begin to describe the rates they are charging for those little in-room munchies. (The can of oxygen was, I think, $11, if you're curious. I was.)
And in our case... the heat. A room at 85 degrees is all very well when you come in from a December evening in Boston. But turning down the heat made no difference, and the room was still 85 at bedtime. At 2am I was opening windows, to let some cold air in. That knocked the temperature down to 80; it didn't go lower. I didn't sleep well.
Another noteworthy point is the room door. It's solid enough, but I've never seen a door that let noise in so easily. You could clearly hear every conversation in the hallway, and they might not be conversations you want to hear at 2am. It also raises the question of what people in the hallway can hear from inside your room.
The room offered wifi - for $14.95/night. Hey, a place that charges $5 for a lollipop or a bottle of a water, isn't going to balk at charging for a wifi connection that most coffee shops and subway trains will give you for free. I didn't turn it on; my phone's cellular signal was adequate.
Other than the heat, I have nothing really against the hotel. It's as pretentious as it gets; the sly, nudge nudge wink wink allusions to your evening's activities weren't as clever as the hotel chain clearly thinks they are; and no one forces you to partake of the insultingly overpriced snacks, even if they are covered with adorable little signs that read "drink me" or "thirsty?". The place was clean, the bed was comfortable, and the oh-so-twee room design didn't get above mildly annoying. The shower was hot, and the room boasted a phone, two robes, and, for no clear reason, a small kaleidoscope. Check-in and check-out were easy. And it's literally around the corner from the Theater district. The room rate was high for the area, but nearby hotels that are cheaper have correspondingly poor reviews.
It's not a terrible place. It just thinks way too much of itself. read more