Friendly and excellent service. Good quality selection of shirts and sweatshirts. Prices were in…read moreline with what I'd except for "tourist" were. One t-shirt ended up being a bit shorter than I'd like but my fault for not trying it on.

My family and I have been here a few times. Clean, friendly staff. If you forget a beach item, it…read moreis easy to run in here and buy it. Good value for items.

Still love this place! I receive compliments every time I wear their dresses! And I have many...read more

if I could give this shop a zero, I would. I went in looking for a pair of swim shorts and when I…read moresaw that these short, that could've been thrifted from a dollar general were 53 dollars, I let my friend know we probably wouldn't afford anything in there. the owner who had been following us around raised her voice and said that we shouldn't say the price so loud, that we could leave if we didn't like it. truth is , no one would. so we left. She was disrespectful to customers who were still interested in looking around. it's amazing she even gets business when she's so rude.

Fun little find on the island! Great selection of current styles with Island flare. Prices are…read morereasonable and they sale the best St.Aug mugs here for your beach shack or great gifts!

I passed by this place a few times and made it a point to stop in before I left town. It's located…read moreon the edge of the Surf Station which is a shared small plaza with all things surf-related on display. The sale rack outside was 40% off so naturally before I walked in- I checked out the selection on sale. Everything was beautifully sorted and didn't have hardly any tacky items at all. I tried on a few items and checkout out their interior as well shortly after and was pleasantly delighted with their perfectly stylish items. I walked out with the blouse from the clearance rack which had a nice fabric and fit comfortably. I'd highly recommend this charming and quaint retail store while in the area. The store is moderately priced but the pieces sold here are gorgeous. It's well worth checking out. My shopping bag was even packaged with accent tissue paper which definitely makes a statement.

Love this store. Friendly and helpful staff. Great selection and great products. I've always had…read moregood experiences shopping here.

Teenage sizes in a town full of older, full-bodied women. No D-cup tops or Large bottoms. Prices…read moreare $50 per piece. I don't know if it's because i'm brown, but I was watched like a hawk by the associates while older white guys were free to roam the store without harassment. I had two girls in close proximity to me at all times while I browsed. All items have a security tag on it so it doesn't make sense to be watched like that. I had two girls watching me as I returned from the fitting room and pulled out the pieces that I wanted. The women's fitting room is exposed to the public so husbands and male associates can directly see into the fitting room when you open the door and are in your underwear (asking for another size, or wanting a full-body view in a mirror). I had the pieces that i wanted in hand, but decided to get a different bottom. After spending $250 (I found the ONLY 3 sets in my D cup and Large size bottoms) I asked if i could look at the sun glasses at the register. The girls at the register said they'd keep my bag (that i just paid for) at the counter. I felt eyes on me and saw both girls at the counter staring at me while they checked out other people at the register. An older white guy was at the counter and the girl asked who helped him today he said "nobody." It was so creepy. I also paid full-price for frayed bikinis, and an over-reach of surveillance (even tho it's all tagged) just because they are the only shop in town with bikinis and i'm visiting. Just order cheaper sets online before your vacation here. Save yourself the humiliation and save on your budget. You could make some money if you want to document, and sue for racial profiling and harassment.

Krystal gave me amazing service. She helped me with two great fitting bras and showed me specials…read more I will return! I wish I was closer two section amazing great of sales associates.

This has both full price and outlet priced items in the store. Many other discounts are offered…read moretypically to their sale racks. There are a variety of sale racks and they are well organized by size. This is helpful if you are like me and just going to browse the sales on a quick trip. The staff were knowledgeable and helpful.

Selection is good, unusual pieces, cool shoes. Friendly…read moreowner and staff. Love shopping on San Marco!

Very unique! Love this store and Helena the owner is awesome . She has a wonderful taste with…read moreclothing and Jewelry! Always a treat to visit store and I never leave empty handed!

St. Augustine store staff are friendly and knowledgeable. They are always helpful and personable…read more Restrooms are just right and mobility accessible. The selection of men's tropical shirts is really great, often bargains on clearance. Womens name-brand clothing is FL heat friendly. In the home section we discovered coastal-themed accessories for kitchen, patio, and dining. Clearance Tervis cups are perfect for my decor and never drip condensation! the value.

So, I think the biggest blemish on this store is the check-out staff, and I hate having to call…read morethat out, but it's true. Walking in, the store is clean and well organized (kind of hard to find the Plus Size section, but frankly, that's pretty normal... they always hide us in the back). Departments were marked well, with ample signage, and sales were well advertised. Racks were clean and straight, there wasn't any mess in the walkways or overflowing tables of tee-shirts. It was a relaxing, stress-free, shopping experience. Even on an early Saturday morning, this store was not busy at all, which I prefer. Clothing definitely skews toward "Ladies Who Lunch in Florida," - you won't find anything super-trendy that your teenager would wear. This is for stylish mature women who live in FL and need to look amazing, put together, and cool, all at the same time. Clothing fabrications reflect those needs, too, with light and airy options that won't make us sweat (I shopped in April). Fitting rooms were nicely-sized, with a solid door (not a curtain), and a chair. One gripe... there were only two hooks for clothes (I like to have hooks for "Try On," "Buy," and "Put Back" options). Within the fitting room, but outside the individual stalls, was a three-way mirror so you could get a really good look at your outfit to make sure you'll look good coming AND going! As I said at the beginning, the check-out staff was what really dropped the quality of my experience. There was no employee at one counter, so I went to the other one, where there was one lady doing a return, and doing it *very* slowly... It took her probably 5 minutes to complete it AFTER I'd already gotten there, so who really knew how long it took from start to finish! I think it took 15 minutes for me to check out with my two simple items. However, even though she was slow, the cashier was extremely friendly, so a point in her favor! I like this location, and I like the clothing sold in this store, so I guess I just have to decide if the long wait to pay is worth the affordable stylish clothing?