The gift shop is located on the 3rd floor. When you're entering the UWMC through the main entrance, it is on the left just before the Cascade Elevators.
I've been here several times this week. This is a good size gift shop especially compared to gift shops I've seen at other hospitals. Further, kudos to them for having a little bit of everything. There are toys and stuffed animals for the kids, games when you're trying to pass time, toiletries when you have to spend the night, clothes, miscellaneous other unique items, and of course, last minute gifts for patients (including flowers).
I went here primarily for some snacks as I didn't want to go to the cafe or vending machines on the first floor. They have a good selection of chips, candy, drinks, and even some perishable items. Lastly, you can grab a quick cup of coffee at the front counter. This place was very convenient.
P.S.: Make sure you get your snacks here instead of from the vending machines. I stopped by here right after buying Reese's Peanut Butter Cups from the vending machine..., it was 50 cents cheaper at the gift shop for the exact same pack. read more