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    Up In Smoke BBQ

    4.7 (106 reviews)
    Open 11:00 am - 3:00 pm
    Updated 2 weeks ago

    Order Up In Smoke BBQ Takeout or Delivery

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    UP IN SMOKE BBQ ATMOSPHERE

    What's the vibe?
    Quiet
    Good for kids
    Dogs allowed
    Good for groups

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    Junior plate
    TC A.

    What a great experience! I knew of this place because of Texas Monthly so I had to try it. I had the opportunity to visit with owner and pit master Junior and he was every bit as cool as he was in the BBQ TV shows I had seen him on. The food was amazing, I tried the bbq trinity of brisket, sausage and rib and everything was delicious. The service was excellent, everyone was super friendly and solid with their recommendations. If you are remotely close to Early Texas you should make it a point to try this place.

    Joe L.

    Sometimes coloring outside the lines, or in this case dining off of the "Texas BBQ Trail" pays exceptional dividends. I've been following Junior Urias and his restaurant Up In Smoke BBQ for quite some time and finally got the chance to visit them. Not only does Junior have a the restaurant, he also has a full-fledged butcher shop next door. When I arrived I saw the cutter slicing up some ribs and brisket so I went with the two-meat & two-side combination. The pork ribs are had great texture...firm but moist and the rub made for a perfect rib needing nothing else! The brisket has a nice peppery crust with just enough fat to bring out the best flavors in this moist cut of beef. Neither needed any sauce, but I did try the homemade (vinegar based) sauce and it is a great complement to the meat. The sides of Creamy Mac & Cheese and Cowboy Potato Salad were stars in their own right. The Cowboy Potato Salad was like a twice baked potato but in potato salad form and the Mac & Cheese is the style that will stick to your ribs! They also brine their own pickles and purple onions...perfect additions to the BBQ platter! I then visited the Butcher Shop next door...meats, rubs, sauces, and cutlery is available for purchase. Junior invited me to try his personal creation...house-made Jalapeño Popper sausages, not to be confused with Jalapeño Cheddar sausages. This sausage shocked me how the flavors meshed and how much it tasted like a popper. You can tell Junior has a lot of pride in his craft. He then showed me something new he was working on...60-day wet aged ribeye. He took me out to his smoker and showed me a thick cut Ribeye covered with his rub, slow cooked in the smoker. He was kind enough to cut up a ribeye and shared some with me. For a carnivore...this was a wow moment. The beef was so tender...it just melted in your mouth and the rub was perfect flavor for this cut of beef. I don't have a lot of experience with wet-aged beef, but this ribeye is one of the best I've had. Overall...an incredible experience not just for the meal but the family atmosphere Junior and his staff shared. Up In Smoke BBQ may be off the beaten path, but you will find great food along with warm hospitality for your travels.

    Junior plate w/mac & cheese
    Laura A.

    Was extremely impressed with their food. Ordered the Junior plate with mexican sausage, moist brisket and ribs. If you aren't sure which sausage to get, they let you have a sample of each to help make the decision. The brisket was the juiciest and the meat on the rib was falling off the bone. The mac & cheese had a jalapeño kick, which added some nice flavor to it. Even the toast was the perfect amount of buttery. They have 3 long tables to eat at, so you might have to get close and personal to some of your neighbors, but the day I came there was plenty of space. Cute place with delicious food and would highly recommend to anyone in the area!

    Ribs, brisket & turkey to go along with the works!

    My new Go-to spot to eat! High quality BBQ w/ a fair price + a welcoming atmosphere Will be returning here every time I'm in town. Food was phenomenal & the service was homey!

    Located by the UPS store.
    S M.

    Great Friendly Service, the folks there are so nice. The ambiance is great, there's place to eat inside and outside. The food is the best, I personally love the sliders. I would recommend this place for lunch and dinner, plus they carter too. They have everything from Steaks, pork chops, and salmon not to mention BBQ street tacos, sandwiches, and plates, fountain drinks, sweet and unsweetened tea, chips, and much much more. All thumbs up.

    Smoked Turkey Breast, Pork Spare Ribs, Homemade Pickles, Pickled Onions, and Peppers

    5 Star BBQ spot! Soooo good!!! Enjoyed everything I had. Smoked turkey was juicy and the ribs were tender and fell off the bone. The homemade pickles and pickled onions are a nice addition as well. Highly recommend!

    Great food out of a trailer/smoker combo and even better out of the new building!
    Steve H.

    We the great food and genuine hospitality this family serves up! We especially enjoy taking ours to nearby Riverside Park in Brownwood for an "under the trees/in the shade" picnic lunch!

    Great food! Some of the best I've had. The staff is happy to work with you to make your meal to your liking, but you have to tell them. I have them take off the fat off a Brisket sandwich and there is more than enough to take home. Their Cowboy Potato Salad is a welcome change from the same old boring stuff. A Craft Rootbeer from the fountain and you have a wonderful meal! Family-owned and operated they also cater. Outdoor dinning with lots of room. It's a treat once a month. Really great people

    The bbq is good, but a bit pricey.  A two meat plate with one side and small drink was over $30.

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    4 years ago

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    Junior U.

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    4 years ago

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    3 years ago

    Great tasting BBQ. They have a nice new facility to eat at too! Jr is a great guy! You should definitely give them a try!

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    Junior U.

    Thank you soo much for the support and patronage

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    7 years ago

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    3 years ago

    Great BBQ and sides! Iced tea is excellent also.BBQ Sandwiches Jalepeno Popper Sausage. Friendly service!

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    2 years ago

    This is some seriously good food! Friendly and fast service. I like that they ask if you want lean brisket.

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    2 years ago

    Best BBQ in town and the staff is so friendly! Brisket and smoked turkey were so good! Can't wait to return asap!

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    2 years ago

    Very expensive, $32 for 2 of us. Food was ok, Friendly, nice employees And nice relaxed family style atmosphere.

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    2 years ago

    Service is amazing but the food is spicy and not many choices for things of less spice.

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    3 years ago

    The food was soggy. It tasted weird and there's a bunch of that shit on you being rude.

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    Junior U.

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    4 years ago

    This is the best BBQ establishment around. You will not be disappointed. The meats are truly great and the desserts are crazy good.

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    Page 1 of 3

    Up In Smoke BBQ Reviews in Other Languages

    Ask the Community - Up In Smoke BBQ

    Have they just given up on us here in Brownwood/Early? Haven't seen the food truck location open in quite a while. Doesn't look like there's been any progress on the new building in quite some time either.

    Is the new place open yet?

    We are officially open Friday and Saturdays from 11:00 till 2:00

    View All 3 Questions

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    Lucille + Mabel Kitchen and Libations

    Lucille + Mabel Kitchen and Libations

    4.4
    (62 reviews)
    1.4 mi

    Brownwood, Texas. Fine dining. Craft Cocktails. One of these things is not like the other...until…read moreyou visit Lucille + Mabel. This is fine dining. Anywhere. Any city - big or small. Completely unexpected just a few miles from Camp Bowie. Reservations recommended. Came with a group and snagged half a dozen seats at the bar. Started with cocktails. Everyone was pleased. Heavy pours. Austin prices. Totally worth it. You know you are in the presence of culinary excellence when the menu is limited to less than a dozen items. Crab cakes. That is all. Order it. Eat it. Move along. Korean fried chicken is the bomb ! Get it. No regrets. As is the wedge. Pick a steak. Order it medium rare. It's truly that good. And, apparently, even if you aren't a fan of mac&chz - you can (and should) get it with seafood, steak, or that f'n delicious Korean fried chicken. Just get it to go and arm wrestle your 9 year old for it tomorrow. Poor kid is going hungry... Exceptional service. Owner is welcoming and awesome. Bar manager is awesome. Ambiance is awesome. We're coming back.

    We had reservations for four on a Friday evening at 6:00. It turned out we didn't need…read morereservations. Although the bar was full, the dining area didn't start filling up until around 7:00. I had the Beef Wellington with Stilton sauce. It was the most tender, perfectly cooked piece of beef I've ever eaten. The mashed potatoes were amazing, as well. Service was extraordinary. Every morsel of food was prepared to perfection. I can't wait to return.

    Photos
    Dry aged steak
    Dry aged steak
    Rich family history with beloved grandmother's Lucille and Mabel
    Rich family history with beloved grandmother's Lucille and Mabel
    Dry-aged rib-eye steaks

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    Dry-aged rib-eye steaks
    Prima Pasta

    Prima Pasta

    3.5
    (89 reviews)
    0.2 mi
    $$

    I lived in the Brownwood area as a teenager and this was my family and I's favorite restaurant. We…read moreloved everything we ordered here and always had kind servers. My favorite back then was the Manicotti. It was to die for! When traveling through Brownwood, if time I still try to stop and eat here.

    If I could give 3.5 I would and herenis why.....lets start with the service. The service is…read moreamazing, staff is attentive and friendly and great! Next they have a homemade tomato vinaigrette for the salad...a MUST try. I wasnt sure at first but I love trying any dressing they say is house made...and this is well worth it! The bread is good as well......but what you expect ro be the star of your meal is less than stellar. I got chicken parm with a side of linguine with Alfredo. Well the plate came out looking like a pool of alfredo....the chicken had obviously been pre-made and microwaved, it was chewing and rubbery. It had littke to no flavor....I sadly and I mean sadly...had to add salt and pepper. I couldn't even finish it. I did get a cannoli to go. It was decent. The filling was not the right consistency but it tasted fairly good. The table next to me, I heard them order chicken parm as well and when their order came out, she ordered pink sauce and i heard her complaining about the pool of pink sauce that just over ran her plate as well. Last but not least....it is about 82 degrees if not hotter in there. You can not cool down after coming in from the heat. Its awful.

    Photos
    Wrapped it put the foil in between the bread and the cheese stuck to the sides of the foil. could not remove the cheese. Bummer!
    Wrapped it put the foil in between the bread and the cheese stuck to the sides of the foil. could not remove the cheese. Bummer!
    Cheese stuck to the foil
    Cheese stuck to the foil
    Chicken Siciliana

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    Chicken Siciliana

    Up In Smoke BBQ - bbq - Updated July 2026

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