Stopped in this Kia dealership and had an amazing experience. Jonte Bryant a stellar salesman, asked if I needed help and was so attentive and kind. He took the time to listen to me and asked great questions. He took his time showing me several cars and spent the time explaining all the reasons why a Kia was the car to purchase. This was the first time I have experienced a positive encounter with a car dealership and I can't say enough great things about the entire visit. I have appreciated the level of communication and follow up he's provided and if I could give more stars I would. I can't recommend this dealership enough. read more

We purchased a pre-owned Kia Soul from this dealership in Jan 2026 and were told it had only been in a minor fender bender with purely cosmetic damage. The Carfax report indicated the car had been repaired and serviced, so we felt comfortable moving forward. As entering into the hotter months, we found the AC is not working properly. And we brought the car back to the dealership for a check and they would charge us $400 diagnosis fee unless if the warranty covers it. We decided to go to a different Kia dealership to get a second opinion and issues were found: - The car had a leaking radiator hose and the hose was also not properly clamped prior to sale - The AC system was not properly serviced with too much Freon added, (still had 560g in the system after 3 month leaking) There were visible coolant pink fluid stains in the engine bay at the time of purchase, which we questioned after opening up the front hood and the salesperson dismissed as something they could "clean up" however it was not cleaned when we picked up the car. We thought it was cosmetic and didn't question more. We had to spend $800 out of pocket to fix problems that should have been identified and addressed before the sale. Total scam and trie to get rid of their broken car. Do not buy from this dealership! read more

University KIA of Durham - Broken pipe from the prior accident - Car Dealers Near Me - Durham, North Carolina

VERY SHADY DEALERSHIP. They sold the car right out from under me. They let the SERVICE MANAGER buy the car but I was told the car wasn't ready yet. So, long story short, I saw the car on a Saturday online. I immediately made an appointment to come see it. I was on my way and they texted me saying "we just got this car in and it's still going through reconditioning. Can you come see it Monday or Tuesday?" I said "yes". Mind you, I live an hour away and I was already headed there and had to turn around. Monday comes and something told me to call them before I went. I called while I was on the way there again, just for them to tell me that the service manager bought the car. 1. They told me the car wasn't ready until Monday. 2. They let an employee buy it out from under me before I could even go see it. This place is shady asf. read more

my salesman Ed Bell is a womderful, kind & extremely helpful person- I highly recommend working with him! Also many of the other employees that I encountered were so kind & friendly. This is the place to go if you need a new vehicle!! read more

An update, I did hear from the GM and he was going to check into the issues I presented and reach back out, including how I had tried to contact the service manager through phone and email with no response. I never did hear back from him. He did say that the cost I was quoted was book and off of KIA recommendation, if I only replaced part of the exhaust system and aftermarket it would be less. My entire exhaust system did not need replaced, but it was suggested by the mechanic and service writer. I also had just had serpentine belt done and they suggested I have that done. When I mentioned to the GM about this and likely they went off carfax and this was not reported to carfax yet (that it was done a few weeks prior) he concurred. (ummm....?). They also recommended an oil change and said my oil was BLACK and a quart low. I checked my oil on the spot at dealership (as I had just had it done a couple weeks prior and it had about a thousand miles on it) - it was not even close to black and was a little low due to the catalytic converter issue I have no doubt as it can cause you to burn oil. Since this, I have learned that service writers at the dealership are paid commission and I have not confirmed yet about mechanics getting a commission but it was suggested they do. Having a company sell you repair services to extend the life and maintain your vehicle is a very dishonest profession if they are getting commissioned on these sales. This explains the way my vehicle was just pushed through to make a mechanic work sell and not actually addressing the issue. had a reputable mechanic handled this right from the start I would not have had a weeks worth of hotel expense in the area, the multiple trips in to have this issue fixed and also another stay at a different hotel and mechanic. As a consumer, my time is also valuable and having just moved here, on the hunt for a house and living off of savings, this was a major issue for me, not just an inconvenience but a major issue and I do not appreciate the way this was handled from day one. read more

have purchased 1 vehicle and leased 2 vehicles from this dealership. I am very pleased with my 2 leasing experiences with Pa Sannah. His knowledge of electric vehicles is excellent. My experiences with the service department has been top notch. I highly recommend Pa and University Kia of Durham above all the dealerships I have had experiences with. read more

Went back to dealership in Tuesday this week and they performed a diagnostic and stated that everything is in order. Of course there were some items that needed to be addressed. Overall they were exceedingly accommodating and apologetic. read more

Worked out the details of my purchase over email. Went into the dealership and everything was just right. The dealership even honored the same price for my daughter, so we bought 2 cars. Very pleased. read more

Hands down, the best car purchasing experience I've ever had - and I've purchased many over the years! Pa Sanneh was /is absolutely wonderful and ultimately leased me a beautiful 2026 Kia Seltos. He was easy going, patient and helped to make the process stress free. His colleague AJ assisted with the test drive and was extremely knowledgeable about the vehicle. It felt like a "show and tell" cliff notes version of the owner's manual. Delightful and most helpful. Pa and the team at University Kia were friendly, professional and so pleasant to work with. I highly recommend you give these gentleman an opportunity to assist with your car purchasing needs. read more

Dewan and Landy at University Kia took exceptional care of us in the purchase of our 2025 Telluride. My husband and I were pleased with the trade-in value we received for our Mazda, and couldn't be happier with our new vehicle. read more

Had a pretty bad experience. There were about 3k in costs that could have been avoided, most of which didn't even benefit the dealership or salesperson. I overall felt bullied and manipulated on multiple points of the car buying experience. Some of it was to their benefit, and some of it was either spiteful or just negligent. I like the car though. read more

Came in for an inspection. Told them in the notes I had an alarm which cause a burning smell with the heater running. Said cant do anything about until basically another week. I needed to know if it was SAFE to drive I was told she can't find that out. Called another kia was told to come in immediately the next day and that I should not be driving it around. They really could have cared less for my safety or even looked into the issue. I will never be coming back Here. read more

I love this dealership. This is my second time purchasing here and I have no regrets. It was a seamless transaction and the service was incredible. The staff were kind and patient and accommodating. read more

This is my 2nd car from University Kia. And, I would not hesitate to go there again. The sales rep, Pa Sanneh, couldn't have been better. He was attentive, friendly, and very well informed about the vehicle. After my purchase, Pa was extremely helpful and patient showing me all of the features on my new car. read more

All I can say is AJ, AJ, AJ!!!!!! He is the ULTIMATE in genuine, down-to-earth customer service and I will be forever grateful that my hubby and I had the privilege of doing business with him. We'd already had a horrible car buying experience at the Kia in Southern Pines, so I was pretty skeptical about even visiting another car dealership. But any and all fears just evaporated the moment that AJ came around the corner, greeting us with his Jaimie Foxx smile! It was so bright and kind that I just knew we would be in good hands. I ended up trading my vehicle for the cutest little Kia Soul ever (with an adorable sunroof), got a great deal in the trade-in, and got a pre-owned certified Kia Soul for a great deal as well. AJ made sure that all paperwork was taken care of in a timely manner so that we weren't waiting around any longer than we absolutely had too. When I tell you that I felt that our time was TRULY valued, it really was. At some point, I'm coming back to get that gorgeous EV9 or Telluride and we'll be knocking on AJ's door lol. On another note, and this is HIGHLY unusual, the finance guy, Daniel, was super kind and non-pushy. He gave me all of the financing options I had, the pros and cons of having my own financing vs Kia financing, and a plethora of other dearly needed information. You can tell a lot from a person's handshake and both Daniel and AJ had the same qualities of a firm handshake, direct eye contact, and a genuinely kind smile. I am not exaggerating when I say that my hubby and I will NEVER go anywhere else to purchase a car and AJ will always be our go-to man. I absolutely LOVE University Kia! read more

Took my car in to service dept. in October to repair a non-working passenger lock and a/c not working. I've owned the car less than 2 years. Door lock was covered by warranty, but a/c repair would cost $3000. Part needed to be ordered so I picked up my car and waited for a call back. No call back. Called a few weeks later and left a message...still no call back. Called back in December...the part had never been ordered and I would need to talk to my service rep. He didn't answer and never called back. Finally got the part ordered in March and requested an oil change and state inspection with the door lock repair. Picked up the car and no oil change or state inspection done. Do not deal with this service dept unless you have to! Terrible service! read more

Just bought the Sorento from University Kia. Had a good experience. Started by shopping online to determine, the model and trim I wanted, then was able to go right to the vehicle I liked. Vincent my salesman was very helpful. The staff is very eager to see that we were happy. read more

Don't take your car here for any service or body work. We were told they could help with a fender repair, but almost 2 weeks later, were told they couldn't do it because they don't do body work. Seems like a simple question to answer when you call, but evidently it is more difficult than I thought. We were then also stuck with a $200 bill to do a 'diagnostic' that we didn't need that supposedly was related to the body work, that they couldn't do in the first place, and in no way could be related to a bent fender. Last time we go here for anything. read more

I had a very easy, enjoyable car buying experience today. Yoshida made me feel extremely comfortable and not pressured to buy anything while I browsed and considered my options. Ended up with a beautiful new Sorento. Andrew in Finance made the process seamless and swift without taking up my whole day. Would definitely recommend Kia! read more

It is ridiculously difficult to manage getting the parts department to communicate with the service department. It is also difficult to work with the automatic system for appointments. read more

An honest and great experience. I called about a Telluride advertised online. They mentioned there was a markup but agreed since it wasn't the same price as online, it's fair to honor the MSRP online. Sadly, Fred Anderson in Raleigh doesn't have the same integrity and only communicates markups when you've already driven to the dealership, look at the sticker, drive the car, and tell them you're ready to buy. A practice strongly discouraged by manufacturers. But University was awesome during the entire process. Davonte was great, we had our 4 year old with us and everyone was patient, even brought him snacks, and knowledgeable. It was smooth friendly but still professional. We couldn't be happier and highly recommend if you're in Raleigh, make the trip and skip the shady FA. read more

Mr. Pittman is the salesman you want! He was knowledgable and took care of us. I will say the upper management is NOT supportive of their sales team they let us WALK out over $50. We inevitably came back and made the deal but it was only because of the rapport with our salesman. We used our credit union for financing and of course that left a bad taste in their mouths Because there was really nothing to beat us up on. They dropped the ball on customer services after sales so we are going with another dealership for running boards and anything else because they are doubling the prices and took a week any many calls for a quote. read more

Think twice before you service your vehicle with University Kia. Poor communication with lack of vehicle up dates is what you can expect in a 8 hour day. No one answering the service phones, lack of response by the technicians/service department regarding follow up. Customer service is not a priority. Poor time management through the facility. read more

This was a very frustrating experience! We liked the vehicles that the dealer offered but the process was very shady. It took about two hours to look at a vehicle and only to find out the true price! The dealership is very shady when it comes to the pricing. Each vehicle has a sticker price, but that isn't the true price. We looked at two vehicles and were excited about the sticker prices only to find out that the true prices were $10K and $13K more. Save yourself the headache and waste of time. There are plenty of other dealers along that road. read more

Leased a vehicle from Reggie. There was a bit of pressure to make up our minds on the spot despite telling them we only came in that day for a test drive. We ended up walking out but staying in contact via email and text, negotiating over the next few days. Once the financials were agreed to, I went in to sign the paperwork. Everything was as they said it would be. No bait and switch, etc. Maybe it's a low bar I have for car dealers but everything went about as good as one can expect. Felt like we got a good deal and I would do business here again. read more

I had awful experience with them.I went for a trade in and they lowballed us to the point of being insulting.They did not even try to convince us or offer us a better deal for our car.I would never deal with this very unprofessional people. What's more insulting is that they blatantly lied to us about the car needing some bogus repairs which, coincidentally were done just a few months prior.We wasted 2 days with them and did not even looked at the receipts for the repairs and extra parts and money we had invested in the car to be traded.Don't be fooled by the big showroom and fancy premises. Their customer service is pretty much on par with a side of the road used car salesman.Now I understand why their parking lot is full of cars.Seeing how they treated us, most people would do business elsewhere. read more

Wasted two hours being lied to. They used the old "bait & switch" move to get us there. Then tried to lie about what they were selling us. Calling them "shady" is a compliment. Called them to get pricing for a Forte LXS. John sent me a work sheet with a great price. While shopping other dealers, they warned me about University Kia using shady tactics to get you in the door. They warned that I was getting price for a lower trim line. When I contacted John at University, I specifically asked about the LXS. He confirmed the trim line. (See photos) When we were almost there, John texted that he had given me the wrong price. We were almost there, so I went anyway and ask him why he gave me wrong info. He apologized for the mixup, then assured us he had a new LXS. After test drive and trade-in talk, he worked up numbers. But folded the paper so we couldn't see everything about the car. Turns out he tried to sell us a USED car while claiming it was new. We walked out. I don't understand what they hope to gain by lying about the cars they're trying to sell. These guys have no interest in gaining repeat business. And they won't get any business from any informed buyers. I do not recommend this place. read more

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I've leased my last two Kias from University Kia, and I've found the entire process there to be very pleasant and efficient. There was never any pressure, and they bent over backwards to meet my budget and expectations. I love their clean, modern showroom and their knowledgeable, responsive staff. read more

WORST new car buying experience ever. Vehicle was ordered in February 2023 and finally arrived in April 2024. When it arrived, the car lacked a number of options we ordered and still waiting on options (e.g., cargo area mat and wheel locks). Neither management nor staff know their product. Both tried to pass off the plastic shield located on the underside of the vehicle as the metal skid plate we ordered with the car. This was our 2nd Kia. First one was purchased new at Tri-City Kia, Eden, NC. Far better experience. read more

I'm cannot say enough good things about University Kia, Allan and Nick were great to work with trading in my Kia Sportage for a new one. Sharon was super sweet as well to work with. I found university after purchasing a Kia 6 years ago and had super bad experiences at another Kia dealership. University is the best all around, everyone friendly, accommodating and pleasant from Sales to service to parts and makes all the difference when your treated with great customer service. If your looking to trade or buy go see Allan in sales and Nick in finance they both made the process smooth! read more

I need to add info to my review about difficulty finder chargers for ourEV6 in downtown Durham NC My husband and I returned to Durham to look for available chargers that we might have missed. Neal's garage had obvious chargers if it hadn't been so dark. They looked like garden hoses for car washes. Maybe the charging stations should be lit up? So, my apologies to Neals. read more

Tried to call several times in a row to get a live person in the service department. No luck, so I told sales all I'm trying to do is schedule an oil change and I can't through to anyone and sales just transfers me back to the same bs of no one answering the phones. How does the service department still have jobs, and not being reprimanded for not picking up the lines?! I wouldn't have a job if I didn't pick up the phones! I had to leave two voicemails to get a call back and never received a courtesy reminder about my appointment. Skip this dealership and choose a different one! They just lost my business, and loyalty. read more

All I can say is if you want the best customer service from the Service Department, go to Hendrick Kia! Both service representatives gave me inaccurate information resulting in my husband and I travel time 3 hours in one day...along with an attitude from those we had contact with. read more

After getting a 60k mile service yesterday, the car had a shimmy in the steering and the alignment was not right. I brought the car back this morning and they said the shimmy was probably because of the tire rotation from yesterday and they would return those tires to their original place today while we ordered new tires to arrive tomorrow. But, they would not check the alignment issue without an additional fee, even though it was aligned when I brought it in yesterday and now it isn't right. We have had every service done for nearly 4 years and we're about to order tires (and pay for an alignment for those), but when they wouldn't fix what they had caused, I lost faith in their honesty and willingness to stand behind their work. read more

I called twice to get information on what it would look like to order a car here. Kia is the person I spoke with. I asked twice for a sales manager to call me back. She said they prefer people come in to talk. I kept getting very vague information. I got tired of waiting and ordered from Fred Anderson Kia instead two days ago. I wouldn't recommend. read more

For three months, now, I have been revisiting the bad deal/lemon I got from University Kia in June 2022. What is perplexing is the complete lack of response (empathy) from ANYONE at the dealership. In reading the other One Star reviews, that lack of response is not uncommon. Wish I'd had given those reviews more weight before dealing with University Kia. My past hope in posting, here, was someone might care and offer at least a "Sorry". Now, my main purpose is to get the message out to others about this dealership. Of note, I have purchased four (4) other cars since June, thanks to Hurricanes and family in Florida needing cars. University Kia was NEVER considered as a source for those cars. Wonder if that fact makes any impression on University Kia? read more

This was an awesome place to go for my daughter to find the perfect car. She loves her car and Jerome and Jayda we great. They were professional, informative, and they helped her to get the car she wanted. If you are looking for a great car and a wonderful car buying experience, go to University KIA. read more

University KIA of Durham - Car Dealers Near Me - Durham, North Carolina

I bought my Kia here about a year ago and have come here twice for service. The staff is very friendly, but I have to note that even with an appointment, it takes almost two hours just for an oil change. I've had people change my oil at home in less than 30 minutes, so I'm not sure what takes so long here since I am only one of three people in the waiting room. I'm extremely disappointed in the amount of time it takes, so I will never return to University Kia for an oil change. read more

University KIA of Durham - Waiting area - Car Dealers Near Me - Durham, North Carolina

Seemed very helpful in the beginning but turned out not to be helpful at all. All they care about is money. I was a customer of this establishment for a while and excepted to be treated better. My sales rep was not trying to help me and barely the manager. Spoke with another dealership that told me some things they shared with me were fishy and didnt make sense. read more

The wait room is clean and the people are friendly. Don't bring your car near lunch time as mechanics all leave from 12-1pm.