They've added some REALLY good brands to this location within the last year or so- lines such as MAC, Morphe, Smashbox, Urban decay, Buxom, Kylie, Tarte, Anastasia, Color Pop, Jeffrey Star, Revolution & others - to stay competitive & they needed to.
The usual dept. store/ counter brands are there e.g. Clinique, Lancôme, etc., as well as drugstore reliables like LA Girl, Maybelline, L'Oréal, Revlon, cover girl, NYX, Ulta's brand and more.
Additionally skincare lines such as Dr. Brandt, Murad, Mario Badescu, Peter Thomas Roth, dermalogica also have product placed. Bath and body items such as philosophy, Hempz, body shop, bliss, etc.
They've added a few more product specialist & staff to the floor, who greeted & seemed eager to help. (I'm well versed on different lines so I'm ok being greeted, & left alone to browse at leisure. At best, I just need a sharpener, wipes, brush cleaner & alcohol, and maybe someone to check in the back, if an item is out. I wasn't hounded which is good and Ms. Charlie was there to help when asked.
Where they can improve: the units & testers need to be better cleaned, maintained and stocked. This should be done throughout the day-- many looked dusty or messy- Lipsticks, foundations or other creamy products looked like they haven't been swiped or cleaned in months. Many were broken, melted, dripping, crusty or housed empty testers etc. I noticed this browsing the displays and simply testing on my hand. I had to check to make sure I hadn't gotten anything on my clothes, unwittingly.
Concluding, there's soooo many brands here to test, try & take home, (you can get lost in here and loose track of time easily) & trust, you'll end up with more than you came for.
{It just really needs to be stocked and maintained, diligently! (Thus 3 stars vs 5)There isn't a lot of traffic on off -peak times, so surely staff can be more proactive in this area throughout the day; This way, it's not overwhelming and or left to closing when employees just wanna get home. I hope they'll do better with this, after all It's part of the job and in keeping with safety standards--It's cosmetics.
I walked away with some goodies & added the app, so I could pull what was not in store. I do like that they have a large variety of things at Ulta at various price points i.e. high/ low brands. This is what sets it apart from its competitors. from teeth whitening systems, and an array of hair, skin, cosmetics, perfume, accessories, carry cases, jewel organizers, etc.
I can get pretty much what I need in one place. This is what keeps me coming back. If that weren't enough, there's also a brow bar from shaping and a salon which you can book online, which includes stylists of color that are experienced with pattern & texture. This is way more convenient then the mall, bouncing from one end to the other for various items. They may not have Huda but they have MAC and so much more. read more