Love the light, bright, spacious new office on N Dutton Ave! Parking is easier than it was downtown…read moretoo. I've seen both Dr Moore and Dr Wood, and appreciate their warm, calm, friendly approach...and the cutting edge technology they use. For a small fee ($10, I think) you can have your retina digitally scanned instead of dilated. A friend recommended this office to me for that reason. It's so worth it! I'm new to wearing glasses. I went into my eye exam this year convinced that I would not commit to a pair of glasses at the end of the appointment. Last time I didn't do enough research and felt overwhelmed and ended up with glasses that I didn't love. But this time I did some research, trying on glasses in advance to know what styles I liked/didn't. So, when I found a pair of Tom Ford frames this year that I liked on the display and on my face, I changed my mind and ordered them. Glad I did! All of the staff were friendly and helpful. My glasses were ready within 2 weeks. Positive experience all around. Thanks Empire Team!

Amazing professional service and very friendly staff, just the very best of Sonoma! I had a special…read moreneed for particular frameless glasses and they did everything so seamlessly that I enjoyed every interaction and love my Lindberg glasses! So happy with this place!

Wonderful experience from start to finish! The front desk staff was friendly, welcoming, and…read moreprofessional. The doctor was knowledgeable, thorough, and genuinely caring, and the entire team provided exceptional service. Every staff member was kind, helpful, and attentive. I highly recommend this optometry office!

I waited 45 mins past my appointment time! I then returned to work late. Front staff were also…read moreunhelpful.

My $1,200 a month Kaiser plan didn't cover an optometry exam. They wanted to charge me $177 for a…read morebasic eye exam, plus any additional testing on top of that. I went on Yelp and decided to make an appointment at this Target location. Dr. Lee was very energetic and thorough. He explained every step of the process. The basic exam included testing my existing glasses, vision test, visual examination of the cornea, peripheral vision test, and a glaucoma test. I opted to go for the retinal scan which was an extra amount but at my age, it's worth it. Dr. Lee has a state of the art machine that doesn't require dilating the eyes. It takes a digital picture of the retina and the optic nerve. He took the time to explain the health of my eyes. The basic eye exam here was $104 less than Kaiser and even with the extra charge for the retinal scan, it was still $65 less than Kaiser's basic exam. I highly recommend Dr. Lee!

What an excellent experience I had at this practice!…read more I booked an appointment 4 weeks out to see the optometrist at the Santa Rosa Costco because my Costco in Ukiah does not have an optometrist on-site, so I was referred to Santa Rosa. When I arrived at my appointment 4 weeks later, I was informed that SR Costco does not take my insurance which is VSP, pretty common insurance! I figured would give Target optical in SR shot to see if they would be able to see me. I knew it would be a long shot but as I said I am from Ukiah and did want to waste the drive and really needed to renew my contact prescription which had expired right at the beginning of the pandemic. My other option and the least favorite option was to drive to the Bay Area to see my old optometrist. When I arrived at SR Target I explained my situation to the Optical office Manager and she went to check with Dr. Lee to see if he would be able to give me an exam. Looong story short, he did! Dr.Lee is amazing I had a great conversation with him in the exam room. Not only is he professional, knowledgeable, but he's also personable, energetic, and has a great sense of humor! And his staff has the same energy! I am a super fan of stellar customer service and because of that I will definitely return and make the 1-hour drive for my next appointment!

We didn't get our eye exams here (just because we already have an optometrist we like) but my…read moredaughter and I both got glasses here and the experience was great! Gabby was super helpful, kind, thorough, friendly, and wanted to make sure we got something we were happy with. The glasses were done faster than we expected, and I received a text to come pick them up. Gabby made any necessary adjustments to help the fit and we were done--fast, easy, and great!

Based on reading reviews here, I scheduled and appointment with Dr. Lee. On 12/28/22 I had the best…read moreexperience ever with an ophthalmologist. She explained each step of the exam and the function of each piece of equipment, answered all my questions, never talked down to me. I would describe her as professional, experienced, thorough, articulate and cheerful. After seeing her, I went over to Target Optical to check out and order frames and lenses. I was pleased with the selection of children's frames, the only place I looked because my face is so small. However her name is spelled, I can't rave enough about the professional and friendly service from Sagan (Sehgen). I returned on 12/30 to leave some old frames for new lenses. She greeted me like an old friend. That's what I call great customer service.

We have been coming to Dr. Fitzpatrick for several years and find his services excellent. Quick…read moreeyeglass ordering and friendly staff.

I have been going to Dr. F for over 10 years. Now my children go there as well. I have no problems…read morereferring individuals here because I know they will be just as satisfied as I have been. Dr. Fitzpatrick and his staff are attentive, professional, and caring individuals. They take the time to fully explain billing and costs. I would never go anywhere else. We are loyal customers as long as we live and as long as he's around.

The ladies in the office are lovely. However, Dr. Poon could never get my husband's prescription…read moreright, and he doesn't communicate well. But the last straw for me was when he asked me if I go to church and started preaching about his beliefs. So inappropriate for a place of business!

Great practice. Scheduling was easy and the optometrist explained everything during the exam nice…read moreOffice and Great location lots of parking.

I love going for my yearly exam, the staff at Dr. Shipley's make me feel at home and they always…read moreanswer any questions I have. They also are very helpful when selecting a frame to purchase for new glasses. Both Dr. Les Shipley and Dr. Margot Shipley are extremely kind and they explain everything in detail.

Great Dr's, been going there for 15+ . I unfortunately cannot say the same thing for the front…read moreoffice staff. One or two in particular. Will probably not return, I've given them plenty of chances.

Shoutout to the ladies here! I live in Southern California but am in town for a wedding and had an…read moreoptometry-related emergency. They were able to help me out immediately with my issue, and were kind, professional, and incredibly helpful throughout the entire process. Location is great too- super easy to find even for an out of towner, with a free parking lot with plenty of spaces.

Love it here! It's very fancy, all new high tech equipment. No air in the eye or dilations here…read more Love all the staff everyone is super friendly and helpful. If you like high end glasses this is your place! All named brand and super cute! I always go for the extra chunky Aubry Hepburn look and they have plenty here! My new ones are Yves St. Laurent