We didn't get our eye exams here (just because we already have an optometrist we like) but my daughter and I both got glasses here and the experience was great! Gabby was super helpful, kind, thorough, friendly, and wanted to make sure we got something we were happy with. The glasses were done faster than we expected, and I received a text to come pick them up. Gabby made any necessary adjustments to help the fit and we were done--fast, easy, and great! read more

Based on reading reviews here, I scheduled and appointment with Dr. Lee. On 12/28/22 I had the best experience ever with an ophthalmologist. She explained each step of the exam and the function of each piece of equipment, answered all my questions, never talked down to me. I would describe her as professional, experienced, thorough, articulate and cheerful. After seeing her, I went over to Target Optical to check out and order frames and lenses. I was pleased with the selection of children's frames, the only place I looked because my face is so small. However her name is spelled, I can't rave enough about the professional and friendly service from Sagan (Sehgen). I returned on 12/30 to leave some old frames for new lenses. She greeted me like an old friend. That's what I call great customer service. read more

Dr.Lee and his team are the best! When I was first told about getting my eye exam done inside target I was hesitant. I thought it was weird but my sister swore it was the best place around. So I trusted her and made an appointment. Turns out she was right! I love this place! They are quick while still being very thorough. They are also very honest about the cost. Every time I've gone in I've told them I am on a budget and don't want to spend to much on glasses or a new prescription and every time they are very understanding. The assistant today spent almost 10 minutes configuring my insurance and their discounts so I would pay the least amount possible. They are the best around and I don't plan on going anywhere else for my eye appointments anytime soon read more

See all

Dr. Lee is great. I appreciated her professionalism and communication skills. 5 stars. I'll be going back.

My $1,200 a month Kaiser plan didn't cover an optometry exam. They wanted to charge me $177 for a basic eye exam, plus any additional testing on top of that. I went on Yelp and decided to make an appointment at this Target location. Dr. Lee was very energetic and thorough. He explained every step of the process. The basic exam included testing my existing glasses, vision test, visual examination of the cornea, peripheral vision test, and a glaucoma test. I opted to go for the retinal scan which was an extra amount but at my age, it's worth it. Dr. Lee has a state of the art machine that doesn't require dilating the eyes. It takes a digital picture of the retina and the optic nerve. He took the time to explain the health of my eyes. The basic eye exam here was $104 less than Kaiser and even with the extra charge for the retinal scan, it was still $65 less than Kaiser's basic exam. I highly recommend Dr. Lee! read more

I scheduled an appointment here, because although I have insurance through my employer, it's a hassle to schedule an eye appointment, and selected office/optometrist is always running late. Saw Dr. Lee, appointment was on time, as scheduled, thorough examination and explanation of what tests were done/any issues that came up, pleasant, efficient, worth the out-of-pocket expense of $105. Given a copy of the prescription, since I order glasses through zenni online (another great deal!). read more

I'm usually on Yelp just for the restaurant reviews, but with gratitude to the former Yelper who said that they had done the calling around locally and found that Target Optical was the cheapest option in town, here I am--because the appointment was just that great. Dr. Lee was personable, and super informative. No optometrist has ever explained the anatomy of the eyeball, what glaucoma actually is, and the physics of astigmatism before. I feel like I learned so much! Plus, I wasn't required to have my pupils dilated! They offer the option to have a digital photo taken of the inner eye instead--it does cost an extra $40 but I was able to avoid the annoyance of having my pupils dilated and Dr. Lee seemed to indicate the photo option would give an even better view of the eyeball. Plus, you get to see the photos of your eyeballs on his computer, and it looks super cool! Kind of like a nebula. The rest of the staff was perfectly friendly as well. I didn't get glasses this time, so I can't speak to that. However, they did say they could send my current pair to get re-lensed, so it's nice that they offer that service for a frame they may not even carry. read more

Everything was great except for the lens selection. They don't carry the top brands. The exam was excellent. Dr Lee has the latest equipment and he was very informative Very satisfied with the regular and sunglasses that we purchased. The total cost was 50% compared to the boutique shop that we used to go to. read more

Great place to come to for all your optical needs. Pretty good selection of men's and women's glasses, not sure about children's. (didn't pay attention) Their polite and truly courteous staff gave us some life saver cleaning wipes for our glasses. They don't leave streaks like all the other ones I've used. I'll most definitely be back to get another pair. Oh yeah! Forgot to mention the turn around time is 7-10 days, usually close to 7 days after purchasing a total of 4 pairs so far. read more

By far the best service I have ever received. The optometrist takes his time and listens to your concerns, and doesn't just rush through your exam. Jackie and the rest of the team members do an amazing job! They're incredibly patient, kind and do their absolute best to address all your concerns and questions to make sure you're getting the best service. read more

I was skeptical about this location inside of Target being worthy of 5 stars - but decided to give it a try due to all the positive comments on Yelp...and I must say, I'm impressed. Very pleased with Dr. Lee and his staff. While waiting for Dr. Lee, his staff cleaned my glasses, fixed the slight bend and tightened them up for me, free of charge, which was very, very nice. Dr. Lee was honest, informative and energetic - all greatly appreciated. Also really like being able to make appointments online. Very happy I made the switch - I'm a fan! read more

Jackie was the sales lady she was great my glasses got ran over and they repacked them at no charge because I was within the 30 day grace period . A+++ read more

Love this target! I know I can be in and out. Quickly tonight trip took me 15min from walk in and walk out, and I was in 5 different departments. read more

Looking for an optometrist for new glasses, I was impressed by the positive reviews of Target Optical. I sent a message to Dr. Lee asking about the cost of an exam, and he replied very quickly, so I decided to give them a go. I received an AARP discount on the exam cost, which was very reasonable. The person who "checked me in" (unfortunately, I didn't get her name) was helpful, efficient and friendly. My appointment was with Dr. Moore, who was very friendly, pleasant, thorough and professional. She took the time to explain exactly how astigmatism and cataracts are affecting my vision, and what I could expect from a new prescription. The whole appointment was very fast (no waiting), but I didn't feel rushed at all. I was so impressed with the service I received, I had to come back to Yelp to add my 5-star review. read more

I just moved to Santa Rosa and I needed to get my eyes checked. I looked into Site for sore eyes, LensCrafters, and target optical. After a bunch of online and in person research I came down to this specific target for my exam. Not only was they're eye exam cheaper ($68 w/o insurance), but it actually included the eye health exam. The optometrist that help me, Dr. Stephany Moore, was super sweet, extremely helpful and informative, and she was also punctual and efficient. After the exam, I was assisted by Cristina Morena. Also very friendly and helpful. Even spoke both English and Spanish. I found my perfect glasses and I absolutely love them. I need it to be a week so I can actually have them! Thanks again to the optical team here, even the initial girl I talked to a week before was also friendly and informative. She was the reason I even looked into them, but I can't remember her name. Overall I'm exceptional happy with my experience here! read more

When you need to get an eye exam, going to Target is probably not your first thought. However, once you go and experience their friendly staff at the optical center you will be glad you took your business there. The staff at the counter are very professional and helpful with any questions you might have about glasses or contacts. The optometrist is just as helpful and makes your eye exam enjoyable and go by quickly. They have some great deals on glasses and if you have a few minutes that you have to wait you can just go shopping inside Target! read more

I've purchased glasses from Target optical for the past two years. The first time they came in and sat - no one ever called. I gave them a 2nd chance - ordered glasses 12/28, *I* called on 1/8 asking if they were there (given past experience). I was told the frames were on back order - but no one let me know. They were supposed to call with an update on my order 15 days ago - nothing. I just tried to call 4x, no one is answering. Their customer service is awful. read more

Dr. Lee is awesome! He was able to address my eyecare needs thoroughly and answer all my questions with care. The selection of glasses is great and Jackie is always able to find me the best pair for my needs; she's always able to give my glasses the perfect adjustment too. The care Dr. Lee and his staff provide makes the drive to Santa Rosa worth it! read more

The manager, Jackie, was so amazing and provided the most outstanding customer service. I lost my contacts while visiting from southern California and did not have any backups with me. I have been with Target Optical for over 5 years and I always have a great experience. I called the Coddingtown Target Optical and explained my situation to Jackie who took great care of me. She found testers that worked and I was able to see! Not only did she provide the contacts but also the travel size solution and a case. I hope others read this and understand how great Target Optical is but especially this location Santa Rosa. Thanks again Jackie and your coworker Monique for such a wonderful experience, you both made my trip! read more

Monique was fantastic! All these years I was so nervous to get my eyes checked. I was convinced that I had perfect vision until I noticed I couldn't read words that were displayed on the board during my class lectures. Nervously I walked into Target and Monique was kind enough to help me through the process. She helped me to get my eyes examined and even helped me select a style of frame for my new glasses. I learned that day that my vision wasn't as good as I thought it way and all thanks to Monique, I can focus better in class now that I can see the words clearly. read more

I was so very pleased with my eye exam with Dr Lee. He is truly an exceptional Optometrist. He takes time to explain step by step what he will be doing. They have a Retinal Scanner so you don't have to have your eyes dilated. He reviewed my retinal scan with me and showed me my optic nerve. The staff is also great! They are very kind and professional. This was by far the best eye exam I have experienced. read more

I have been putting off an eye exam for the longest time because of my busy schedule and I was so pleased to see that target optical has WEEKEND appointments. Dr. Lee and the staff at this location were extremely knowledgeable and helpful I learned so much about my own vision and felt as though all of my concerns were addressed! Didn't even have to get my pupils dilated because of a fancy scanning machine they have (small additional fee) which really made this the most convenient eye exam ever. I can't wait for my personalized prescription glasses to arrive! Better experience than my personal private practice doctor back home in Walnut Creek. You can schedule appointments online and print and fill out your paperwork at home to save the headache. read more

Dr. Lee was astounding with his work on me! He was very informative and enthusiastic. Not only that but he was quick as well. I got an exam, pair of glasses, and my contacts worked out with enough time for my blood donation. Carrisa was very helpful with choosing my frames and she was great to work with. I also saved money on my frames and contacts thanks to her. I highly recommend Target Optical at Coddingtown! I just had to make a review right when I got out of Target XD read more

I know, Target, right? I have been wearing glasses for along time and have had crappy and good pairs. I received and excellent pair here. Doctor was spot on, listened to what I wanted and gave me what I wanted. The frames fit great. I have paid alot more and received alot less. I am going back this year for another pair. read more

Jackie, the manager, is the sweetest person I've met in a while! I feel like I walked in for a new pair of glasses and I left the store having a new friend. She answered all my questions with details, gave me honest opinions about the pairs I tried on, made me feel super comfortable and appreciated in her store. I love my new glasses and I feel great about the experience I had today at Target Optical in Coddingtown. I will certainly go back there without thinking twice!! Thanks, Jackie! read more

Dr. Lee is very friendly and explains everything you need to know. The doctor and staff are always friendly and helpful

I found myself without the right contacts on an out of town trip. Target Optical saved the day! They provided prompt and competent service in a very friendly and professional manner. Excellent overall! I am very grateful! read more

I absolutely love the Dr and the service.. always happy to see you and always have great service from the opticians there.

If I could give 10 stars, I would! Dr. Lee and his staff are one of the best that I have seen. From the moment you walk in, you're greeted warmly and promptly, no matter how busy they are. I've always been plagued with horrible eyesight so new glasses or contact prescriptions have never been my favorite. Lenses are usually more expensive, finding frames that hide the coke bottle sides are usually difficult and then they are always trying to "up sell" you for their currently commission. Not here though! It was refreshing to not be badgered about add-ons or extras and the selection is good. My appointment was more than on time, it was almost instant! About a minute after checking in, Dr Lee brought me back. The visit was quick and efficient but not rushed. I came back a week later for a dilation and I was even seen an hour either than what was scheduled. Dr Lee and his team at Target optical is a well oiled machine and was such a joy to work with! Thank you! read more

I have struggled for years with the right Rx, having to wear 2 different contacts, having to wear readers with my contacts, etc. After 1 visit, they got it right! No more readers and only 1 strength of contact. Great staff and great service! read more

I'm so glad I tried this office. My son had just thrown and broke my glasses and I just happened to stumble upon this office, inside the new target store. I set up an appt and was in and out in less then 40 min with my very first pair of contacts! The doctor is so informative and nice! He explained every step of what he was doing! Made putting in my first contact a breeze! We had issues with my insurance and he just said to call them and pay at my follow up! How awesome is that customer service!!!?! Love this place! Good bye Costco Optical! Hello Target Optical! I can see clearly now the rain has gone! ;) read more

The team at Target Optical at the Coddingtown Center was very friendly, helpful and efficient. I had no problems scheduling an appointment. I had no wait when I arrived for my optical appointment with Dr. Lee. Carissa was so helpful in helping me choose frames. She has a great eye for style and color. She pointed out nuances in various frames and really helped me narrow down what I wanted, needed and liked. The whole team chimed in for the final narrowing of choices and I really appreciated the cheerful honesty and help. Carissa was very efficient in handling the ordering and paperwork. I do not have vision coverage and was very pleased to learn that I was eligible for a frames discount through my AAA membership. My whole experience was very positive. read more

Jackie and Dr. Chuang were both fantastic! Very engaging and friendly. Dr. Chuang is very knowledgeable and gave me some great advice. Her exam was very thorough. And Jackie...she was awesome! Helped me pick out some great frames. Had a lot of fun with them and will definitely be back! read more

Came here without an appointment.And I walked right into the doctors office. Everyone was so friendly. My doctor explained each step of the eye exam and why each step was important and how it effected my eye sight. He helped me get my prescription in under an hour. Afterwards the ladies in the front helped me try on pairs of glasses. They were honest about which frames looked good and those that didn't. I will always come back to target optical from now on :) read more

I love going to target optical. The staff is extremely friendly and helpful and Dr. Lee is great. I will definitely be coming back.

I had a great experience at this Target Optical. The doctor and staff are friendly and helpful. The prices are very affordable. I highly recommend it! read more

Alright! After calling several opticians looking for an emergency appointment (needed fresh contacts! Headed to Maui in 18 hours!) Dr. Lee was able to give me a very thorough, informative, and pleasant eye exam with no appointment, 10 minutes after calling. Super friendly and upbeat. read more

So, I was initially skeptical -- Target, really? The folks writing that it's great, however, are right. The staff were super friendly, very relaxed, and one of the folks walked around with me, holding a tray on which to put potential new frames. I have some eye issues, so have been seeing an ophthalmologist locally. After 10 years of rude staff and no more than 3 minutes with the doc, I gave up. I thought I'd chance Target. I am so happy to have gone there. Dr. Lee was fantastic. I felt heard; he explained every step; he double checked findings to ensure accuracy; he was genuinely friendly, patient, and compassionate. He also understood my reluctance to return to my local opthalmologist, and referred me to someone in SF. The staff were equally as good. They took the effort to find me the best deal with high quality. Very impressed. This is what eye care should be like. read more

I didn't have high expectations for a optometrist in a target store... But wow! I was waiting for my prescription and wandering in. The staff is super friendly. I made an appointment for the next day after my work hours! Sweet, don't need the miss work. They took my insurance as well and billed it for me. Very high level of customer service. The OD was so friendly and understanding. I knew I needed glasses, but just put it off. I was told that it was going to be 10 business days to get my glasses. They arrived in 4 days. I wish they have more of a selection of Oakley's, but hey, I got what I needed. I went in to pick them up and get them fitted. Being this is my first pair of glasses, I was like ya, they fit great. But I realized that I needed to have them adjusted again for my narrow nose and small head. Walked in while picking up some stuff at target store and they were able to adjust them on the spot. The very nice girl explained that it will take a few times to adjust them as I am new to the wearing glasses world. Definitely recommend to anyone. read more

Target Optical - Optometrists Near Me - Santa Rosa, California

See all

I went to Target to see the optometrist mainly due to budget, and ended up pleasantly surprised by my whole experience there. The visit was better than my previous trip to a private Optometrist in the area last year. They have great customer service and an outstanding quality of treatment. The atmosphere was more comfortable and relaxed than my last optometrist; I was seen faster; and Dr Albert Lee was extremely professional and thorough. The equipment and vision tests at Target were also more substantial than my last optometrist's. Dr Lee took time to help me understand each test and afterwards patiently explained my diagnosis to my husband. And his exam was SO affordable (less than HALF of a private Opt)! We then saw Jackie who helps you choose frames and deals with payments etc. She was knowledgeable and friendly, helping us stick to a budget while finding a good fit in frames. She had other customers come in while we were there and did well juggling multiple queries at once. She even helped entertain my bored three year old! I would recommend this optometry facility to anyone and will return there for any future needs. read more