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Santa Rosa, CA

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Target Optical

4.8 (44 reviews)
Closed • Closed
Updated over 3 months ago

Services - Target Optical

Eye exams

Eyewear fitting

Retinal imaging

Target Optical Photos

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Review Highlights - Target Optical

“Lee seemed to indicate the photo option would give an even better view of the eyeball.”

Mentioned in 22 reviews

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Empire Optometry & Eyewear - Huge selection of eyewear and incredible opticians to help you find the perfect piece

Empire Optometry & Eyewear

4.1(82 reviews)
0.6 mi
•$$
Locally owned & operated
Certified professionals

Amazing professional service and very friendly staff, just the very best of Sonoma! I had a special…read moreneed for particular frameless glasses and they did everything so seamlessly that I enjoyed every interaction and love my Lindberg glasses! So happy with this place!

Love the light, bright, spacious new office on N Dutton Ave! Parking is easier than it was downtown…read moretoo. I've seen both Dr Moore and Dr Wood, and appreciate their warm, calm, friendly approach...and the cutting edge technology they use. For a small fee ($10, I think) you can have your retina digitally scanned instead of dilated. A friend recommended this office to me for that reason. It's so worth it! I'm new to wearing glasses. I went into my eye exam this year convinced that I would not commit to a pair of glasses at the end of the appointment. Last time I didn't do enough research and felt overwhelmed and ended up with glasses that I didn't love. But this time I did some research, trying on glasses in advance to know what styles I liked/didn't. So, when I found a pair of Tom Ford frames this year that I liked on the display and on my face, I changed my mind and ordered them. Glad I did! All of the staff were friendly and helpful. My glasses were ready within 2 weeks. Positive experience all around. Thanks Empire Team!

Photos
Empire Optometry & Eyewear - The largest selection of eyeglasses in the North Bay

The largest selection of eyeglasses in the North Bay

Empire Optometry & Eyewear - Small details all around the new office

Small details all around the new office

Empire Optometry & Eyewear - Our incredible new office with a huge selection of eyewear

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Our incredible new office with a huge selection of eyewear

Santa Rosa Optometry: Michael Shulkin, OD - Inside location of Santa Rosa Optometry

Santa Rosa Optometry: Michael Shulkin, OD

2.8(47 reviews)
1.4 mi
•$$$$

Wonderful experience from start to finish! The front desk staff was friendly, welcoming, and…read moreprofessional. The doctor was knowledgeable, thorough, and genuinely caring, and the entire team provided exceptional service. Every staff member was kind, helpful, and attentive. I highly recommend this optometry office!

The doctors at Santa Rosa Optometry are wonderful, and I have no complaints about the care they…read moreprovide. Unfortunately, the experience with the front desk has been very different. Trying to reach the office by phone has been frustrating to the point that I had to drive downtown and find parking just to come in and get assistance. As the first point of contact for patients, I feel the receptionist should be welcoming, polite, and professional. When we arrived, we were not greeted or acknowledged while waiting. There were several other staff members at desks working on glasses or computers, yet no one checked in to see how we could be helped. When we finally asked a question, we were met with attitude because the receptionist was on the phone. I completely understand that staff can be busy and that phone calls need attention, but patients standing at the front desk should still be acknowledged. Even a simple "Hi, someone will be with you shortly" would make a huge difference. If one person is expected to manage both incoming calls and patients walking in, then additional front-desk support may be needed. It's disappointing because the doctors themselves are wonderful, but the front desk experience can really affect how patients feel about the office as a whole.

Photos
Santa Rosa Optometry: Michael Shulkin, OD - Melanie was Awesome and has Taste aka Class and gave the best advice. THANK YOU!!

Melanie was Awesome and has Taste aka Class and gave the best advice. THANK YOU!!

Santa Rosa Optometry: Michael Shulkin, OD - Christine & Dr Shulkin are AWESOME!! Thank you for all of your help!

Christine & Dr Shulkin are AWESOME!! Thank you for all of your help!

Santa Rosa Optometry: Michael Shulkin, OD

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Albert C Lee, OD

Albert C Lee, OD

4.9(92 reviews)
0.0 mi

What an excellent experience I had at this practice!…read more I booked an appointment 4 weeks out to see the optometrist at the Santa Rosa Costco because my Costco in Ukiah does not have an optometrist on-site, so I was referred to Santa Rosa. When I arrived at my appointment 4 weeks later, I was informed that SR Costco does not take my insurance which is VSP, pretty common insurance! I figured would give Target optical in SR shot to see if they would be able to see me. I knew it would be a long shot but as I said I am from Ukiah and did want to waste the drive and really needed to renew my contact prescription which had expired right at the beginning of the pandemic. My other option and the least favorite option was to drive to the Bay Area to see my old optometrist. When I arrived at SR Target I explained my situation to the Optical office Manager and she went to check with Dr. Lee to see if he would be able to give me an exam. Looong story short, he did! Dr.Lee is amazing I had a great conversation with him in the exam room. Not only is he professional, knowledgeable, but he's also personable, energetic, and has a great sense of humor! And his staff has the same energy! I am a super fan of stellar customer service and because of that I will definitely return and make the 1-hour drive for my next appointment!

My $1,200 a month Kaiser plan didn't cover an optometry exam. They wanted to charge me $177 for a…read morebasic eye exam, plus any additional testing on top of that. I went on Yelp and decided to make an appointment at this Target location. Dr. Lee was very energetic and thorough. He explained every step of the process. The basic exam included testing my existing glasses, vision test, visual examination of the cornea, peripheral vision test, and a glaucoma test. I opted to go for the retinal scan which was an extra amount but at my age, it's worth it. Dr. Lee has a state of the art machine that doesn't require dilating the eyes. It takes a digital picture of the retina and the optic nerve. He took the time to explain the health of my eyes. The basic eye exam here was $104 less than Kaiser and even with the extra charge for the retinal scan, it was still $65 less than Kaiser's basic exam. I highly recommend Dr. Lee!

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Albert C Lee, OD - Target Optical Team

Target Optical Team

Albert C Lee, OD

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Family Optometry Center of Santa Rosa - Check out our Maui Jim sunglasses!

Family Optometry Center of Santa Rosa

4.3(38 reviews)
2.7 mi
•$$

I have been a patron Family Optometry for at least 20 years now, and I used to have a different…read moreOptometrist, but Dr. Middleton has been my optometrist for about seven years I would say. Well, I just had to Yelp review him last I exam that he so thoughtfully focused time with, and what I ended up with is the best vision I've had in years. You know, it's always been exceptionally better than my older Prescription that I was in the office to improve upon, but this last one which was fine tuned this October 2020 is by far the best one I've ever had. The ladies at Family Optometry, Miss Joanne the optometrist who helps Dr. Middleton with feeding the patients glasses by adjusting, cleaning, and generally spending her time with me consulting me on any questions or concerns I might have. This is Golden, because I know she's really busy, but hands-down she always takes the time with me like I'm the only one on the planet in that moment, and she's all there for me. She complements Dr. Middleton in this way, Because they're both very similar in their style and grace with regards to each of the patient, especially me of course! Giggle, giggle... I wish people would come see Dr. Milton, and just try him, and the morning practice out, And trust me you will not regret it. It starts out as a simple inquiry most likely will turn into signing up as a new patient with him. Suzanne sits in the front and she greets The clients coming in, And her smile is A definite showstopper. In this world today we all could use a little more friendly and inviting attitude. One may read this and think now that can't be all those heartfelt accolades are too good to be true, but once you get next to her warmth, and fresh bright countenance, you, too, will be sold Buy this gem of an optometry clinic exclamation OK, now you might think wow she's just happy because their glasses are so incredibly perfect, and you would be right that I am happy about it, but I also know the difference between being happy about my glass of being perfect, and by the fact that it always happens that my glasses are perfect when Dr. Middleton has created my prescription for me. It's this ongoing consistency for excellence that this practice strives for, and is completely successful at. So there now I finally said it, and it feels great but in some small way I can get back to this gem of a clinic in Santa Rosa. You all everybody, Be safe and may this pandemic come to a rapid and abrupt end, ASAP!!! Sincerely, Tanya

The ladies in the office are lovely. However, Dr. Poon could never get my husband's prescription…read moreright, and he doesn't communicate well. But the last straw for me was when he asked me if I go to church and started preaching about his beliefs. So inappropriate for a place of business!

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Family Optometry Center of Santa Rosa - Check out our Gucci frames!

Check out our Gucci frames!

Family Optometry Center of Santa Rosa - Maui Jim

Maui Jim

Family Optometry Center of Santa Rosa

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Target Optical - optometrists - Updated October 2026

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