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    The Roll

    4.8 (121 reviews)
    Closed 11:30 am - 2:00 pm, 5:00 PM - 10:00 PM
    Updated 1 week ago

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    House-made Karaage
    Shizuka T.

    Went by for a quick dinner after we dropped off our luggage at the nearby hotel. For its price and quality, 5 stars. Service was very quick and it was a very casual, relaxed vibe. I liked that the karate didn't have a thick batter like most places and you didn't feel oily and gross afterwards. Nigiri pieces were not stingy and I could t get over the fact that this $9 uni tasted better than the average $20 uni at most places!!

    Hokkaido Hotate Nigiri
    Vinkin Ken T.

    They have their own ordering app. I used a $10 off coupon I found on this Yelp page. Had it delivered and they use Uber. Ordered the The Moriawase Kaisen Don which came with: Dry-Aged Bluefin Tuna(2pc), Konbu-Jime Aged Salmon(2pc), Hamachi(2pc), Fresh Scallop, Ama-Ebi, Snow Crab, Unagi, Tobiko, Veggies and an order of the Hokkaido Hotate nigiri all for about $60. I like the variety of the sushi in the bowl. It was enough to share for 2. For delivered sushi it was not bad. It also came with some nori sheets.

    Eric Joseph D.

    I came here for happy hour with an old co worker and it did not disappoint. The 5 dollar hand rolls were really good and the 9 dollar high balls complimented the hand rolls really well. The server was also really nice and it's very comforting and welcoming in here. I can't wait to come back for lunch or dinner!

    Menu 1/23/26
    Allena C.

    We had an errand to run in the downtown area, so we checked out The Roll for lunch. It was around 12:30 pm on a Friday and there was only one other table occupied. Interior decor is modern and minimalistic. The service was friendly, yet professional. Background music playing was relaxing. It felt a bit high-end though the menu had a good range of affordable offerings. ***OUR PICKS*** CHIRASHI BOWL ~ Tuna, salmon, hamachi, snow crab, vegetables, ponzu aioli sauce. ~ $24. I enjoyed this assortment of fish though it was more like a poke bowl than a chirashi. The fish were diced up and not in slices. Other than fish, there was avocado, edamame beans, shredded carrots, seaweed salad, sliced ginger, and freshly grated wasabi. Ponzu sauce was a bit salty for me, so I only sprinkled it on the plain shredded carrots. I actually felt it wasn't necessary to further season my bowl. It was a decent amount for lunch to fill me until dinner time. 4/5 CURRY N KAARAGE CHICKEN ~ Japanese Fried Chicken and Beef Curry Rice Bowl with Salad. ~ $22. Fried chicken and curry were flavorful, but nothing spectacular to write home about. The curry reminded me of the cubed curry sauce you can get from Asian markets. Something you can do yourself. However, it was a filling meal. 3.5/5 5 PC SET TEMAKI (FLIGHT HAND-ROLLS) ~ Spicy Tuna, Snow Crab, Salmon, Hamachi, Scallop + Seaweed Salad. ~ $32. Tasty hand rolls! Every bite tasted fresh and yummy. 5/5 Chill spot to have lunch. Though there wasn't a lunch rush even on a Friday at noon. Maybe you can unwind with some sake, wine or beer after work. But if you'd like a peaceful place to grab a bite during lunch, the roll could be it too!

    Wendy C.

    Came here for lunch with some friends and so we all ordered different things and honestly, everything was really good. Usual street parking for SF. Bathroom is shared with the other businesses but kept clean and no line. Single bathroom. Small inside but brightly lit with large window exterior. More modern than traditional feel. Not much to say but that you can't go wrong with anything honestly. Good fresh fish, rice was perfectly seasoned (DIDN'T EVEN HAVE TO DIP ANYTHING IN SOYSAUCE!). food came out in a beautiful presentation.

    Happy hour salmon skin salad
    Quynh Nhu D.

    I'm really into temaki so when I came across pictures of this spot I gotta visit. Walk in about 10 minutes after they open and was surprised with a happy hour menu. All $5 for a couple of options for temaki, inari and some appetizers. Decided to get all of the $5 temaki and one inari plus a special temaki. The service was quick and very attentive. She kinda read my mind The snow crab inari came out first. It was good and a decent size. Each of the HH TEMAKI was pretty nice. Maybe the nice is a tad bit more vinegary than I preferred but it still was a pretty good deal. Though the size of these can't compare to my favorite temaki place in the world: Kazunori The amaebi and uni hand roll was also pretty good. I can't say no to uni Salmon skin salad was ok. Crunchy but maybe too much dressing They got a decent amount of seating and it was pretty quiet so definitely would recommend coming for an early dinner during happy hour 5-6pm for some good deals

    Ally W.

    There are few places in the city that offer great sushi for lunch. Sometimes you just have a craving for good sushi at 11:30AM, ya know. The Roll offers several weekday lunch specials. The sushi here has a good balance of fish, rice, and seasoning. They season their own sushi so you do not need to use soy sauce, which is how it's supposed to be. They also use brown rice for their sushi, which I like...but feels too healthy or "very SF" to others. Here is a list of what we got and enjoyed: * Snow crab temaki * Bluefine tuna toro temaki * Hamachi temaki * Chirashi bowl lunch special * 4-piece nigiri lunch special * Kombu-jime salmon roll * Bluefin tuna roll Everything tasted fresh and clean. I was not super full, but was super satisfied with my lunch.

    Inari
    Lisa N.

    My friends and I grabbed a quick bite before heading out for a show. the restaurant is kinda small but very dimly lit and intimate. Staff were very attentive and polite. He gave us a heads up that the kitchen was closing in 25 minutes so we quickly browsed to place our order. I ordered 3 pcs inari + bluefin tuna toro inari. Omg so freaking good!! Fish quality tasted fresh and was sooo yum! Also, ordered myself a spicy tuna temaki (hand roll) which was perfection!! I wish I ordered more. Server made a new spicy tuna temaki for my friend because she forgot to mention no masago egg on hers (on the house). So sweet and thoughtful!! To end the meal, we weren't set on dessert but when my friend said she never had basque cheesecake. The staff came back and surprised us with a small slice of complimentary basque cheesecake. Wow so wonderful!! Thank you. It was like a creme brûlée cheesecake. So smooth. Overall, we all had a lovely meal. Highly recommend!

    Dry-Aged Tuna Roll, Konbu-Jime Salmon Roll
    Katherine L.

    generally good quality though the tail end of my salmon roll was unpleasantly fishy. other components were tasty and worked well together, especially the shiso. ordered pickup on their website, food was ready in about 15 minutes. manager was very nice and poured me water while i waited. restaurant was very busy on a saturday night.

    Konbu-Jime Salmon Roll Lunch Special
    Caroline L.

    I had my doubts when I first heard about this place but it was absolutely delicious. I got the lunch special (which I think is a great deal). We got The Moriawase Kaisen Don and Kombujime Salmon Don. Everything about it was so delicious. The fish was fresh, there was a good variety, the rice was flavorful, and the seaweed as nice and crispy. The service was also very good. They were very attentive but not overbearing. They gave us extra miso soup that was hot. The place is also clean and there's a good amount of seating. We went on a Saturday afternoon with a reservation but there were still a lot of tables left when we were there.

    Suzi Z.

    I have taken people from out of town here twice now and both times, eveyone has had such a pleasant experience! I appreciate that the menu is on the smaller side - there are only select few quality items to choose from which makes the decision easy. I have tried the moriawase bowl, snow crab roll, and inari and all were great. This is specific but the small serving of seaweed salad that comes with certain dishes is SO good; like the best seaweed salad I have ever had. I would come back just for that. The ozeki sake (hot) was a nice accompaniment to the food. It is quite dry as the description states. Service is very kind and attentive and our waters were never not full. I will definitely continue to take people from out of town here. Location wise, it's on 5th street in Soma so not the greatest area but it is a very cute space inside with nice ambiance.

    The Roll Lunch Special
    Aaron C.

    Roll in the taste of Japan straight to you! SF, you need to give this place some love! Stumbled upon this local spot through Yelp. The ambiance is very clean and modern. Loved the simple and elegant atmosphere. The Roll should easily be on the list of top sushi restaurants in the Bay. They have a little bit of everything on the menu but is mainly focused on quality of the fish. The nigiri reminds me the level of quality I would expect from an omakase experience! I went with the set lunch special which offered a little bit of everything and is perfect if you want a light lunch. The rice is perfectly seasoned, cooked to the right consistency, portioned correctly to the ratio of the fish, and was served at the right temperature to not over power or off set the fish. I really appreciate the attention to detail from the chef and quality control staff. The miso soup had fresh shitake mushrooms which elevated it. The side of seaweed salad taste like it was homemade, there was just a certain freshness to it, not overly salty, and seasoned with sesame oil which gave it a lovely fragrance. Love that they serve Uni from Santa Barbara! I appreciated their handrolls and their inari items as well! The sukiyaki beef inari did not miss! Justin's take on the basque cheesecake was an amazing creation and perfect way the end the meal. The cheesecake is not too sweet, has a soft fluffy texture and you'll want to enjoy the whole slice yourself. Can't wait to be back to SF just to hit up The Roll again!

    Salmon and Hamachi nigiri
    Jodie S.

    Fresh nigiri with seasoned rice was the highlight for me. Hamachi and sake were amazing with plenty of other choices. Sake highballs in yuzu and peach were refreshing and light. Prompt and friendly service. Quiet and calm on opening. Will return!

    Sooooo gooood

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    Super fresh - quite excellent. A fantastic place for great food and vibes. Fish is super fresh and good. Owners are amazing ! Definitely go

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    Page 1 of 4

    Ask the Community - The Roll

    Hikari Sushi & Bar

    Hikari Sushi & Bar

    3.9
    (562 reviews)
    1.5 mi
    $$

    It is such a fun place for the whole family. The restaurant itself is situated across the main…read moreJapan town mall. Once entered, you are greeted with a cute statue, great for little ones and adults. We got seated pretty quickly at a booth. Different from traditional sushi conveyor belt place, you don't see pre-made dishes around. Instead, each table/spot comes with a screen for placing orders. You can pick up to 4 dishes each time, then added to cart. When your dish is coming, you see the light flashing, then a nice train carries your happiness over. Once unloaded, you push a button and wave bye bye to the train departing. Yes. Super fun for kids. I ordered some sashimi, tofu salad and some sushi. They are super fresh! Service is fast, consistent and friendly. My kids enjoyed goyza, soup, onion rings and some cooked sushi's. We would love coming back again. I can see this to be our go to place in Japan town.

    great location for being in japantown, and certainly a fun experience if you've never had "bullet…read moretrain sushi" where the dishes get delivered to you on a train. however the food is pretty mid for the prices. especially didn't really like the hikari train roll which had mustard on it. - Salmon Avocado Roll ($ 9.50) - Negi Hamachi Roll ($12.95) - Dragon Roll ($19.95) - Rainbow Roll ($19.95) - Hikari Train Roll ($19.95)

    Photos
    A Shinkansen delivers your sushi a few minutes after you place your order! It even sounds a little like the real deal! :)
    A Shinkansen delivers your sushi a few minutes after you place your order! It even sounds a little like the real deal! :)
    Hawaiian Roll
    Hawaiian Roll
    Green tobiko

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    Green tobiko
    Ganji

    Ganji

    4.6
    (626 reviews)
    1.5 mi
    $$
    Locally owned & operated
    Free WiFi

    The service is friendly and helpful, and the food is delicious. Love the robust appetizer menu…read more Felt like a bunch of queens up in this place. "This is a banger."

    What a gem amongst all the restaurants in Japan Town! It's in the outside center near the…read morestationary store Paper Tree for reference. Been here a couple of times already and the service never failed. Even came here during the Cherry Blossom Festival and the staff were still friendly / accommodating. They even put a spicy sauce on the side of one of the katsu plates when we mentioned that my dad couldn't handle all that haha. This cozy spot mainly focuses on katsu plates, but I like how they had off menu or specials to choose from if you'd like another option. I will say though them katsu plates were just chef's kiss. The meat is pounded thin enough where it's still juicy and tender, but doesn't affect the exterior from being crunchy and a bit flaky. Nothing was dry here yallll! I also like how it already comes with miso soup and salad. Huge fan of that Hamachi Truffle special though. Think of a citrusy flavor from the ponzu, fresh fish, a bit of micro greens, and a thin slice of jalapeño that just ~works~ on a cute wooden spoon that you want to steal I could honestly eat like 5 spoons of this. I'd skip on the calamari as it was kind of skimpy to share with a large group. Only note was that their fried katsu curry was a bit underwhelming with having more slices of carrots than potato! Would love to come back if I am ever in the area.

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    Ganji
    Ganji
    Ganji

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    Yuji

    Yuji

    4.7
    (86 reviews)
    1.5 mi

    Came here to celebrate my husband's birthday and thoroughly enjoyed our Bar Kappo experience! This…read morehas definitely made my top 3 omakases I've tried in the Bay Area so far. The restaurant can be a little hidden, but it's pretty easy to find with the instructions they send before your reservation. It's located above Fermentation Lab. Just head up the stairs and you'll find it inside the old Ichi Pub space. The restaurant is small and intimate, with only 9 seats at the counter. When you arrive, walk through the Yuji curtain and check in directly with the chef since there is no host. My biggest concern with set menus is always whether I'll feel satisfied and full afterward, but that was definitely not an issue here. My husband and I were both very satisfied after the meal. Every dish was delicious, and you could really taste the quality of each ingredient. Highlights for me were the bluefin sashimi, which was so buttery and soft that it literally melted in your mouth. The skillfish was rich and decadent, and the citrus and ginger balanced the flavors. The fried fish was another favorite as it reminded me of the savory Japanese rice crackers I loved growing up. Since it's located in Japantown, parking can be challenging. We had to loop around several times looking for street parking and even had two cars take spots we were waiting for, so definitely give yourself extra time before your reservation. I would highly recommend this place! The chef changes the menu periodically based on what's in season, so it's a great excuse to come back and try something new in the future. Total spent for 2: $462

    Really hidden spot with no signage -- we had to ask neighboring restaurants for directions, but it…read morewas absolutely worth finding. The chef was incredibly warm, smiley, welcoming, and attentive throughout the meal. Every ingredient tasted exceptionally fresh, with careful selection of only the best cuts and portions. Highlights included the otoro, wagyu beef, spot shrimp, caviar, green eye fish, and hotaru ika. The omakase was perfectly portioned and thoughtfully paced from start to finish. A truly memorable experience.

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    Bar seating
    Bar seating
    Chilean sea bass with piece of truffle and pickled ginger on top
    Chilean sea bass with piece of truffle and pickled ginger on top
    Matcha crème brulee

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    Matcha crème brulee
    Domo

    Domo

    4.0
    (1k reviews)
    1.3 mi
    $$

    Was pleasantly surprised by this place. The service was friendly, and they allow dogs; outside of…read morecourse. My group of 5 + 2 dogs needed seating, which they were able to accommodate their cozy seating right by the front door. Fortunately they have heaters running outside, so that was nice. We ordered 3 rolls - spicy tuna (5 pcs), black pearl (8 pcs), crunchy California (8-9 pcs for $15). The rolls were pretty well balanced with ingredients. Spicy tuna was a bit, but surprisingly, their crunchy California was the best. Fried absolutely perfectly with whatever batter they use, and inserted with real crab - not imitation! Anyway, enjoyed this place for what it was. It's not a large restaurant, nor do they have a large menu, but the taste was good and we enjoyed the service from our nice waiters.

    Tried this place for the first time and I loved it! I came on a Monday night at 7pm, so getting a…read moreseat wasn't a problem. It's a smaller place though so that's something to keep in mind for a day that might be busier. The service was very attentive and friendly. I'll always order salmon collar if I see it on a menu and this one was huge! It's felt like a whole salmon fillet along with the collar. The black pearl roll was my favorite. It had a good seared flavor and the dollop of truffle pate on top wasn't overwhelming. The jalapeño hamachi was also a solid choice. I'd pass on the zesty salmon tempura roll next time, but I'm also not the biggest fan of shrimp tempura in general. I'll definitely come back here. I loved the quaint atmosphere and the generous amount of fish given in each dish.

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    Domo
    Castro Special Roll @colorful.eats
    Castro Special Roll @colorful.eats
    Crab and cucumber salad

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    Crab and cucumber salad
    Oma San Francisco Station

    Oma San Francisco Station

    4.3
    (353 reviews)
    1.5 mi
    $$$$

    Oma San Francisco Station is an omakase restaurant inside Japan Center in San Francisco Japantown…read more They offer 3 menus: Mizuho with 24 items, Sakura with 16, and Tsubame with 12. The location is unusual, as the restaurant is open to the mall, which is a bit disruptive. I came for the 8:30pm seating, but the previous guests were still finishing, so I had to wait until 8:45pm. The staff did not seem very concerned. Bad start. You could also hear the mall cleaning crew during dinner, which was not very pleasant. I ordered the 24-item Mizuho Menu, as did all the other guests. There were 5 guests in total (the restaurant can seat up to 8 people). Here is the menu I was served at the end of May: 1. starter: ama ebi cracker with caviar, pickled lotus root with shaved bonito, crab salad 2. nigiri 4x: isaki, iwana, myabi tai, kanpachi 3. sashimi: chutoro, hotate with caviar, umi masu, sawada 4. nigiri 8x: hirame, suzuki, inada, kurodai, shima aji, kamasu, otoro, aged A5 wagyu, kinmedai 5. hot dish: miso soup with inari and shrimp head, hokkaido uni with marinated ikura, black cod, umi masu with raw yellow egg and caviar 6. dessert: matcha ice cream with strawberry Frankly, the food was excellent. The starter was not very creative, but the nigiri were great. The sashimi selection was very nice, with some fish you do not see as often in omakase menus, such as isaki, iwana, and myabi tai, a kind of tai. Sawada was delicious and is always a good inclusion. We asked for some wasabi and received a small cup of kizami wasabi, a chopped wasabi with a slightly crunchy texture, which was a nice touch. For the nigiri, all the classics of a good omakase were present: otoro, kinmedai, shima aji, uni, hotate, and wagyu. Kamasu was also included, and it is one of my favorite fish. It is also worth noting that they age both their beef and their tuna, including the otoro that was served. A few pieces were torched, maybe a few too many. Overall, the service was not memorable, although chef Ron Au was friendly and nice. The place itself felt a bit questionable, and my expectations were not very high after the beginning of the meal. But the food was truly excellent, and for that reason I think it deserves 5 stars.

    4.5 stars round down…read more It's a really small space and I booked a reservation for my bf's birthday! It's in a part of japantown which feels a bit open (which I think is part of the vibe and definitely really fun. We got the 24 piece course which is a Lot Of Food,, and we were the only people there which was really cute. They split across more traditional nigiri dishes and some cooked dishes.The highlight was the second batch of nigiri dishes but I don't remember the exact fish. I will say that of all the omakase places I've been to, its not the best on my list so i'm curious what other places look like, but it's a really special and unique experience! My ONE GRIPE (actually there are a few) but the smoked salmon they served didn't have some of the pinbones removed which is a HUGE FUCKING NONO. i'm just putting it here because as a small institution it's important to support but there were 3 bones which was a :////

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    Oma San Francisco Station
    Starter
    Starter
    Matcha ice cream made in house

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    Matcha ice cream made in house
    Izumi Kaiten Sushi

    Izumi Kaiten Sushi

    3.6
    (271 reviews)
    1.5 mi
    $$

    Been eating here when we are in Japantown, cute little spot- Conveyer Belt sushi place. Mostly bar…read moretype seating area, and three tables to sit. We were seated at the bar area since the tables were occupied. The waitress was very quick and fast, setting us up with waters and chopsticks. Sushi is plated and charged by the color of the plate- blue is their most pricier options, which I got a lot of so I had stop eating that option, and I went for yellow or orange! Sushi was fresh, I am a Saba fan so that's what I mostly ate. Uni was fresh, and Amaebi was good. Overall, if you want something fast, the wait wasn't long, (of course it'll change on the weekend) times would be long because of the seating, try this place out! We will be back!

    Came here on a Saturday evening for dinner. It was busy, loud, and lively. I've been to other…read moreconveyor belt sushi spots before, but this one really stood out. It was hard not to grab a bunch of plates since the sushi tasted very fresh and there was a ton of variety going around. I got a mix of rolls and a Sapporo, which paired perfectly. Staff was quick and efficient, even with how crowded it was. Prices were also very affordable for sushi, especially considering the quality. Solid spot if you want fresh conveyor belt sushi without paying too much.

    Photos
    Extra plates are seen in the background staked up on top of that fridge.   There were only 2 other groups.  Why leave more raw fish out!
    Extra plates are seen in the background staked up on top of that fridge. There were only 2 other groups. Why leave more raw fish out!
    Corn nigiri
    Corn nigiri
    Seafood Salad @whaevaeats

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    Seafood Salad @whaevaeats

    The Roll - japanese - Updated July 2026

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