Today, I went to this location to pick up Thing Two's backpack for school that I ordered online. The backpack I ordered was not carried in the store. Therefore, I had to pick the backpack up in store after order. I have many North Face products but have never purchased a North Face product at a North Face retail store.
When I arrived at the location to retrieve the backpack, I was greeted by two employees. I was also greeted by a smell of mold (yikes), which was present throughout the store. When I advised that I was at the location to pick up an order, I was asked for my I.D. (although the employees never looked at it). I gave the employees the name for the order, and without hast, one of the employees went to retrieve my item from the back.
The North Face company has been through many iterations related to the way it has positioned itself in the market. One particular change focused on DEI occurred in March 2024. The North Face began offering a 20% discount to customers who watched a four-part, one-hour "racial inclusion" course, titled the "Allyship in the Outdoors" program which aimed to "foster a deeper understanding of the unique challenges that people of color face when accessing the outdoors" (North Face). I find it fairly interesting that a company this large took this approach to educate consumers.
Overall, I was pleased with the level of service I received when in the store and happy with the product. I also appreciate the North Face's forward-thinking approach to inclusion. read more