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    The Friendly

    4.2 (1.4k reviews)
    InexpensivePizza, Burgers
    Closed 11:00 am - 10:00 pm

    The Friendly Photos

    Business Info

    THE FRIENDLY ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Loud
    Good for kids

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    Frank S.

    This place is perfect. Just your everyday casual solid people and vibe place. Urban... it's dope!! Loud music and good food! Show up in sweats kinda place... The food!!!!! So good.. it's simple. The burger is a must don't change it, how it comes is perfect and they ain't kidding it needs nothing! The pizza by the slice is good too. Not sure what a whole pie is like but the other stuff is good.. I can't rate it 5star only cause it's simply not the best pizza I've ever had... but it's still up there in quality don't hesitate on it. The service is fast and the people are friendly..

    Flat burger
    athena z.

    I came here around 6 pm and they only have street parking so I parked for free two blocks down. I walked over and there was a short line. I think they only sell one burger and that is the flat burger? So that is what I ordered. It was $8 and really delicious. Very greasy, beefy, and cheesy, so I enjoyed it a lot. It was not very big though, especially compared to the other pictures I saw online. I sat outside because the weather is nice and the music was too loud inside.

    GOAT?
    Ari J.

    Walking into The Friendly for the first time feels like stepping into a clubhouse where everyone already knows the rules except you. I made the rookie mistake of asking for ketchup with my burger and the entire staff reacted like I had just asked for a fork at a sushi bar. Heads turned. Fingers pointed. Laughter broke out. It was like I had revealed myself as an outsider in a single syllable. Apparently ketchup is contraband here. Who knew. But once you get past the inside baseball energy, the burger itself is a revelation. Monumental. A sandwich that does not need ketchup because the garlic aioli they use is doing the heavy lifting of an entire condiment department. It transforms the whole thing into something beyond a standard burger. This is not your backyard grill moment. This is its own category. A sandwich with swagger. The weirdest part is that they do not offer sides and they do not allow modifications. You get what they make and that is the end of the conversation. Normally that kind of rigidity would annoy me but here it almost works. It is like they are saying trust us we know exactly what this is supposed to be. And annoyingly they are right. The Friendly is chaotic, loud, a little smug, and absolutely worth it. Even if they roast you for asking for ketchup, you will walk out thinking about that burger long after the embarrassment fades.

    Dirty flat top cheeseburger
    meron R.

    Here for the one and only Dirty Flat Top Burger before leaving San Diego, and thankfully it didn't just meet expectations--it exceeded them. The vibe at The Friendly is as laid-back as it gets: chill atmosphere, staff blasting great music, and everyone clearly having fun while turning out killer food. Sometimes simple is the hardest thing to get right, but they absolutely nail it here. The $8 cheeseburger is an insane value--juicy, perfectly seasoned, and cooked exactly how a flat-top burger should be. Nothing fancy, no gimmicks, just flawless execution that somehow tastes totally unique. Huge kudos to the crew for doing something so simple so well. If you're in San Diego and don't stop here, you're doing it wrong.

    Double smash cheese burger and a Hamm's beer
    Jesus T.

    Cool little chill spot with amazing smash burgers and the closest to a NY slice I've ever had, prices are very affordable highly recommend.

    Smash burger
    Maggie Z.

    The best smash burgers in town!!!! The way the cheese melts on them is just delicious. The pizza is also great! Love me a pepperoni jalapeño. The ambiance in there is also very welcoming and chill.

    Brandon M.

    Top 5 burgers all time. Very rugged place. They know they're great and don't need your business, so service kinda short and direct. No modifications allowed, but don't need em. If there's no line, GO. Even if there's a line go!

    Classic smash burger
    Tina S.

    Classic smash burger. Super greasy and hits the spot after a couple drinks. They also have pizza but and cheesy bread. A couple of seats and beers. Next door is a brewery place if seating its rough that allows yea to bring food over. Staff is pretty friendly.

    Woooo!
    Leland S.

    My friend told me about this spot--she called it a pizza place with good burgers. Funny enough, it's actually more of a burger joint, but this is the only location that also serves pizzas. AMBIANCE: Parking: It's in the North Park/University Heights area, so parking can be tricky. Best bets are metered spots, 2-hour parking, or nearby street parking. Seating: Indoor booths and counter space, enough for 20-30 people. Vibes: On the quieter, southern strip of North Park--close to houses and plenty of other eateries. Inside, it's casual and no-frills: simple signage, a few photos on the wall, and a laid-back diner feel. Great for chilling or grabbing food to go. FOOD/DRINKS: Dirty Flattop Burger (Recommend): Ooooii! Classic double smashburger done right--melty cheese, grilled onions, and buttered buns. Flavor bomb. Mushroom Ricotta Pizza (Recommend): Crisp crust, generous cheese, and a savory umami kick from mushrooms + ricotta. Hits the spot. Drinks are straightforward--think sodas, beer, and a few basics. CUSTOMER SERVICE: John was awesome! He even mentioned he's the only one who can whip up a heart-shaped pizza. TL; DR OVERALL: 4.5 Stars. Good prices, simple menu, delicious bites, and a chill experience. Nothing too flashy, which makes it easy to decide and enjoy. I'll definitely be back. TIPS: *OG spot! *This spot also is the only one that serves pizza.

    Alyssa N.

    I finally tried this place after hearing all the hype!! We visited on a Tuesday night. The parking lot is TINYYYY so be careful or park elsewhere! There were 4 of us and we sat at the counter. For 2 regular cheeseburgers and 1 fry it came out to $25 so a bit pricey. They don't offer free water so be aware! The shop is small and a little dirty, tables weren't wiped. The burgers came out quickly. They were very crispy and fresh! I loved the thin fries. I wish there were vegetables in them to cut the fat, but overall good burger. Their ranch is SOOOO good though!

    Fall tropical IPA - great beer selection.
    Kyra M.

    Such a great local spot! $8 super large double patty smash burgers, $3.50 large pizza slices (over 15 options). The best deal though is all beer is sold in a can and if you get it shot gun it's $1 off making takate's ($4) normally just $3!! Year round not happy hour all the time pricing! The food was excellent though! Nice heavy greedy burger. No modifications aloud, made with beef, cheese, onions and garlic aloi. Service was super fast and friendly but more New York friendly quick and to the point to get the food as fast as possible. Awesome atmosphere they were blasting music, it's an open kitchen so you can see the chefs cooking, tall bar seating and a few small tables indoor and outdoor. A lot of Togo customers too.

    Pepperoni pizza
    Grisel S.

    The best smash burger I've had in SD! The meat is high quality, flavorful, and tender. The burger comes with two patties, garlic mayo, grilled onions, and melted cheese. It's all cooked to perfection. This burger does tend to be on the oilier side, but not a big deal for an occasional "cheat meal." There are no modifications allowed, so if you have any preferences or allergies, this may not be the spot for you. The pizza is solid, though I wouldn't necessarily come for the pizza. The only reason I'm giving it 4 stars is because each time I've come the burger tastes slightly different, so there's a little bit of inconsistency, but it's still good every time. The service is also lacking sometimes, and it can feel like they just want to get you out of there as fast as possible, but I understand as it does get busy. Expect a wait and there's very limited seating, so we take our food to-go. All worth it for how flavorful their burgers are though!

    Pizza by the slice delivers!!
    Tyler T.

    Second time stopping in this unicorn, and yet again it exceeded all Expectations!! The staff is amazing, $1 off beers if you shotgun them, and the dirty flat top burger for $8 is a guilty pleasure that I can't wait to indulge in again!! Next time you're in, buy a cold Tecate for the chef and he may shotgun one with you! Such a Vibe!!

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    2 months ago

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    8 days ago

    The smash burger is so worth the hype. One of the best in the city. And love the vibe in the place.

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    21 days ago

    If you are looking for some to grab and go that's hot...cheesy...flavorful then swing by and grab a slice and a delicious Lil burger.

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    11 months ago

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    1 month ago

    Not bad not great. The amount of mayo on the burger gave me the ick but I could see myself enjoying it if I was drunk lol

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    Page 1 of 35

    The Friendly Reviews in Other Languages

    Ask the Community - The Friendly

    What all comes on the burger?

    Two patties, grilled onions, American cheese, and garlic aioli

    How's the parking?

    From what I recall, it's just street parking. I went on a Saturday around lunch and had no problem. I've been on a Saturday night and while I didn't drive, it didnt seem all that crowded.

    How much are slices or combos?

    What is the most popular pizza slice here?

    What are their hours?? Yelp isn't right.

    https://m.facebook.com/thefriendlySD/

    My friend says i have to try this burger, but everything i see has grilled onions. I believe there are no substitutes even for allergies correct? So you couldn't get a plain one or one without the onions?

    Nope, no substitutions no matter what.

    Are you still open and operating?

    Yup, ate there last night. Still burgers and pizza.

    What are their vegan options? Any vegan pizza?

    They have a soyrizo burger option on the menu

    Is there anything vegan?

    Big NO.

    Do they have the truffle pizza everyday?

    Not everyday but follow their insta @thefriendlysd to keep up on their specials (:

    Can they do lettuce wraps on the burgers? Any options for gluten free folks?

    Haha, they do it one way and one way only.. no substitutes. The pizza is great too ..

    Is this place dog friendly?

    Unfortunately it is not dog friendly inside due to the open kitchen. They do have a table outside for you and your pup!

    View All 13 Questions

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    Landini's Pizzeria

    Landini's Pizzeria

    4.1(2k reviews)
    3.4 miLittle Italy
    $$

    Best damn pizza we have had in a long time!…read more After a day of sightseeing, we were too tired to go out for dinner. Pizza was the perfect option. So, as a Yelper I scrolled until I found something great. Most importantly it had to be delivery. This was our first time trying Landini's so you can't really go wrong with a pepperoni and mushroom, right! The Pizzeria was too far from our hotel across from the bay. Delivery was efficient and quick.... Upon delivery, our pizza was nice and hot. Like I said, it was the best damn pizza we have had in a while. We just wish we lived closer. Please get a location(s) in LA. Specifically the San Fernando Valley. Please lol

    Stopped in for lunch and the cashier was very friendly and provided great service. Slices were…read morearound $6 which is on the higher-end but we did order 4 slices which was great because they have a Buy 3 get 1 Free slice deal everyday. They have some seating inside which was nice and clean too. The meatball and ricotta was an okay slice. The meatball and overall slice could have used some more flavor/seasoning. I also gota pepperoni, basil, ricotta, hot honey slice which was better. The crust was decent and had more chew than crisp. While it was okay, I'd prefer to go to another shop when I'm craving a slice.

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    Landini's Pizzeria - Try one of Landini's 10+ specialty pizzas today!

    Try one of Landini's 10+ specialty pizzas today!

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    Landini's Pizzeria - Landini's Pizzeria provides its patrons with a warm and welcoming space with pizza by the slice ready to go.

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    Landini's Pizzeria provides its patrons with a warm and welcoming space with pizza by the slice ready to go.

    Filippi's Pizza Grotto Little Italy - Our two pizzas - one margherita and one pepperoni/sausage.

    Filippi's Pizza Grotto Little Italy

    3.9(4k reviews)
    3.4 miLittle Italy
    $$

    Filippi's Pizza Grotto in Little Italy is such a great spot for a classic Italian dinner. The pizza…read morewas absolutely delicious -- the crust was crispy and perfectly balanced, not too thin and not too thick. The topping ratio was spot on, and the tomato sauce had amazing flavor that really tied everything together. The atmosphere is cozy and full of unique Italian decor that gives the restaurant so much character. Service was excellent too -- the staff was attentive, friendly, and made us feel very welcome. One of the best parts is the location in Little Italy. After dinner, it's perfect for a nice walk through the quaint downtown streets and lively neighborhood.

    Pizza Wasn't the Only Thing Getting Fired Up Outside…read more We weren't even customers here, but after what I saw outside this place I definitely won't be one in the future. We were standing on the sidewalk near the red seating area in front of Filippi's Pizza Grotto for about ten minutes finishing a smoke. I had recently experienced a flare-up of a chronic illness, which significantly affected my well-being. During this episode,I had felt the need to smoke as a way to manage the heightened stress and discomfort caused by my condition. Right as we finished and were about to leave, a police car pulled up (it honestly looked like the officer was just stopping by to grab lunch). That's when an older lady employee from the restaurant suddenly came outside and said, "Do you mind moving down? The smoke is going into my restaurant." Fair request. We immediately responded respectfully with "Sorry miss," and started walking away to avoid any issue. But instead of leaving it there, she kept escalating the situation while they were already leaving, repeating things like "This is a family business, have some respect!" -- which didn't really make sense considering we had already apologized and were doing exactly what she asked. What made the whole thing feel strange was the timing. We had been standing there for around ten minutes already. If the smoke was truly bothering the restaurant, why wait until the exact moment a police car pulled up to come outside and confront us? From the outside, it honestly looked like the presence of the police suddenly gave her the confidence to make a scene and try to draw attention to us even though we were already complying. It appears she wanted to get us into legal trouble with her making it a bigger scene in front of the police. Another thing that didn't sit right with me was that we were the only Hispanics standing in the area at the time and the only people she chose to confront. I'm not saying that was the intention, but from a bystander's perspective it definitely didn't look great. Also, I'm still confused by the "this is a family restaurant" comment. What exactly does that mean in this situation? Are people who smoke not allowed to eat there? Because we weren't even customers at the moment we were simply standing on a public sidewalk and immediately moved when asked. If someone respectfully complies with your request, there's really no reason to continue escalating the situation or trying to involve the police by drawing attention to it. If this is how people are treated outside the restaurant, it doesn't exactly inspire confidence about how customers are treated inside. It appears that if you're Hispanic or a smoker you should steer clear of this place. I wouldn't be surprised if she has ICE on speed dial.

    Photos
    Filippi's Pizza Grotto Little Italy
    Filippi's Pizza Grotto Little Italy - Chicken Parmigiana

    Chicken Parmigiana

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    Isola Pizza Bar

    Isola Pizza Bar

    4.2(1.5k reviews)
    3.5 miLittle Italy
    $$

    Atmosphere is nice and clean. Although a bit too dark to read the menu and our food. Even the…read morewaitress had to use her phone flashlight to see if what we ordered was correct. Service was excellent. Our server recommended some of the items and we were glad we took her recommendations. Food was ok. Just ordinary Italian pizza and pasta. Not much of a wow factor. Price wise was reasonable.

    I recently went to dinner with a friend at Isola Pizza Bar before a show nearby. We arrived just…read moreafter 6:30 on a Tuesday night without a reservation. We were greeted and readily seated. The place was attractive and comfortable with small potted flowers on each table. Service started out great. I will say that the service from the gentleman pouring the water was excellent. I had been on a long run that day and he continually refilled my water... later brining a carafe so I could drink as much as I needed. I was definitely drawn to some of the mushroom pizzas. Our server stated that the pizza sauce was made in house and really delicious, so she swayed me away from the white pizza to the red pizzas with sauce. My friend and I decided to share the prosciutto cotto e funghi pizza and the arugula parmesan salad with the citrus vinaigrette. I also chose a glass of Sangiovese to accompany my pizza. The salad was absolutely delicious. The mushrooms and parmesan went so well with the lemon vinaigrette The pizza was also good. I liked it, but didn't love it. There was not a thing wrong with it, but there was no standout flavor. I know that they spoke a lot about the pizza sauce, but for me it didn't stand out any more than any other pizza sauce. Service was a bit slow after the salad. It took a while for the pizza to come out after the salad. It also took a while to get the check to head on our way to get to the show. I will say that everyone was friendly and polite. All in all, I enjoyed our meal at Isola. It was a good place to get some dinner before the show. My review is a solid 3.5, but I rounded up as the experience was positive. Though it is not may very favorite pizza place, I would not hesitate to return before another show.

    Photos
    Isola Pizza Bar - Brick oven pizza

    Brick oven pizza

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    Pizza Salamino Piccante

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    Delicious !

    Monello - Ragu

    Monello

    4.0(2.3k reviews)
    3.4 miLittle Italy
    $$

    This place was absolutely amazing. To start off with the most important part, the food. We began…read morethe meal with the mini fried calzones with mozzarella and tomato sauce inside and they were great. You could tell the bread was super fresh and high quality so I would recommend it. Next, we got a glass of prosecco. I told the waiter that I only like wine that tastes much more sweet then bitter or strong and he made a perfect suggestion along with giving us a sampler of 3 different wines which was so generous. I got to try them all and pick the one I liked the most, but even the samples were a generous size. For main course I got one of the current options for the cheese wheel pasta they make in front of you in cacio e pepe and my husband got the formaggi pizza with truffle mushrooms. My husband absolutely loved his pizza and the crust was one of the best he's ever had. My pasta was fresh and had a ton of sauce and cream so they didn't skimp at all. I could tell easily that they use very high quality Parmesan because i'm a Parmesan connoisseur and could taste how potent it was. They let me have as much extra as I wanted on without limiting since I enjoy a lot on it which was also a plus in my book. Next time I would get a pasta that's a little lighter, because it was a more heavy dish and it tends to make me feel pretty full after which is totally a me thing, but they have so much on the menu to try that I'm sure I'll love whatever I get even more next time. Lastly, dessert. We got a regular tiramisu and it was absolutely amazing. They put a ton of cream which is exactly what I look for. It wasn't too espresso or cocoa strong and had a perfect ratio. The cream was so light and fluffy that we had to get another one to bring home and eat tomorrow night! I had seen a previous review on here about someone not liking the tiramisu here and it not meeting their expectations for a more upscale Italian place but I've been to quite a few authentic Italian gems and this one had tiramisu up there so I'd have to disagree and completely recommend! The service was impeccable. Every waiter was kind and prompt, constantly making sure we were taken care of and getting what we needed. The atmosphere was also a plus for us because we have a 1 year old baby and there was enough room where we weren't too cramped or crowded in, and it wasn't too loud or overstimulating. The place was very clean and taken care of as well as the bathrooms. All in all, I loved this place and I will be coming back. I would definitely recommend Monello for a nice little date night, and don't forget the tiramisu.

    Nice calamari to start and wine Wednesday selection was fabulous…read more I had the parpadelle with pesto and chopped grilled chicken. Fresh and garlicky and the chicken portion gave a great bite with every forkful. Would return!

    Photos
    Monello - Inside

    Inside

    Monello - Squid ink lobster sauce spaghetti

    Squid ink lobster sauce spaghetti

    Monello - Espresso martinis

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    Mimmo's Italian Village - Chicken pesto

    Mimmo's Italian Village

    4.0(1.8k reviews)
    3.4 miLittle Italy
    $$

    One of the best happy hours in Little Italy from 3 to 6 every day, including weekends…read more Most drinks are $6 bucks including wines, sangrias, spritzers, & beers. I recommend this sangrias (and both red & white are good, depending on if you want something more rich or more lite). Just look at the photo of the Burrata Crostini and you'll know what to order. Fresh cheese and fresh pesto with a nice crunch. The arancini (fried risotto balls with marinara, basil, etc.) are also delicious. I take all my out-of-towners here. The hostesses can be hit-and-miss sometimes-- where I wish they were more welcoming--but nothing egregious and they're just busy. Servers were nice though.

    Stopped by Mimmo's Italian Village in Little Italy for lunch today and lucked out--it was happy…read morehour! We grabbed a table outside and the weather was absolutely perfect, which made the whole experience even better. We ordered the arancini, burrata, calamari, and meatballs, and everything was delicious. You really can't beat the quality for the price--especially during happy hour. The standout for me, though, was the red sangria... easily one of the best I've had in a long time. Service was quick and attentive, though to be fair there were only a handful of tables at the time. Still, everything came out promptly and we felt well taken care of. Overall, a great spot for a relaxed lunch or happy hour in Little Italy. I'll definitely be back to take advantage of those deals again!

    Photos
    Mimmo's Italian Village
    Mimmo's Italian Village - Campanelle sausage

    Campanelle sausage

    Mimmo's Italian Village

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    Davanti Enoteca - Kid cheese pizza - enough to feed two kids

    Davanti Enoteca

    4.1(2.9k reviews)
    3.4 miLittle Italy
    $$

    So many restaurant choices in San Diego's within Little Italy - This place is an absolute must!…read more My son and I came in mid week and it was still fairly busy in the evening, but we were able to find a place at the bar. Bartender was attentive and friendly. We ordered a caesar salad (to share) and the Spaghettini al Pomodoro, along with a couple of cold beers. The caesar was generous in size and really fresh & delicious. The Spaghettini al Pomodoro we requested spicy and it was absolutely amazing!!! If we weren't so full already, I would have ordered another plate of that for us to split. That's how good it was. We should have just ordered another anyway "to go" LOL Seriously, that's how good it was... We were only in town for the one night, but next time we're in San Diego, we're definitely coming back here, that how memorable this pasta was! Note- **Happy hour menu - from 3 to 6 pm - great food options and some great drink choices.**

    So I have been here twice for happy hour. It is seriously a great happy hour! Great prices and…read morejust the right food choices. Always inquire about the bruschetta and pizzeta of the day. My first HH, it was a ricotta cheese with walnuts and drizzled with honey....very good! The second visit was hummus with fetta and spicy salami...WOW! But I love that the Davanti burger is offered on HH. It is soooooo good! Service is great! Morgan put up with the obnoxiousness of my friends and I. Reggie was welcoming and friendly on the second visit. But everyone on the staff is great! Grazie Davanti!

    Photos
    Davanti Enoteca - Inside near bar

    Inside near bar

    Davanti Enoteca - GNOCCHI BOLOGNESE

    GNOCCHI BOLOGNESE

    Davanti Enoteca - Tuesday 50% off wine

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    Tuesday 50% off wine

    The Friendly - pizza - Updated May 2026

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