Coffee shops... These used to be Meccas of style and a clever place to show off your intellectual side with the latest gadget and thick-framed glasses. Now that everyone and their dog has an iPad and a hipster attitude, everyone is at a coffee shop or owns one...
That aside, coffee shops do this horrible marketing scheme of overcharging for their goods and demanding a tip all in the name of fair trade and "dude, I put a design in the foam for you."
I've worked in coffee shops before and know the ins and outs. Want to know why the Coffee Ethic leaves you (if you're smart) feeling empty in both wallet and soul? (Or, for some of you who will fiercely defend this place--feeling fulfilled in emotion alone?)
Simple!
GREAT coffee is grown just under the tree line in tropical climates. The higher the altitude, the more amino acid content the coffee has which gives it that smooth, nasal flavor many coffee drinkers enjoy.
POOR coffee is grown at the foot of the mountain (or anywhere else) and uses minimal roasting techniques...much like the crap at McDonald's.
FAIR TRADE coffee is a BUSINESS PRACTICE only. It does not affect the quality of the coffee in any way.
McDonald's could use Fair Trade coffee and it would still suck.
Okay, keep that in mind....
Organic =/= good
Organic simply means that no more than x% of the growing/manufacturing process used chemical, synthetic, or artificial processes to bring you the final product. I've had shitty organic food. Believe me, it exists.
That's it for stock, how about service?
Espresso must be pressed. Machines can do it or someone could do it by hand. Is there a difference? Not really, for those of you who claim to know coffee. For those who do, its a debate that'll last until the Jesus of coffee comes down and settles the score.
Milk must be heated. Common practice is with a steam wand because it can froth the milk, heat it at a quick speed, and is relatively easy to maintain. Skill level on a 1-10 scale for use of the steam wand is a 2...a teenager could do it...for safety reasons...because people are idiots...
What does it take to put it all together?
Suppose you want a Mocha.
1. Put Mocha syrup in the cup.
2. Press and brew espresso.
3. Swirl espresso in Mocha syrup.
4. Steam milk, no foam needed.
5. Ladle skim milk from pitcher to cup.
6. Whipped cream topping/garnish as desired with powder, syrup, etc...
That's it.
Granted, your Barista is working harder than your typical Bartender to bring you ONE drink, so the tipping scale should be a little higher...but I promise you that he's working for minimum wage while the bartender is working a server's wage.
What is in that process that warrants a $4.50 8oz drink?
NOTHING!!!@!
The milk was bought at Price Cutter.
The syrup came in powder form at $4/lb and yields enough syrup to last two business days.
The bean's price varies, but is highly debatable. Ignore if it's fair trade.
The hipster behind the counter took way too long to do anything and has that shitty hipster attitude that he thinks is cool, but makes him appear to be arrogant and still living off of dad's money.
My price: $2.
Coffee Ethic spent too much time and money in designing the place, paying rent, and using high quality mugs instead of giving you a high quality cup of coffee. Its an illusion. Sure, there's going to be someone who tears me a new one because of what I said here, but I guarantee that there are no quality coffee shops in Springfield.
I'm more pissed about the pricing than the actual product. I think it tastes good, as par coffee shops can do, but they charge as if they were actually making a slightly better product.
1. McDonald's.
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5. Starbucks
6. Coffee Ethic
7. Mud House
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10. Millionaire's Club read more