I would give him 11 out of 5 stars if I could he was such great service for helping me with…read morequestions and finding stuff I hope this company thrives thank you for such great service. -Nicholas We love coming into the Surf Shack. We've been coming in for years, and the owner is consistently so welcoming and kind. My son, Nicholas, is stoked and lights up every time we stop by so he can talk skateboarding with him. He really takes the time to connect which is so cool. Even outside the shop spotting the owner out and about, he always makes a point to say hello. Anyways, Lost Surf Shack is such a "shop local" gem in Fort Bragg. We just walked out of there this afternoon with a set of knee pads and a happy kiddo, and I realized this review is long overdue!

Kindest staff! We were visiting family in Fort Bragg and wanted to pick up some "local" items for…read morefamily abroad. Great selection, warm people and good prices! Win, win, win!

We just purchased a Wilson Golf club set for our Grandson at Big 5 Sporting Goods and had one of…read morethe nicest experiences at your Ukiah store with your employee by the name of DUSTYN!! He was very helpful, friendly and patient with us!! So we also decided to buy golf shoes too. Thank you DUSTYN from two very happy Grandparents (seniors)!

What can you say badly about this place? It's always stocked with everything you need from clothes…read moreto supplies. It's open all the time. The customer service is always on point and they are well staffed. The prices are competitive and the parking abundant.

FWIW Sam is better than any podiatrist I've ever seen…read more Was in and out for about 20 minutes but came out with two pairs of the most comfortable everyday & trail run shoes. I was most motivated by getting a true shoe fitting since I always bought my older pairs from a major chain store or an online retailer. I'm so happy today.

I went in to buy a pair of running shoes for my son. They had a few pairs in their sale section…read moreoutside. The shoes I got were a good deal and came to just under $140 including tax. I was in and out of the store quickly. Quality shoes. Only possible downside is that the shoes tend to be pretty pricey unless there's a sale.

incredibly helpful support and service from the staff here at the shop. highly recommend them for…read moreany of your running or cycling needs.

I've been here twice in the past few weeks to buy Goodr sunglasses and love this local shop. I…read morethink it specializes in bikes, but there's also running gear, athletic shoes, accessories etc. The staff are friendly, attentive and knowledgeable of their products. We weren't sure what kind of bike pump we needed, but one of the staff members helpfully explained what different kinds of tire valves, etc. We settled on a pump with an adapter so we can use it on any kind of valve. I also saw they carry some of the latest Hoka shoes. I'll definitely be back when I need shoes.

Stopped in here because I had my rod and reel, but realized I was completely missing my spinners…read moreand tackle. I'm usually a surf fisherman, so river fishing is pretty new to me. I ended up asking the owner for some advice on how to get started in the local waters. He was incredibly helpful- not only did he recommend a specific spoon spinner, but he even took the time to show me the best way to cast and retrieve it for the river. This place is definitely a local gem. Whether you're a regular or you're like me and somehow managed to leave your tackle box at home, it's a great spot to drop by. Great service and even better advice!

Kayaking the Russian River is something I've had on my to do list for years. This summer, with the…read moreriver still flowing nicely well in to July, I decided to finally make it a priority for a weekend adventure. In reading, Yelp and other reviews all signs indicated that King's was THE place. I had stopped in the shop during other trips to Guerneville to check out their outdoor clothing and accessories, so I was familiar with them. I had decided on what's labeled as their Trip #2 on the website which is a 5 mile kayak (self guided) from Johnson's Beach to Monte Rio. I called and reserved a tandem kayak about 4 days in advance and was given a few options of a start time. I choose 11 am since we were driving in from the East Bay and didn't want to leave home too early. They were super friendly and helpful when calling and made sure we understood the trip details and were booking the right package for our skills and needs. A credit card number is required to hold your reservation. We arrived closer to 10::30 and luckily found parking on the street right near the shop-I was worried about that on a summer Sunday but maybe getting there earlier helped. The girl who checked us in was super knowledgeable and made sure she showed us a map of our route, which includes a small section where you need to get out of your kayak and walk it about 200 yards around the dam to circumvent it and then launch back in. We were provided a dry bag, paddles, kayak and life vests. They have you walk a few blocks down to Johnson's Beach and they meet you there with the kayak. This year, after the 2023 rainy winter, the river was flowing nicely-we had a mostly smooth paddle down the river. For quite a while we had quite a bit of solitude and it was so peaceful and lovely with the river and redwoods. Things got a little busier towards Monte Rio beach and downright chaotic as we had to navigate hoards of people swimming with no situational awareness of our kayak and others coming through. It was a relief to get past it and get our kayak to the boat launch. You call Kings as you approach Monte Rio to schedule your pick up. They were there for us to shuttle us back to Guerneville within 5 minutes of us leaving the water. I had the most wonderful day out on the river. We saw lots of water birds and turtles and for the most part it was a very serene trip, Highly recommend Kings and would 100% use them again. They know the river well and gave us advice about certain areas and seem like they truly love what they do!

Imagine REI and Marshalls had a wild night together and nine months later, out popped Sports…read moreBasement. It's enormous -- the kind of enormous where you half-expect to find a lost civilization in the camping section. And somehow they have everything. Outdoor gear, bike shop, rentals for basically any activity you've ever considered trying drunk at a party, lift ticket discounts... if it involves fresh air and mild suffering, they've got you covered. Now let's talk about the Basementeers membership, because it deserves its own paragraph. Twenty-five dollars. Once. For life. That's not a typo. For the price of a mediocre cocktail, you get 10% off forever, plus occasional 20% Friends & Family discounts. I've made worse financial decisions in the same afternoon. The staff is friendly, knowledgeable, and seemingly immune to the judgment you'd deserve for asking "what's the difference between hiking and walking." Basically: go. Join. Buy things. Touch grass -- they sell gear for that too.

Over the years, I have spent time and money at most of the pro shops at all the big name resorts…read more The quality of the service I received from Dominick at the ski shop was on par with all of them. He was extremely knowledgeable, displayed a high level of expertise with confidence, not arrogance. I really appreciated that. I came in with a problem and was immediately provided and explained options, quoted a more than fair rate and didn't feel haggled or hassled on cheesy up sale techniques. Because of his likability and competency, I took his advice and added a fresh wax. In closing, it's a rarity these days to get high quality service, from people that take pride in their job. Dominick is cut from a different cloth. Sports Basement Corporate, your Ski shop just earned a customer for life and you should promote or at least give a healthy raise to Dominick for the rock star service! Thanks Stephen Watson

Disappointed. I've had good service there once from a lovely young woman. Most of the time I don't…read morefeel welcome there. Last time I went, I was purchasing work boots for my daughter for xmas, Redbacks. I like to support local business and they give a small discount on workshoes. Luckily I checked the receipt because the young dude had not given me the discount. When I requested the discount, he explained that they only give the discount for people using them for WORK, assuming that my darling daughter would not be using them for work. He smugly noted that some people buy them and don't actually use them for work. I assured him that they would, indeed, be used for work and after a few more back and forths, he relented and gave me a discount. Like many of us in the valley, we own a vineyard and a winery plus two of us have jobs in conservation, so yeah, our entire family wears Redbacks. The weird sexist and possibly racist assumptions and patronizing attitude made me very sad. It's cool that they are in the valley but I'm not sure I'm headed back. See the photo? That is a photo of a woman WORKING while enhancing sensitive wetland species.

They carry a ton of Patagonia and Kuhl items, as well as some other smaller brands. Mainly active…read moreand lifestyle focused.

My husband has worked with Play It Again Sports for years in his PT practice. With the rains…read morecoming, I wanted a new, simple treadmill for our home gym. Once again, Play It Again Sports delivered and set up the perfect equipment for our needs.

I stopped in today looking for used women's softball cleats. I didn't find any, but the customer…read moreservice was outstanding! Steve was friendly, attentive, and made sure everyone got the help they needed as he acknowledged everyone in the store. Having employees that are knowledgeable AND personable is a rare find these days! The place has a great selection of inventory, and I'll definitely be back when I need some more gear.

First time here. They put the clearance swimsuits up front, which was so unexpected but…read moreappreciated. The longtime staff were really helpful and nice. The young clerks didn't quite know how to help, but tried. They have a good assortment of sports gear and cater to kids teams as well. Wish they had kids mirrored goggles. Appreciate the community support!

Every time we come here, we get the best service and best quality sports gear!! Love T & B!!read more

This review was originally going to be a positive one, to praise a couple of the employees, namely…read moreAndrew in Radio Shack for going above and beyond helping me multiple times, and the gun guy in the back for being possibly the most knowledgeable, albeit depressed looking person I've ever spoken to about firearms. However that quickly changed when I went into the store looking for something simple, batteries, and overheard a conversation between a middle aged woman and a couple of the employees, where the lady was clearly complaining and bad mouthing other employees. I later found out that woman is not just their boss, but the Owner of the business. To talk about your employees in that fashion is completely unprofessional and unethical. I won't repeat the exact words I heard, but they weren't pleasant. Every time I go into this store the staff is always helpful and polite so it was a complete shock to hear. I refuse to do business with someone who treats their employees like this. As a long time customer service professional, 40+ years, it was less than. Treat your employees with a little more respect and basic human kindness, it does wonders for morale.

Living in a small town should provide us a chance to get better service as we are always bound to…read morerun into each other AND word of mouth spreads fast. I am not going to name and names AND I would have pondered speaking to the manager if I didn't overhear his conversation with the employee. We have four hardware/home improvement stores in town and today I visited two looking for this little part. The first had all the staff sitting and looking apathetic. I was barely acknowledged, asked where bulbs were and I was greeted with a response that reminded me of when my kids were teenagers and they huffed and rolled their eyes. Then when I returned empty handed and asked if it could be ordered , I got that x. After listening to the conversation with the boss I knew what was to come, started to get but thought it just isn't worth it. I wonder if customer service is . I know life is very tough now. Prices are high, wages are low and we are greeted daily with more designed to divided us and keep us agitated. Having to work under these conditions tests the best of us, we should remember it doesn't take any more effort to be kind and we are the ambassadors for our businesses. How would you want your employees to be if you were the owner or manager?