Fantastic service from Marisol, the general manager who spent a good half hour assisting us picking out gifts. She showed us displays we had overlooked and adjusted pieces as needed. She showed a genuine interest in our decisions, she let us use her wrist to try on bracelets for a daughter, and gave us a good discount on the entire purchase. I will return to SuperSilver next time I am in Santa Cruz! read more

Not ONLY is the jewelry extremely cheaply made, they have very questionable labor practices. They should be avoided!

They don't pay the kids who stand out front and hand out flyers. They are "trying out" for a position. Not sure thats even legal.

This store doesn't even deserve 1 star as far as I'm concerned. The worst customer service I have ever dealt with. Purchased a necklace which broke two weeks later & when I go back to the store, the salesperson that sold it to me says she's off the clock & that is considered normal wear & tear....".sorry can't help you". She offers to sell me another chain at a discount. "At this point, I wouldn't give this store another penny however when I walk out & look back in, she's helping another customer. I went to Macy's, bought a much better quality chain (which they will stand by, no questions asked forever) and it was less than half the price. I will NEVER purchase or recommend this store to ANYONE! read more

I wanted to buy a silver anklet that weighed at the most 3 grams. The cost of silver ranges at about 21.00 dollars an oz. She wanted 70.00 dollars...RIP OFF CITY! read more

i've always liked these stores for their amazing selection & quality... hadnt been to this one in a couple of years, it has TRIPLED in size. wow! and the girls there were all pretty nice too. read more

(This review is for their Capitola Mall store location) I've always had a great customer experience every time I've come to this store. The selection of jewelry is always interesting, and I usually am able to find something I like within my budget. Unfortunately, a recent incident has caused me to cease all customer loyalty and appreciation I had for this store. Over Father's Day weekend, I visited the store while on a shopping trip with my mom. The young lady that was working was very friendly and helpful to both of us. I was looking for a specific style of a ring, something that I had bought a few years back from another local sterling silver jewelry store. I had lost the ring and was hoping to find a replacement. The young lady knew exactly which ring I was describing--she searched through the collections of rings in the store and was able to pull up the very ring in just a matter of moments. Although it was not in my size, I was thrilled that she knew the exact style. Using the ring as a reference, she jotted down my contact information and descriptive details about the ring on a post-it note at the register, in case one similar to or exactly like it became available in my size. Fast forward to two days later...I receive a phone call at somewhat of a late hour in the night, but decide to answer it anyway, assuming it is someone I know. I don't recognize the voice, but it is a young man, asking for me, then proceeds to talk in a disturbing, immature manner. I manage to keep my calm because I'm wondering how the heck this creep knows my name and my number. At first, he states that he found my name and number on the wall in the restroom at the movie theater. He then says he found my name and number on a piece of paper in the restroom, then proceeds to tell me that included on the paper is also my email and some notes and details that he didn't seem to understand--the details he reads off to me are the very notes the young girl at the store had jotted down (ring size number, descriptive details of the ring). I politely ask him to dispose of the paper, but wind up getting another series of inappropriate and creepy comments and questions, and so I hang up. Minutes later, I am sent a photo from his phone, showing the post-it note with my contact info and ring details, stuck onto a urinal in a men's restroom. I called the store this morning, asking for a manager or supervisor, who turned out to be the one answering the phone. I explain to her what happened. I expressed that I understood that accidents can happen, and that this might not necessarily be the fault of the young lady who had helped me days earlier, but it is still disturbing that a customer's personal contact information, MY information, managed to leave the store and wind up in the hands of a total stranger (and who knows who else). The manager checks the schedule to see who had worked/helped me, mentions that the young lady is working at their other store location today, and suggests that I could call the other store to talk to her personally. Though I did not express it, I was REALLY thrown back by the manager telling me that. Isn't that HER job to be discussing the matter with her employee? I'm sorry, but unless I'm getting paid or compensated for using MY time to do someone ELSE'S job, no thanks. I politely decline from doing so, and make light again on the possibility that it may not have been the young lady but another store employee who mishandled/misplaced my information. Although the manager told me she would talk to her staff about proper handling of customers' information and apologized for the situation, something about the "I'm sorry"s she told me just wasn't all that satisfying. Granted, there really is no fix to what I had to put up with in this weird type of situation, but the manager's sympathy just wasn't at the level it should have been. I don't wish it upon anybody, but I'm sure if she ever had the creepy experience of her personal contact information winding up in the hands of a total stranger (and a pervert, at that), she'd probably be a little more considerate of my situation. I have completely lost all interest and respect for this store. I've had my fair share of experience working in the retail industry, and I know that flukes and accidents can happen, but when it comes down to it, the customer is still always the first priority. Mishandling customers' information and the failure to assume responsibility roles in handling the situation is flat out unacceptable. read more

I'd been looking for a specific style ring and was very picky about what I wanted but Kara was supremely helpful in my search. After patiently giving me a tour of the most heady and psychedelic selections we found two rings that were viable options, but my indecision pained me. Kara offered a couple dollars off if bought both. With a brilliant smile and firm handshake she had sealed the deal! Definitely going to drop in from time to time so I can look at all the shiny stuff and hopefully score some more treasure! Let me know if there are any new Yin Yangs! 831-345-5751 ;) read more

still have huge inventory.ask if buffalo turquoise still available also known as white turquoise. ask for Jacki owner or a manager if u can't find the treasure u seek! read more

Went to look for a gift for my boyfriend. And a half an hour later found exactly what i was looking for! the customer serivice was AMAZING!!! And everyone was so egar to help! GREAT place, GOOD prices, AMAZING silver!! read more

There's a lot of shitty complaints about customer service on here so here's a solution: ask for Cassie! She'll help you out, find EXACTLY what you're looking for while keeping your price range in check. Granted- it is expensive but she did a great job staying within my budget and was extremely friendly and helpful!! Mad "brownie points" for her! read more

Although I love the selection here there are just a few things about the store that I haven't been loving. It is very iffy that the 50% sale is always going on yet I can't seem to ever leave without spending minimum $80. I have come to the conclusion that it is overpriced. Also they are very unorganized while their staff is knowledgeable to an extent they can never tell you exactly where to find something(like adjustable rings) I know they have limited space but I'm sure they could cultivate some sort of organization system other than just by ring size. They don't have too many rings with unique stones and I'm starting to question if some of the stones are even authentic. My BIGGEST issue with this store is they have all the stickers up at the register with MasterCard, Visa, along with DISCOVER and AMERICAN EXPRESS however their dinosaur cash register does not accept these cards! Please if you do anything, please please please UPDATE your register, it is ridiculous. Thank you read more

I love this place!!! I stop in every time I'm in downtown Santa Cruz. No matter how many times I go in I always find something new and beautiful.... read more

Went here yesterday while on a day trip to Santa Cruz. I was actually very impressed with some of the products they had. They were selling things for 50% which was great. Then when my mother and I were looking at the rings, they said that if we buy 3 then we get them for 10% off plus the 50% off. We went to buy 3 rings, a necklace (for $3) and some earrings. We didn't notice until we got home today (2+ hours from Santa Cruz) that they completely ripped us off and stole our money. On our receipt, they gave us just the 10% off the rings. AND charged us for another necklace ($15) we never bought!! We did not get the 50% off that everyone who worked there kept telling us about, plus the flier person right outside the door. I am VERY disappointed. If you don't want a company to flat out steal your money and make you pay for something you didn't buy, DO NOT GO HERE. read more

You have got to be kidding. I bought two items here. Did not need the chain, went to take it back a week later with the receipt and they said no. Basically what they said to me was never come back so I won't. What kind of place won't return an item to keep a customer. Go to hell Super Silver. read more

AVOID THIS PLACE AT ALL COST! I bought 2 silver bracelets one was $28 and the other was $58. Turns out the $58 one was fake and they didn't want to exchange it. DO NOT BUY FROM HERE! read more

I was in this store over two weeks ago on a road trip with my BFF. We both bought items while we were in the shop and that went well enough. After we left, I wanted to surprise my friend by secretly getting a piece for her that she was drooling over but did not want to spend the $$. I called the shop, gave them all the particulars but do you think they can get their act together to get it shipped? They have had my money for over two weeks and I keep getting lame excuses for why I have not received the bracelet! I have spoken to the manager on the phone a number of times, getting more promises, but no action. I am SO disappointed since I wanted to send it as a thank you for my best friend and now what seemed like such an awesome idea has turned into MAJOR frustration! I live on the opposite coast so I am screwed. Make sure you complete all of your purchases in person and take your items with you or you will be throwing your money out the window! I can't believe I trusted them!!! read more

Do not go here unless you like HORRIBLE customer service and mediocre jewelry. I've visited this store many times over the past few years and have even bought a few thing. But after today I wouldn't step foot in there even if they were giving their jewelry away. I went in there with some friends and we were all looking around and trying things on. They both bought some rings and I didn't find anything so we went to leave and the sales person accused me of stealing!!! Although I was appalled that they would accuse me of something like that without proof I just told them they were mistaken and again turned to leave. Then the sales person said no I saw you with it and now it's missing! Turns out it was right in front of her face but she just didn't see it. By far the rudest customer service experience I've ever heard of. Save your time, money and frustration and stay far away from this place. read more