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Capitola, CA

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Craft Gallery

4.7 (31 reviews)
Closed • 10:00 am - 6:00 pm

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Priscilla D.

My friend from Germany was visiting and I wanted to take her to Capitola. We stumbled upon this super cute store that (as others mentioned) has a wide variety of items ranging from jewelry, trinkets, art, ceramics... many more! I picked up this super cute hand made bowl. Price point in this store varies quite a bit but that's the appeal. There's something for everyone here. For reference, I got this handmade bowl for $12 and that hand blown glass pen for $22. The pen is so awesome! The best part is I can easily replace the insides with another cheapo Bic pen. I was worried it was a special insert I needed but the artist was genius by making it a standard bic! Shout out to the lovely lady that sat and chatted with me and my friend! She was so pleasant and sweet. At the front desk, they have so many cute little items there too. I grabbed a little wishing gnome for the new year.

Craft Gallery
Janet M.

This is a very nice store with lots of items to choose from. The Craft Gallery has a lot of beautiful handmade jewelry, rings and beautiful art pieces from local artist. I loved the mermaid statue as well as the jellyfish made out of clay... The sea glass jewelery was very unique and I met the artist. Her work is stunning. The customer service was outstanding, very attentive and professional. When visiting Capitola Village this is a must stop in and see the beautiful things this little store has to offer.

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2 years ago

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1 year ago

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Carin H.

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2 years ago

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1 year ago

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4 years ago

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6 years ago

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7 years ago

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18 years ago

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12 years ago

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17 years ago

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14 years ago

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9 years ago

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15 years ago

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14 years ago

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14 years ago

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13 years ago

Charming craft gallery with incredibly kind service. Great value and lots of good gift items. My favorite shop by far in Capitola!

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12 years ago

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14 years ago

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9 years ago

Staff members are awesome. Unusual selection of creative gifts and jewelry. Fun to shop or just browse.

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Ask the Community - Craft Gallery

Review Highlights - Craft Gallery

“Josie is a great person to guide you when you shop.”

Mentioned in 5 reviews

Read more highlights

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Carmel Bay Company at the Village

Carmel Bay Company at the Village

4.8(4 reviews)
0.0 mi

Really liked this shop! From the eclectic blend of reasonably-priced merchandise to the friendly…read moreservice. I did read the reviews of the store in Carmel - wowzers. I did not experience the level of horrible customer service that Yelpers complained about at this location. I bought a fun scarf - kind of like a cheap knock off of the striped Missoni-style scarves. They were only $7.50! Acrylic of course. Great spot to buy a unique souvenir or a gift for someone. Highly recommend!

This is the capitola edition of the carmel bay company, located just a block off the beach…read more Parking is street only which sometimes (weekdays in the winter) possible at other times (weekends, the entire summer/tourist season) the rarest commodity on earth. There is a surface lot a block (off of Monterey) away that has all the same problems as the street parking. Generally speaking I like the odds that the lot behind the police station offers, but in peak tourist season you'd best plan ahead for parking. This is a medium ish sized store very typical in layout for the shops that line this block close to the beach. The entrance faces the street, and the stock is laid out through the store with the cashier at the back. It will seem narrow but isn't really. The stock falls into mid range giftables. It's not a super expensive spot where you can blow 500 dollars on a purse but is the kind of spot where you can pick up a decent clutch for 40 bucks or so. Most of the items fall into the home décor category with a mild beach theme. There are inspirational books, wine accessories, all sorts of beach gear, light clothing, candles, leather craft goods, cups, and yes magnets because of course there are. Overall it's a reliable source of better quality gifts then you'll find elsewhere on the esplanade, the kind of things that won't embarrass you when you get home.

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Ethos - Inside (and there's another room to the right)

Ethos

4.8(28 reviews)
0.1 mi

We need more stores like this in every town: eco-friendly, sustainable, carbon-neutral, and…read moreplastic-free! They sell a variety of household goods, skincare and beauty products, and so much more, with the emphasis on good-for-the-planet and good-for-you. I had run past this shop and driven by many times, always saying to myself that I needed to drop in when it's open (which by the way is 11am-6pm), and finally got a chance to during the Capitola Art & Wine Festival. There's so much more in this store than I expected, and it's a lot bigger inside than it looks from the outside. Not only do they sell a lot of specialty and everyday items from quality and earth conscious brands, they also are a refillery so you can pop in armed with your own bottles/containers to refill with everything from body lotion to laundry detergent! It's awesome! Ethos is also a Certified B Corp, donates some of their proceeds to environmental nonprofits, is locally-owned, and women-owned! So many positive reasons to support and check them out! Do it for your health and for the planet! :)

I came here for a specific sunscreen after a friend recommended. (If curious it's Avasol.) I wanted…read moresomething that had clean ingredients and easy to apply for the kids. There are a ton of clean options and bulk refills for your reusable bottles. I ended up grabbing a chapstick too. It's a great shop and a fun change of the typical shops in the village. The only downside is getting through the village. I would love if they opened earlier in the summer to grab some things before it gets busy.

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Ethos
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Capitola Mercantile - Om Rhythms

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3.0(7 reviews)
0.0 mi
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Here is the most updated information, at least for this page:…read moreWe are alive and well; cold, but well. I opened BFF Boutique: Vintage/Recycled Fashions in March of 2014 in Aptos. I carry many beautiful/fine vintage clothing & accessories; and men's Hawaiian shirts, and hats too. I had the opportunity to move to Capitola Village's Mercantile Mall in August of 2015. It is a challenging location, as many folks don't know what's in the Mall. And, Winter seasons are very cold. But we are all trying to be successful. Please come check us out. i believe you will be pleasantly surprised. Besides me: BFF Boutique, below are the most recent 'businesses' in the Mercantile Mall on the 'Esplanade' side of the building. 'Poke': A delicious Hawaiian healthy treat made w/ raw fish-typically Ahi 'Om Ryhthms'; carrying fun & quality clothing from India & Nepal. 'Reclaimed in Love'; The ladies work with wood in creating cool & many unusual gifts for the home and/or business. On the other side of the Mall (San Jose Ave.) are; 'The Taffy store' 'Carusos Italian Restaurant' 'CAVA Wine Bar' 'Off the Block'; Bubble Tea & Shaved Snow On the outside is; 'Left Coast Sausage' - Great dogs/fun folks

The rudest I've ever been treated. The owner of the new place treated me like an adversary, not a…read morecustomer. I look forward to their karma causing their failure.

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Capitola Mercantile - BFF Boutique: Vintage & Recycled Fashions

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Capitola Mercantile - Om Rhythms love this store

Om Rhythms love this store

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Outside-In

Outside-In

3.2(59 reviews)
2.4 mi
•$$$

This was a lovely store that had so much to offer. This cute shop was packed full of clothing, home…read moredecor, and other wonderful items. After reading previous review reviews, I was a little apprehensive, walking in knowing what many others had experienced with their customer service. I will say when I walked in there was somebody who promptly greeted me and my husband, when we walked in and made some small talk. As we peruse the store, I did experience a little of what other people were saying as the employee seemed to keep popping up to chat with us as we per the store. I can understand why some customers may think that it may come off as the employees are watching you while you shop. I don't think that was what was happening at all. I think they were trying to definitely just be more friendly and welcoming, but I think they do need to tone down how many times they pop up while you are walking around the store. All of the items they have to offer are a fabulous quality and definitely a great spot to pick up gifts for others. When I'm in the area, I will definitely pop in and shop again.

I was disappointed when I came in to the store on Friday evening 9/4. When I walked through the…read moredoors the two workers were walking side by side, looked right at me, and walked past with no acknowledgement or verbal greeting. Throughout my time in the store that remained the same with no offer of help or welcome. It was off putting and unfortunate that this was the service in a beautiful store.

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Outside-In
Outside-In
Outside-In - Super cute candle's

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Super cute candle's

Craft Gallery - jewelry - Updated October 2026

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