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Latta Jewelry

5.0 (16 reviews)
Closed 11:00 am - 5:00 pm
Updated 2 months ago

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Permanent jewelry 14k solid gold

The owner was so sweet and accommodating with great conversation! I was pleased to learn that he does permanent jewelry at this location ! He usually only offers it on Saturdays but if you give him a call in advance he might be able to swing something during the week ! Cute show room great vibes. If you're in the Santa Cruz - capitola - Monterey area looking for permanent jewelry this is your guy !!!!

Gorgeous ring made by Jay Latta - colored saphires and one emerald
Paige B.

I love the jewelry of Jay Latta and his son Atticus Latta at Latta Jewelers in Capitola. What could be better than a morning spent at the beach that included a little shopping at Latta? Thank you, Atticus, for making the work of your father a permanent piece of my life. I love it!

I LOVE this ring!! We are so happy!
Jennifer W.

I waited 23 years for this ring! My husband surprised me with this for our 5th wedding anniversary. Absolutely over joyed!

Svetlana S.

Omg!!! I'm so excited!!! I just got my wedding ring customed made and today I got to pick it up! I don't think I've ever been in love with any ring I've owned more than this one! I wanted something unique and different. I shopped at two different jewelers shops that were small businesses and specialized in custom made rings. Neither came close to the types of wedding bands I was looking for. The funny thing is, I didn't really know what I was exactly looking for. As one jeweler put it so poignantly, "Rings are like cars. You have to take them for a test drive before you know which one is right for you." So, that is how searched. I just kept trying rings on that even remotely caught my eye. I just felt intuitively I would know when I had tried it on. And that's exactly what happened!!! Atticus and Jay Latta really know their stuff. I felt a special connection the minute I put the ring on. My ring fits me as a person so perfectly. The only snag was I am allergic reaction to gold. Not a problem! They were able to make another ring with the same design. And here's the coolest part! I got to pick out my own gem to put in the center! There was a dazzling amount of precious stones to pick from. Since I discovered Princess Di wore a family heirloom that was a blue sapphire, I was relieved and excited to choose a different stone besides diamonds. One blue sapphire stood out from the rest. Oh my goodness, how it's color takes my breath away! I had no idea there were so many variations or shades of such a beautiful stone. I was hoping upon hoping that it would all come together. When I saw the finally product, I was speechless!!! Pictures do not give it justice. It just feels to me like the prettiest, most precious ring I've ever had an opportunity to own. And you know what is even more amazing, was I by chance met a man that morning who also had a ring done here at Latta. Unique men's rings are tough to come by. This was truly one of a kind. The gold part on the outside was melted down from a ring that his wife's grandmother owned. The middle band was silver and made from a rock that was a meteorite! And three precious stones encircled the entire incredible piece of work with a diamond and two birthstones. My breath was taken away just to see how wonderfully made it was! So you have a choice of picking what's there or I'm sure they can help you make up your own design. And the prices are very reasonable. I was relieved that I didn't have to pay a fortune for the ring that I will be using for my nuptials and wearing everyday of my life! Thank you Latta! You guys are amazing and have made me the happiest girl around to be getting married!!!

Engagement ring by the man himself!

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2 years ago

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2 years ago

I've loved this place since, oh, probably forever. Dream jewelry in a spectacular location.

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3 years ago

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3 years ago

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4 years ago

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4 years ago

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4 years ago

Atticus Latta has brought his artistic talent to a new level. He creates amazing pieces!

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11 years ago

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9 years ago

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6 years ago

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8 years ago

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12 years ago

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12 years ago

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14 years ago

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11 years ago

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11 years ago

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Review Highlights - Latta Jewelry

. Whether looking for a once in a lifetime piece or just a simple bobble, Jay Latta is your man!!

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Mark Areias Jewelers - E

Mark Areias Jewelers

4.1(28 reviews)
2.4 mi
$$$$

Went in to have my Jewelry analyzed and see how much it could be worth. Needless to say, they were…read moreno help at all. All they told me was that my things were real gold and real diamonds, but that they couldn't take it since the quality wasn't the best. So then, I said "thank you! I understand but what would you guys price this since everything is real and not lab grown" and they said "we don't know" how are you guys a jeweler and don't even know the value of gold and diamonds? Anyways, please go somewhere else very unprofessional and seems like they don't know the value of things since they could not even give me an estimate of what it would could be worth.

They have a good selection of ready to wear jewelries but I would not recommend customizing here…read more I had two stones for customization and the store suggested me leave the stones here and they would show me clay over stones for design visualization, also was told the clay would be ready in 1-2 weeks. Left stone with the store and called in after a week, and was told they didn't receive pictures of designs that I like, so I resent. Waited another two more weeks and called in twice, they kept telling me clay will be ready soon, and got a certain answer on last call that clay will be ready last Sat. I went in today on Tuesday and they didn't do any clay with either of the stone, instead showed me a design which I said in my first visit that I would want something different. So imagine leaving them stones for almost a month and come back to see nothing is done as they promised, during the waiting I didn't get any call from the store but have to call in to keep checking. I am sure they are great local store but I am quite disappointed with what I experienced.

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Mark Areias Jewelers
Mark Areias Jewelers
Mark Areias Jewelers - On-Site Jewelry Repair and Custom Design

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On-Site Jewelry Repair and Custom Design

Super Silver Capitola

Super Silver Capitola

3.5(29 reviews)
0.0 mi
$$

I have purchased many silver pieces from them, Super Silver decided to get my husband a chain,…read moreregret it and now I'm questioning if it's true silver. We have owned this particular chain less than a month and it gets black, smells like metal despite how many times you clean it and/or polish. Sadly to say this will be the last purchase I will do in this jewelry shop. Can't believe they weren't willing to work or give options to a long time costumer, preferred to lose a costumer.

This jewelry shop is really cute and small but they have a lot of sterling silver pieces that have…read morereally fine details. I really want to come back and buy one of the hammerhead shark rings or octopus rings. They have a lot of really small, detailed sterling silver pendants that I have never seen before. They have a little something for everyone: chef, nurse, firefighter, dog or cat owners, fantasy/fairy, animal lovers, etc. I was in here for a good 30 minutes and didn't feel like I was being annoying or rushed out. I really wanted to leave with something so I bought a ram head pendant and a ring. I bought both for around $40. The ram head has really nice detail. It actually LOOKS like a ram. The only thing I was a bit disappointed in was their ring selection. It is nothing like their pendant selection. I wish they had more eccentric, goth, or bolder choices to choose from. I like skull rings and they did not have much to choose from.

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Super Silver Capitola - My favorite earrings I splurged and bought myself for my birthday Earrings clasp broke within 2 months.

My favorite earrings I splurged and bought myself for my birthday Earrings clasp broke within 2 months.

Super Silver Capitola - Labradorite cuff

Labradorite cuff

Super Silver Capitola - Ring selection

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Ring selection

Art Inspired - Yummy Smelling Candles & the sweetest mugs!

Art Inspired

4.7(7 reviews)
0.1 mi

super cute art store in the heart of capitola…read more.. my friends and i stopped by en route to the beach and loved what we saw here, lots of custom greeting cards, paintings by local artists, mugs, jewelry and clothing branded with capitola. some of the actual artwork was very unique, symbols and things that i hadn't seen in other art stores. the ladies working there were super sweet, very friendly. hours are a little limited though, they only open wednesday - sunday, 11.00-17.00 (closed on monday & tuesday). as far as parking, there is limited street parking, but your best bet is to park in the city parking lot about a block away.

This is locally owned art and gifty store extremely very close to the capitola esplande…read more Parking is street only, but there is a large surface lot just behind the police station not even a block away, and the beach related esplanade parking is an easy walk. This is a smaller space and the owner focuses on craft artists who are in capitola or very close by which results in a diverse, unique and high quality stock. They have handmade jewelry it's true, but also a fair amount of clothing, clutches, bags, soaps, perfume, home decor stuff candles, and art. Pricing can be on the higher side, but then it typically is for artisan handmade items. Generally speaking the owner is either present or somewhere nearby at all time that the store is open. Overall this is a perfect spot to find that unique gift (for yourself or others)that will really show you put thought into what you are buying.

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Art Inspired - Rings by in house artist Alyse Lattanzio Jewelry|Metal Art

Rings by in house artist Alyse Lattanzio Jewelry|Metal Art

Art Inspired - New pearl & gold necklace is in!

New pearl & gold necklace is in!

Art Inspired - Golden California by in house Alyse Lattanzio Jewelry|Metal Art

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Golden California by in house Alyse Lattanzio Jewelry|Metal Art

Latta Jewelry - jewelry - Updated May 2026

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