My husband bought me a beautiful and unique necklace from this store. Had to exchange the chain for…read morea different length chain. Unfortunately that chain broke and they replaced it. Both times I was there they were helpful and pleasant (two different women). I'll definitely be back, they have gorgeous jewelry!!

I have been a fan of Variance for 5+ years. I love the artistry of this designer and have sought it…read moreout in the Bay Area, but no local shops seem to carry it now. SO, I decided to drive to Santa Cruz to check out the shop. Everyone was very helpful and attentive. I bought a ring and they sized it on the spot. Love this shop and Nicole's designs.

Really cute jewelry but was disappointed . I spent $400 on two gold rings only for me to take them…read moreoff later and see that my fingers had turned green. After about week of wearing the rings (not wearing in water at all) they have started to tarnish and turn a dark color, exposing the copper or whatever material was used underneath. I normally don't spend a lot on jewelry so this is disappointing. *this is not to say that they don't have nice jewelry, I have bought their gold midi rings and they have done really nicely but I just can't believe these expensive rings have worn out in such a short period of time Update: I don't know how to reply but thank you so much to the store owner for the sweet response I will keep in touch!

There are places you shop, and then there are places that truly stay with you and Toasted is…read moreabsolutely one of those for me. The owner, Natalie, is so genuine, and you can feel the heart she pours into everything she creates. Her pieces are beautifully handcrafted and intentionally unique. She's made some of the most stunning custom pieces and has such a talent for bringing a vision to life in a way that I have yet to find at anywhere else. Every time I walk in, it's warm, welcoming, and just effortless. Toasted is truly a gem, and I can't recommend it enough.

Cute store, friendly staff, amazing jewelry. Went in to get permanent jewelry and they had a great…read moreselection and no appointment necessary.

Toasted Jewelry is such a gem of a shop! The owner is truly the sweetest person, and her team is…read morealways so kind and helpful. Every visit feels special, and with so many gorgeous jewelry pieces, it's impossible not to take something home!

I brought in cases of vintage jewelry, and got great advice on how to price the items they were…read morenot interested in purchasing. They also purchased some of the gold and turquoise jewelry I had. Jojo is fun to work with, and it was fun to hang out and look at what they have on display as well.

I came to Treasures to fix my Mother's ring that was passed down to me. A while back I originally…read moretook the ring to a "Scotts Valley Jeweler"... I won't name names (hint, hint), and I wanted them to just size the ring to my finger. It had to be sized up a bit. When I picked up the ring the gold band was stretched thin into an oval shape which flopped around on my finger. I pointed this out and they said they didn't see anything wrong with it. When I came into Treasures I was greeted by a very sweet and kind woman and then met her daughter and her husband. It was so nice to get that warm family feeling like they were going to make everything right that the other jeweler had ruined. Sure enough they did just that. The ring was brought back to life and made very strong and expertly crafted. I also had them do tipping to my Moms wedding bands. Tipping is when they build back up the prongs holding stones in a band. Both rings look fabulous and I'll definitely come back to have them set more of my loose stones in the future.

Alana has helped us many times over the last few years. She is very personable, friendly and knows…read moreher stuff! We have been very happy with our visits and purchases at this store.

I called Super Silver, and I asked them if they could replace a clasp on my necklace and they said…read morecome on down. I drove 20 minutes and the guy said " we don't have the same one, but this one should work" and I said OK let's do it. Boy was I wrong, the chain broke, and I had to buy another clasp somewhere else. And the top it off, I was about to buy a ring, but the guys said normal it was $216 on sale for $182 lol no thanks. Shop around!

Garrett's has been a staple in our lives for over two decades, and it was time for a visit. My wife…read morehad a few pairs of earrings that needed surgery, and it seemed like the perfect opportunity to reconnect with Jeff and Yvonne, the lovely couple who have been our go-to jewelers. As always, Jeff and Yvonne were the same wonderful people we've come to know and trust. They chatted with us, cleaned up the earrings, and worked out which ones needed to be sent off. Two weeks later, my wife returned to pick them up, and they were in a brand-new state. Repairs don't come cheap, but neither does a new pair of earrings, so my wife was thrilled with the results. I've read some recent and less than favorable reviews about Garrett's, and I understand that everyone is entitled to their own opinions. However, I want to assure anyone looking for a solid family-run and ethical jeweler that Jeff and Yvonne are the most genuine couple I've ever met. It's been an absolute pleasure to work with them each time we've visited. As an Elite member, we have a duty to be unbiased, which means we should always say it as it is. However, I find it a crying shame when I see a negative review. I click through to the profile and realize that the reviewer has way more gripes than praise. They jump on the platform to moan without caring to understand the ripple effect their negative comments can have. Anyway, another great visit, good results, and a reconnection with a lovely, caring couple who truly love their trade and their clients!

I have never been happier. I have used them for every piece of jewelry I have ever purchased…read more They have designed things for me that turned out amazing. Nobody will ever try harder to work with you. Jeff and Yvonne care. That is what makes them so special. You can trust them. I just can't say enough about the quality and sevice that I have received from both of them for over 20 years.

I had a fantastic experience here earlier this month choosing a ring for a special occasion. Abby…read morewas helpful, friendly, patient, knowledgeable and professional. It took me ages to decide and then I still had to "sleep on it" and I never felt pressured or rushed. I will definitely visit again in the future!

I've been wanting to come here and show some love for Golden Bliss, ever since the spate of jewelry…read moreheists hit Northern California. The price of gold and silver has suddenly put jewelry artists at risk, which is so outrageous. Here's what I want to tell you about Golden Bliss and their sister store, Simply Silver: they are *wonderful.* Their selection is marvelous, inspiring. The people who work there are knowledgeable and artistic themselves, real jewelry aficionados. They have given everyone in our town access to beautiful work and an education about gem stones and precious metals one couldn't find anywhere else. You can walk in with children, with your grandparents, and find both affordable and also rare works of art -- because that is what they are-- that make shopping and experimenting such a pleasure. Golden Bliss is fairly new -- Simply Silver have been here for decades, and they were inspired to start a place "next door" that focusses on gold earrings, necklaces, and bracelets. I have been buying presents and celebratory gifts here since I was a young woman, now I'm a "senior"-- still love the beauty of this world. As I got older, I loved how gold reflects the light on the skin, a kind of glow that hopefully reflects our inner wisdom, right? Love to all of you at our beloved stores.

What a fun activity for my young adult and me. There are lots and lots of options. Drawers on…read moredrawers to find little charms. We were lucky to be there on our own right after it opened so we didn't feel rushed or squeezed by other people. They have trays to layout your jewelry design and when you're ready the nice girl behind the counter got to building it. The price added up quickly but we each got seven charms on a bracelet.

Cute cute cute! Sun…read moreDrop is a fun make-your-own charm jewelry bar. You grab a palette, shop around the store for what pieces you want on your jewelry (ie, bracelet, necklace, bag chain, keychain), and then upon checkout, they put it together for you. It makes a fun afternoon date activity with girlfriends or with your daughter... or just by yourself! I made a bag chain. The salesperson was super friendly and added extra chain rings to make the chain longer so it'd look more aesthetic for the charms I chose. The only reason I knocked a star off is because some of the charms looked...less than optimal quality. But the charms are for fun and not meant to last forever. The price you pay is for the experience of creating your own charm jewelry, and not just the jewelry piece itself, and it's great to support small businesses!