My family and I love this store, their clothing and the staff. We had a complicated exchange (as we…read moredon't live in the area) however Elfin and his staff were great at accommodating our exchange and working with us to get my daughter the right fit for her hoodie. All their clothing is good quality and super cool. Highly recommend visiting when in the Santa Cruz area.

Great selection of clothing, shoes and gear. Have gotten…read moresome great value finds over the years. An establishment of our local downtown.

Mme is my go-to shop for unique pieces for gifts and my closet. Elise, the owner is amazing.read more

If I never buy a clothing piece other than at MMe, it just won't matter. Everything I have…read morepurchased there is in my "I will never discard and I will wear till I'm 90" pile. Somewhat classic with a bohemian twist, very Santa Cruzian. Only negative, is that I walk by the shop at least 2x a week. And I literally have to run past otherwise I am pulled in and even with the "I'll just go in to look attitude"....well I usually walk out with a treasure. I am a Mme groupee. Elise is a delight. Oh, and the pieces are just great for any size, even us curvy girls.

(COVID-19 REVIEW)…read more Indigo Vintage is a quaint clothing store in Downtown Santa Cruz. There's lot of clothing options to choose from such as: vintage shorts, mini skirts, graphic tees, retro jackets / corduroys, crew necks, patchwork, baby tees, summer dresses, and pants! There are definitely hidden gems that you could get here at a decent price from big brands like Levis and Lee's. For example, I saw a pair of Beige Straight legged Levi's being sold for $48 and that was a huge mark down compared to a $120 white of Levi's I saw in the front of the store! I really did like how there were multiple brands / small businesses that were being supported as I looked through the racks. Everything was super trendy, so it was hard to not pick up a few pieces. There were a couple of fitting rooms that are open, which was a huge plus considering most of the items you'll buy would be an investment. The CDC standards probably opened up a bit more since vaccinations are rolling out for a large age group. The two girls that were working at the store were super nice and welcoming to all the people that were coming in to the store. Asking them to open a room was no problem since the store was on the smaller end. Overall, I would recommend people to come by and check this place out! Although it's more of a fancy way of "thrifting", the experience makes up for it.

Indigo Vintage Co-op has some amazing finds if you take the time to peruse the store! It's a cute…read moreand quaint store that offers a variety of unique vintage pieces and fun lil things made by artists. I had a lot of fun looking around the store and seeing all the interesting, cool clothing items they sold. I wish I could've bought everything they had to be honest. They have great brands and the prices, while a little steep, are pretty standard for resold vintage clothing. This store is also a woman-owned small business in the heart of downtown Santa Cruz! What more could you want???

Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.

Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

We came upon this boutique while wandering the shops and eateries of a plaza that consisted mostly…read moreof breweries and a few wineries in the area. Upon entering I was impressed at the variety of merchandise on display. It was interesting to find so many items that enticed one to feel drawn into buying it because it was something you felt you needed. I was already on the lookout in trying to find a pair of brown sweat pants that would match my sweater. When I spotted it in the clothing section, I was excited to see that they had my size! However, once I saw the price of $139.00 I decided that my money could be better spent elsewhere. That's when I took a closer look to find that just about everything in the store was outrageously priced! Sure, it is a cute and quaint little shop, but not good enough to earn a purchase from me! I'm surprised that the majority of Yelp reviews don't mention the high prices. I guess this is just a normal way of life living in Sant Cruz!

Stopped in to pick up some surf booties and was pleasantly surprised. Service was quick and…read morehelpful, and parking was easy. The staff were friendly--none of the usual attitude you sometimes get at surf shops. Prices were fair and about what I'd pay online, and they had a solid selection of sizes and thicknesses to choose from.

Organized, good location with their own parking lot. I went…read moreon Easter sale weekend, I was able to get a really good deal on a nice wetsuit. The staff was busy but still friendly, and tentative to questions and allowing me to try on a couple of suits. I've been going here on and off for a long time. It's still a great place if you need surfing apparel or beach wear, and hats.

Went in yesterday for the first time with my boyfriend because a friend recommended I check it out…read morewhile in the area and also so I could pick up some ingredients for them. The energy here is unmatched and I could've stayed in this place for hours! So much to look at and great people to talk to. According to my receipt, the wonderful woman who helped us at the register was Shirley. She was so knowledgeable about everything that I had questions about and she told me and my bf about some of her experiences with the items we were purchasing. The prices here are also great and I will definitely be coming back to SC again just to come back here and buy more! Thank you so much for chatting with us and helping us Shirley, keep up the good work with your air dry clay!

I love this shop in downtown Santa Cruz. They feature unique decor, jewelry, books, essential oils,…read morecandles, clothing and more. Everything is nicely displayed, making it interesting to browse. Their vibe is on the witchy, spiritual, hippy-ish genre but with quality goods. Staff is always friendly and helpful. Always a must stop when I'm in town.

You've got to check this place out. They have a food court with tons of options, from pizza to…read moreIndian cuisine. There are also different events throughout the week. We went on a Tuesday night, and they had salsa dancing in the open courtyard, along with plenty of tables, seating, and heat lamps. The vibe was amazing -- I'd definitely come back again if I'm ever in town.

Quality/Quantity - We came across the street to Laili Restaurant for dinner, see other Yelp review,…read moreand discovered this event here today. So cool. A few (9) food and drink options, also a beer tap and full bar available. See pictures. Atmosphere - Decent size public market. I really liked the outdoor space, see pictures. Open 7 days a week from 8am to 10pm or 11pm. Also check individual businesses for their hours. Plenty of paid metered parking, or paid garage parking. Not sure if they validate parking... Pet friendly, since it has a huge outdoor seating area. Free wifi which I did not use. Many events, see website. The DJ was playing salsa music, see video. I love the fact that so many people participate and dance! Again, see the video. You can also rent for private events, see website. Service - Good. Counter service. Depends on what you do, eat, or drink. Well, you can sit at the full bar. Price - Reasonable. It also depends on what you do, eat, or drink. Owner Comment - Congrats on your success since 2017. Looking forward to our next visit.

We were walking by this shop and decided to take a look at what they had. There were many cute…read moreitems. My daughter found a dress she liked and I found something too. Based on what I picked Amy made a recommendation of another dress that I may like. They were both cute but I really liked what she picked out. I loved that she gave us personal attention helping us try on and style and making recommendations of other pieces and not in a pushy way. Other customers came in and she offered them the same quality attention/service. We will stop by the next time we are in town to check out new items.

Vito was so wonderful to talk to and extremely knowledgeable about fashion! His service was top of…read morethe line! He assisted me with purchasing a couple of my favorite bracelets and he went above and beyond. I was unable to make it in the store and he shipped them in a timely manner. I can't wait to visit in person again! This store is my favorite because it offers an eclectic shabby chic timeless vibe!!

Really cool place next the roller rink. I couldn't skate so due to injury so I browsed around…read morewhile my family skated. I wasn't planning on really buying anything but then I found some good loot. Was going to be like 1-2 things at first, but quickly ballooned to like 20 items kids went wild over the hellokitty items (we did too too secret though so don't tell anybody). It was good stuff and good prices. Fitting rooms were tidy had 2 small hooks worked out for stuff brought in stuff that was tried on, and doors have a lock I'm sure key opens but at least psychological comfort lol. Special shout out to Bonnie very helpful. Also there's a barcode at the front can do a Google review for 10% off it just kept trying to login into my school account I don't like using my legal name lol, but it was fine.

First time here. Wasn't greeted, Wasn't helped even though I walked through the store looking at…read morevarious items. I was basically ignored by the 2 girls working here until I accidentally walked through their work space and was told to leave this area. It looks like the rest of the store, in the front near where you'd check out. I found their merchandise to be pretty pricy more than Goodwill. They only have clothes and shoes with a very tiny selection of jewelry. The only sale items I found were outside on a clothing rack which were only 25% off the original price. Nothing 50% off. I was the only customer there. Definitely not the best prices in town, if you want that go to the thrift center around the corner. Now that they've moved next door into a larger space it's much nicer. This time I was greeted but it's still really expensive here. Used Levi jeans were $50.00! And 4 vintage Pyrex cups were $25 .00.