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    Variance

    4.2 (12 reviews)
    Closed 12:00 pm - 5:00 PM

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    2 years ago

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    5 years ago

    Amazing jewelry, so unique and great quality! Easy transaction.

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    Review Highlights - Variance

    Had our wedding bands designed by variance and they're perfect.

    Mentioned in 2 reviews

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    Indigo Vintage

    Indigo Vintage

    4.7(3 reviews)
    0.0 mi

    (COVID-19 REVIEW)…read more Indigo Vintage is a quaint clothing store in Downtown Santa Cruz. There's lot of clothing options to choose from such as: vintage shorts, mini skirts, graphic tees, retro jackets / corduroys, crew necks, patchwork, baby tees, summer dresses, and pants! There are definitely hidden gems that you could get here at a decent price from big brands like Levis and Lee's. For example, I saw a pair of Beige Straight legged Levi's being sold for $48 and that was a huge mark down compared to a $120 white of Levi's I saw in the front of the store! I really did like how there were multiple brands / small businesses that were being supported as I looked through the racks. Everything was super trendy, so it was hard to not pick up a few pieces. There were a couple of fitting rooms that are open, which was a huge plus considering most of the items you'll buy would be an investment. The CDC standards probably opened up a bit more since vaccinations are rolling out for a large age group. The two girls that were working at the store were super nice and welcoming to all the people that were coming in to the store. Asking them to open a room was no problem since the store was on the smaller end. Overall, I would recommend people to come by and check this place out! Although it's more of a fancy way of "thrifting", the experience makes up for it.

    Indigo Vintage Co-op has some amazing finds if you take the time to peruse the store! It's a cute…read moreand quaint store that offers a variety of unique vintage pieces and fun lil things made by artists. I had a lot of fun looking around the store and seeing all the interesting, cool clothing items they sold. I wish I could've bought everything they had to be honest. They have great brands and the prices, while a little steep, are pretty standard for resold vintage clothing. This store is also a woman-owned small business in the heart of downtown Santa Cruz! What more could you want???

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    Indigo Vintage
    Indigo Vintage - Entrance

    Entrance

    Indigo Vintage

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    Tomboy - Duane Betts and Johnny Stachela when they stopped in to record a Tomboy Session with us.

    Tomboy

    4.7(42 reviews)
    1.0 mi
    $$

    Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

    This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.

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    Tomboy
    Tomboy
    Tomboy - Particle Kid aka Micah Nelson recording a Tomboy Session.

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    Particle Kid aka Micah Nelson recording a Tomboy Session.

    Cameron Marks Boutique

    Cameron Marks Boutique

    4.1(58 reviews)
    1.7 mi
    $$$

    Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

    We came upon this boutique while wandering the shops and eateries of a plaza that consisted mostly…read moreof breweries and a few wineries in the area. Upon entering I was impressed at the variety of merchandise on display. It was interesting to find so many items that enticed one to feel drawn into buying it because it was something you felt you needed. I was already on the lookout in trying to find a pair of brown sweat pants that would match my sweater. When I spotted it in the clothing section, I was excited to see that they had my size! However, once I saw the price of $139.00 I decided that my money could be better spent elsewhere. That's when I took a closer look to find that just about everything in the store was outrageously priced! Sure, it is a cute and quaint little shop, but not good enough to earn a purchase from me! I'm surprised that the majority of Yelp reviews don't mention the high prices. I guess this is just a normal way of life living in Sant Cruz!

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    Cameron Marks Boutique
    Cameron Marks Boutique
    Cameron Marks Boutique

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    Abbott Square Market - Gelato from press

    Abbott Square Market

    3.6(62 reviews)
    0.1 mi
    $$

    You've got to check this place out. They have a food court with tons of options, from pizza to…read moreIndian cuisine. There are also different events throughout the week. We went on a Tuesday night, and they had salsa dancing in the open courtyard, along with plenty of tables, seating, and heat lamps. The vibe was amazing -- I'd definitely come back again if I'm ever in town.

    Quality/Quantity - We came across the street to Laili Restaurant for dinner, see other Yelp review,…read moreand discovered this event here today. So cool. A few (9) food and drink options, also a beer tap and full bar available. See pictures. Atmosphere - Decent size public market. I really liked the outdoor space, see pictures. Open 7 days a week from 8am to 10pm or 11pm. Also check individual businesses for their hours. Plenty of paid metered parking, or paid garage parking. Not sure if they validate parking... Pet friendly, since it has a huge outdoor seating area. Free wifi which I did not use. Many events, see website. The DJ was playing salsa music, see video. I love the fact that so many people participate and dance! Again, see the video. You can also rent for private events, see website. Service - Good. Counter service. Depends on what you do, eat, or drink. Well, you can sit at the full bar. Price - Reasonable. It also depends on what you do, eat, or drink. Owner Comment - Congrats on your success since 2017. Looking forward to our next visit.

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    Abbott Square Market - Pizza from La Búfala

    Pizza from La Búfala

    Abbott Square Market - 7/22/25 FYI. Exterior. Entrance

    7/22/25 FYI. Exterior. Entrance

    Abbott Square Market - Outside

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    Outside

    Forever Thrift - $5 thrift

    Forever Thrift

    4.5(40 reviews)
    1.0 mi

    Really cool place next the roller rink. I couldn't skate so due to injury so I browsed around…read morewhile my family skated. I wasn't planning on really buying anything but then I found some good loot. Was going to be like 1-2 things at first, but quickly ballooned to like 20 items kids went wild over the hellokitty items (we did too too secret though so don't tell anybody). It was good stuff and good prices. Fitting rooms were tidy had 2 small hooks worked out for stuff brought in stuff that was tried on, and doors have a lock I'm sure key opens but at least psychological comfort lol. Special shout out to Bonnie very helpful. Also there's a barcode at the front can do a Google review for 10% off it just kept trying to login into my school account I don't like using my legal name lol, but it was fine.

    First time here. Wasn't greeted, Wasn't helped even though I walked through the store looking at…read morevarious items. I was basically ignored by the 2 girls working here until I accidentally walked through their work space and was told to leave this area. It looks like the rest of the store, in the front near where you'd check out. I found their merchandise to be pretty pricy more than Goodwill. They only have clothes and shoes with a very tiny selection of jewelry. The only sale items I found were outside on a clothing rack which were only 25% off the original price. Nothing 50% off. I was the only customer there. Definitely not the best prices in town, if you want that go to the thrift center around the corner. Now that they've moved next door into a larger space it's much nicer. This time I was greeted but it's still really expensive here. Used Levi jeans were $50.00! And 4 vintage Pyrex cups were $25 .00.

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    Forever Thrift
    Forever Thrift
    Forever Thrift

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    Variance - fashion - Updated May 2026

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