The team here has been a pleasure to deal with. I grew up in Santa Cruz but sadly, no longer live…read morethere. I saw a few shirts on the PW social media feed that I *had* to have so I called up to see if they would hook me up. Jessica was super helpful and sought out the T-shirts by my description from IG posts, and saw the transaction through even though it took a couple of tries for my card to cooperate. Not long later, everything arrived just as I ordered it! On the other end- I needed to exchange one of the shirts and Elfin was key in making that go as smoothly as possible. They even texted me photos of the shirt display so that I could select the best color. Sure enough, the perfect exchange was made, and they even included some Pacific Wave stickers! So great! I wish I lived there so that I could impulse buy their sick designs on the regular!

My family and I love this store, their clothing and the staff. We had a complicated exchange (as we…read moredon't live in the area) however Elfin and his staff were great at accommodating our exchange and working with us to get my daughter the right fit for her hoodie. All their clothing is good quality and super cool. Highly recommend visiting when in the Santa Cruz area.

Mme is my go-to shop for unique pieces for gifts and my closet. Elise, the owner is amazing.read more

If I never buy a clothing piece other than at MMe, it just won't matter. Everything I have…read morepurchased there is in my "I will never discard and I will wear till I'm 90" pile. Somewhat classic with a bohemian twist, very Santa Cruzian. Only negative, is that I walk by the shop at least 2x a week. And I literally have to run past otherwise I am pulled in and even with the "I'll just go in to look attitude"....well I usually walk out with a treasure. I am a Mme groupee. Elise is a delight. Oh, and the pieces are just great for any size, even us curvy girls.

(COVID-19 REVIEW)…read more Indigo Vintage is a quaint clothing store in Downtown Santa Cruz. There's lot of clothing options to choose from such as: vintage shorts, mini skirts, graphic tees, retro jackets / corduroys, crew necks, patchwork, baby tees, summer dresses, and pants! There are definitely hidden gems that you could get here at a decent price from big brands like Levis and Lee's. For example, I saw a pair of Beige Straight legged Levi's being sold for $48 and that was a huge mark down compared to a $120 white of Levi's I saw in the front of the store! I really did like how there were multiple brands / small businesses that were being supported as I looked through the racks. Everything was super trendy, so it was hard to not pick up a few pieces. There were a couple of fitting rooms that are open, which was a huge plus considering most of the items you'll buy would be an investment. The CDC standards probably opened up a bit more since vaccinations are rolling out for a large age group. The two girls that were working at the store were super nice and welcoming to all the people that were coming in to the store. Asking them to open a room was no problem since the store was on the smaller end. Overall, I would recommend people to come by and check this place out! Although it's more of a fancy way of "thrifting", the experience makes up for it.

Indigo Vintage Co-op has some amazing finds if you take the time to peruse the store! It's a cute…read moreand quaint store that offers a variety of unique vintage pieces and fun lil things made by artists. I had a lot of fun looking around the store and seeing all the interesting, cool clothing items they sold. I wish I could've bought everything they had to be honest. They have great brands and the prices, while a little steep, are pretty standard for resold vintage clothing. This store is also a woman-owned small business in the heart of downtown Santa Cruz! What more could you want???

Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.

Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

We came upon this boutique while wandering the shops and eateries of a plaza that consisted mostly…read moreof breweries and a few wineries in the area. Upon entering I was impressed at the variety of merchandise on display. It was interesting to find so many items that enticed one to feel drawn into buying it because it was something you felt you needed. I was already on the lookout in trying to find a pair of brown sweat pants that would match my sweater. When I spotted it in the clothing section, I was excited to see that they had my size! However, once I saw the price of $139.00 I decided that my money could be better spent elsewhere. That's when I took a closer look to find that just about everything in the store was outrageously priced! Sure, it is a cute and quaint little shop, but not good enough to earn a purchase from me! I'm surprised that the majority of Yelp reviews don't mention the high prices. I guess this is just a normal way of life living in Sant Cruz!

Great deal and great Selection managed by a great staff…read more The prices are always right. Especially when you can pick up shirts and shorts for $5 and Hoodies for $20. Must stop for shopping when in Santa Cruz.

The Outlet Store on Mission in Santa Cruz: Excellent,…read moreservice, selection, and valued. Staff friendly and helpful.

One of my favorite shops to stop in while I am downtown in Santa Cruz! A fabulous selection of…read moreherbs and tinctures - not to mention interesting little gifts I found for family and friends! I always find herbs for soothing teas to relax with or when I have a cold.

Adorable space, very cool staff and great shopping with lots of variety. I am so glad I got to…read morecheck it out!

Cool happening food hall in downtown Santa Cruz!…read more I love visiting my alma mater city and seeing the new scene- variety of cuisines inhabited the area: handcrafted pizzas, burgers, Puerto Rican, vegan options, Indian food, etc. There's a lot of seating indoor and outdoor, a stage which had a live band performing and a ton of people were dancing and enjoying themselves. It was packed on the 4th of July holiday Friday but we were able to pull together a table with ad hoc chairs for our party of 8.. Fam got pizza, which came out relatively quickly and was pretty good. I went for Belly Goats burgers, which took close to an hour! Wait was pretty long but at least there was entertainment. Cowboy burger with bacon jam and smoked cheddar and garlic fries were tasty and I inhaled them. Good addition for the area but it definitely gets busy - make sure to ask for the wait time at Belly Burgers!

I love Abbott Square market because of its location near downtown and everyone can leave getting a…read morebite. They are excited about. We arrived with friends and were able to sample the different menus from each location. I really like the burger and the fish tacos were seasonal, but a hit!

So glad I happened to stumble on this little gem of a store!! Wonderful, quality clothing and…read morejewelry. So many items to choose from and at affordable pricing. Loved the owner who waited on me, he was so helpful. I don't live in Santa Cruz but go there a couple times a year, this store will definitely be a must to visit when I am in town. Highly recommend!!

We were walking by this shop and decided to take a look at what they had. There were many cute…read moreitems. My daughter found a dress she liked and I found something too. Based on what I picked Amy made a recommendation of another dress that I may like. They were both cute but I really liked what she picked out. I loved that she gave us personal attention helping us try on and style and making recommendations of other pieces and not in a pushy way. Other customers came in and she offered them the same quality attention/service. We will stop by the next time we are in town to check out new items.

This place is so cute and cool. If you have a teenage daughter that is into thrifting, THIS is the…read moretype of place she is talking about. Cute and open place, not too overwhelming, cute little pieces, fun music. They loved it here! I especially loved that they had a section of "local" so this would be like Santa Cruz hoodies. I liked that they separated this out for the non-locals to sift through.

Great variety. Fun atmosphere. Friendly staff. Got a great deal for my used items. Will definitely…read morebe back