This place is so cute and cool. If you have a teenage daughter that is into thrifting, THIS is the type of place she is talking about. Cute and open place, not too overwhelming, cute little pieces, fun music. They loved it here! I especially loved that they had a section of "local" so this would be like Santa Cruz hoodies. I liked that they separated this out for the non-locals to sift through. read more

Great variety. Fun atmosphere. Friendly staff. Got a great deal for my used items. Will definitely be back

Clean and well-stocked shop with light and bright storefront. Staff was friendly and items displayed in a pleasing way. Bit higher prices than some shops but stuff was nice, too, well curated, with unique finds. Victorian roller skates anyone? Cool shop. read more

Forever Thrift - Victorian-era wooden rollerskates - Thrift Stores Near Me - Santa Cruz, California

I came here almost 3 years ago and found some good fits, and ever since I've wanted to come back. I'm here for the weekend and once I checked into my hotel I wanted this place to be my first stop. This shop is absolutely adorable and for the most part I think there's something for every one! read more

Forever Thrift - Thrift Stores Near Me - Santa Cruz, California

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Hidden gem with the best thrifts in town Ya'll are awesome! Most of my favorite pieces are from this store!

great service and amazing place to thrift !! great selection and i loved the jackets i got

First time here. Wasn't greeted, Wasn't helped even though I walked through the store looking at various items. I was basically ignored by the 2 girls working here until I accidentally walked through their work space and was told to leave this area. It looks like the rest of the store, in the front near where you'd check out. I found their merchandise to be pretty pricy more than Goodwill. They only have clothes and shoes with a very tiny selection of jewelry. The only sale items I found were outside on a clothing rack which were only 25% off the original price. Nothing 50% off. I was the only customer there. Definitely not the best prices in town, if you want that go to the thrift center around the corner. Now that they've moved next door into a larger space it's much nicer. This time I was greeted but it's still really expensive here. Used Levi jeans were $50.00! And 4 vintage Pyrex cups were $25 .00. read more

Forever Thrift - Thrift Stores Near Me - Santa Cruz, California

Really cool place next the roller rink. I couldn't skate so due to injury so I browsed around while my family skated. I wasn't planning on really buying anything but then I found some good loot. Was going to be like 1-2 things at first, but quickly ballooned to like 20 items kids went wild over the hellokitty items (we did too too secret though so don't tell anybody). It was good stuff and good prices. Fitting rooms were tidy had 2 small hooks worked out for stuff brought in stuff that was tried on, and doors have a lock I'm sure key opens but at least psychological comfort lol. Special shout out to Bonnie very helpful. Also there's a barcode at the front can do a Google review for 10% off it just kept trying to login into my school account I don't like using my legal name lol, but it was fine. read more

Amazing selection of clothing to thrift! I was looking for pants! I found an awesome pair of Levi's in size 30W! Vienna was so sweet and helped me find everything and made sure I was a satisfied thrifter! The workers are so nice, please be kind to them! Can't wait to be back! Pants - $27.99 with tax, fair value read more

This is more like a resale shop that buys your clothes and resells them at a profit. The items they do sell are very specific and curated - while some of the items are unique overall for used clothes they are on the pricey side and have limited items. I did see signs that they will be expanding so that is something to look forward to for those that enjoy shopping there. read more

I absolutely love forever thrift. Every time I'm in Santa Cruz, it's a must. They just moved to a larger location and the selection is still just as good. And the workers are always so personable. Check it outt!! read more

Great selection, very organized, and good pricing. Checkout was quick and friendly, and they were always ready to unlock the dressing room. There's an amazing leather selection and some great vintage pieces, not just shein and fast fashion. read more

Super friendly staff and a good curated selection! Definitely would recommend I had a good time shopping

They turn the many good clothes down! Unbelievable..don't waste your time to bring your good clothes there. I will not come back..

So much great finds! And prices were very reasonable. Would definitely recommend coming in for great quality things read more

Forever Thrift - Thrift Stores Near Me - Santa Cruz, California

Great selection and lots of hidden gems in a relatively small store. I scored a very nice leather jacket that was like brand-new. Friendly staff, too! read more

My Favorite thrifts store in town for clothes! Seriously this place is so cute, and the staff are always genuinely kind. The energy of the store is just really soft/kind/safe and approachable if that makes sense, ha ha. Also the curation of clothes is really nice. The prices are also VERY reasonable. I've been to similar stores and the prices are a bit over the top. Which keeps me coming to this shop anytime I'm in the area. A real gem with real gems of humans who work there :) read more

Cute well curated thrift store in Santa Cruz area. Very reasonable prices and very friendly staff. They greeted us on our way in and out, even though we didn't make any purchases. While i didn't purchase anything this time, I definitely would check them out again! read more

Love it here! I always find good stuff and the staff are super friendly. They also have a cash discount which is awesome :)

So a thrift store is generally a store that supports a charity, and this is not that. This is more like a resale shop that buys your clothes and resells them at a profit. It's tiny, crazy and full of some very worn stuff that's overpriced. On the positive the staff is absolutely delightful and makes you feel like a million bucks just to bathe in the sunshine of their personality! I found something I liked on the 50% off rack so I left happy. read more

This place is so cute and reasonably priced. I was helped by a stylist named Day, they were so helpful and put together outfits for me and my friend for a drag show . Just wonderful service and atmosphere. read more

Friendly staff, and great variety of products. I've gotten clothing as well as jewelry here. The selection is high-quality and there's even plenty of brand name items. This is one of the thrift store treasures in Santa Cruz. read more

We were in the area and decided to stop by. We parked right around the corner on the street for free. This place is pretty big buts it's a hit or miss. Pricing was pretty reasonable. They didn't really have any high end brands. I did find two shirts that were for my sons uniform for $2 a shirt in good condition. Overall good experience worth checking it out. read more

Best thrift store in Santa Cruz (and in the world), by far!! They pay fair prices for clothes that they buy, and their prices are totally fair in general. They have very cool and unique clothes, like a curated boutique, but with thrift store prices. And, the staff are all totally friendly and groovy, there's always great music on, and the atmosphere in general is very inviting and positive. This is certainly the place I'll miss the most when I move away from SC! read more

Came from triple digit weather and found myself cold Found long sleeve and sweater for the beach;) great customer service;)

I love this spot ! Came to grab a pair of shorts after the beach and it was an extremely curated and organized selection of clothes! Lots of half priced items making it comparable to pre-Covid Goodwill prices. Loved the dedication of the workers who organized the clothing by fabric!! I love linen clothing but it can often become digging through racks to find it, but not here!! They had separated it onto a specific rack for easy browsing!! Will definitely be coming back :) read more

Just heard this vintage store opened up and had to check it out. Wow! What a great looking store, service, prices and vintage pieces. Coming from LA, this is one of the best vintage stores I have been to in a very long time. The owner was also there to take care of me and ring me out...I felt extra fancy. Thank you Forever Thrift! I'll bring my friends and family next time. read more

Forever Thrift is a hidden gem in the Seabright Area of Santa Cruz. Their staff was so friendly and they had such an awesome collection of pre loved contemporary clothing and vintage pieces all at reasonable prices. Most tops were under $20, jackets under $50 and awesome basics at affordable prices. I'll be returning soon read more

Came inside to check this place out after hearing about it. Customer service is something I always look for and it just wasn't there for me. Never welcomed in, never talked to. The two girls were sorting through clothes and just talking about their personal lives. The prices are okay, but it definitely has and looks like a typical thrift store, some clothes are stained and wrinkled. Not impressed. read more

The BEST PRICES IN TOWN!!! They have the best selection of anything you're looking for, vintage Levi's jeans, Harley Davidson, Patagonia, Y2K fashion, and many other designers/styles of clothes. The prices are incredibly reasonable. Great selection of shoes/boots and bags. Not to mention, their employees are extremely kind and easy to talk to. This store really is a hidden gem. read more

This is probably the best thrift store in Santa Cruz. I've been going here for years and the improvement in the store is crazy. I've found some great stuff here, the selection is always amazing. The staff is always lovely as well!!! read more

Forever thrift often has the best selection and best prices out of all the stores Ive been to in Santa Cruz. Their staff is incredibly friendly and helpful every time Ive visited. If I could only pick one thrift store around here, its forever thrift hands down read more

This place will scam you! they claim to pay you 30% of what they sell the item for, but no! they make up their own base price and low ball and give you 30% of that! Everything in the store was pretty pricey so its obvious they do this! I was offered $11 for 4 nice barely used t-shirts and a base ball hat! So save you clothes and take them to another buy, sell and trade store! They were also very rude to me! they told me I could come in at a certain time but very loose on it, I actually didn't end up making it because we were in Santa Cruz on vacation and got carried away with other things. They mentioned if I wanted to (once again very loose) I could come in at noon the next day. I show up at noon, and one of the girls says "Oh, this is the girl who was a no show! and next time make an appointment!" so even from the get-go this place and the girls who run it rubbed me the wrong way! Don't go here read more

love this sm and all the workers are so sweet and they have rly good clothes. all the workers are so helpful and the store has so much good clothes read more

My nieces and I visited this store recently and we were very pleased with the store selection, very helpful and friendly staff and also the cool vibe. We've been to a bunch of thrifting stores and antique stores locally since I moved here recently and this one was really cute. The girls were so nice and helpful to me and my nieces. We looked up this location and the reviews said how nice the staff was. As we left my 13 year old niece said, "WOW, the reviews were right...they were all really really nice. I know we will be back and we will tell others. read more

I found this thrift shop by chance, and I'm so glad that I stopped in! It was very clean, organized, and well-curated. There were a wide variety of unique, nice-quality pieces in many different sizes. I found this wonderful vintage Great Wall of China shirt in the women's section for just $4! There were also some fantastic items that I didn't end up purchasing, like a pair of near-new pink marabou heels, and a knit 1960s dress. Everything is very reasonably priced. The woman working the register (who might have been the owner as well? I'm not sure) was very nice. Everyone in the store was following COVID-19 regulations (masks, socially distancing, hand sanitizer, etc). Overall, it was a wonderful thrifting experience. I was surprised when I came to this page and didn't see any reviews! I look forward to shopping here again the next time I am in Santa Cruz :-) read more

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This was the best curated and well priced thrift store I've EVER been too. I can't wait to go again soon. It was a small store but it was PACKED with amazing finds for all. Obsessed with the green jeans I picked up too! read more

Actually the best thrift store I have ever been to I made a yelp account just for this. Best selection I've ever seen and prices are so reasonable I don't know how they're in business. Like it's so perfect. The exact kind of second hand store I've been looking for my whole life. read more

I found this place after checking out the boutiques around the area and I was pleasantly surprised with their selection and pricing! Everything I got was under $10 (including some platform boots) read more

small store, but great selection and even better prices! :) the workers are super friendly as well!