Two sisters, Shirley Ing and Ann Sung, immigrated to HI from Guangdong, China to join their father after their mother died. They took over Sun Chong Grocery in 1983 from an uncle who had started the business a few years prior and are still the current owners today. After Ann's daughter, Louisa, completed her college education in SFO with a major in business, she returned to HI to help her mom with the business. Family members of the two sisters help out as needed.
Located on Hotel St in Honolulu's Chinatown, Sun Chong Grocery is known as an international grocery and importer specializing in Asian goods, preserved fruits, dried goods, and various specialty ingredients. Its diverse inventory includes:
* Snacks: toong mai (puffed rice), fried pork skins, pumpkin seeds, haw flakes.
* Candies: li hing lemon gummy bears; hard candy (Lucky candy, coconut, and many more); White Rabbit.
* Preserved seeds: cracked seed, rock salt plum, football olives, lemon peel, lots more.
* Cultural goods: eco-friendly tote bags of local designs, tea towels, Chinese New Year red envelopes/candied fruits/gau.
* Specialty items: dried seafood (fish maw, abalone, cuttlefish, squid, Hokkaido dried scallop); herbal products (po chai pills, Chinese medicine); Chinese cooking (snow fungus, mushrooms, dried shrimp, raw peanuts, jujubes, canned goods, sauces, soup mixes, preserved duck egg); seasonal fresh produce (lychee, longan, dragonfruit, mangoes, strawberries, peaches); Chinese teas.
I usually go to another grocer about a block away on Maunakea St mainly for convenience, but its inventory is limited. If they don't have what I'm looking for, I then go to Sun Chong, knowing that they will have it with a slightly higher price; however, they are located on a bus lane only, so must walk a little to get there.
Staff is bilingual, with Louisa speaking and understanding perfect English. They assist Chinese nationals with English translations and vice versa. They also have been very accommodating when asked if they carry a specific item or have provided suggestions if they do not have the item. If I'm not familiar with the item, they have explained how to use it. For example, making jai for Chinese New Year requires many Chinese-based ingredients, and they have all the ingredients displayed at the front and will explain to customers how to make the jai. There are posters and tote bags that show pictures of the ingredients.
I usually go to Sun Chong for their preserved seeds, candies, and snacks. They have a good variety of items that can go into favor bags which I sometimes make. Once I was looking for sweet whole seed in a wrapper and asked one of the sisters if they had any. As I'm used to the one with the seed in it, I was surprised that the sister said that they also carried the seedless one, which I selected! I also look for preserved seeds and dried fruits for snacking, and staff will bring out many varieties that I have not seen before.
I like that Sun Chong make their own lemon peel flakes and li hing powder and mix them into gummy candies, preserved seeds, and dried fruits (lilikoi, bittermelon, mango). When I asked about mixing the li hing powder and lemon peel flakes, the sister offered to make a mixture for me; I don't her it wasn't necessary, knowing that they were busy. But it was a nice gesture of them to do that. Their mixture of li hing powder and lemon peel flakes with gummies and dried fruits are delicious and so addictive!
Sun Chong is the go-to for the seasonal sweet Hilo-grown Kaimana lychee for the past 20 years. They bring in 1,000 lbs of lychee per week from May to June which sell out quickly. (That was my source of lychees for many years until this guy started selling them out of his truck in a parking lot across the HI Kai Costco near my home.)
The store interior is filled with so many items that there is a lot of clutter, with things stacked up to the brim and overflowing. It's hard to find what you're looking for, so it's easier to ask, and staff knows exactly where they are. And there is a friendly orange family cat that roams in the store. Perhaps this defines the uniqueness and ambiance that make Sun Chong so charming.
Hours of operation are Mon to Sat 8a to 4p and Sun 8a to 2p. Look for the store's red awning. Metered parking on side streets and also in nearby municipal lots. No curbside pickup in front of the store, as cars are not allowed on this bus-only street. They also offer online shopping.
Sun Chong is an amazing store where you can find authentic traditional Chinese and local Hawaiian flavors, hard-to-find items, and local favorites for gift-giving! Lots of treasures that you can find here! Support local! read more