This place easily has the best matcha soft serve out there right now, and with a rotating second flavor! We've tried the jasmine osmanthus, and as of 5/24/26 the most recent flavor is ube (and apparently still is at the time of this review according to their Instagram). All the flavors have been incredible so far and we always look forward to the next time we can go. Additionally, it's vegan so everyone can enjoy it! They have been known to run out though, so get there early if you can. They also have beautifully decorated bonbons, caramels, and chocolates, all with some really unique flavors I haven't seen anywhere else - check out the pictures to see some of them! I'd feel guilty eating the bonbons because they're so elegant, but they would make a fantastic gift. They make their matcha lattes using matcha powder that they also sell, and you can actually choose which matcha powder you want to try based on its profile. They have a chart that shows the matcha choices and their descriptions; I'll try to grab a picture of and post here the next time we go which will hopefully be soon, but someone may have already posted it. It's a small place so it can get busy and crowded quickly, especially since they're only open on the weekends. Everyone has been so nice and helpful whenever we go though, despite how busy they get! Can't wait until our next visit! read more

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We shared a vegan matcha soft serve and matcha/ube swirl! Matcha was not too sweet, ube was on the sweeter side so they paired well as a swirl. We also bought some of the specialty chocolates! I really like the soy milk and youtiao flavored white chocolate :) Love that they also carry quality matcha powders from Japan. read more

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Truly a hidden gem. Tucked in Noble Square/West Town is a matcha/bonbon shack. You wouldn't have thought they would be whipping up a mean tasty matcha. No frills just a simple standard matcha & only $6! You can add upgrades depending on the matcha variety you prefer but being it was my first time I wanted to keep it simple. Cashier was super knowledgeable & helpful. I was in the market for a matcha tin & he was able to help me pick something for beginners and excited to start whisking away at home. Strawberry Matcha Latte (with whole milk) $6 Milk Tea x Matcha Swirl $6 Everything came out in a timely matter and I can't wait to come back! read more

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I see why this place has great ratings. It is amazing. The shop is small, but the drinks, soft serve, and chocolates are great quality. The person was helpful and nice. Loved my hojicha latte. read more

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I ordered: Matcha Soft Serve Bonbons: Jasmine Dark / Pandan Coconut / Guava Cheesecake / Mango Passion Caramel Hard to believe this soft serve is vegan given how creamy it is. Excellent matcha flavor. Also tried my friend's jasmine soft serve and that was excellent too. Bonbons are of course pricey but well worth the splurge. Service was friendly and helpful. This is immediately one of my new favorite dessert shops in Chicago now. read more

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Very tiny, quaint sweets shop that has amazing soft serve. The staff are all friendly and let you try samples of the bar chocolates if you want to try the flavors before buying them. Bars of chocolate are definitely on the pricier side ($15 each) but there's some unique flavors that you don't typically see, like soy milk and you tiao, high quality tea flavors, etc. The matcha soft serve was perfectly smooth and not too sweet. Portion size was perfect for $6 and they use high quality matcha. When we went, they also had a seasonal milk tea flavor that was really good too. Highly recommend giving them a visit! There's lots of paid street parking around the shop. There's only a small counter to eat at, and when there's a few people in the shop it gets a bit crowded. read more

Sugoi Sweets - Chocolatiers & Shops Near Me - Chicago, Illinois

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We only got the matchas, but this is such a cute little store so many varieties of chocolate, perfect for adventurous chocolate lovers! The strawberry and mango syrups were super fruity and definitely brightened up the drinks The matcha is also a great color, but I wish the matcha flavor was stronger. The sweeteners almost covered too much of the matcha, as I'm ordering a matcha latte, not a strawberry latte. read more

Sugoi Sweets - Chocolatiers & Shops Near Me - Chicago, Illinois

this is honestly THE best matcha powder Ive ever gotten as a gift. I am obsessed. I have had matcha every day since I got it and I definitely have to go get more! read more

Came to Sugoi Sweets last summer and they only had matcha soft serve and bon bons at the time. Decided to make a pit stop last week and they now have a second rotating soft serve flavor and matcha/hojicha lattes. The soft serve flavor they had on rotation was jasmine osmanthus which was AMAZING. I had the standard matcha latte and was also happy to see that they did not upcharge for oat milk. There is an extra charge to use the other marukyu koyamaen matcha powders other than the standard ones. Came back again a week later for the jasmine osmanthus soft serve before the flavor was rotated out. Safe to say that we'll probably be regulars here. Will be back to try the other soft serve flavors! read more

Tl;dr Cute Noble Square sweets shop with beautiful chocolates, great matcha drinks, and soft serve! ===== Love visiting Sugoi and seeing the array of colorful chocolate truffles. Definitely a great place to pick up gifts or a little treat-yoself pick-me-up. They have truffles, bars, caramels, and more! You can find some really intriguing flavors like mala and tom yum flavored chocolate bars, plus some seasonal truffle flavors like Dubai chocolate. While you're there, treat yourself to an extremely tasty and reasonably priced matcha drink and/or soft serve! Really appreciate that the drinks and soft serve menu have vegan and dairy-free options, too! One random note: we tried the Marz Sweat drink that they carry here once, and while the packaging was extremely reminiscent of the best drink of all time (Pocari), the flavor was not. It wasn't bad, but don't buy it if you're looking for a dupe of Pocari. It was more like a citrus-y carbonated water. read more

Sugoi Sweets - Strawberry matcha oat milk - Chocolatiers & Shops Near Me - Chicago, Illinois

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Sugoi has turned me into a bon bon girl! So many flavors (some unique, some standard). I got an assortment! I can't wait to come back and try the famous matcha soft serve. read more

Great product, great service. Didn't go early enough to try the legendary mochi. But their bonbon was phenomenal. The matcha soft serve was really good as it still have the nutty bitter flavor I like about matcha ...wish it would be a bit more intense but then it wouldn't be soft serve I guess :) The black sesame chocolate is a must if you like black sesame read more

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I love this place. They have me coming back constantly for their vegan matcha soft serve and their marukyu koyamaen matcha stock. Their staff are always so friendly. The owners are super knowledgeable about their ingredients and are so happy to talk about all things matcha and Japan! The shop is small, but very mighty. There is no seating area, however there is a small standing counter to get your ice cream indoors. The shop is also filled with hand crafted bon bons and unique asian flavoured chocolates. It is a great place to go for finding fun gifts! read more

Sugoi Sweets - Matcha soft serve in a cup - Chocolatiers & Shops Near Me - Chicago, Illinois

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The matcha latte and soft serve were both delicious and very strong! I wanna come back to try the bon bons:) they also have a super large selection of matcha powders to make it at home read more

Sugoi Sweets - Matcha Softserve - Chocolatiers & Shops Near Me - Chicago, Illinois

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Would reorder everything again! Their matcha soft serve was so creamy and tasted like ceremonial grade matcha, however I recommend sharing it because the matcha flavor starts to linger on your tongue and get bitter. The bon bons were so perfect- we got the cookie and black sesame salted egg flavor. The cookie one tasted like the name and had a good crunch, and the other one tasted exactly like salted egg which I love. Chocolate was not too sweet and they're so pretty too. They have tons of other unique Asian flavors, both in bon bons and chocolate bars, so highly recommend stopping by for a sweet treat. read more

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My favorite matcha ice cream in the city! The other rotating flavors are equally as good. read more

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I came for the first time for their matcha soft serve. The flavor was amazing, perfect texture. No notes! I bought matcha powder to try which is the same they use for their ice cream. Excited to try more of their stuff, which they were opened more days! read more

Sugoi Sweets - Chocolatiers & Shops Near Me - Chicago, Illinois

Truly excellent hojicha latte! This will become a go-to spot. The staff is so kind and welcoming too. They have a good selection of powders which will be very convenient on my next restock. read more

The best matcha soft serve cone I've ever had! Everything in the store looks super cute, friendly service. Can't wait to go back and try their chocolates! read more

Sugoi Sweets - Matcha - Chocolatiers & Shops Near Me - Chicago, Illinois

Staff: friendly and welcoming. Food: yummy and beautiful. Price: on the high end, but worth it for a treat Great flavor selection. I didn't try the Macha soft serve, but I hear it's fantastic. The Macha late, I did try and I would absolutely get it again. The chocolates were true artistry, however, I don't think I'd come back just for them. Pro tip: the box of 4 chocolates is more expensive than the individual pieces as well as the box of 6. Definitely do a bit of math to see because while it looks like a deal, you're not actually saving money. read more

Sugoi Sweets - Macha late - Chocolatiers & Shops Near Me - Chicago, Illinois

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i came here for the MAR10 day pop-up collaboration by sugoi sweets and what margie made and it was a fantastic adventure both for my eyes and my mouth!! LOOK AT HOW CUTE THE PASTRIES BY MARGIE ARE!! we got the mystery box petit gateau and princess peach petit gateau and my mouth felt like royalty eating it i felt so blessed and uplifted eating it thank you for this highest honor. THE COLLABORATION PARFAIT THOUGH.... how in the WORLD does sugoi sweet's soft serve taste that good??? it was the first time in my LIFE that i tasted matcha that screamed matcha. its like i have never known matcha until now. everything in the parfait went incredible together i was SO happy. thank you for everything. and thank you mom for raising me up and always believing in me. i have made it to the top and it tastes really good. read more

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This cute little dessert/confection store is only a 15 min walk away from my apt but I've only been to it twice!! The only con is that they're only open weekends and close at 6pm. I tried their matcha and cereal soft serve yesterday (with caramel popcorn pieces) and I can now confidently say I like their matcha ice cream better than a very popular matcha place in Chinatown this matcha flavor is more rich and a bit more bitter but in a good way. I've had their chocolate bons bons before too and they come in so many flavors ranging from yuzu to PB&J! I want to try one of their matcha drinks next and purchase a new matcha whisk :) read more

Sugoi Sweets - Matcha and cereal soft swirl - Chocolatiers & Shops Near Me - Chicago, Illinois

Came here because I was craving some matcha soft serve ice cream and this shop's matcha hit the spot! The soft serve was nice and creamy, and it being vegan is a plus. I got a 6 piece pack of chocolates as well to try. My favorite out of the ones I got was the Chicago corn! read more

Sugoi Sweets - Matcha soft serve - Chocolatiers & Shops Near Me - Chicago, Illinois

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Gem of a store for hand painted, unique bon bon flavor profiles and the best matcha soft serve in the area! We loved the dark chocolate raspberry bon bon, the lychee rose and the passion fruit caramel. Would love to try the salted egg yolk black sesame next time! Packaging is fun and colorful. Perfect for gifts or a little self indulgence. read more

Sugoi Sweets - Chocolatiers & Shops Near Me - Chicago, Illinois

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The BEST matcha soft serve ice cream in Chicago. The employee let me try a sample and I was hooked. I will be a return customer for sure. My only complaint is that the shop is so small and there's no seating. Otherwise, I love this place. read more

Sugoi Sweets had a booth at the Renegade Craft Fair in Wicker Park, and I couldn't help but take home a colorful box of their beautiful chocolates. While their box of six was "Chef's Choice", the gentleman there kindly showed me a few choices, and I picked one that avoided a flavor I tend not to like. Over the course of the next several days, I made my way through the box and was absolutely blown away. Each piece had an amazingly thin, perfectly tempered crisp chocolate shell, with a smooth filling bursting with intense flavors. I thought their quality and flavor made them absolutely worth the premium price. I look forward to paying a visit to their storefront, both to get gifts and a little treat for myself. read more

Extraterrestrial level visual appeal! This place has candy craft to a level we have never seen. Looking for a small treat to bring to Los Angeles, this place popped up on maps and immediately had our attention with the handcrafted bonbons looking like AI generated celebrity birthday treats. I cannot say the prices make it worth it, fifteen smacks for four little dewdrops in a colorful box. Chocolate bars from Asia, ice cream packaged in house, matcha and tea making items decorating the neat little shop, all combines to show off award ready big budget treats. There are few places I have been that properly wow with simple colors and presentation. We met with a patient lady behind the counter who wrapped up three lovely boxes sticking them in a beautiful bag. Chicago you done it again! read more

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A small, cute shop with all you would ever need to make matcha at home! Found a whisk stand and two tins of matcha to bring back home. Also got their matcha ice cream/soft serve, which realllly hit the spot and tasted authentically bitter (not too sweet/artificial tasting). Quick, friendly service - would definitely come back next time I'm in town! read more

Cute place with adorable chocolates. I went here for the matcha, since I've seen it all over TikTok. The drink was just ok. Couldn't really taste the strawberry syrup at all. I was pretty disappointed to hear that they use culinary grade matcha powder, unless you upgrade for extra. Additionally, the service was pretty slow and the place got packed fast. One positive was that their icecream was really good! I enjoyed the contrast of the jasmine with matcha. read more

Really cute sweets shop in the city! I stopped in with a pal & had a great time. They happened to be serving adorable tiny hot chocolates with either a homemade strawberry or Ube marshmallow. The bonbons they serve are absolutely gorgeous. They sell singular bonbons, or you can create packages with a variety. They also sell other packaged sweets like chocolate bars & caramels. This would be a great local shop to stop by for birthday/anniversary/etc gifts! read more

Sugoi Sweets - Cotton candy bonbon, coconut almond bonbon, hot chocolate with Ube marshmallow - Chocolatiers & Shops Near Me - Chicago, Illinois

This small colorful shop is phenomenal. These bonbons make the best gift and are so fun to cut/bite into and try all the flavors. The staff is very friendly and knowledgeable and can help you pick out anything you need chocolate-wise. They even had a nice selection for gf/df chocolate lovers. I had picked up the new collection of bonbons and they were a huge hit! I also grabbed a small raspberry vegan soft serve as a little sweet treat on my way out and I'm still dreaming about it!! read more

A hidden gem with the most unassuming store front - they offer bonbons with unique flavors, matcha and ube soft serve, and other sweet treats! I usually only come when I need to restock on matcha, but always make sure to grab some soft serve to go - they don't skimp on portions or flavor. The bonbons, albeit expensive, are beautifully crafted and great for a special treat. read more

I love how friendly the shop owner is here. The chocolates are to die for!! I am practically a regular since I come here every weekend :)

They have a lot of interesting things at Sugoi Sweets. It's a small shop. We bought matcha, tea-infused chocolate, and some bonbons, but the vegan oat milk matcha ice cream cone was the star of the show for us. That was a great surprise. read more

Small space but very cute inside. Tried their matcha soft serve and yuzu bonbon. Both delicious. Determined to come back to try one of their chocolate bar and get some matcha. read more

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I mean, must I say more. These gourmet chocolates are very delicious and spot on with creative flavors. Husband and I was walking along Ashland and going into all the little boutique stores when we stumbled upon this colorful awning of a place. I've heard of them somewhere on social media somewhere so was very surprised to see a brick and mortar store. We tried the you pick 6 which was 22 dollars.. I know.. I had to take away one star for the price. But when we went home, we saw how BEautiful they were and also how crazy good it was. If you can afford them, I highly recommend them. If you can't, I recommend giving them as gifts, as I am certain whomever you gift this too will be very appreciative. Service was great! read more

Sugoi Sweets - I mean.. just look at this Chicago Corn flavored bonbon.. it's ART! :) - Chocolatiers & Shops Near Me - Chicago, Illinois

Bought four chocolate bonbons, loved them all. Very cute store, lots of options, it's amazing. Staff are all very nice, love the people there. read more

Sugoi Sweets - a pink box of sugoi chocolates - Chocolatiers & Shops Near Me - Chicago, Illinois

Finally got to check out and it did not disappoint! Absolutely beautiful and delicious bon bons- would make a delightful gift. Will definitely be returning!! read more

Sugoi Sweets - Bon bons, dessert, chocolate - Chocolatiers & Shops Near Me - Chicago, Illinois

I've been there 3 times and the service was consistent. They were welcoming and friendly. Their soft serve was one of the best I've ever had and I didn't even know it was vegan. read more

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I was hosting a dinner party last night so wanted to pick up some small bonbons just to finish off the night when everybody was done and ready to go. I'm impressed by how many interesting flavors they have that you can choose from . The amount of attention and detail put into the design and flavor was amazing. Every single person that had one loved it, and even those people that tend to eat at nicer restaurants were complementing the presentation of the box, the candy, essentially the entire product. Whether you're just looking to treat yourself to a small indulgence on the way home from work, or looking to impress your Guests with a small bite at the end of the night to leave them with a sweet memory, I would highly recommend trying this place out. I will admit, it is a bit on the pricey side, but I haven't found anything else like these, alongside the wide range of flavors they have, and I think they're worth it. I'll be back soon. read more