These cupcakes are really good and moist. A bit pricey but they are pretty big for cupcakes, hence…read morethe name. Not too sweet, literally perfect if you want a fluffy homemade cake and not the grocery store quality. Service is ok. Inside is cute and bright. The vanilla bean cake flavor is my favorite.

Had a sweet touch on a Friday night and wanted cake! This cute little spot is snuggled in between a…read moreMexican and Asian restaurant. The inside is so cute and has sooo many options. There was one single boy taking orders and getting the cakes! He was very nice! I got two cupcakes. The strawberry and the yellow cake with chocolate butter cream, a gooey cookie and a regular cookie. It all was under $20! I ate one of the cupcakes when i got home and omg, it was so moist! The moistest cake I'd ever had! The flavors were there!!! I ate the 2nd cupcake the next day and it was still sooo moist! Will def be back for more cakes. They even had little dog cake treats which i thought was cute!

If you get the chance to visit Memphis, definitely stop by this adorable bakery + boutique, not far…read morefrom Beale Street, about a mile walk from the Peabody Hotel. Update: They are currently open on Mondays! Which was lucky for me as today is Monday and I had a few hours of free time. This is part-boutique, part-bakery. I am a macaron fanatic and the raspberry macaron was 100% the BEST macaron I've ever had. It was fresh, bursting with flavor, and crumbled so delicately. Thankfully they come in packs of two, so I have one more to enjoy later. I bought a few packs of macaroons, a delicious ice-cold mango green tea, a greeting card, two vinyl decals, and a perfect t-shirt: "Mental Health Matters", going to post that today to my college Senior. I got to chat a bit with one of the owners today, and she shared with me that she designs some of the cool decals and tees!! Very talented. Please support this local treasure. They ship, too! I'm only in town for a week, but I'll definitely be back for more treats!

Once you take a visit over to Primas Bakery & Boutique and learn the brief history behind the name,…read moreyou can't help but to fall in love with this place! The design is funky, chic, eclectic and fun! It's really the best of both worlds and an awesome concept! Word to these ladies! I sampled the key lime tart and the lemon bar! Delish!!!! Support these ladies before National Women's Month is out!

Delicious food, great service, and super kind and helpful!!…read more Thank you for a beautiful cake!

We ordered my birthday cake from Frost on the day-of. I didn't expect anyone to have a cake ready,…read morebut since they freeze theirs, I was able to order a carrot cake with customizations. I had eaten cupcakes at Frost before and remembered enjoying them, but the carrot cake was out of this world! So moist and flavorful - it didn't last long. Highly recommend Frost for special occasions!

Off the beaten path this bakery is serving up some of the most authentic Latin sweets in Memphis…read more They have a variety of sweets from donuts, custom cakes, muffins and elegant ears and more! Food: fresh and sweet Service: nice, and attentive Ambiance: casual, laidback

I have been a long time supporter of this bakery. I purchased a cake for my daughter's birthday and…read morethe cake was very dry...we were so disappointed. I called to let them know that we were not satisfied and I was told to bring the cake back for a refund. When I arrived I was told that they have to test the cake first to see if it is not good (that is not what was said over the phone). They took the cake to the back and then returned to the counter and told me there was nothing wrong with the cake so they won't honor the refund that I was promised over the phone. I have always received great service from this bakery but this time the food and customer service was terrible. I will never spend my money on there again.

Donuts were breaking The donuts were over all good, but the glaze I would not get cause it's runnyread more

I received a lovely strawberry cake for my birthday from Old Towne Bakery @ Sept. 28th, 2025. The…read morecake was visually appealing and inside, it had layers of cake with strawberry filling. My only complaint is that the strawberry frosting on top tasted like freezer or refrigerator taste. I'm not sure where these cakes are being stored at, but please check & correct.. I would have given the cake a ten out of a ten if it wasn't for that refrigerator taste or other that ruined it. I see that another customer had the same experience. Hopefully that issue will get resolved. Thanks

good flavors and unique flavors. Good customer service most of the time. Clean and convenient…read morelocation

Desserts always Good, customer service always great! You place an order and it is always fresh and…read moreready!

Their ice cream is bomb! And the tres leches cake is one of the best I've ever had! The young…read moreladies working behind the counter are super sweet and patient!

Horrible service , bad customer service they have stank attitudes, cake was dry didn't follow…read moredirections at all , I wouldn't recommend her to nobody ears falling off the Mickey mouse cake 5 mins after pick up

Great cakes, great SAMPLES, great service at reasonable prices!! Nice spot for any sort of custom…read morecake any size. All I can save is Yummy.