" Buyer Beware : Overpriced, Sterilization issues and Snobby " I have a stylist . For years when she is on vacation or an emergency. That I cant see my stylist I have been coming here . Last time , Juan the owner did my hair . The guy is a total snob , overcharges and horrific customer service. After my experience with him . I will never come to this place again . They also Google clients . Because they mentioned something about me in conversation. That you would only know if you googled me , because of the blogs I write online . ( Not a big deal just tacky and off putting ). I did find the prices high for being a salon in the middle of nowhere . However I only come here for an emergency. So it don't bother me to much. However it's grossly overpriced. Sterilization issues : My towel was damp and he said it was from being cold. I don't find this feasible. I also didn't appreciate him using a comb he took Out from a dingy draw. Also , when a place has a small percentage of reviews for the time in business . Buyer beware , because they sometimes tell friends and family to write reviews . So the place appears better than it truly is . read more

I've been getting great haircuts here for the last few years. I am an Indian girl with lots of wavy hair. I've gone from short bob to mid length layers to bob. Juan cuts my hair and he understands what I am looking for and does a great job each time. He is an expert. I have visited this salon twice during these Covid times and found the salon to be following all protocols and very clean and very safe. Since, it is such a huge space, it feels quite safe in this pandemic and Juan is very careful of all protocols. Highly recommend this place for high-end quality haircuts! read more

I always leave this salon happy with bouncy, healthy hair. Yanira is wonderful with color. The salon is relaxing, clean, and welcoming. I've moved from the area but I keep coming back and have been a client for a few years now. I really enjoy getting my hair cut here. I'd highly recommend it! I appreciate that appointments can be made online, too. read more

Once again Juan came to the rescue. My hair was really dry and my ends of my hair needed to be taken care of as well as an overall shaping. I've been going to Juan for yeaars so when he asks wh hat are we going to do I know enough to say " just work your magic." That is what he did... my hair is bouncing again, feels ever so soft. If your hesitating about going just ask for Juan... you can book online too. He is a magician ;) as well as a hair stylist!!;) read more

So, I walked in to this place around 11 am today. As I was entering, a woman and her child were also entering so I held the door and walked in behind them. The patron I'd held the door for was clearly a regular as she went right in and sat down in one of the styling chairs and began a friendly, familiar conversation with the hair dresser. The other stylist was with someone at the time and since no other staff members were present, I eventually walked away from the front desk and sat in one of the waiting area chairs and cracked a magazine. After about 20 minutes had gone by and no one had so much as said a word to me, I thought maybe they had assumed I was with the woman and child, but since she and the stylist began ordering lunch together (she was getting a dye job and I'm guessing that takes a long time) and they continued to ignore me, I realized that was not the case. In the mean time, the stylist who was working on someone when I walked in finished with her patron and began cleaning her station. So, I assumed my turn would be coming soon. This was ALSO not the case. In fact, when she finished cleaning her station, I watched her walk over to the sinks and wash HER OWN HAIR. She then sat in the chair at her station and began styling (once again) HER OWN HAIR. At this point I was dumbfounded. I thought, "is this really happening?". Could I have fallen asleep in my chair and now was dreaming about the lack of service I was receiving? Sadly, it was no dream. The stylist finished with her own hair and then shot a look at the other stylist and let her know she was "gonna take off for a while" and that she would "be back later". Sure enough, she did just that. She took off. While she was styling her own hair another employee entered carrying what I assume was his lunch with him. He proceeded to walk into another room and I only saw him once more when he exited said room only to enter anther room marked "employees only" or something to that extent. In all, I remained in the salon for over an hour (my fiance goes here and she swears by them - why? I wouldn't know based on this experience), on several occasions getting up and walking around to make sure they knew I was there. Finally I realized, "wow...they're really not going to acknowledge me". So I walked out. After somwhere between an hour and 90 minutes, I left without one single word or even a look from any of the 3 staff. I'm sure other people have received good care here because they have some rave reviews, but not me. I'm going to try to convince my fiance to go elsewhere too. This was, by far, the most shockingly bad experience I've ever had at a barbershop/hair salon in the 35 years I've been on this planet. read more

I was a blonde last year in early to mid 2016, and Yanira was my main colorist. I absolutely loved my blonde! It takes time and patience to maintain and get the right blonde (especially on Asian hair), and Yanira definitely practices that to the T. I remember I made the awful mistake of going to a different salon (because it was closer) to get my blonde highlights redone, and that particular stylist butchered it. I went back to Yanira a week after, and she managed to fix the brassiness/mess that occurred at that other salon. I always had my hair appointments scheduled in advance with Yanira to maintain my blonde. This was perfect because I'm the type of person who always calls for an appointment last minute. I recently dyed my hair back to black with Yanira at the end of 2016, but I still go back for hair cuts. I'm definitely going back to her for my next experiment/ hair color change. read more

Sotelo Hair Studio - My blonde hair done last year around June 2016 by Yanira. It was done a week or so before my Vegas trip. - Hair Salons Near Me - Framingham, Massachusetts

I normally don't write reviews but I had such a bad experience I just had to. First I want to say that I had been to the salon on several occasions already so I wasn't prepared for the experience I received. I have been trying to grow out my pixie and had been getting a haircut every few months to avoid the dreaded mullet since the back grows faster than the sides. My hair was finally at a point where it was almost the same length on all side and just wanted to have some of the bulk removed from the sides. The same person had been cutting my hair the whole time so I had nothing to worry about. WRONG! This girl textured my hair to the point where my chin length bangs are now just past my eyes! A veteran stylist would know that texturizing hair is DIFFERENT than taking off length. Texturizing is taking out weight and blending a cut rather than cutting off more length so you end up with an even shorter cut. And when I pointed this out to both her and the owner they argued with me and kept telling me that my hair wasn't that long to begin with and that I didn't understand what texturizing meant. I will NEVER go back and would not recommend this place to my worst enemy! Stay clear because is something goes wrong be prepared for a fight. read more

Absolutely the most talented stylist around! I met Juan in the Natick mall after watching him cut my husband's hair - I was instantly taken by his Edward Scissorhand-like style and was lucky that he had the next half hour free. The hair cut I received that day was amazing....so much so that I literally walked out of the mall and INTO A CAR because I was checking out my great cut in the reflection of another car. Needless to say, I was impressed. I left my stylist of ten years - and have not looked back. You will LOVE THIS PLACE!! -As an aside, Juan is able to completely camouflage my husband's receding hair line. GET IN HERE, guys:) read more

I love this salon! Yanira gives my curly hair the best cuts and she has found the most beautiful shade of blonde for me. I always get compliments on the color. Besides the great cuts, it's just a fun place to go. It's family owned and everyone there is so nice and friendly. I've referred two friends aleady and I will refer more. read more

OK there is a reason for my 5 star rating. I have really curly hair and have never been given a cut which let's me wear my hair down. Juan gave me such an awesome haircut.... Everyone who sees me.. Has complimented me and asked me what have I done to my hair... The answer to which is nothing.. Just a fabulous haircut by my now favorite stylist. He is also great at setting your hair... Highly recommended! read more

Yanira has been doing my hair for a few months now. The high lights and low lights are perfect and the dry haircut is the best. this​ place is a hidden​ gem. I highly recommend​ it read more

Having someone that you rely on to cut your hair is a very personal thing. I reloacted to MA 9+ years ago and when I first got here, I had previosuly been going to the same hair stylist for over 20 years. Imagine my dilema when I couldn't find a good stylist. As luck would have it, I first met Jaun 9 years ago at Dellario salons and have since been going back to him for all my regular hair cuts. Juan is patient, attentive to his client's needs, humorous, friendly, courteous and always does an excellent job. The new salon is in a great location with plenty of parking, spacious and simpy stunning. Thank you Juan and family for always being accomodating to me and my family. read more

The customer service is awesome! I've never been happier with a hair cut in my life! Yadira was able to cut my hair just how i wanted it! I left feeling like a million bucks! A little pricey but so worth it! read more

Still keeping with the same amount of stars because I still have the same comments except that it became out of my price range. Every time I went, the price increased and there was always discussion (in another language that I don't speak) about how much to charge me. I started to get suspicious that because I tip well, they were charging me more than they would someone else. My last visit was almost $300 and that was it for me. I moved on a while ago. read more

I tried this salon after reading all the great reviews. I love my haircut and I will return for sure! Everyone was so nice and the salon is new, clean, and beautiful. 5 stars! read more

This salon is awesome! Very nice ambiance and very clean. On my first visit, Juan was my stylist and he took great care of me! He was very honest with me about what would be best for me - not trying to upsell me more than what I needed. Overall, the customer service was excellent! I highly recommend Sotelo! I will be going back soon! read more

That 1 star is because the cut was fine. Beware of Juan the owner. DO NOT MAKE AN APPOINTMENT WITH JUAN because they are going to overcharge you just because it's him. The prices are ridiculous. They say a cut only is 25 dollars and up but when Juan cuts your hair it's $50.00!! I got a 20% off because it was my first time and payed $40.00 for just a cut!! He said I shouldn't get my hair washed (even though it's included in the cut price) because I had washed it the day before so I thought he would make it cheaper for me but he didn't! He literally JUST cut my hair and that cost 40$. Never coming here again! read more

I went to this salon because I was looking for something new. I got there and was taken 15 minutes afyer the time I made an appointment for with Juan and even though he did a good job doing my hair, he overcharged me. If you're looking for something reasonable don't go to Juan. I recommend Bridgett because she is very kind and she does hair just as nice as Juan but charges a reasonable amount for your hair. read more

I have been going to Sotelo Hair Studio for about a year now. I have a pixie cut and, strangely enough, I've had difficultly finding stylists who can keep it well trimmed without cutting it too short. Yanira has no problem with that. She gets the cut right every time. They instituted the ability to book online in the last 6 months and that has been an added bonus. read more

I really didn't want to write this review, because this is a mom-and-pop establishment and I want to support that, especially given how friendly the owner and his daughters are. I had my hair cut by one of the daughters a month and a half ago, and this is, without exaggeration, the worst haircut I have ever had in my life. Directions: "give me a trim with long layers and a few long angles in front." She cut my curly hair with so many front angles, starting at my CHIN LEVEL. Now, I'm no expert on hair but even I know that you do NOT give Jennifer Aniston layers to curly-haired people. I now have one layer that has finally grown about an inch or so past my chin, and the next layer is just the rest of my hair that falls, no joke (I measured) 4.5 inches past that. I repeat: there are two layers now - one an inch past my chin and the next one a full 4.5 inches longer. I have never hated a haircut so much in my life. It has looked consistently ugly for a month and a half now. They broke the cardinal rule of curly hair cuts and I can never, ever go back. I'm not proud of writing a negative review of this family-owned salon, but I needed to give a fair warning to all in hopes that no one will endure the haircut fiasco that I did. read more

I had long hair and took a while to decide to chop it off. I am a month into the haircut and do not regret it at all. I have thick curly hair so was hesistant but I am just loving it! I've gotten so many compliments. I would highly recommend Juan. He knows exactly what you want! A little pricey but totally worth it!! read more

went to Sotelo for the first time yesterday and it was the best haircut I have ever received in my life as well as a great job toning my hair color down. So so so happy with the results and will definitely be back!! read more

I came to this salon based on the reviews on Yelp. My cut and highlight was with Maria. She was great! Very thorough consultation, her foil placement was precise and exactly how I wanted them. They use Goldwell color line here- very rich, shiny and conditioning for the hair. Everything was great- I also met the owner Juan, very nice gentleman. If you are in the Framingham area, try them out! I love to see small local businesses like this succeed! read more

Use unclean combs and used towels to dry hairs. My daughter had bald spots after she started going here. please do n't try this one read more

Sotelo's is the first salon that I have switched to in years, and I am so happy that I did. Juan is INCREDIBLE! Wow. I was practically jumping up and down before I left his salon. After almost 7 months of regrowth due to Covid and a general fear of bad colorists, I am so, so happy to have discovered this salon! We had a brief but informative session about what I ultimately wanted (and hadn't been happy with at past salons), and I could tell Juan knew exactly what I wanted. Incredibly friendly and helpful, Juan was a wonderful stylist - chatting when I felt like chatting, respectful when I needed quiet or respite- and most importantly - he gave me an incredibly natural hair color with highlights and lowlights, just as he promised! By the time it came to getting my haircut, I drew him a quick sketch of what I was looking for, but I already trusted him to do what he thought was best. I wasn't wrong! SO HAPPY with the results and SO RELIEVED I found a great new artist! I love my color and cut and I am so excited I found a wonderful new artisan! You can't go wrong with Juan!!! read more

I had a wonderful experience at Sotelo. I brought by daughter in for a cut at the last minute and Juan was nice enough to squeeze her in. She has a really cute graduated bob cut and he did a beautiful job and was so nice to us both. The salon is beautiful and cheery and we were treated very well even though it was just a kids cut. I would love to bring her here from now on and my husband wants to make an appointment for himself too! read more

Fantastic experience!!! Let me start off by saying that I am rather picky with my hair, and have had a number of negative experiences at other salons. I decided to try this salon based on the Yelp reviews and the fact it is a family business. When I called, they were very accommodating with setting up an appointment. (I like to get impulsive / last minute haircuts, which are sometimes difficult to get.) When I inquired, they were upfront and honest about the pricing, and the final price matched the quote. Yanira colored and cut my hair. She was very friendly and I felt very comfortable at the salon. She helped me pick the right level of foils because I wasn't sure what level I wanted. She did an excellent job placing the foils throughout my hair! Also, she achieved the perfect length! I did not want too much off, because I am growing my hair out. However, I hate when the dead ends aren't fully cut off. To add to the experience, I am obsessed with the blow-dry - wavy like curls. It is very rare that I feel as happy with my hair as I am right now! I LOVE it! Highly recommend and I will be back. read more

I decided to try this place for hair cut after reading Yelp reviews. I must say, I was very satisfied with my hair cut at Sotelo at my first visit. My hair cut was done by Yanira that day and she did an amazing job. I tried many saloons and explained the professional by showing some pictures but had bad experiences every time. But Yanira heard what I want and did exactly what I was expecting. This would be my go to place going forward untill I am in this area. My rating has 4 stars because of the price they charge. I feel its little on the higher end. Definitely recommend this place! read more

I've been a frequent client of Bridgett's and have been seeing her for years and she's does a fantastic job! Quick & professional. Great personality and lively spirit! I would defiantly recommend her to anyone that is looking for a long time professional stylist to satisfy all your needs. read more

I recently went to try this salon after reading reviews on Yelp and I'm so glad that I did. My stylist is Yanira and she is amazing. I had my hair dyed and cut and it came out better than I had envisioned. I really loved that she listened to what i wanted and we talked about the process rather than her just jumping in. The salon is very cute and it's a family atmosphere which made me feel very comfortable. I can't wait to have my hair done there for my friends wedding. read more

I recently left my stylist after several years because her prices were sky high and I always seemed to get sucked into paying for more services than I needed. I thought I needed to pay those prices since she used to cut for the 5-star places along Newbury St. and 5th Ave. But I was reading the great reviews on Yelp for Sotelo and decided to give it a try. So glad i did! Yanira is excellent! The cuts are on par if not better than the more expensive cuts at the higher-end swanky salons. And the atmosphere is relaxed, not constantly pushing me to purchase their salon products. My entire family now comes here and they're just as impressed and pleased. Thank you Juan and Yanira. Happy customer family read more

I am so pleased to have found this salon. I had been going to the same salon for 7+ years and when my old stylist quit it was time for me to find a new hair dresser. I saw Yanira for a full foil, cut, and blow dry. I have dark blonde hair naturally but keep it light blonde with highlights. Yanira did a really excellent job and the color looks very natural. She also did a really nice job with the cut, taking off a couple inches of dead ends and giving me long layers. Everyone was very friendly and the salon was bright and clean. The prices are extremely reasonable, and they offered 20% off for new customers. Even without the discount, the services would have been cheaper for a cut and full foil than I used to pay for a cut and partial. read more

Maria did an outstanding job on my mop. It's been a while since I had the chance to get my hair done and Maria listened to what I wanted, took charge of my crazy locks and turned them into artwork. Could not recommend her more, great knowledge, professional and very efficient! Thanks Maria will be back! read more

I had my first appointment with Juan today, for a cut and blow dry. I have thick hair with waves/curls that just can get out of control if it's not cut correctly. He did a fantastic job! He will definitely be my go to hair stylist. read more

I love Juan! I have incredibly crazy curly long hair and he does a fabulous job every time doing exactly what I want. I have him color my hair. I've been going to him 3 years now. I have no complaints. Prices are good as well. read more

I first met Juan Sotelo at Dellaria's in Natick about 10 years ago. I had then moved to California and came back 4 years ago. I absolutely recommend Juan and his team at Sotelo's Hair Studio. After so many years I am still his client. He is very talented. The people at the salon are very friendly. They are very accommodating and if you are not sure about what you want discuss it with Juan or his team. I recently went back for a hair cut there with my sister. We both like the service, friendliness, and the end results! There is plenty of parking too. read more

Juan is the best! I started seeing him at Delaria in the Natick Mall about 4 years ago. He is a magician with scissors! Price wise - towards the more expensive end but you pay for his expertise which is hard to find elsewhere in the Metrowest area. read more

I have been seeing Jaun Sotelo for about 13 years now. I have followed him to his own business since he left the last salon he worked at. This business has been very successful and I am so happy for the Sotelo Family! Jaun is extremely professional, knowledgeable and a true hair care expert! He always does what you ask for and nothing more, nothing less. He gives excellent cuts and highlights/color services. My two teenage daughters have started coming to see Jaun and Yanira if she is available. We are so pleased with both of them! They are always prompt, the place is immaculate, great location, big parking lot and friendly staff. :) read more

I have never felt more comfortable having a hairdresser follow her own intuition on how to cut and style my hair. I received a real change in my look and feel and enjoy how sensible and smart Yanira is. Prices are reasonable and quality of experience exceptional. Thank you.Dave read more

Maria Luisa Perez is the best colorist/stylist! She is a master of her craft! This salon is lovely, friendly and clean! I would recommend it to anyone! See you soon Maria! read more