While the front office has a friendly staff, they do not appear to have any experience or knowledge…read moreof how to get precision lenses or how to properly fit them to their customers. My advice is to take the prescription to another vendor.

Very helpful staff. I was visiting from out of town and needed replacement contacts, Natalie was…read morevery helpful in accommodating me timely, I highly recommend this business.

Amazingly friendly & helpful service by the staff at Armstrong-Root! Highly recommend for any…read moreoptical needs in Sun Valley.

I had the opportunity to view beautiful Puget Sound from my friends window using his 25/40x100…read morebinocular! My eyes were opened! I was amazed at what I saw! He was good enough to loan it to me to use in my home. The next time I saw him I asked him if the binocular was for sale and he apologized, 'No.', but said that the next time he and his wife went to their home in Ketchum, Idaho, he would see if he could find one for sale there. The next thing I knew I had a phone call from Laurrine McGowan from Armstrong Root Opticians. She explained that she had a 25/40x100 binocular on order and as soon as it was received she could forward it to me! I was ecstatic! It arrived about a week and a half later at my home in Everett, WA. It was professionally packed and in perfect condition. Ms. McGowan called me and sent email to stay in touch every step of the way. She conducted herself in a professional manner, was friendly and courteous and very helpful. The binocular is state of the art. It included set up directions and I also got help from my neighbor friend. Once you use an instrument like this, you just are not the same. I can see so much more and so clearly. I see eagles regularly and have been watching the migrating birds. It is a wonder to behold! Thank you to Laurrine McGowan at Armstrong Root Opticians for outstanding service and an outstanding product!

I can't say enough amazing things about this optical store. From the moment I walked in I was…read moretreated with such kindness and professionalism. I had an idea of what I wanted but the beautiful options they showed me exceeded my expectations immensely! They knew exactly what would look good on my face. It was such a customized experience. Different than anything I've ever experienced at an optical store. I ended up leaving with multiple glasses and even a few sunglasses! They even gave me the option to tint the pink aviator Mykitas I purchased! LOVE this store. An absolute must visit when in Sun Valley.

Terrific staff and service. Unique selection and they always help you find the perfect pair of…read moreglasses. Have purchased several pairs here and am never disappointed! Highly recommend!

Pretty weak - went in because of big 50% sale sign. Looking for some new Maverick like RayBans -…read morenot only were only about 30 pairs of glasses 50% off but RayBans were at or above suggested retail

Anne who runs the store adds a personal touch to what she does by acting as your personal shopper…read moreand suggesting glasses to try on. They are very accommodating and always have the newest styles in. I love shopping here and wouldn't go anywhere else.

This shop is a bakery, gift and flower shop. It has a large selection of cute cards for any…read moreoccasion and I liked the variety of toys, glassware, and other gift options. However, my favorite part was the bakery. We tried the cranberry-lime poppyseed bread. I enjoyed it because it was not too sweet and the cranberries baked into it were delicious. My daughter had the lemon meringue tart and said it was good but a little dry. She enjoyed her big vanilla sprinkled macaron though. My absolute favorite was the seasonal offering of a strawberry-rhubarb tart. I cannot say how much I loved this pastry. It was perfect from the filling to the crust. The filling didn't taste like it had any added sugar and the strawberries served as the sweet to the tart of the rhubarb. The crust was light and you could see the layers that were just firm enough but melded perfectly with the pie filling. There was a brown sugar oatmeal and butter crumble on top that added all the sweet you need. I wish I could eat this every day and will come to visit every time I am back this way just for the chance to savor this perfect pastry again. Thank you!

The customer service is amazing! We got a wedding cake and cupcakes for our special day. There was…read morenot anything left as we packed up! It was so very tasty! I did order this from across the map so I wasn't sure what I was getting. It was a great surprise to see how beautiful and delightful it was! The wedding was not in the area, they worked well with the person picking up the cake!