I can't say enough amazing things about this optical store. From the moment I walked in I was…read moretreated with such kindness and professionalism. I had an idea of what I wanted but the beautiful options they showed me exceeded my expectations immensely! They knew exactly what would look good on my face. It was such a customized experience. Different than anything I've ever experienced at an optical store. I ended up leaving with multiple glasses and even a few sunglasses! They even gave me the option to tint the pink aviator Mykitas I purchased! LOVE this store. An absolute must visit when in Sun Valley.

Terrific staff and service. Unique selection and they always help you find the perfect pair of…read moreglasses. Have purchased several pairs here and am never disappointed! Highly recommend!

Amazingly friendly & helpful service by the staff at Armstrong-Root! Highly recommend for any…read moreoptical needs in Sun Valley.

I had the opportunity to view beautiful Puget Sound from my friends window using his 25/40x100…read morebinocular! My eyes were opened! I was amazed at what I saw! He was good enough to loan it to me to use in my home. The next time I saw him I asked him if the binocular was for sale and he apologized, 'No.', but said that the next time he and his wife went to their home in Ketchum, Idaho, he would see if he could find one for sale there. The next thing I knew I had a phone call from Laurrine McGowan from Armstrong Root Opticians. She explained that she had a 25/40x100 binocular on order and as soon as it was received she could forward it to me! I was ecstatic! It arrived about a week and a half later at my home in Everett, WA. It was professionally packed and in perfect condition. Ms. McGowan called me and sent email to stay in touch every step of the way. She conducted herself in a professional manner, was friendly and courteous and very helpful. The binocular is state of the art. It included set up directions and I also got help from my neighbor friend. Once you use an instrument like this, you just are not the same. I can see so much more and so clearly. I see eagles regularly and have been watching the migrating birds. It is a wonder to behold! Thank you to Laurrine McGowan at Armstrong Root Opticians for outstanding service and an outstanding product!

Pretty weak - went in because of big 50% sale sign. Looking for some new Maverick like RayBans -…read morenot only were only about 30 pairs of glasses 50% off but RayBans were at or above suggested retail

Anne who runs the store adds a personal touch to what she does by acting as your personal shopper…read moreand suggesting glasses to try on. They are very accommodating and always have the newest styles in. I love shopping here and wouldn't go anywhere else.

One of our go to shops when visiting Sun Valley. Wonderful and varied items at fair prices. I…read morepurchased a little roller perfume while there for $14 (among other things) and later found it in another shop for $22. Shop owner is so friend dly & helpful. We love coming here each year & will return again next winter to see what is new. My husband loves the candles, some of which are made in house. I love the jewelry but wish some of the necklaces came in larger sizes for my neck. Gorgeous paddles too, if only we had a use for those.

There are a lot of cookie-cutter stores in Ketchum & Sun Valley - places where you can get the same…read moreT-shirt, same hat, or same style clothing as up the street, or a variation of what you can get in any mountain/resort town. Huck and Paddle completely breaks the mold. The whole shop is curated (and I use that word intentionally) from a very unique perspective. It is filled with interesting objects, large and small. Inevitably, one of these objects will strike your fancy and demand to be taken with you when you leave town. The owner is delightful, and is committed to her aesthetic. We got to discussing some items I thought would make sense in her store, and she immediately got online to see what I was talking about. Oh, and she has something for everyone. Me, Mama Q and Not-So-Little Q all found things we wanted to bring back to SF. I hope Huck and Paddle survives, I'd like to visit her shop again next year!

I happened in because I was traveling through town from Californa and my glasses had broken. They…read morelooked hopeless to me and I was prepared to buy new ones. They were fixed in a few minutes by the most professional and friendly staff. Would not accept payment. Very gracious. I'd return in a minute. Thank you.

Called in for emergency appointment at Friday noon! Staff/Dr Williams fit me in and patiently…read moreprovided comprehensive response. Exceptional service and care. Highly recommend!