Amazingly friendly & helpful service by the staff at Armstrong-Root! Highly recommend for any optical needs in Sun Valley.

I had the opportunity to view beautiful Puget Sound from my friends window using his 25/40x100 binocular! My eyes were opened! I was amazed at what I saw! He was good enough to loan it to me to use in my home. The next time I saw him I asked him if the binocular was for sale and he apologized, 'No.', but said that the next time he and his wife went to their home in Ketchum, Idaho, he would see if he could find one for sale there. The next thing I knew I had a phone call from Laurrine McGowan from Armstrong Root Opticians. She explained that she had a 25/40x100 binocular on order and as soon as it was received she could forward it to me! I was ecstatic! It arrived about a week and a half later at my home in Everett, WA. It was professionally packed and in perfect condition. Ms. McGowan called me and sent email to stay in touch every step of the way. She conducted herself in a professional manner, was friendly and courteous and very helpful. The binocular is state of the art. It included set up directions and I also got help from my neighbor friend. Once you use an instrument like this, you just are not the same. I can see so much more and so clearly. I see eagles regularly and have been watching the migrating birds. It is a wonder to behold! Thank you to Laurrine McGowan at Armstrong Root Opticians for outstanding service and an outstanding product! read more

Visited them last year and loved their service/selection/ideas - visited them last week and was blown away. I've been on a continual quest (since birth??) to find great sunglasses, and Armstrong-Root finally made "the perfect pair" happen! It's quite possible I tried on every pair in the store - they were not only patient, but helpful. The whole team was interactive, kind, fun, informative, knowledgable, and the perfect mix of trendy/classic. I highly recommend Armstrong-Root for any optic need (they also do eye exams and are trusted by my own friend - a trusted Ketchum resident). Don't let me forget - they also mentioned a type of lens specific to golfers that they carry...check it out! read more

3 years later...still have not bought any glasses or shades anywhere else!! And I live in a different state!

They are as good as it gets. The store is beautiful and very well curated. They are not pushy at all and genuinely want you to find frames that compliment your look. If it takes 3 years of visits to find the perfect pair they don't mind. All the employees and the owner are sharp and kind. There is a reason that people from all over the world continually buy their glasses here. read more

Armstrong-Root in Sun Valley, ID is not only the best eyewear store, but the best STORE on the planet. I live in North Carolina, but will only buy my prescription glasses, reading glasses & sunglasses at this store. It is the most customer-friendly store I have ever had the pleasure to shop in, not to mention the AMAZING selection of absolutely unique eyewear that you won't find anywhere else. Laurrine is the most knowlegeable, kind, friendly & helpful salesperson and everyone who works here are equally helpful and savvy. If you really want quality all the way around (and who doesn't when it comes to being able to see well), this is where you should buy your eyewear. If there were 100 stars to give, this rating would be 100+. read more

Everyone on the staff at Armstrong-Root is professional, courteous and knowledgeable. They are very patient and helpful when choosing a frame, and the frame selection is unmatched. They have frames that can't be found anywhere else in the country, or world, for that matter. One of a kind, classy frames. I had to have my glasses shipped after I ordered them, and they arrived when promised, carefully packed and in perfect condition. I will never shop for glasses anywhere else. read more