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    SM Dance Fashion

    5.0 (1 review)
    Open 9:00 am - 5:00 pm

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    Dancer's Choice - Time for new pointes!

    Dancer's Choice

    4.2(34 reviews)
    31.5 mi
    $$

    This is my go to place for ballet shoes and everything else I may need relating to dancing. We have…read morebeen going here for years and the service is great! They have all named brand options and I value the fact that the owner will personally fit you for your shoes. Its great value for your money.

    This little Dancer's shop is owned by Josephine's (Pointe Shop) mother, "Grace". Grace has owned…read morethis shop for over a decade or more; and through the years she has collected a large trove of several pointe shoes, leotards and all things you would need from the smallest of accessories to the newest designs! Hours of Operation is regularly 10am to 6pm daily (see website hours). It is a well-known and popular shop. Grace runs the shop solo and her assistant is there every other day. Please be patient, Grace understands each shoe is costly especially if they are Pointe shoes $125 and up, so she gives you the patience of "time to decide" versus being rushed. She will give you options based on if you have wide feet, narrow, or even a lower heel fit in the back to avoid scraping the skin off your heels. Ultimately, you leave having picked your first pointe/ballet/jazz/contemporary/character shoes comfortably. Customers can walk in and might have to wait longer, but there is so much to look for to pass time. There is no returns for dancers shoes and many items with any wear on them. Is it worth the wait? I think so. You drove out there and the options are endless from the floor to the ceiling. Many shoes that have run out in other dance places may still be here. Ask? If your shoe design is gone, Grace will give alternatives and honest feedback of similar shoes. Cost is the same as other Dance stores. Location is off the Aliso Creek Road exit and you'd turn into a small street called "Journey", it's in a small business nook. Business owner: Grace presents with a humble nature. She is experienced having been a ballet dancer herself and then understanding the needs of dancers. She is helpful in shoe fittings because she understands it is the fit that makes the difference. The customer also has to speak up their preferences so she can help identify what your personal preferences and fit are too! She carefully listens and guides you. We leave here feeling as if we have visited a family member who is so respectful, kind and gracious. Exceptional****** Grace always picks up her business phone unless she is helping a customer. We have bought 6 Pointe' shoes here for the Houston Summer Intensive of 5 weeks and we feel equipped! We just love and adore "Grace" at Dancers Choice. Thank you Grace!!!

    Photos
    Dancer's Choice - My daughter being fitted for her first Pointe shoes

    My daughter being fitted for her first Pointe shoes

    Dancer's Choice - Grace at work, fitting my daughter with Ms Mary Ann.

    Grace at work, fitting my daughter with Ms Mary Ann.

    Dancer's Choice - The owner "Grace" of Dancers' Choice. We love her

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    The owner "Grace" of Dancers' Choice. We love her

    The Red Shoes - Another gig with leotard on my muse.

    The Red Shoes

    4.4(73 reviews)
    18.4 mi
    $$

    My inner child has been calling to me for a few months... I've been so badly wanting to get back…read moreinto ballet specifically pointe. I dedicated years to it but stopped in my late teens. So this was a big step to buy a new pair of pointe shoes again. The Red Shoes is a store I passed by often but unfortunately it was closed by the time I was around. Thankfully today I caught the shop open and I'm so glad I did!! Lilly was absolutely phenomenal. She made the process so much easier with her kindness, patience and knowledge. I cannot stress how knowledgeable, patient and kind she was. I didn't feel judged for being an adult coming in to get a pair of pointe shoes which was a great feeling! She took lots of time to work with me to find the perfect fit for each foot and even showed me all the new ways pointe has become a little more comfortable. From the ouch pouch to clear stretch tips! On top of her great customer service, the price of everything I left with today was extremely fair. Lilly went above and beyond and not only helped me but made me feel welcomed (which from what I remember as a kid, it wasn't always that way in many ballet spaces). I also want to mention her co-worked (unfortunately I didn't get the name) but she was also very sweet too! I highly recommend this store to any dancer, young or old, beginner or expert or someone getting back into a passion they once had. Thank you so much, Lilly! I'm so excited to get back on my toes again!

    The ladies at The Red Shoes were super friendly and helpful. They had everything we needed in stock…read moreand communicated better than me with my kid about what she needed for her show. There was even a fortunetelling machine we could amuse ourselves with. Highly recommend for anyone looking for dance wear!

    Photos
    The Red Shoes - My new pointe shoes!

    My new pointe shoes!

    The Red Shoes
    The Red Shoes - Performing in Iowa, the dance shows worked great on the strange surface.

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    Performing in Iowa, the dance shows worked great on the strange surface.

    SM Dance Fashion - womenscloth - Updated May 2026

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