Ava is the best, she is so amazing!!! She really listens to what I want, she knows what she's doing…read moreand is very professional. I leave every appointment loving my hair, Ava nails it every time! She did a great keratin express treatment last summer for my frizzy curls, and last week a cleansing shampoo- the blowout has lasted 5 days and still looks perfect! Very happy! You can tell she truly cares about her work. I always feel great and confident after leaving my appointment with Ava. Highly recommend her to anyone!

They have a big selection of makeup, and perfume . The price is good for overall value . They…read morehave a parking lot so parking is not an issue . The staff is informative and helpful. The vibe is super welcoming. I really enjoyed my time here .

Asian cosmetics shop, and a few imported toys from Japan on the Hello Kitty brand and they are…read morespendy.. $50 for a stuffed toy. A Japanese shout announcement when you walk in the door. Cute, maybe, but perhaps people get the cosmetics here mostly since not a lot of toys.

My daughters and I stopped by Shibuyala twice and we love this little store! The staff are very…read morenice and friendly!! They tried their bests to assist and gave the kids free candies which they love!! And free sample mouth wash! You can find a variety of items from facial, body, make up to food or pets food from Asia in this store. My girls love the stuff animals, pens, cartoon writing paper and some cute little things here. I got the holy grail mascara (Koji Dolly) here and it is a few dollars cheaper than Amazon! I also got a box of Korean masks, which is also cheaper than I normally get from Nordstrom Rack! Highly recommended!

This is the best Korean store for skincare/makeup (and anything else you can imagine) in Boston! I…read morewent to another Korean beauty store down the road right before going to Tao's, to find out Tao's prices are unbeatable compared to their competitor. I will 100% be back next time I'm in the city!

People of color, BEWARE: I am writing because I just purchased a product at Tao's in Allston and…read morethere was a group of 4-5 people that entered before me who were all Asian and the cashier looked at me when I walked in and was not welcoming to me in any sort of way (For the record, I am a Latino woman.) Then proceeded to just watch me in the store while there was a group of people in there with me. Never once looked at them while they were in the store but when I was checking products out in front of her I turned around and she was watching me and making it a point to stare at me. Then I moved to look at moisturizers that were closer to the door and while I had picked up a moisturizer to pay for it and was moving to go to the register she comes up and asks me if I need help with anything as if she was scared I was going to run out the store when I was quite literally going towards the register. As I handed her the product to ring me out and swiped my card to pay for it she Would not let it go Or bag it up For me until after the card was approved and even after the fact just handed it to me and asked me for a receipt. I will say it is VERY disheartening that in 2025 people are still being profiled racially in an area that is known for being culturally diverse. I understand that there are people who come in and steal but to be profiled was just very uncomfortable and upsetting. Had I looked like the people who had just come in I would've been regarded in the same manner they were which was being left alone and allowing them to shop comfortably but because I was not someone she considered acceptable I was basically followed in the store. I just wanted to say it is very disgusting that in todays age we are still being racially profiled and wanted to make people aware of this incident as I am not sure how many other people also go through this. I unfortunately now have been made uncomfortable and will no longer come in here to shop even though I love K-beauty products but I can not support a place who does this to customers who are a different ethnicity/race.

Seriously best color experience I've had in roughly 17 years of having my hair dyed. Christine is…read morethe absolute best!! This was the first salon to actually go "oh yeah we can do a vivid color on you!" For years I've been told my hair is too dark and to just do a subtle chocolate brown. I'm loyal to this salon now! I adore the purple and I'm so grateful Christine was able to show me how the purple faded in another client so I could feel confident in the choice!

I had my hair styled several weeks ago with Jacqui. She was attentive and listened to my requests…read more My hair was perfect...for the first time after a long time...thanks to Jacqui.

Two days before my wedding I found I was going to need a new make-up artists (!!) My photographer…read more(Zev Fisher who took these photos and is great!) pointed me to Garineh and within 5 minutes of leaving her a message she called me back and let me know they'd be able to help. Seriously a life saver! In addition to the incredible service and kindness, my make up was PERFECT. They managed to absolutely nail the look I as going for (natural and glowy). She also did my mom's make up and my mom loved hers as well. Incredible talent, kind service, good humans - what more could you want? Book today and you won't regret it!

I canNOT express how AMAZING Garineh is! Everyone who got their makeup done for my wedding LOVED…read moreher work. She has such a sweet, calm and efficient personality that makes the morning so relaxing. I felt like a queen thanks to her gorgeous work. This is a truly talented woman with a heart of gold! BOOK HER NOW! You won't regret it!

I love the place very much! She is professional who will select the best Japanese products that…read morewill meet your skin's needs. I have fine lines and a dull skin, her products made my face healthier and younger. She also gave gifts, she is very sweet. I used kiehls, shiseido, but these products are just amazing: habo brightening serum and supreme cream

This used to be my go to place for Japanese and Korean cosmetics and I loved how Felicia took care…read moreof me. She always gave me some great samples and advice. I went to Japan for a semester, and while I could have bought the same products in Tokyo for cheaper than what she sells, I decided to wait until I come back to Boston to support her business. I really needed some new BB cream and when I asked her for one she brought out the same product, but half the size with the same original price. Why should I pay full price when I'm getting half the original size? I asked her if there was a mistake since I know the product I had been buying for a year and a half was bigger and a different color (still the same brand and everything). She said, "No, honey it's always this one." I was really shocked she could have lied to my face when I've been such a loyal customer. I'm really hoping she is just being forgetful or honestly thought that was the same sized product, but I don't know how that would be possible either. It really didn't sit well with me so I would suggest that if you go here, be sensible about your purchases. BB cream is not as hard to come by anymore with brands like Smashbox carrying them now.

Strolling along Newbury street and we came across this store. We did not know what was being sold…read morehere but thought it was cute and had to stop in and see. It's a store with alot of Japanese products from food, to make up and creams and such. There are some hello kitty cute things as well. It seemed to be busy while we were in there. Staff were very nice. If you are ever in the area I would recommend coming by here.

I purchased a lip tint and it was a used item. I trashed right away. Why are used lip tint being…read moresealed and sold to customers.

Olivier helped me find a hand soap and hand balm that were absolutely delightful! Thank you so…read moremuch! I love this brand. And it's Australian!

It is a cool store space with great product...I will probably return this or next weekread more

This is my go-to beauty supply store! The employees are so nice and helpful every time I come in…read more The only critique I have is that sometimes it can be hard to gauge when the store is actually open- you may find it closed despite it being within their normal hours, likely due to staffing issues. I'd definitely recommend calling first to make sure they're open before heading over!

Hair dye, nail polish, shampoo, conditioner, makeup....I love being a girl! Sally's is the orgin of…read morebeauty supply stores. Her coupons come via email right on time. There's always something that you don't need to buy in the clearence bins that you buy anyway. I prefer this location because I like the drive through Newton. SN: Last time I was here there was a guy going AWOL because they didn't have his proper tanning lotion color in stock. He said he needed to tan his legs. Was a sight to see.

Curious to know what the interview questions are when someone applies for a job here:…read moreDo you hate being employed? Are you good at scowling? Can you commit to being miserable while ringing up customers? How much experience do you have giving monosyllabic commands? Listen, the store itself is clean and well stocked. Not been to the pharmacy, so this is purely my take on customer service. You'll definitely get your essentials here, but don't expect anything close to a smile, or god forbid a greeting, or any kind of human-to-human interaction from the cashiers or staff.

The pharmacy department was outstanding - they went above and beyond to see if my insurance would…read morecover Covid tests, they transferred my prescription from CVS (and unlike CVS they were able to fill my prescription), and they were incredibly nice to me and everyone else in line. They took the time that was needed with each customer and you could tell it they liked working there. It was clear that they knew their customers personally and really cared about them. Not only that, but I was able to find a hypoallergenic face cream my dermatologist advised - previously I had always had to buy it online - but there it was on the shelf - hurrah! I will always use this pharmacy now...