Fantastic music store. Variety of instruments. Clean and well taken care of. Highly recommend going…read moreto the back of store to visit Mike Mace the guitar technician. He's a wizard with repairs.

This long-time music store has been a valued resource for musicians in the Chico area. Staff is…read moreboth friendly and very knowledgeable. Guitar repair pro Mike Mace has performed several guitar repairs and adjustments over the years for me and is meticulous in his work. He is extremely knowledgeable and skilled in his craft. He is also a Taylor guitar certified technician.

Do not go to this store because of the hassle, they make about that they want cash only which is…read morestupid, money is money i should be able to pay with my card. The guy did not know how to charge from my card and they charged me twice to my card, which is just stupid. Im just saying it shouldnt be that difficult to charge someone. If i hadnt noticed my bank i wouldve paid teo times for something that was not worth it. Oh and when appraising my jewelery the same guy was unsure that my gold was gold, like how dumb can you be.

Came into the shop with a variety of items. Kyle and Aron, the rockstars that they are, killed it…read more In and out having had a very pleasant and straight forward experience.

Joe is a scammer. His website looks great, but he misrepresents guitars. He builds cheap fakes. Buy…read morethe real thing for less. For someone that claims to be a luthier with 20 years experience he cannot tell quality parts from poorly made knockoffs. He has no problem lying about what parts are on a guitar either. This is not a buyer beware scenario, he'll cheat you and not even care. I did contact him to see if he would work with me, he wouldn't. I don't blame him, he got his money, just bad customer service. I would never recommend him to anyone. Do not buy.

Arrived for my guitar lesson 5 minutes in advance, walked around and checked everything out. Upon…read moreentering, I was greeted and while looking around, I was also asked if I had any questions. The person led me back to the lesson area and I waited for about 15 minutes (not happy that my appointment started late but whatev). I chose Sharon because when I called to book the appointment, I was told she has the most experience with newbies and old people (Haha! YES, I'm an old person, Gen-Xer here. I told them I needed an instructor who had patience). Sharon was great with explaining a few key tips and showed me the E, F and G keys. It was a helpful lesson, I did learn some new things and before I left the lesson area she gave me a printout of the notes to practice then walked me to the front. One of my New Year's resolutions is learn how to play a guitar so... this is a start!

I bought some equipment from them paying cash. It was like $350. I go and return it. They say oh…read moreanything above 200 bucks. We have to write you a check for. Then they write me a check on it Saturday for a refund for a bank that I can't cash it until Monday. When I'm going to return it to the front desk. The dude literally says I'll check the receipt and return it The way you paid us. but I paid in cash. He goes all well. We have to write you a check than. What do you mean? I thought you said you were gonna pay me the way I paid for it if I got the cash for it. And I'm just my own lonely dude. How do you not got the cash for it as a whole Business?

Bird in hand name sounds like a place where you can hold birds. Irony to the name, this is a gift a…read moreshop and a museum. You can find the largest Yo-yo. Great place to get books, gifts for friends and families . We ended up purchasing a board game. Excellent service. Parking - street metered parking.

Visited September 26th..see receipt…read more This place is off Broadway in Chico. After having amazing suishi at the Rawbar we walked over to this shop which is just a few steps away from the restaurant. They have so many toys! Stuffed animals! Puzzles! Jewelry! They have house decor items and some yummy smelling candles! This place is packed with so much stuff that the kiddos will have a blast looking at all the toys! You could spend hours in here! They also have nostalgic items which I love ( bought a mood ring and some funny gum). In the back of the shop is the Yo Yo Museum which houses the largest Yo Yo and Yo Yo memorabilia! Lovely shop with kind employees!

Great old and new vinyl albums. Good prices and local. Friendly service. I will visit often to…read moreexpand my collection.

Cool place.Same as it was back in the 80s when I first started coming here.Alot of really neat…read morethings like albums, Posters,Tapes,Ect.

Been meaning to write this review for awhile…read more This place is awful. We signed our seven year old up for ukulele lessons and he was so excited! We got a teacher that honestly just sucked. We had signed up and prepaid for thirty minute lessons once a week. Not only was he flakey, but when he didn't postpone our lessons, he was mostly late to them. He didn't make up the time at the end of the lesson, but often also cut the lesson short. If it wasn't one or the other, it was both. He also consistently came unprepared. Spent a large portion of the lesson printing out sheet music. Why hadn't he done that previously? I couldn't tell you. Then he would chat with our son asking HIM to choose the music. Our son just wanted to learn, he didn't care what they played. And even when he did select something, the teacher would then spend the remainder of their time attempting to search for and transcribe the music. We attempted to reach out to the owner several times. Our names and number were taken each time, usually without a call back. When we did get calls back, it was from the manager or from a woman who could have also been a manager, both of whom were very rude. When I finally spoke to the owner, he seemed to want to be proactive about it. Offered to compensate us for several lessons that we either never received or that were only given partially due to tardiness or incompetence. He also switched us to a different teacher. Apparently we weren't the only ones with complaints about the other guy, so they fired him. The new teacher, Alex, is probably the only person who provided a positive experience for us at this place. I wish he'd just do lessons on his own as we would never recommend anyone go through this place. In the end, we never saw a penny of a refund. No lessons up ended up being credited as promised. And worst of all, they tried to claim we owed them money. For what, you ask? Lessons that were never given while they claimed to be "working all of this out". If I could give this place zero stars, I would. You're better off learning an instrument from your family friend or your dad with mediocre guitar skills from his high school garage band days than you would be at this place.

I'm Very Impressed with Apollo Music. I recently had my 100+…read moreyear old piano tuned. Vincent was very polite and did an amazing job. I would recommend this company in a heart beat to any of my friends.

This is really the same store as Broadway Pawn... note the same address…read more They have quite a few band instruments and student violins to the left of the jewelry cases in the center of the store. The lady running the band and violin side is a saxophone player herself. The violins are mostly for beginners, but they occasionally get something nicer in. The prices on the violin side seem more reasonable than on the guitar side. Last I looked, their violin supplies were somewhat limited- just Super-Sensitive rosin and strings. Parking is street parking is a busy section of downtown Chico... there may be some spaces around the downtown park nearby though if there isn't an event happening there. Sometimes it's easier to park on Salem on the other side of the block. Out of towners remember that Broadway is a one-way street! One thing that annoys me about this place... they close pretty early on weekdays, (five-ish) and are totally closed on weekends.

Really have a grand time when I'm here…read more Love going to their in-store café. They have many, many tasty snacks [savory and sweet] and coffee drinks. The scenery and atmosphere in the café are very calm and soothing. Excellent lighting too, making for a great reading area. And now the rest of the store. The selection of books and magazines is impressive at this store. I love going down the aisles, taking books off the shelves and sampling them a little before making a decision. There are chairs out in case you want to sit and read for a while. It's wonderful that Barnes & Noble is still around, because I just love book stores. In our digital age, they sadly are practically becoming extinct. On to service, I have yet to have a bad experience with employees at this location. For value I'd say the prices aren't bad. They often have sales going on.

I left a previous poor review my first time going here because of the poor service and the constant…read morefollowing of employees under suspicion of theft. Since then, any time I go in it's only gotten worse. The only nice staff I encountered was those are the cafe. But my small group and I were very obviously followed, watched, and stared at when we went in today. The staff at the register, and older man, was also extremely rude and flat, clearly thinking we were getting away with stealing or something and was mad at us. Listen, I work retail. I get when people steal, it's frustrating. But profiling young adults and just obnoxiously following and watching them to the point they feel uncomfortable and don't want to come back is uncalled for. We were not stealing. We actually made decent purchases each. Do better. Treat your customers with respect. Not everyone is stealing, stop treating us like we are. This was certainly my worst and last time coming to this store. I'd rather make the hour trip north to Redding then come back to our local store.

This review is strictly for lessons, and specifically for Dallas as an instructor. If you just want…read moreto learn chords, Dallas isn't your guy. But if you're interested in learning about music as you learn to play the guitar, I don't think you will find a better teacher. Dallas is a very talented local musician who has a love and passion for guitar. That translates into his lessons. He is also endlessly patient and encouraging, which have been two crucial assets in my case. I highly recommend Dallas for any age or level of talent, without reservation.

From the owner: Guitar Center is the largest retailer of musical gear in the world. More than any single company,…read morewe're inspiring millions of individual musical dreams, journeys and success stories, large and small. In short, we empower our customers in ways no one else can. With our unrivaled hands-on store experience, unique consultative expertise and matchless commitment to making gear easy to buy, we are bringing more music to the planet. We offer a variety of special services, including lessons, musical instrument repair, professional musician services, and musical instrument rentals, designed to help musicians achieve that indescribable feeling that comes from making music. At Guitar Center, we don't just sell guitars or drums or keyboards. We sell something far more important. We sell the unexplainable feeling of sheer joy that comes from playing music. Or, simply put, at Guitar Center, all we sell is the Greatest Feeling on Earth.