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SIGNAL Coffee Roasters

4.2 (14 reviews)
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My americano sitting there being skipped over for so long most of the ice melted.
James T.

As a consumer, you have so many choices for coffee at the ferry building every Saturday morning during farmers market. Signal coffee is good, however the attitude of their staff is baffling. I waited for my Americano for a while, many of the people in line around me already got their drinks. I asked if they called my name, and was yelled at by an older man saying they're doing the best they can and will get to my drink, and if I didn't like it, he will move my drink to the back of the line. I saw a cup with my name on it just sitting on the table constantly being skipped over. After 35 mins, I got back in line to talk to the cashier who went to grab my cup of now melted ice, and poured in a shot of espresso and said it was not okay what they did. He offered me a pastry to make up for it. Thank you for apologizing, but the behavior of the other staff is inexcusable frankly. TLDR: Good coffee, terrible experience.

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Lizzie S.

I love SIGNAL! I usually get them in Alameda and was pleasantly-surprised to see that they had a stand at the Farmer's Market. They have good flavored lattes as well as baked goods. Service is always wonderful. Take your caffeine and noms and walk around the Ferry Building and Embarcadero!

Ube latte iced and cold brew
Chloe L.

Perfect start to the day at the Ferry Building! Definitely worth waiting in line as I love their ube latte both iced and hot!

Brian G.

I tried out the black sesame latte. It was pretty tasty and decently strong coffee. It could have had an even stronger black sesame flavor.

Stephanie Z.

Awesome coffee and awesome service! Definitely check them out if you get a chance. What a beautiful day at the Sat Farmers Market

Scone
Mike C.

It's been a couple weeks since I shopped at the Tuesday Ferry farmer's market. A coffee stand has occupied this space across from the Foodwise tent. Curious about this new business at the market, I looked at their menu (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=96&select=_OaAyrtQxp3vsfqoU5MIIQ) and display (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=96&select=y-nvgnMTx0jpXZgkrr7r3w) before deciding to try a few items. I first tried the Nitro cold brew (). It hit the spot as the slight creaminess cut the sharpness of the coffee. Perfect post shopping thirst quencher. I tried the first baked item in reheating a focaccia (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=48&select=DECAJHBfgHxH20Rd2p4T3A), described as Margherita: mozzarella, fresh basil, tomato sauce, drizzled w/ hot honey. I liked the portion which is generous with the thick and puffy dough. Being more of a topping guy, this was okay and didn't wow me. The next morning, I reheated the scone (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=48&select=64sKE7TwNM_d2rpxx1pDzg), which, on that particular day, was passion fruit poppy seed. The passion flavor was medium and the poppy seeds gave this a nice crunch while the scone was not hard not dry. This was my favorite of the three as it was I ate the final item as a dessert, the mochi (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=lZS4fjUr2e6hfkvbMAoP4g), titled brownie filled w/ coffee creme patisserie drizzled w/ ganache & dulce de leche (gf). This was deceiving as, though looking like a brownie, this was soft and mushy with the syrup like coffee filling offering a flavor contrast. I can see this pairing well with a cup of coffee. Stopping here after shopping, there was no line so I was able to thoughly study the menu. Brendan was helpful in telling me about their background and making my drink and gathering my food. I will check them out again Tuesday. Please note that they are at this market Saturdays and Tuesdays. ** Thank you, Dani and Luna, for taking my cookies order and making my blueberry iced tea.

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5 months ago

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1 year ago

great experience at the market! black sesame latte was delicious, nutty flavor but not too sweet. the workers were kind and accomodating.

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Ask the Community - SIGNAL Coffee Roasters

I couldn't find this stand. I walked inside and outside the ferry building, where is this located exactly?

We are at the Ferry Plaza Farmer’s Market on Tuesdays and Thursdays from 8-2 directly in front of the main entrance of the Ferry Building, outside, and on Saturdays to the far south end of the building, again just outside of those doors.

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This is a food stand for to-go only, no seating. It's tucked away a bit in Fidi. This place is one…read moreof my favorite food stands in Outsidelands for a few years now, so I am glad I found the actual location now. The serving size is decent and the dumplings are great with the sauce they have. I got the lamb momo and it hit the spot. The food came out pretty fast, minimal wait. If you are looking for a light lunch or a snack then this is the place to go to.

Note that this is a food stand with no seating; for to-go only…read more Bini's has become one of my go-to lunch spots on a work day whenever I want something clean, hearty, and filling. I also love how quick the service is - I never have to wait more than a minute for my order! The food is also always pipping hot. My regular orders on rotation (I'd give them all 5 stars!): Chicken Momos ($14) - Comes in 8 pieces. The dumplings are large, flavorful, with the perfect skin-to-meat ratio. It is served with Bini's spicy tomato cilantro sauce on top; the sauce is delicious with just a slight/mild kick. Vegetarian Momos ($12) - Comes in 8 pieces. Vegan dumplings filled with tofu, carrots, & cabbage. Also served with the spicy tomato cilantro sauce on top. I love how clean yet tasty this is! Vegetarian Combo ($18) - Comes with 4 vegetarian momos and one veggie side served on top of fragrant basmati rice. For the sides, I love the Baigun Bharta, a tomato-based braised eggplant. It's saucey and pairs extremely well with the rice. The only reason I'd dock off half a star for this combo is the price. You can also mix and match the momos. For a more balanced meal, I request half chicken and half vegetarian ($14). Bini's also has a stand outside the Ferry Building every Tuesday, Thursday, and Saturday. I'd like to give a shoutout to the Bini's servers at the Ferry Building - they're very generous & usually give me 9 pieces of momos whenever I ask for half chicken and half vegetarian (usually 4 chicken & 5 vegetarian).

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Roli Roti Gourmet Rotisserie - Rotisserie Porchetta Sandwich

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4.3(1.7k reviews)
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I walked past them on my way to pick up something for lunch from the Ferry Building. I ended up…read moreabandoning my plans when I smelled the rotisserie chickens even though there was a long line because when you see a long line and a bunch of happy customers walking away with their food. It's gotta be worth it. I waited in line for probably 20 minutes. While I was in line, I was watching the staff, prepare their most popular item which was the porchetta sandwich. I was getting hungrier watching them make each sandwich. Luckily once I ordered and paid, they immediately hand you one that's already made so you don't have to wait. I normally don't buy lunch when I'm in the office. I usually do meal preps, but now, I check their calendar to see if they're going to be at the Ferry Building so I can pick up a sandwich for lunch. That's how much I like them. And even pitching the idea of getting catering from them for our next work gathering. Since this is a food truck, there's not much to comment about regarding the location. The ferry building has chairs and tables where you can sit and eat, but this is more of a grab and go lunch.

Seeing this popular food truck on social media and wanted to see if the hype was real. You'll find…read moreseating along the ferry building to have your meal. Expect to wait in line for chicken and the porchetta sandwich during lunch hours. WHOLE ROLIROTI GOURMET ROTISSERIE CHICKEN ~ dark meat was good while the white meat was dry. They need some kind of dipping sauce or something for it. Seasoning was not evenly spread out so some parts were saltier on the skin. Lots of herbs like thyme and rosemary. Just too bad the meat didn't stay juicy. 3.5/5 ROTISSERIE PORCHETTA SANDWICH ~ skin was crispy and burnt, so it was bitter yet crunchy. Pork was tender, but I didn't taste much of the jam. I did not like the bitter burnt skin. I personally thought it threw the flavor off. If it wasn't bitter, it would have scored higher. I always enjoy bread toasted when having a sandwich. Sadly, they don't toast it. My friend loves this sandwich and told me the skin wasn't supposed to be crunchy and burnt! So I'm assuming this wasn't typical. 3/5 The 4 of us shared the whole chicken and split the porchetta sandwich. But hearing that the sandwich wasn't made correctly this time around, I'm compelled to give it another try in the future.

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SIGNAL Coffee Roasters - coffee - Updated October 2026

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