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SIGNAL Coffee Roasters

4.2 (14 reviews)
Closed • 8:00 am - 2:00 pm

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My americano sitting there being skipped over for so long most of the ice melted.
James T.

As a consumer, you have so many choices for coffee at the ferry building every Saturday morning during farmers market. Signal coffee is good, however the attitude of their staff is baffling. I waited for my Americano for a while, many of the people in line around me already got their drinks. I asked if they called my name, and was yelled at by an older man saying they're doing the best they can and will get to my drink, and if I didn't like it, he will move my drink to the back of the line. I saw a cup with my name on it just sitting on the table constantly being skipped over. After 35 mins, I got back in line to talk to the cashier who went to grab my cup of now melted ice, and poured in a shot of espresso and said it was not okay what they did. He offered me a pastry to make up for it. Thank you for apologizing, but the behavior of the other staff is inexcusable frankly. TLDR: Good coffee, terrible experience.

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Lizzie S.

I love SIGNAL! I usually get them in Alameda and was pleasantly-surprised to see that they had a stand at the Farmer's Market. They have good flavored lattes as well as baked goods. Service is always wonderful. Take your caffeine and noms and walk around the Ferry Building and Embarcadero!

Ube latte iced and cold brew
Chloe L.

Perfect start to the day at the Ferry Building! Definitely worth waiting in line as I love their ube latte both iced and hot!

Brian G.

I tried out the black sesame latte. It was pretty tasty and decently strong coffee. It could have had an even stronger black sesame flavor.

Stephanie Z.

Awesome coffee and awesome service! Definitely check them out if you get a chance. What a beautiful day at the Sat Farmers Market

Scone
Mike C.

It's been a couple weeks since I shopped at the Tuesday Ferry farmer's market. A coffee stand has occupied this space across from the Foodwise tent. Curious about this new business at the market, I looked at their menu (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=96&select=_OaAyrtQxp3vsfqoU5MIIQ) and display (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=96&select=y-nvgnMTx0jpXZgkrr7r3w) before deciding to try a few items. I first tried the Nitro cold brew (). It hit the spot as the slight creaminess cut the sharpness of the coffee. Perfect post shopping thirst quencher. I tried the first baked item in reheating a focaccia (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=48&select=DECAJHBfgHxH20Rd2p4T3A), described as Margherita: mozzarella, fresh basil, tomato sauce, drizzled w/ hot honey. I liked the portion which is generous with the thick and puffy dough. Being more of a topping guy, this was okay and didn't wow me. The next morning, I reheated the scone (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=48&select=64sKE7TwNM_d2rpxx1pDzg), which, on that particular day, was passion fruit poppy seed. The passion flavor was medium and the poppy seeds gave this a nice crunch while the scone was not hard not dry. This was my favorite of the three as it was I ate the final item as a dessert, the mochi (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=lZS4fjUr2e6hfkvbMAoP4g), titled brownie filled w/ coffee creme patisserie drizzled w/ ganache & dulce de leche (gf). This was deceiving as, though looking like a brownie, this was soft and mushy with the syrup like coffee filling offering a flavor contrast. I can see this pairing well with a cup of coffee. Stopping here after shopping, there was no line so I was able to thoughly study the menu. Brendan was helpful in telling me about their background and making my drink and gathering my food. I will check them out again Tuesday. Please note that they are at this market Saturdays and Tuesdays. ** Thank you, Dani and Luna, for taking my cookies order and making my blueberry iced tea.

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5 months ago

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1 year ago

great experience at the market! black sesame latte was delicious, nutty flavor but not too sweet. the workers were kind and accomodating.

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Ask the Community - SIGNAL Coffee Roasters

I couldn't find this stand. I walked inside and outside the ferry building, where is this located exactly?

We are at the Ferry Plaza Farmer’s Market on Tuesdays and Thursdays from 8-2 directly in front of the main entrance of the Ferry Building, outside, and on Saturdays to the far south end of the building, again just outside of those doors.

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I had a delicious poppy seed muffin and a cold brew. They are very proud of the cold brew. As I was…read moreabout to add a Stevia to my cup, the server urged me to taste it first. I had a sip just to be polite and listened attentively to a mini lecture about how they make their cold brew, how it is a syrup that is intended to gradually change flavors as the ice melts and the drink dilutes and changes flavor. It was like hearing a bartender tell you not to stir your highball but instead enjoy the layers. Okay. There was also NO milk to add to the drink. I decided not to ask for any. Although they had Tazo tea bags, tea was not on the menu. This was definitely a coffee coffee coffee place. It was cool that everything seemed to be Tarrazu -- even the cold brew. I would come back -- but prepared for the "show" this time. Unlike most SF coffee places, they have extremely comfortable, upholstered seating. But shhh -- don't tell everyone that. I don't think they have bathrooms for customers. There is also abundant outdoor seating for those who want to see and be seen in upscale Cow Hollow.

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Just got a bad cup... Ordered a chai latte after hearing that it was strong and spicy. Mine was…read moreeverything but that sadly. It just tasted like milk with a hint of chai. Inside is massive with plenty of seating. Line moves fast and drinks too, even though it was packed. Overall a bit disappointed, but I'm sure I just got a bad cup. Will definitely be back to give it another try and will be adding the coffee cake and raspberry bar to the order!

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SIGNAL Coffee Roasters - coffee - Updated October 2026

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