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Shinpuru Baking

4.8 (21 reviews)
Closed 9:30 am - 6:00 pm
Updated 2 months ago

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Swirl cakes: strawberry, pandan, chocolate cranberry
Shashi R.

Excellent source of pandan desserts! Seating area is very cute. They do custom birthday cakes and they have pictures of ones they already made on the wall. You can order through fantuan or pay in person. There is a fantuan kiosk inside. Coffee is very dark and smooth with strong flavor which is good. They use pandan leaf in their desserts and you can taste the freshness of the flavor. Ratings: Pandan Kaya Toast 9/10 Pandan coconut swirl 9/10 Pandan kuih 9/10 Snow Americano 8/10 Strawberry swirl 8/10 Basque cheesecake 7/10 Chocolate cranberry swirl 7/10

Hot Lemon Yuzu Tea
Lily L.

Wow this cafe was so cute! The interior was nice and clean with a cute pink couch area. The owner was super nice as well and helped direct us to the food and drink menus when we were a little confused (they're located in different areas). Now the food and drinks, everything we had was delicious! Starting off with the Iced Coconut Americano. You get a choice whether to add milk or have the coffee without milk, we ordered it without and we loved it. It was nicely sweet with a coconuty flavor but no milkiness at all (I think they use coconut water). It also had a nice balance of bitter directly after the sweetness which made the coffee so addicting. The Hot Lemon Yuzu Tea was also exactly what I needed. It was nice and tart but just be mindful that it is a little more sour than usual Honey Yuzu Teas so if you do not like sour, which was what I was craving, it is best to stay away. Moving on to the desserts. The Yuzu Basque Cheesecake was okay, I always prefer baque cheesecakes because the denseness allows more the cake to be more creamy than cheesy. That was delivered along with a slight tang from the yuzu. We also tried the Pandan Roll Cake which I was pleasantly surprised by. I love Pandan flavored desserts but I feel like sometimes I am searching for the flavor. This was not the case at all, I was able to taste the Pandan as soon as I bit into the nicely fluffy cake and light cream! Moving on to the star of the show, the Kaya Pandan Butter Toast! This was the first to be devoured and hopefully they still continue to carry it (but I think it might be a new/limited items because it wasn't on the main menu). The Pandan flavor is the first thing you taste as you bite into the crispy toast and even though it is already not too sweet, the salted butter adds an even greater depth. This toast was so perfect I wanted to grab another but we already had too much food. Lastly, they have a whole wall of cakes that can be pre-ordered. When speaking with the owner, the cakes have a slight range depending on which cake you would like. It is also best to pre-order at least 3 days before the intended date. Due to the fluffiness of the Pandan cake roll, I for one can't wait to place a pre-order for my next event! Overall, I can't stress how cute and delicate the interior / desserts were and I would definitely recommend to stop by if it makes sense. I think the reason why the foot traffic seemed a little light the day I went by was because it is kind of hidden in an area where not a lot of people seem to walk by.

Keep It Simple
Sam Y.

Cute bakery that just opened 3 months ago. I stopped by after lunch for a matcha latte. Very cute clean pink aesthetic with a sofa and stools to chill Service was very friendly! They specialize in Swiss Rolls and custom cakes (order 2-3 days before). The Matcha Latte with Strawberry (Large) the strawberries are delicious and adds a sweetness to balance the bitterness of the matcha without being overpowering. I also like that they don't put too much ice in, and they use big cylindrical blocks of ice, so it doesn't melt quickly and water down the drink. The Chocolate with Raspberry Swiss Roll was very airy. Light in flavor and not too sweet, which I liked. I saw they had Kaya Toast, but they sold out. Seems like they sell out of those in the morning. I will have to come back for that! Overall, a cute bakery you can grab a drink and some cake at! Will definitely be back for more cake.

Gordon Y.

Stopped by this cute dessert shop on Father's Day. Unfortunately, the store was sold out of many items due to the holiday. From what they did have, the lime chiffon cake and mango sago were both delicious. The Basque cheesecake was more like a regular cheesecake than the real thing we had in San Sebastián. Both coffee drinks we had were delightful though. They use Lavazzo. What originally brought me to this shop was the pandan items they make in house. Sadly, those were unavailable, so I'll be back. I spoke to the friendly owner, who is from Malaysia, and learned that she made everything fresh daily from the best ingredients she can source. Also, the name is Shinpuru, which means "simple" in Japanese. She believes in keeping things simple to allow good ingredients to shine on their own.

Evelyn N.

Tried the green tea yuzu roll cake and strawberry matcha on two separate days. Although both were not too sweet the flavor power was lacking. Would probably order again for the other unique flavors like durian or black sesame next time.

Pandan coconut cake
Linda W.

Vanessa is the sweetest! I came across her shop when searching for a birthday cake for my baby. I couldn't decide on a cake and was running out of time but then after finding her page, I knew I was going to get something from bakery. Everything looked so elegant and she incorporates unique Asian flavors into her desserts. I ended up getting the 6 inch pandan coconut cake and it was such a big hit with the family ! It's so hard to find pandan desserts in NYC and she did it so well! Will definitely be back to try her other cakes

Brenda L.

New cafe on 162nd. They opened up 5 months ago. The interior is so cute and it's right across my yoga studio. I ordered the strawberry macha and the price was so good. It's decently priced compared to Irene strawberry macha lattes. I definitely want to come back to try their cake. They look good!

Panda Layer Kuih and Earl Grey Tea With Orange

A small shop, with only 2-4 tables, but cute and cozy sofa. The Panda Layer Kuih is light yet almost buttery. It actually went very well with my Orange Earl Grey tea.

Joanna L.

Cute new cafe in the neighborhood!! Lots of Asian styled desserts and love the flavors they offer. We got the pandan cake. Will have to come back for the black sesame! The coconut coffee was also so good!

Sam L.

Bought a variety of their baked goods to share at family gathering. Everyone loved how delicious, fragrant and fresh they are. Love how it's not overly sweet like many other bakeries. You can tell they use fresh ingredients. I couldn't decide between the pistachio or cranberry cookies and owner gave me one box on the house! We loved both, they tasted freshly baked and were all gone in few minutes!

Curry pottato bun, caramel salted swiss roll and latte
潔昀

Try the curry potato bun and caramel salted swiss roll, it's delicious. The latte is good too, like it so much It's a new cake shop located at Flushing area, I love the environment and the decoration of the store, is so comfortable, cute and lovely. The serivice is good, and the worker is very friendly. There are a lot flavor of swiss roll, and they accept pre-order. I might give a try on the durian swiss roll, it's a special item.

Meaning of Shinpuru desserts are simple but focus on flavors and levels of sweetness
Mae S.

Great place, cute small space but cozy.. i love the pink sofa and small chairs.. not too much desserts displayed its kibd of made to order. First i tasted pandan cake roll with coconut.. not too sweet ( good for people with Diabetes. Next the choco raspberry roll also good,, their egg tart not too sweet.. tgeir coffee only have almond milk or regular milk.. no half and half nor creamer.. Next time ill bring my own creamer or half/ half cream... Owner pleasant and friendly... Cakes not too fancy they keep it simple...

Little cute sweet spot!
Siriwan S.

My friend recommended this place, so I gave it a try -- OMG!! I have to say, I loved everything they had! From the first bite to the last, everything was on point. One thing that really stood out to me: their desserts! Not too sweet, just the right balance of flavors. You can tell they really care about every ingredient. Highly recommend! The pandan roll is really delicious!

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Vanessa L.

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Ask the Community - Shinpuru Baking

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After all these years, this is still one of the most inexpensive Chinese bakeries anywhere in NYC…read more They also have some of the largest and fluffiest breads around. With that said, I don't come here much because their selection is small and some of the pastries (eg. Egg Tart) are underwhelming. I really come here for two specific sandwiches - chicken and fish. Over the years, the under $2 sandwiches have climbed to $4 now. Regardless, it's still a good buy and definitely a worthwhile cheap eats. When they are fresh, they can really hit the spot. The fish is slightly on the salty side to pair beautifully with the airy bread. I'm less of a fan on the bread for the chicken, but the thigh meat is super tender and flavorful. These are still very good, but timing to get one that is hot is hit or miss. The service is typical of Chinese bakeries, fast and possibly a smile on a good day. However, the space is small with one tiny table stuck behind a garbage can. Some flies were visible too. I would do takeout.

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Shinpuru Baking - cakeshop - Updated May 2026

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