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Shinpuru Baking

4.8 (22 reviews)
Open • 9:30 am - 6:00 pm

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Keep It Simple
Sam Y.

Cute bakery that just opened 3 months ago. I stopped by after lunch for a matcha latte. Very cute clean pink aesthetic with a sofa and stools to chill Service was very friendly! They specialize in Swiss Rolls and custom cakes (order 2-3 days before). The Matcha Latte with Strawberry (Large) the strawberries are delicious and adds a sweetness to balance the bitterness of the matcha without being overpowering. I also like that they don't put too much ice in, and they use big cylindrical blocks of ice, so it doesn't melt quickly and water down the drink. The Chocolate with Raspberry Swiss Roll was very airy. Light in flavor and not too sweet, which I liked. I saw they had Kaya Toast, but they sold out. Seems like they sell out of those in the morning. I will have to come back for that! Overall, a cute bakery you can grab a drink and some cake at! Will definitely be back for more cake.

Gordon Y.

Stopped by this cute dessert shop on Father's Day. Unfortunately, the store was sold out of many items due to the holiday. From what they did have, the lime chiffon cake and mango sago were both delicious. The Basque cheesecake was more like a regular cheesecake than the real thing we had in San Sebastián. Both coffee drinks we had were delightful though. They use Lavazzo. What originally brought me to this shop was the pandan items they make in house. Sadly, those were unavailable, so I'll be back. I spoke to the friendly owner, who is from Malaysia, and learned that she made everything fresh daily from the best ingredients she can source. Also, the name is Shinpuru, which means "simple" in Japanese. She believes in keeping things simple to allow good ingredients to shine on their own.

Not open on Wednesday 3/11. No notices.
Eric C.

Stopped by again (was closed Wednesdays when I first visited) and finally got to try the goodies! Although I didn't have time to find parking for a stay - it's a small cute dessert shop with limited seats. I am a fan of the pandan flavor desserts and bought two that I wanted to try. One being a roll cake and the other layer cake. The pandan roll cake with taro I was told is a specialty that they only have on weekends. It was really flavorful, moist and spongy, just perfectly touched with a dash of sweetness in both the cake and the cream - I personally don't like overly sweet foods, and this is just perfect for me and my mom. I'm equally pleased with the layer cake as well it was very fresh and have that "QQ" texture - deliciously chewy and bouncy. This too, just hit right for me on the gentle sweetness, the pandan flavor keeping the spotlight in this dessert. My mom and I are big fans of these desserts. We just came back trying out others pandan layer cakes in Downtown Flushing and this shop beats them by a large margin. I hope to come back more when we could even though this shop is quite a distance for us.

Evelyn N.

Tried the green tea yuzu roll cake and strawberry matcha on two separate days. Although both were not too sweet the flavor power was lacking. Would probably order again for the other unique flavors like durian or black sesame next time.

Brenda L.

New cafe on 162nd. They opened up 5 months ago. The interior is so cute and it's right across my yoga studio. I ordered the strawberry macha and the price was so good. It's decently priced compared to Irene strawberry macha lattes. I definitely want to come back to try their cake. They look good!

Joanna L.

Cute new cafe in the neighborhood!! Lots of Asian styled desserts and love the flavors they offer. We got the pandan cake. Will have to come back for the black sesame! The coconut coffee was also so good!

Pandan coconut cake
Linda W.

Vanessa is the sweetest! I came across her shop when searching for a birthday cake for my baby. I couldn't decide on a cake and was running out of time but then after finding her page, I knew I was going to get something from bakery. Everything looked so elegant and she incorporates unique Asian flavors into her desserts. I ended up getting the 6 inch pandan coconut cake and it was such a big hit with the family ! It's so hard to find pandan desserts in NYC and she did it so well! Will definitely be back to try her other cakes

Sam L.

Bought a variety of their baked goods to share at family gathering. Everyone loved how delicious, fragrant and fresh they are. Love how it's not overly sweet like many other bakeries. You can tell they use fresh ingredients. I couldn't decide between the pistachio or cranberry cookies and owner gave me one box on the house! We loved both, they tasted freshly baked and were all gone in few minutes!

Matcha Latte  and Americano
Sean W.

I stopped by Shinpuru Bakery recently and I'm already planning my next visit. If you are looking for authentic Malaysian baked goods that hit the perfect balance of flavor without being overwhelming, this is the spot. Here is what I ordered: * Pandan Kaya with Butter Toast: This was the highlight for me. The toast was perfectly crisp, and the combination of the cold slab of butter with the aromatic Pandan Kaya jam is unmatched. * Matcha Mochi Bun (Red Bean Filling): You can taste the freshness immediately. The bun was soft and pillowy, the mochi added a great chew, and the red bean filling was earthy and rich. * Drinks: I grabbed an Americano and a Matcha Latte. Both were well-made and paired perfectly with the pastries. What I loved most was that everything was not too sweet. It allows the actual flavors of the pandan and matcha to shine through rather than just tasting like sugar. The service was also incredibly fast, and the owner seems like a genuinely nice person who cares about the quality of what they are serving. Highly recommend giving this place a try!

Panda Layer Kuih and Earl Grey Tea With Orange

A small shop, with only 2-4 tables, but cute and cozy sofa. The Panda Layer Kuih is light yet almost buttery. It actually went very well with my Orange Earl Grey tea.

Curry pottato bun, caramel salted swiss roll and latte
潔昀

Try the curry potato bun and caramel salted swiss roll, it's delicious. The latte is good too, like it so much It's a new cake shop located at Flushing area, I love the environment and the decoration of the store, is so comfortable, cute and lovely. The serivice is good, and the worker is very friendly. There are a lot flavor of swiss roll, and they accept pre-order. I might give a try on the durian swiss roll, it's a special item.

Meaning of Shinpuru desserts are simple but focus on flavors and levels of sweetness
Mae S.

Great place, cute small space but cozy.. i love the pink sofa and small chairs.. not too much desserts displayed its kibd of made to order. First i tasted pandan cake roll with coconut.. not too sweet ( good for people with Diabetes. Next the choco raspberry roll also good,, their egg tart not too sweet.. tgeir coffee only have almond milk or regular milk.. no half and half nor creamer.. Next time ill bring my own creamer or half/ half cream... Owner pleasant and friendly... Cakes not too fancy they keep it simple...

Little cute sweet spot!
Siriwan S.

My friend recommended this place, so I gave it a try -- OMG!! I have to say, I loved everything they had! From the first bite to the last, everything was on point. One thing that really stood out to me: their desserts! Not too sweet, just the right balance of flavors. You can tell they really care about every ingredient. Highly recommend! The pandan roll is really delicious!

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8 months ago

Business owner information

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Vanessa L.

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Shinpuru Baking - desserts - Updated November 2026

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