Friendly, honest, and professional. Clean inside and outside. They sell sewing machines and they are set up so you can try various models before purchasing. I came here because my handheld Dyson DC35 wasn't working. I tried calling Dyson customer service and was told my unit was too old. read more

If you need your'e vacuum cleaner fixed in SF, this is the place. Brad is the BEST! He literally repaired my clients Miele vacuum cleaner same day. He is pleasantly transparent about repairs, service and has straightforward recommendations. An expert with great customer service. Highly recommended Thank you (Personal Assistant) read more

I was looking for a darning presser foot for my Singer sewing machine and tried to call the shop. They weren't able to pick up my call, but they ended up calling me back after I had hung up. I let them know what I was looking for and she told me she would check in their inventory and reach out to me if they found it. A little while later, she called me back to say they did have it! My husband was able to go to the store and they had it waiting for him. Very good customer service! read more

Very knowledgeable owners. You can order a beginner to very advanced machine - a good selection of real sewing machines- not toys! They may now be the only independent sewing machine service and sales in town now. I hope to order a serger from them one day. BTW, you can trust their used sewing machines, Brad gives them a thorough servicing before selling and he will patiently explain everything. read more

I recently took my 40-year-old Bernina sewing machine to Serge A Lot for a tuneup. Wow! It now works like new. No one has ever gotten my beloved machine purring like Brad did. I'm so glad to have discovered them in a time when it's not easy to find a knowledgeable repairperson of any sort, much less for sewing machines. read more

My beloved almost-50-year-old Montgomery Ward machine that belonged to my grandma wasn't functioning - mid-project. In addition to be super friendly & welcoming, Brad listened to me when I told him how much sewing on this machine means to me. This important sentimental tidbit is what led him to creatively repair a gear that he said isn't made any more. And he said he'd made a note in case a potential replacement part comes his way so that he'll reach out to me to bring my machine back in. Brad also cleaned up the machine & now she's purring. I'm grateful for Brad's attentive service, and for the laughs we shared about growing up a Bay Area native. In addition to sending my SF-based sewing friends to Brad, I'll definitely come back to Serge A Lot for service on my precious heirloom machine. read more

Serge A Lot - Updated hours. Not noted on any outgoing voicemail or on Yelp, so hopefully I save someone else a trip to a closed shop. - Appliances & Repair Near Me - San Francisco, California

Best San Francisco sewing shop.....highly recommend. They share there time to give good advice on what works for you. Prices are good too.

Excellent Service, Friendly and informs you in ways to maximize the life of my equipment and minimize the need for costly repairs. Prices are more than reasonable. Wouldn't take my sewing machine or air purifier anywhere else. There service was above and beyond what I had hoped for. Susan G read more

I wrote a review several years ago for Brad who is the husband of the couple who owns the shop. At the time it was my first visit and Brad did an amazing job fixing my sewing machine which I had just received as a hand-me-down. Since then, I go back regularly to have my sewing machine and now serger serviced. I noticed a few reviews commenting on Brad's rudeness and other reviewers who then claimed that people who think Brad is rude are just unable to take direct feedback. I felt compelled to set the story straight after my recent visit to get my serger serviced. There is definitely something wrong with Brad. One minute he's super kind and considerate and then on the next visit he becomes condescending and downright mean. And then when you pick up the machine, he's kind again giving you some helpful advice and throwing in a free bottle of machine oil. I don't believe he's an "asshole" as some of the reviews claim but there's something up with him. My relationship with him now feels abusive because I'm always bracing myself when I have to see him, unsure of which Brad I will see. I have tried to find an alternative, since now my partner refuses to drop off my sewing machine for me when I am at work. She is much more intolerant of abusive folks and he has actually been rude more frequently to her. The bummer is, there seems to be no other folks in the area who can service a sewing machine/serger. If you know of one, please DM me. And because Brad does get the job done well, I will continue to go to him, with some worry that the next time I show up at his shop he will chew me out for writing this review. For now, I'm watching a lot of YouTube videos on machine maintenance so I can prolong going to get service for as long as possible. read more

Brad and Sherri have wonderful customer service and are very knowledgeable about the products they sell They're very kind and considerate to their customers read more

Wonderful family owned sewing machine shop! They do repairs and sales with a selection of tools and supplies. Brad is the best! I called to ask about a possible repair, but decided to replace the machine instead. Because by some stroke of luck, there was a used Bernina machine available!! Brad is knowledgeable on the mechanism and passionate on the craft. Even though I went to school for fashion design, I definitely learned a few things. This is my first ever Bernina machine. I've previously had Singer and Brother. He showed me how to use the Bernina and provided tips on how to care for the machine to keep it running as long as possible. I've had a machine repair done at a different store before and never met the repair technician. I was reminded how a smaller shop can really give you a more personal experience. Brad made my entire week by taking the time to answer any question I had and it's just so fun to connect with someone who loves the art of sewing read more

Serge A Lot - The secondhand Bernina 830 I bought today and I love it! 40 years old and still sews better than many brand new machines - Appliances & Repair Near Me - San Francisco, California

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I think the electrical cord for my sewing machine was not returned when I picked up my machine after you serviced it. I picked it up Friday August 22. I need it as asap please. read more

I had been attending sewing classes at Canada College and asked my teacher who to buy a new sewing machine from. Her reply was instant, "Serge A Lot". She knows Brad and Sherry quite well and highly recommended them. It seems that Brad services all the machines in the Fashion Dept at Canada and knows machines in and out Last Dec I purchased the 'love of my life' sewing machine from Serge A Lot and have been so pleased with their service. The machine was ordered and arrived when Brad said it would. He spent almost 2 hours one morning to show me and have me practice all the things I needed to know once I set up the machine at home. He was very enjoyable to work with! I know I can count on him supporting any help I may need in the future. read more

I had an impressive experience with Brad today at Serge A Lot. I had my wallet out and was totally ready to pay $150 to repair my Singer sewing machine. Instead, he took the time to diagnose the issue and sent me home with some simple DIY suggestions. He was also a wealth of information in just a few minutes. I plan to buy my next sewing machine from him asap. What a treasure right here in the Sunset. read more

Love this store! Owners are awesome and extremely knowledgeable. I trust only this company to service my sewing machine.

In the past I've had great experiences with Sherri, the owner. She was always very helpful and friendly. Sadly, Brad, the co-owner, is either a jerk or was having a bad day. I brought my machine in for repair, and he was incredibly condescending. He pointed things out and would ask me what I thought was wrong with it--the bobbin holder, the tension, the thread I was using, and on and on with a "See? Look what you've done" shaming approach. I understand that being in retail is hard, but if he's going to be the face of the business, he should think twice about how he treats his customers. If Sherri's at the helm, go in and get your serge on. If Brad's there, you were warned. read more

My machine is finally working correctly after years of use... thank you for your expert repair and tune up! Very knowledgeable and pleasant! Will come back ! Thank you! read more

When you imagine a true local, family-owned, small business, this is it. I walked in surprised to have found a sewing machine store in general. I ended up chatting with Brad for a cumulative several hours over the next couple of days as he walked me through the daunting process of buying my new machine. When I say that the customer service was stellar, I mean he stayed after hours twice to demonstrate different machines. Not only is Serge A Lot generous with their time and patience, they're also very informative and are sewing enthusiasts themselves. I'm proud to be able to continually support their business as they also boast a surprising amount of merchandise aside from sewing machines and sergers: thread, quilting fabric, batting, presser feet, and notions. If you're at all curious about sewing, Serge A Lot is a fantastic resource. read more

Yelp's right. 2 stars = "could've been better". Based on the positive reviews and a couple of not so great ones (the one 2 star review I read was pretty much spot on after my experience at this shop), I decided to just take my machine here. I'm just going to say that I only interacted with Brad, both in person and over the phone. Here's the breakdown of the stuff that really mattered: 1. Location/Parking: 5/5 2. Responsiveness/Timeliness of Repair: 5/5 3. Price: 4/5 (was a bit iffy as pricing seemed to change on several interactions) 4. Deliverable: 5/5 (Skills are there as he was able to service and fix the issue I had) 5. Customer Service: 1/5 Customer service interactions/skills/professionalism are definitely lacking. As another reviewer mentioned, he's very condescending, even if he were joking (which he wasn't), his mannerisms and body language is very off putting. Very arrogant and outright rude. I had to hold my tongue on several occasions when picking up my machine, which literally took less than 10 minutes (I paid a quarter for the meter outside and had still had 7 mins left when I left). He had the audacity to say my actions/asks were a waste of his time...seriously? First and last time coming here. Doesn't matter if the actual fix/service/deliverable was 5/5, if you can't be nice, you probably shouldn't be dealing with people. read more

Another 5 stars for Serge A Lot. When my 1970's Husquvarna sewing machine stopped working properly I emailed them about a repair...and got a phone call five minutes later telling me not to use it (for fear of further damage). Impressive response time! When I finally dragged the 40-lb sewing machine beast in, Sherri was optimistic, but it turns out that it wasn't fixable. The part was broken and replacements were not available. I appreciated their honesty, and for $25 to look at it, the price seemed fair. It looks like they have a great selection of sewing machines in the shop, and after the service I received on the repair side, I would happily make the drive here again to purchase a new machine. read more

~Trail of crumbs left over from yummy pineapple bun midnight snack... ~Cat fur on the 'nice chair reserved for guests'... ~Dust on the exercise bike that I seriously plan to use any day now... ~Beach sand & trail hiking dirt that mysteriously appeared during 'work/study' hours... *My Miele Olympus and Serge A Lot helping me to vacuum away secret evidence for today and years to come!* read more

Brought my 30 year old Singer sewing machine in for a tune up. The bobbin winder was working, but I found a few extra parts in the case and had no idea where they belonged. Sewing machine worked fine, but I figured after 30 years, it needed some tender loving care. Serge a lot was recommended to me by someone who also does maintenance on industrial machines but did not have the time to work on my machine due to illness. Brad did not disappoint. Machine came back working and all clean up. For opening it up and cleaning up all the junk that had accumulated in 30 years the fee was very reasonable. Brad did say to me that I should be doing maintenance more often. Fair enough. Sewing is a hobby for me and I didn't really consistently sew while I was working a full time job. I only recently used it to make some repairs to some clothing. Didn't take offense to this as maintaining your equipment is really important. I suspect that people are citing bad customer service from Brad because he is making suggestions and they are taking offense to his suggestions I also purchased some extra bobbins and some sewing needles from him. I had mention that I wanted some and he had those all packaged up and ready to go when I did my pickup. He also asked me if I was in hurry and I replied no, but he still was able to get everything done within a week. They do have some limited sewing supplies there, but did not have the silk threads I was looking for. This is mainly a sewing shop. I highly recommend them for repairs to your machine. read more

What a wonderful, thorough and fast place to take my Miele vacuum for service! Not only did Brad service my Miele very quickly, he gave me valuable advice as how to adjust the settings and other great tips. I give him and Serge A Lot my highest recommendation! read more

My bobbin kept jamming on my Janome. Took it in for service and repair, Brad said it would be ready in a week. Two days later he called to tell me it was done! When I picked it up, Brad explained where all of the burrs were in my machine and showed me how to adjust the presser foot pressure. Took the machine home and it sews as smooth as butter! All around great experience, highly recommend! read more

Thank you very much for repairing & tuning up my sewing machine. I was a bit embarrassed that I hadn't brought it anywhere for a checkup sooner, also that it most likely showed signs of mistreatment, but then again, I wasn't sure which shop to select with regard to quality and trust. I'm really glad I chose your place! You were so kind, informative and so generous sharing tips, tricks & your knowledge. Now my machine is sewing like when it was brand new. So smooth! read more

So happy to have my special Bernina 1000 sewing machine cleaned and serviced after a long long time. The owner of Serge A Lot gives good tips too read more

If I could give more than 5 stars I would. This family owned business has the best customer service and incredible knowledge on sewing. I bought a new machine here, the BERNINA 475 and boy is it so much better than any other machine I have ever used. The family spent so much time teaching me how to use the machine, and the benefits of the machine, they spent about an HOUR teaching me about the machine! What incredible service! I have never been to a sewing shop where the owners spend so much time to actually teach you how to use the machine. You can tell that they are passionate sewers! I am extremely happy with my purchase and the customer service and knowledge that this store has. I will be taking private sewing lessons here as well as group lessons because I just love this place so much and trust the owners with providing me useful sewing knowledge and lessons. read more

My trusty Bernina 1030's needle bar stopped moving! Agh! Serge A Lot to the rescue! I found the shop thru Yelp with wonderful reviews and I totally agree with them. The staff were kind and knowledgeable. I dropped off my machine Monday morning with an expected pick up one week later. Instead, I received a call the next day saying the machine was fixed and tuned up and ready for pick up! The gentleman, Brad(?), came into the shop early in the morning to work on the machines. I really appreciate their efficient customer service! 5 stars!! read more

Had my sewing machine tuned up by Brad. What a nice guy!! He was generous with his sewing machine tips and gave the best customer service.

I got my singer sewing machine serviced here and I must say it was a great experience. Thanks again to the technician serviced my machine.

This shop feels like home. Sherry, Brad and daughters are welcoming, knowledgeable and incredibly thorough in how they welcome me and take care of my machines. I have two Bernina 790, 700 and a Babylock Triumph Serger. I use them daily and love having someone to share my enthusiasm of sewing. Brad is a master at servicing and after many years of feeling a little taken for granted at other Bernina Dealers I am really appreciative of the level of service I receive for my "babies". I have also purchased my new Miele cannister vacuum from them, another great experience. If you are interested in sewing clothes or quilting I would highly recommend this shop, either their Belmont location or brand new shop in San Francisco on Ocean... they are still getting settled but the new space should offer lots to explore. read more

Absolutely AMAZING!!! I found this awesome gem on-line today and thank goodness I did. My 13-year-old daughter started a business that requires sewing and today when she sat down to start her afternoon work, her machine was not working. We did everything we could to troubleshoot it here at home and ultimately found Serge a lot, called them and the owner Sheri told us to come right in. With 45 minutes until they closed, they inspected the machine, assessed and fixed it on the spot. They also did not charge us an arm and a leg. Needless to say, my daughter was back to sewing about an hour later. I would highly recommend this wonderful shop to anyone who needs a sewing machine or a vacuum cleaner fixed. I know we will be going back there anytime we need help! Side benefit, they also sell thread and accessories for the machine, so my daughter was able to stock up on replacement needles and materials she needed. I can't recommend this business highly enough! Thank you all for saving the day! read more

Excellent service...was able to diagnose and get my sewing machine running again in a few minutes. I was also given excellent advice on next steps. I appreciate that! read more

Come here if you need vacuum service. HONEST , NICE and family neighborhood business. You won't regret it. Best vacuum shop in the city. Been to a few other ones and felt ripped off but this one WAS AMAZING! First of all, my Miele stopped powering on. Long story short... and thanks to yelp, I found this place right down the street. sherry, the owner, was amazing. For $25, she'll look at any problem and should you choose to fix it through Serge A Lot, the $25 will be applied against any cost to fix it. She took a look at it and gave me different suggestions on what I could do (honestly, she could've just told me I had to repair it but she didn't!! - I loved that). She was friendly, professional and welcoming! It turns out my vacuum suffered from a common problem - a loose/broken cord reel due to it operating on its maximum extension over the past couple of years. Luckily, it's covered under warranty. I decided to do a warranty through them and Sherry handled all the paperwork. She only charges for her labor, which is very reasonable!!! As part of the warranty service, they will also clean out your brush heads, vacuum AND provide you with a brand new original Miele bag and filters (what?????) amazing! Sherry is also an educator. She will teach you NOT to use generic bags and why, how to avoid pet smells while vacuuming and WHY you should choose Miele over other brands. I hope to not have to come here again but if I do I'll know I'll be taken care of. She does offer maintenance service on brush heads, etc- so I may come back for that just to support this lovely family owned business that is so honest and generous, I want to give them my money! read more

Serge A Lot - New filters and bag!!! - Appliances & Repair Near Me - San Francisco, California

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I bought my first really good serger from them years ago (6? 8?) and it was a game changer. The other ones that came before it make me cry and swear, but my airthreading Babylock is a dream. They walked me through everything and I got a machine that has served me very well. But it doesn't stop after you buy the machine. They have been wonderful. Great advice, classes, supplies, servicing, etc. Recently I got a 10 needle embroidery machine from them and have not regretted it. It was a big purchase but I knew they would take good care of me and they have. I had a problem caused by user error and they fixed it before I could blink and walked me through what caused the problem with compassion and sensitivity, They have been so helpful and considerate. A wonderful family business. Parking is easy. I am in a wheelchair and they do a great job of accommodation. read more

if you live in the SF bay - this is the sewing store you dream about. I purchased my babylock destiny 2 and triumph from Sherri. I purchased my daughters machine from her as well. I will purchase all my machines from her because she does the impossible. she gives one on one customer service and great advice. just today she explained over the phone why I was struggling with some pre programmed stitches. it was a simple fix (I had turned on width control) and now my machine works as new. sewing is my stress relief, and Sherri makes sewing even more enjoyable. seriously, what ever you need from the sewing world - Sherri is who you call. her husband and daughter are also awesome. read more

Brad is fabulous. I was having issues with my old Kenmore standup vacuum and not only did he fix and clean it, but he provided me with a thorough explanation of what had been happening. I really appreciated that. Our discussion morphed into different brands and styles and was so persuasive (without trying) that I am considering a Miele for some time in the future. He's honest, straightforward, and did a great job on my vacuum. read more

I had my mother's 1970's Bernina, the model is considered to be a little work horse. I wanted to sell it and Sherry took care of the sale and gave me a generous percentage! It sold to one of her good customers a few months later. We were all happy! Thank you Sherry ! read more

My wife was having problems with her 20 year old Bernina. Serge A Lot gave it a tune-up and the machine has been working great! The drop-off, pickup and work performed were all perfect. After 400 Covid masks, it is still chugging along flawlessly. Thank you! read more

The best customer service around! Brad and Heidi helped me tremendously with learning and purchasing my machines. Honestly was a great experience and I'll be back. read more