Pretty nice boutique. You can find certain precious Japanese made jeans and accessories here. The store is small and hard to find a parking site nearby. But the guys in Self Edge are excellent! They really know about jeans! Recommended! read more

men are the new women... http://www.yelp.com/biz_photos/t5Bdr6jNGJuTqcUjxh4SYw?select=O-uZBIwZ8HadPfmo9ZUHPw there are certain places that i would absolutely avoid. one such place is self edge. um, no, my cheap gluteus maximus will not come in contact with $300 jeans. my gluteus maximus deserves $15 jeans. you know, like at sears or walmart. however, as i walking past valencia last week, i couldn't help but notice this hot girl mannequin in the window display at self edge. so i came closer for a look.......and the message blew me away! she was wearing a shirt that said - "men are the new women." omg! omg! omg! really? that explains everything! everything! as some of you know, a while ago, the og yelpers have voted me as the hottest woman on yelp, yet i can't get over the feeling that there's a little man inside of me (no, not physically, you pervs. just emotionally). so i was torn. am i a man? or a woman? am i a hermaphrodite? am i like calliope from middlesex? it was all quite confusing. but now, thanks to self edge, i know who i am - men are the new women! i am the new generation of women. the perfect blend of a gentleman and a lady in one glorious package. hear me roar! you all better recognize! . hence with my new found knowledge, confidence and freedom, i walked into self edge to pay the proper tribute. i looked around a little and even tried a few pair of ultra expensive jeans. unfortunately, the jeans did not fit my body, as it turns out that i have a fine gluteus maximus of a woman but the manly, hairy legs of a man. i suppose the mutation is not complete yet. *sigh* . * ok, to make this review somewhat useful, i do want to say that if you're in the market for ultra premium jeans, do give self edge a try. they carry a wonderful selection of high-end japanese denims such as sugar cane, okinawa and samurai. more importantly, the staff was very nice to me even though i was wearing my $15 jeans. i like that. read more

This store is go to for me, I recently made a purchase on a heirloom piece that I have been eyeing for a couple of years now, probably one of the most sought after leather jackets on the market pertaining to long long lasting/top notch quality garments. While there are a small handful of stores in the lower 48 states that sell this particular jacket, the odds of you finding it right in front you in your size is very rare. I just so happened to be in the area and dropped into Self Edge, and there my item was, sitting before me. As I drooled over this potential purchase and asked myself whether or not I should capitalize on the moment, the final factor came down to what really persuaded me to make my decision on the pulling the trigger. That final factor was each and every employee on Self Edges staff that was there at the time sat there and patiently waited on me, engaging in genuine conversation and informed me on everything they knew about the item that I've been studying in my free time for over 2 years. (P.S. I knew more LMAO, but they were right ) Long story short, these employees know their garments, they treat their customers with respect, and they sell top quality products for the best possible price that they can offer. Thank you Mr.Young and all of your staff on 6/3/17. I will be back. #BUYIT4LIFE. read more

I like the idea of what this business is pushing product-wise. But just got off the phone asking a few questions regarding jean sizing. Got attitude like dude was bothered that I called. A little condescending too. I get the whole SF boutique thing, but that kind of action just isn't cool. I see that others have had great experiences, so maybe dude just had a crappy morning or maybe is a Seahawks fan or experienced some other tragedy. Either way, I'm hanging back for now. read more

i have been in twice, both times were shitty service. the first was excusable, guy seemed SUPER hungover and i had walked in right when they opened. the second was just a jerk with his nose in the iClouds. Yes, WE ALL know you have nice jeans...OH and you WORK HERE? let me please exit so as to not subject your eyes upon my cheaply made denim no greeting, didn't look up from his mac. probably had some very important business he was attending to concerning pants. read more

So I just recently got into this whole raw Japanese selvedge denim craze (which apparently has been going on for the last couple years) and learned that there's this whole pseudo subculture associated with it. The owners are very helpful, and know practically every aspect of every brand they carry - how they fit, how they stretch, etc. The service is excellent not only in store, but even online. An email to Kiya and you should expect a quick response. They offer free shipping (and no tax for those not in California). Picked up a pair of Imperial Dukes for myself, got them chainstitched hemmed for free ($15 for online orders), and I've been wearing them ever since! They're a great business. Note: If this is your first pair of raw denim, be prepared to wear them almost everyday for almost everything. read more

Good selection however, took 13 weeks to repair jeans. I called 3x over a 6 week period asking when the jeans were gonna be done. Got the same response that it's gonna be one more week each time. read more

Brought in one pair for a repair on the 6th of April. They told me it takes up to 7 weeks, I thought that was kind of crazy and was about to leave, but then the guy inside made sure to tell me, that that is the worst case, and that they usually don't take that much. I believed him. So I decided to pay 60 bucks for a 4 area repair . Fast forward 53 days (7 weeks and 4 days). Nothing. Decided to call them, they were trying to look me up in their system, apparently they couldn't find my phone number, just my last name. And then the guy told me that it will take them one to two more weeks. I am wondering if they didn't even start fixing because they lost my phone number or something I told them it is very unprofessional to treat people that way, the guy said we will see what we can do. Will never again go to this place, and will advocate everyone I know to skip it. read more

I had read that this store guarantees their products, but I found out in hindsight that it only applies to their jeans. In my case, it didn't apply to the $200 shirt I bought there that developed a hole in the elbow. The guy I talked to on the phone about this seemed perturbed that I even called, and offered no suggestions on what I should do about it. I ended up having elbow patches put on, but can now just wear that shirt when dressing down. I won't be coming back. read more

Self Edge don't carry "euro" jeans like Dior, RLPL, Gucci etc. or even AmericanJackass brands like Seven or Citizens. This store is for a fairly specialized, narrow market. That's why it's a tiny space with a makeshift loft instead of some huge sprawl like Villains or Rolo. Self Edge sells "cult" denim. If you have real passion about denim, about denim history, about real quality details, come check this place out. I would estimate 75% of these brands (Samurai, Flat Head, Sugar Cane, Skulls, Rickson, Iron Heart, Imperial) is not available at ANY OTHER RETAILER in the US. The remaining 25% you can find in the US, but only at 2-3 stores on the east coast. Respect... Oh and for some irony: Self Edge on Valencia St. sells ultra-expensive denim brands conceived and manufactured in Japan. These specific models are based on 30-100 year old Levi's jeans, often made more faithful to the original than any of Levi's current Vintage Collection offerings. Levi's were made at a factory on Valencia St. until it was closed down years ago and their manufacturing was moved overseas... read more

I love this place. I mean the stickers in the window drew me in. It says "Man is the new Woman". Also doesn't hurt that these pees carry SF LOCAL MADE WARE too. Mama clothing, Free Gold Watch just to name a couple. The stairs going to the top is a bit sketchy but FUK IT..... Also I left my cellie on the table by accident and they held it for me... They didn't even check my voicemails like I do when someone leaves a phone at my bar.... LOL j/k.......... read more

Honestly I was skeptical that they'd be able to repair the damage I had done, but they fixed my favorite pair of jeans and did it in the timeframe promised. Pretty reasonable cost ($40 per pair). Will definitely go back. read more

Whoah Nelly. $300 for jeans? I'm sorry, they can be diamond studded and fit my heine like a glove..I still think there's something wrong about spending that much money on a pair of pants. That would (no joke!) feed an African family for a year. I'll keep my $15 Levis seconds and send the rest to Children International. read more

OK, this is a review of their darning repair service. I left a pair of well-broken-in denim jeans for repairs. They helped me identify the several places that were giving out...and collected the fee up-front. $60. After I left I had a bit of buyer's remorse; thinking for that kind on money I should have patched them myself...but I was hoping their vintage machine could do a better job than I can. Then I waited...and waited. And damn near 2 months after I paid them, they were finally ready for pick up. So don't be in any big hurry. But here's the upside; the repairs are incredible...absolutely the best repair work I have ever seen on denim; and actually worth the wait & cost. Yep; I'd do it again with the next pair that gets to that beautiful fade; but too worn & frayed for work stage. The rest of the store is a matter of taste and style; you might love it; and that's just fine...but I think it's fair to say it leans more to "curated" than "authentic".. read more

I never knew how excited I would be (in a very hipster not excited at all way) to not wash my jeans for a year; but thanks to Self-Edge, I may smell terrible, but damn I look cool as fuck. (note: Appearances can be deceiving) read more

Been coming here years now for my denim. Just got my jeans back today from repair and they look great. Took about a month with shipping but it was well worth it. My Imperials had a big tear on one of the pockets and a big crotch blowout. Looks like it never even happened.. The stitching from the repairs match with my fades on the denim just like what they said on their website. Have to thank Young for staying back at the shop late and waiting for me to drive up from San Jose. The guys there were always welcoming and answered every question I had. Great place with good customer service. read more

You will not find another spot in the city that carries these top denim brands. Maybe Nudies..But Flathead,Sugar Canes,Imperial..Come on..BTW..I'm loving my black selvedge Nudies...Thanks again for the Help..Koderville read more

The Flat Head. Iron Heart. You probably won't find these brands ANYWHERE in the US - at least not for less than $450+ a pair, yet here is Self Edge selling them for less than Evisu (barf!) prices. The staff (Kiya, Clay, etc.) are very knowledgable about denim, are extremely friendly, and really try to find you a pair that best suits you. They offer chain-stitch hemming free with every pair you purchase there ($15 normally). I've had 3 pairs hemmed and it's quality. My only complaint is that I think I've spent nearly $2K here, but I have 4 pairs of denim, a chambray button-up, 2 wallet chains, and a wallet that will last my lifetime. Kids, wash your denim infrequently (hold off at least for a few months after your first soak), and don't be afraid to treat them like shit. They'll hold up and look great. read more

Woof! The asian dude working there was about as rude as a rusty trombone. They must just make their money off tourists.

This is a dope little shop that sells denim that you really can't get anywhere else. I've been rocking raw denim since high school and the denim they have here is top notch. You gotta have deep pockets but what you pay for is what you get. A pair of denim here would easily last you a few years. The staff here is also very friendly and knowledgeable about their craft and are more than happy to let you try on a couple of pairs to lock in that size that you need. read more

came in then was out in less than 10 minutes. Do your research and have an idea of what you're looking for and staff will help you, simple as that. staff were really friendly amd found me exactly what i was looking for and supplied me with different sizes and gave a good load of advice on sizing. read more

Small store, lots of stuff no ones else has. I had not been here for like 4 years, but this is where I think I bought my first pair of raw denim. They have some really cool stuff if you like denim, obviously, but I have too many jeans at this point so I dropped in to see what jackets and shirts they had since I remember they had some clothes upstairs for my upper half. It was busy for this small of a space when I went there, which means there were like 3 other people in there. Maybe 4. I was greeted and then not bothered which was great. Upstairs I found no jackets but I did find this awesome shirt that I did not need but now have and love. I also hit my head on the lights up there, there seems to be about 6'1" of clearance upstairs. I had to wait for the fitting room but that was fine since there were plenty of cool fabrics to be felt. The shirt seemed unique but I knew nothing of the brand/fabric. While I was being rung up after the other people cleared out, one guy was explaining the fabric to me which was nice. I didn't ask but I was happy to learn. From listening to the other people in there's experiences, it seems that if you want jeans, they will take the time to make sure you know everything about the fit and fabric that you are trying on. read more

Great service! the have a clear understanding how every jean will fit! The BEST PLACE TO GET YOUR JEANS!! all my "designer" jeans a junk compared to the quality you can get at Self Edge! Expensive but its worth every penny, you cant put a price on jeans you may have for the rest of your lives! read more

Usually I just buy a ticket to Tokyo if I'm jonesing for some good denim/workwear, but for those lazy days when I don't feel like hopping on an 11 hour flight to get a Flathead shirt, it's just a click away with ordering from Self Edge. Great selection of niche brands, and you can trust a man who knows how to yo-yo. read more

Great place to pick up your next pair of denim or get your favorite pair of jeans fixed to give it new life! The staff is very helpful and knows their stuff read more

Kiya is da man, Ginger Spice(drk) is legit, &Clay? Are you kidding me?!!! Hella legit denim shop. Step your game up people grow some teeth and roll in to self edge with a stack and Kiya make your jeans look like straight crack!!! Dip set wears nudies in their wet wipes video. Come get some! read more

Places like Self Edge make me sad I don't live in SF. On the other hand it may be a good thing I don't because I would probably be spending my rent money like some kind of coke fiend (except for denim). Exclusive US shop for Flat Head, nuff said. read more

Really nice denim shop. I purchased two pairs a while back. They hemmed them for free and shipped them to my home which was pretty awesome. The downside was that one pair was hemmed way too short (to my ankles) and the employee that was helping me even measured it. The other pair was perfect. No returns on hemmed items...so uhh be careful before you spend hundreds of dollars on jeans that are too long and want them to chop off a couple of inches with their fancy chainstitching machine. I decided to just keep them and wear them like I would ankle grazers. read more

I've been here quite a few times to hem my jeans only. So I can't speak on their repair services. They offer to ship your jeans back at an additional fee, which is worth it if you are driving from afar or are just lazy. Self Edge is the only place you can actually try on brands like Flat Head and Iron Heart before buying. I've stopped by a few times just to try on things so if I want to buy it online in the future there won't be any doubts in my mind if it fits or not. The guys that work here are knowledgeable in this lifestyle. But there's no point in explaining because chances are, you know what Self Edge is and their footprint in this community! read more

Short version: I spent $600 on two pair of jeans and had the sales guy measure them and send them in to be hemmed. Both came back too short, but they refused to accept them as a return since the jeans had been altered. WHAT?? The measurement and alteration were both done by them, but they can't be responsible for their own work? I went through a frustrating and infuriating round of emails with the owner, who apparently is not local. Such an insane way of doing business. Somewhat longer version: in addition to having them measure and hem my jeans, I went on the salesperson's advice and fit, which turned out to be a bad move. I was told that both pair would stretch considerably in both the thighs and the waist, and the person helping me told me that the size that was too tight in the thighs would become looser and a comfortable fit. After having this first guy measure them and send them in to be hemmed (I asked for the hem of the jeans to be resting on my shoes, not highwaters and not baggy), I came back to find that they were far too long. The hem was down under my heels on both pair when I tried them on. When I showed them to the salesperson (a different guy this time), he shrugged and said he could send them in again. I again told him how I wanted them to fit and he quickly measured them. When I came back the second time to pick them up again, they were shorter than I had wanted them. I told the sales guy this, and he said that the jeans would stretch with wear, not only in the thighs and the waist but also in length, and that they would become the right size. I foolishly believed him and proceeded to wear both pair repeatedly despite the fact that they were too tight and too short. After roughly fifteen wears each (hey, I like to be thorough), including biking and walking and wearing them to work, one pair showed no difference whatsoever. It had not stretched in the thighs, waist or length. The other pair had stretched slightly in the waist but still not to a comfortable fit, and were still far too tight in the thighs and still too short. I sent an email to the shop detailing all of this, assuming that they would stand by the advice of their salespeople and alteration work. I was quickly disabused of this assumption. The owner, Kiya, was immediately defensive and condescending, making it clear that it was my fault and assuring me that all of their jeans do in fact stretch as I was told. I sent photos and again patiently told him that I went on the advice of his employee and that the measurement and alteration had also been done by the shop. I told him that second salesperson had done the measurement, and I related what I had told him I wanted for the length. Kiya told me that he saw in the notes that the employee said they had been done correctly the first time but that I had insisted I wanted them shorter, so the salesperson begrudgingly complied, none of which was true. I asked him if he was actually suggesting that I had told the employee that I wanted them this short and that the employee went ahead with it knowing that he would be ruining them. He never answered that, instead just going into this passive-aggressive spiel about how I should try to see this from his perspective and that he's trying to run a business. I eventually just gave up, as it was clear it wasn't going anywhere. There were numerous other issues that clearly showed how poorly this business is run. I had denim repair done a couple of times and in both cases it took far longer than I was told. Once they had taken the wrong number for me, and the second time it took calling them several times, stopping in a few times, being told I would get a call back by a certain date, etc, etc. There are other denim repair places in town that are cheaper and faster, so there's no reason to put up with this kind of runaround. Just poor business practices all around, from the top to the bottom, and it's clear that they don't care much about their customers. I considered taking them to small claims court over this, because really what other option did they present me? Ultimately I decided to cut my losses though. Never stepping foot in this place again. read more

Wonderful staff and location. I told them that I had lost a bunch of weight and had a bit to lose and they still engaged in conversation despite not making a big sale. Bought one of their tees to thank them. Piles of high-end denim all around are like a book or candy store to us denim heads. I will definitely come back when I'm in town next. read more

Once you buy a pair of jeans at Self Edge, you won't be satisfied with any other jeans, and don't let the cost get you down - you'll get your value here! read more

I can't add anything that hasn't been said in the previous 21 reviews. Self Edge is one of two stores in America for denim snobs who obsess over Japanese jeans. If you want to see this culture, understand it, touch it, and invest in it, you have to go here. Period. read more

Once, I was at this thrift store, and I found a pair of really great jeans for $4. They fit perfectly, looked wonderful, and were just all around amazing. Many gay men complimented me on my lovely jeans, assuming they were $100+ designer jeans. After a couple years of loyal service (and abuse - climbing cliffs, crawling through caves, scaling abandoned buildings to get into 2nd story windows... all in good fun. I don't envy my clothes - poor things), holes started popping up in the knees, and it was time to buy new jeans. Besides, that ugly dark denim shit is going out of style and it's possible to find black jeans again, so hey, I'll give it a go. So I went to Self Edge. Some fabulous jeans, certainly... but (the countdown...) $100, $200...$300?!?!?! WTF?! They're jeans!!! I paid less than that for an entire mod suit made in a London boutique in 1963 (another thrift store find). I have English waist coats, Italian slacks, and 1930s dinner jackets that I thought were expensive if they teetered over $30!!! I have an actual Victorian blouse and a necklace owned by Greta Garbo for under $100. So $300 for a pair of JEANS?! Jeans are poor-man's clothes... the grittiness is half the merit of the style. Therefore, $300 jeans aren't stylish... they're ridiculous. Anyone who buys them is ridiculous. You realise for 1 pair of jeans you can take a trip to New York or make any charity very happy? For 2 pairs of jeans you can take a trip to Hawaii or adopt a dog from the shelter and take care of him for a year? For 3 pairs of jeans you can take a trip to France and Switzerland or...? Some lovely jeans, but that's just absurd. I ended up going to a thrift store and finding a pair just as nice for $12, and another for $15... and even that's a bit much, tbh. But hey... I'm happy. It's like I earned $273! read more

i went there to get my levis hemmed. the guy there had me put them on, and then marked them as i stood in front of the mirror. seemed straightforward enough. when i got them back, however, i noticed that one of the legs was a bit longer than the other. not a big deal, because you can't really tell when you're wearing them. the bigger deal for me was that the stitching was done with a string that was nowhere close to the rest of the stitching on the jeans. argh. i'm tempted to buy another pair of raw denim levis and start over. denim afficionados will tell me not to bother with levis, but i ain't paying 2-300 for a pair of jeans. read more

The experience is very personal, price is reasonable and they have more things then I know of. This place is where I got started with Vintage clothing and you can tell the quality shines. Highly recommended! read more

I had seen something about self edge in the chronicle a while back and wanted to check it out.. My girlfriend and I stopped in today and what a great store! I knew pretty much what I wanted (jeans and a shirt) and young (the manager) was very helpful and knowledgeable.. It was definitely worth the drive from sonoma county.. The clothes are beautiful and the service is excellent! Check it out.. Mike from santa rosa.. read more

Great jeans and excellent service. Bought multiple pairs over the phone since I live near Philadelphia. Was in SF for business and got my Iron Hearts hemmed. Work was well done and ready in two days. If you're particular about your denim, this is your place. read more

they sell really nice...really expensive...really imported Japanese denim. my visiting friend wanted to go, purchase, and feel like a man with awesome pants. he did that. the shop is small and friendly. the one sales guy was incredibly knowledgeable about the products. sadly, i wasn't interested in the selection they had on women's wear but it's definitely the place to go if you want to spend $300 dollars on a pair of jeans. read more

If you need a solid denim this is really the place. They are all high quality denim and they don't come cheap however they are super amazing and the staff will help you with any selection you choose. I can get denim there that you don't see anywhere else and if you love jeans be sure to check this place out. read more