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    Rules

    4.3 (34 reviews)
    PriceyCocktail Bars
    Closed 12:00 pm - 11:45 PM

    Rules Photos

    RULES ATMOSPHERE

    What's the vibe?
    Quiet
    Intimate
    Classy
    Good for groups

    Recommended Reviews - Rules

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    Reviews With Photos

    Lana L.

    Rules Cocktail Bar is beautiful! It's basically an indoor garden. They did an amazing job with the ambiance. My friends and I walked over after eating dinner nearby and fell in love the second we walked into the cocktail bar (on the second floor above the restaurant). They had a great cocktail menu and I went with a raspberry whiskey cocktail. It came with a lot of crushed ice on top but I enjoyed it overall. Rules was the perfect ending to our London trip!

    Kevin L.

    I've been contemplating this review for the past two or three weeks, since the first time I made it to Rules' cocktail bar and I've come to a conclusion: this is, in my mind, the paragon of a London cocktail bar. Places like The Nightjar, The Connaught, and 69 Colebrooke Row may have great names in the scene, but all of them pale in comparison to the ideal experience that this lounge offers for me. The combination of classic, elegant, timeless ambiance coupled with an utter lack of a pretension, rounded out by the necessary exquisite cocktail program makes this first-floor institute of imbibition exceptional. Any bar that makes liberal use of ingredients like Chartreuse and Galliano is likely to be a hit with me, but I've rarely (if ever) encountered the likes of barrel-aged cachaça or wormwood bitters. An education in drink lore and obscure alcoholic products is just a bonus byproduct of a visit here - an addictive element far stronger than the booze itself to an enthusiast of my ilk. It does give me pause, however, that Brian, the spirits savant who started this venture three years ago, has just departed to work on another project, which does beg the question of if/how Rules will change under the guiding hand of another. I'm more than willing to continue patronising this establishment to see how it evolves.

    The bar
    Shari S.

    Fabulous atmospheric bar with sumptuous decor. Worth seeing if you enjoy history or Downton Abbey.

    Empty out your pockets and head over to Rules. Your pockets will be lighter but you will feel a whole lot classier for doing it. This swanky place is quite formal (the tenders are wearing suits, after all) but they don't mind if your dressed smart casual (or is it casual smart? Oh I don't remember how it goes). Classically made cocktails and charming chit chat. Come for the atmosphere.

    Alesa W.

    I came into the cocktail bar waiting for my dinner reservation. There was a mix of regulars and out-of-towners, and the bartender engaged me in wonderful conversation about things to see while I was in London as well as his own time he spent in my home state of Florida. I was interested in trying a gin cocktail (I mean, it's England right?), and he whipped up an aviation and another wonderful concoction for me to try. The atmosphere, quality of drinks, and service make this place definitely worth a visit.

    Specialty cocktail menu (the short list)
    Ely L.

    I could see myself having a 5 star experience here. 4 stars for now, until I return... Rules is a great little semi-hidden spot with a very intimate, comfortable yet upscale feel. Unmarked door with a very dressed up but very friendly doorman. Had the Tec 9, really interesting and unique flavors. Delicious frothy top, strong espresso taste but different somehow without any distinct tequila flavor. Their bartenders really know their stuff. Comfy chairs and low lighting (but not too low) add to the atmosphere. Mixed nuts with your drink. In addition to the "short list" of specialty cocktails the waitress assured me they also make "classic cocktails". Good wine and spirits menu, nice selection of single malts. Definitely excited to return!

    A (very watered down) Penicillin cocktail. Nice ambience though.
    David E.

    A 4 for decor and 2 for cocktails. Because of the decor and ambience, I'd return for a drink that they don't make. The service dressed smart, but was underwhelming in its attentiveness.

    Don't go to this cocktail bar. Don't wander around Soho for an hour attempting to force your 5-strong group into packed, inferior joints filled with raucous businessmen, tipsy Sloanes and haughty barstaff before giving up and heading to the Strand on the off-chance that Rules might have a space. Don't huddle under the creaky awning to avoid the December drizzle and peer longingly into the ancient restaurant's warm, inviting interior. Don't take the secret staircase next door and pass into a wood-panelled haven of ye olde English charm, bedecked with ageless paintings, padded armchairs, velvet sofas and gently alive with charming waiters who attend your every whim without the slightest ounce of contempt or arrogance. Don't partake of an exquisite cocktail, expertly mixed at the bar, poured with perfect precision into a pre-iced glass before your very eyes, garnished appropriately, and left to linger on its sterling silver coaster as the aromas gently tickle your nose. Don't balk at the £14 prices. (Ok, do that). Don't take a sip and suddenly appreciate why such a ransom is fully justified. Don't spend the entire evening nursing a single drink without once being made to feel as if you are wasting everybody's time and space upon this paltry planet. Don't do any of this. Because if you do, it won't be nearly so special. Nobody should discover the secret. I only want it for myself. Go away.

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    3 years ago

    This restaurant is just fine, but I was expecting more. Nothing we ate particularly stood out and the service was very, very slow.

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    14 years ago

    Finally a bar with no music, excellent cocktails and the right mix of English style coziness and informality. I'll be back!

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    Review Highlights - Rules

    Third time lucky, we walked along to Rules and enquired about seating in the cocktail bar upstairs.

    Mentioned in 2 reviews

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    The Alchemist - Truffle, tater tots and prawn popsicles or maybe it was lollipops

    The Alchemist

    4.3(102 reviews)
    0.2 miCovent Garden, Strand
    ££

    The Alchemist was literally at the bottom of our Airbnb, making it incredibly convenient--and I'm…read moreso glad we stopped in. The location is fantastic, the customer service was excellent, and the atmosphere made for a really enjoyable breakfast. I started with a cappuccino and added salted caramel, but honestly, the cappuccino was so good it didn't even need it. It was smooth, rich, and perfectly made on its own. For breakfast, I ordered the Eggs Benedict. They offer two versions: one with pulled beef and one Florentine. As someone from the US who's a bit of an Eggs Benedict snob, I've tried countless versions over the years, and pulled beef just wasn't something I could picture working with it. I went with the Florentine and customized it by adding bacon, avocado, and a side of sausage. One thing I've learned while visiting the UK is that the sausages are much larger than what I'm used to back home! I honestly could have skipped it because it was so filling. The Benedict itself was unique--the base was almost like a buttery croissant instead of a traditional English muffin, and it came with pickled red onions, which was an interesting touch. The poached eggs were cooked perfectly, and I especially enjoyed it with the added bacon. The food was fresh, high quality, and beautifully prepared. There was plenty of seating both inside and outside, but I chose to sit outside and enjoy some people watching, which made for a relaxing start to the day. Overall, a great breakfast spot with delicious food, excellent service, and a wonderful atmosphere. I'd definitely come back.

    food: dint grab food only drinks but the were yum and barely tasted like alcohol. also they were…read moreobviously presented super uniquely service: the staff was nice but kinda slow getting to us at a table and there was a lot of chaos like a bartender dropping glasses the whole time ambiance: really cool lighting and interior, gets very busy though

    Photos
    The Alchemist
    The Alchemist - Cookie dessert

    Cookie dessert

    The Alchemist - Presentation drink

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    Presentation drink

    Rules - cocktailbars - Updated August 2026

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