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    Rita's Italian Ice & Frozen Custard

    3.9 (136 reviews)
    Closed 12:00 pm - 8:00 PM

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    Recommended Reviews - Rita's Italian Ice & Frozen Custard

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    Mango Italian Ice
    Alisa B.

    Does the job, but no gelati for the kid's cup :( This is located in a really nice shopping area walking distance to the South Shore of Alameda. A few tables outside to sit and enjoy the weather. I recommend the mango!

    Raspberry Hand-Scooped Frozen Custard
    Cathy H.

    Came here on the weekend and there was a short wait in line. Got the raspberry ice and custard mix and it was delicious! The raspberry ice provides a nice crunch next to the creamy texture of the custard. Tartness from raspberry is a good combo for the sweetness of the custard. Highly recommend if you're craving a sweet treat!

    Menu 1 of 2 as of September 2025
    Vi T.

    Stopped in to try their Gelati, which is a thick layer of Italian Ice, topped with either vanilla or chocolate frozen custard. After trying a couple Italian Ice flavors, I decided on the Mango Ice, topped with Vanilla Custard. It was a good mix and the creaminess of the custard (consistency of froyo) went well with the fruit flavored Italian Ice at the bottom. Located in the alley (with a children's play area) across from the Homegoods store, next to See's Candies.

    Gelati
    Derek C.

    Small place with almost nowhere to sit inside. Quick stop to get a dessert to try it out. You can try some flavors if you aren't sure. One person working so slightly slow line but still good service. 3.5/5 - Gelati - Frozen custard was really thick and the Italian ice tastes really fruity as we got mango. Feels like it's good thick ice cream on top of a slushy however not the biggest fan of the combo. I think they are better separately, to each their own.

    Norma L.

    Recently on a business trip to Philly, I went to a Rita's. Had did my research before had and the gelati/frozen custard intrigued me. It was 98 w/,humidity of welcome to hells lounge that I actively sought one out. I got a cola with twisted custard. The result a layered item that helped the hells lounge freeze just a bit for me to get back to hotel. I had seen this Rita's before my trip and so was excited to be able to come here. Cut little place and the young man was eager to help. So I ordered the same as I got on my Philly trip. I wasn't paying to full attention and when it was ready I saw the dollop of custard on top. I left to walk back to my car to enjoy. As I dug in I quickly realized it wasn't layered. The ice part was good, just wish it was layered. Maybe the West Coast franchisee should visit the East coast for more training. I will probably go back and try some other items as there are a lot options for us lactose intolerant folks.

    Ordering guide.
    Doris G.

    Fun with yummy custard and lots of Italian ices. We were waited on promptly with our orders. Lots of combinations. You can have ice cream sandwiches too.

    Kris B.

    Delicious chocolate brownie frozen custard!! This is a cute little place, friendly service.

    Tangerine Italian Ice
    Steve D.

    "Rita's Italian Ice & Frozen Custard" is located near the See's Candy store and the play area at the Southshore Shopping Center in Alameda. I was there twice over the weekend, and both times I had a good experience. On Saturday, I went there and got a large Tangerine Italian Ice. It was good and cold, with a somewhat weak fruity flavor. It was about $8 for a large. Is this really Italian Ice? It kind of looked like a slushie. Customer service was fair. The young lady helping me didn't really say much, and didn't suggestive sell. She only asked...."Is there anything else?" The place doesn't have indoor seating. So it's like a walkup counter. I returned on Sunday and ordered a frozen custard twist (chocolate/vanilla). I thought it was a little odd that the place had no customers on a warm day. Oh well, no customers means no line! A large frozen custard (with no toppings) was $8.30. The 12-oz container looked a little small. Texture-wise, the frozen custard was smooth and creamy. Although it looks like soft-serve, it's not grainy in appearance. There's no icy bite or ice crystals. When you eat it, it's dense and doesn't melt quickly. Overall, I'm not a big fan of Italian Ice and frozen custard. But it was nice to enjoy some on a warm weekend in Alameda. Southshore Shopping Center is located at Otis Drive & Park Street. Free parking and it's near the beach.

    Small gelati with mango and kool aid fruit punch
    Jacqueline D.

    After a hot day at the beach, this was such a refreshing treat! I was indecisive so I asked to sample a few flavors before deciding, they're all good but the mango and fruit punch had the most flavor in my opinion. The small was definitely enough to satisfy my sweets craving and ran me $6. The service is meh, young kids that clearly do not want to be there or want to deliver any type of customer service.

    Hanh T.

    Rita's never disappoints whenever I'm craving some sweet I can count on her . I always get the small mango with vanilla custard hits the spot every time !

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    6 months ago

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    Kent D.

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    4 months ago

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    Kent D.

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    15 days ago

    SOO SOOO GOOOD! My fav combo is lemon ice w/ vanilla custard & strawberry ice w/ chocolate custard!

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    3 months ago

    Very good service clean place if you feel good is in this place come and get some ice cream

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    1 year ago

    Love their Blue Raspberry ice! So good!! Staff were nice and the store was clean. Definitely will be back

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    Ask the Community - Rita's Italian Ice & Frozen Custard

    Flavor Brigade

    Flavor Brigade

    4.5
    (374 reviews)
    3.6 mi
    $

    WOWWWW!! Can't believe I grew up in this area but have never been here. I don't think there are…read morethat many Italian Ice businesses in the Bay Area but don't quote me on that. We decided to stop by for dessert on a Saturday evening and were surprised that it wasn't busy. The inside reminded me of a mom and pop shop where it's been in business for years. There's nothing glamorous about it but that's where they serve the best stuff, right? I was planning to just order a couple of flavors of their Italian Ice, but we saw that they had something on their menu called 2nd Street. It's basically Italian Ice & custard (soft serve of Vanilla, chocolate, or mixed) not blended. I picked sour watermelon, strawberry, mango, and passionfruit for the Italian Ice and vanilla custard. I liked how they layer the custard in-between the Italian Ice. He also filled it past the brim!! We were given a stamp card and already got a few stamps for our treat. You bet I'm coming back again in the future! I love that everything is made in house. They even have ice cream!

    Summary: Solid Italian ice…read more Details: So, I don't have a lot of reference points on this one, only having tried Italian ice and frozen custard a few times before. Baselines and comparisons aside, we found their custard to be too sweet (so likely fine for the majority of folks), but their Italian ice (at least the lemon flavor), with both having pretty nice textures to them. The venue itself has a kind of old school local ice cream shop vibe, and seemed more like a grab and go kind of spot, though there are a couple of benches outside if you want to sit and chill for a bit. Accessibility: Spacious enough shop with your typical ice cream display cases. Slight incline to get in, if I remember correctly.

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    2nd Street - mango and orange cream with vanilla custard
    2nd Street - mango and orange cream with vanilla custard
    Flavor Brigade
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    Rita's Italian Ice & Frozen Custard - icecream - Updated July 2026

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