Been going here for almost three years. And Rip Curl along with the entire outlet offered a 'no asterisk' military discount on top of any other discount, until today (it's an outlet). There is actually a 'star' in almost EVERY window stating they "proudly offer a military discount". See the photo. So either stick to what the window says and stack ANY discount you offer to the general public to recognize and take care of your military ... as advertised (at an outlet...again), or put an asterisk next to the advertisement for those like Rip Curl who won't do it this because they feel the military may bankrupt them on final discounted items, Or better, just take the star out of your window and let the customers ask about your discount policy at the register. It's a very small way to "proudly" honor your active service members on 'anything' in your store...at any price. read more