This is my favorite jewelry store. Gilbertina's designs range from practical to elegant to fanciful to outright uber-glamorous. Everything is skillfully handmade and one-of-a-kind, making the prices reasonable and the pieces treasures that I cherish and protect. She uses quality, genuine materials and uses them in such stylish inventive ways, I sometimes come here to look at the pieces just as I'd visit a museum display. I love that she arranges her pieces in cabinets dedicated to a particular color because it makes it easy to find what you're looking for and allows to you see the great variety and creativity of her work. I've taken to buying presents for all my female relatives and friends here and they alway love them. I particularly love her chandelier and hoop earrings with dangling crystals. The downside to the pieces being one-of-a-kind is that there's no replacing a lost piece. A friend lost an earring I'd given her and since Gilbertina couldn't make another one because she lacked the proper materials, she made a pendant of the fabulous earring for her. Gilbertina is also helpful when making selections, respects your budget and is always grateful for any sale. She also issues gift certificates and I once successfully haggled a bit when buying three pairs at once. A Noe Valley treasure trove! read more

My friends used to live right down the street from here so I'd come here often and browse and covet all the beautiful jewelry. I recently stopped back in again and was reminded of their amazing backyard garden. They sell gorgeous pots from Vietnam at reasonable prices (and were 30% off last weekend) that will add some uniqueness to your own urban landscape. Their sterling and gemstone pieces are gorgeous, but a bit out of my price range. This is the type of place where it's a joy to come in and browse and get ideas for the type of jewelry you'd buy and the urban backyard garden you'd start, if only.... Super sweet staff and just a lovely place to stop in to. read more

This is the most gorgeous, calming retail store in San Francisco CA! My daughters, Joy & Kris have been shopping here as regular customers for years. read more

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I love things that are made by artists. These "things" can be anything from food, art to music, even a business can be a thing of beauty (Patagonia comes to mind as an example). Gilbertina, the owner of Qoio, is an artist and I love her jewelry. Unlike most jewelry stores you will go to, she has personally made about 90% of what you will see in the store. This is local and personalized service as it should be. It is clear from talking to her that she is compelled to make jewelry out of her love for the craft, and this is continually underlined by the beauty, balance and elegance seen in each of her pieces. Visiting Qoio is akin to stepping into a sacred space- less store, more of a temple for jewelry. Gilbertina will work with you to find the piece that fits your taste and your budget. From what I understand the prices can sometimes be higher and are certainly not cheap, but like anything of quality- you get what you pay for, and Gilbertina does not disappoint. I had Gilbertina make me a customized pink corral necklace and she did an amazing job with it and completed it quickly to boot. I was extremely satisfied with both the end result and my overall experience at Qoio, especially as she patiently answered my novice questions and concerns. I support artists, or those who do what they love, whenever I can, because in the end it is they who bring beauty and wonder into the world. It is they who from their passion, dedication and attention to nuance create superior products and services and who ultimately make our lives better and brighter. Gilbertina is one such artist worth supporting. I will most certainly be back. read more

I love this jewelry store, for the custom and unique designs and also for Gilbertina who takes the time to help you pick out the perfect piece. I have bought earrings, 2 necklaces, and a bracelet from Qoio. Each one has brought me many compliments. The best part? These pieces are completely unique. Although she has replicas of the same design, they are always in different colors. And in time, the design could disappear for good unless you ask her to create a custom piece for you. You know what? I LOVE THAT. I love that the necklace I bought 2 years ago is no longer available. It's mine! MINE! This weekend I bought another amazing necklace and came back the next day to purchase a matching bracelet. Yep, they were pricey. Most pieces are well over $100 and both my necklace and bracelet were each over $200. Yet, the quality and craftsmanship along with the uniqueness of the pieces are an investment in jewelry that I will get a lot of use out of and will wear for many years to come. The Grand Opening for her new space will be soon! I recommend Qoio not only for buying jewelry, but also to window shop and drool over the displays. It's well worth it. Make sure to try on the jewelry which is encouraged. Almost everything is comprised of crystals and natural stones which look different in a lighted case than it does on your skin. read more

Qoio is very pricey, it's true, but they have some beautiful baubles for you to feast your eyes upon. And if you're like me, and have large-size fingers, rest assured you'll have little problem finding rings that fit you. This is a great place to find an accent piece, something that is a conversation starter at your next party. The styles are not understated in the least! The colors in the store are as vibrant as the stones they use, and items are often grouped by color, making it easier to find what you're looking for. The jewelry store part of this business is WHEELCHAIR-ACCESSIBLE, and has lots of room in which to maneuver around. The prices are high. There's no getting around that. And some of the sterling silver accent rings are priced in such a way that you can easily find something similar somewhere else for less money. But if money is no object, this is a great place to find that perfect piece that offers a lot of "wow" value. And, Men? This is a great place to take your wife/girlfriend/mother/daughter shopping for a special gift! read more

Very unique finds and friendly staff. Prices are reasonable, too. Come here for unique jewelry and finds.

Qoio is the name of a Mayan god. If you were a god you'd probably be buried with all of Gilbertina's jewelry. It kinda feels like you're visiting some gods tomb going down the stairs- minus holding a torch. A huge treasure vault. It's a work of art that began in Gilbertina's childhood with crocheting. Definite intricate hand skills, she does all the twisting and patterns on the jewelry. I was a bit reluctant to go when my mom told me that she had found it! Found what? A jewelry store. So I went and who knows how long I was there. I was completely mesmerized. Necklaces that looked like candy, cherry blossoms, tamarindo seeds, and of every color possible, different shapes, and there's a section of just silver. I've got to thank my mom who introduced me to this place, thanks mama! read more

My birthstone is amethyst, and I've really never been one to wear sparkly jewelry, preferring plain old silver or plastic retro cheapo finds from here or there. The idea of wearing diamond cut purple stone earrings, rings etc. just seems so beyond me. Too girly, too foofoo. Somehow, however, mom has managed to find me some truly awesome pieces from Qoio. Don't worry she hasn't gone amethyst crazy, but last year for my birthday she manged to find a simple oval polished piece of amethyst set in silver that I have no problem wearing on a chain. It feels like a power amulet or something. Nice size, perfect for my tastes. That being said, I love that Qoio knows how to do over the top semi precious stone jewelry that I'd likely wear if I were a world traveling college professor, but also simple gorgeous pieces that I can wear as the retail goddess I've become. My sister and I also love it for mom. We can bank on finding any gift for her there, be it mother's day, her birthday or Christmas. Qoio is awesome in that sense, the jewelry can take you anywhere, and finds a nice balance between glitz and the ethnic import jewelry you see elsewhere, both extremes of which I am not generally a fan. read more

I love this store. Really it's the only place I really buy jewelry and I'm not that big on wearing stuff anyway. I stumbled upon this place maybe 2-3 years ago. I love that there's a wide range of things to pick and choose from. If you're like me who likes simple pieces, you can find some here. Or if you like bold jewelry, there's plenty of that too. I've bought 3 pieces from here, 2 necklaces and a pair of hair clips. They're all beautiful pieces and have received compliments on them. I stopped by today and noticed she just moved the store up the street to a bigger space. I kind of miss her old small store and she does too. She and I were talking and she liked her old store a lot because it was quiet and she could concentrate more on her designs. But she does like where she's at. She's a super nice woman. I asked her about a pair of pearl earrings and the price. I told her I'd been wanting to find a matching pair of earrings for the pearl necklace I bought there, but they were the darker shade of pearls that were more imperfect. She said that if I wanted her to, she could make the same earrings but use the pearls I wanted. I agreed and she took my name and number down. I'm excited about getting them!! I love that she can custom make a piece. I swear, if I get married, I'm totally getting my jewelry from here! read more

Wow. What a discovery! My partner told me that she had discovered the most beautiful store..with some of the loveliest jewelry she had ever seen and run by (with the jewelry designed by) a wonderful woman, Gilbertina. I was less than excited only because we didn't need more opportunities to spend more money! However I went there the other day and she was right. Qoio is a treasure. A refuge in Noe Valley where one is surrounded by works of art and beauty, including the quiet patio in the back. Gilbertina can make just about anything and is so creative, kind, generous. Anytime I need to buy a gift for someone (or want someone to buy a gift for me!), Qoio will be the first and last stop. read more

Me too, me too!! You'll find both exquisite jewelry made by Gilbertina, and a few unique pieces made by others. My first trip there, she'd just opened; I couldn't help chatting with her about her work (it was a quiet moment in the store.) At that time I ended up buying a piece not made by her, but I've since picked up a few of her smaller items for special gifts. She told me at the time (this was about a year ago) that if I had something in mind and couldn't t find it in the store, she takes custom orders. I don't know if this is still the case - but I've yet to not find something on display to drool over . read more

This place is addictive. Once you buy one of her pieces, you are going to want to start collecting them. It's really, really hard to visit her store without buying something. Expect to pay $200 or more for most necklaces but believe me... the price is worth it. These are quality, handcrafted pieces with beautifully picked stones and lovely color and design - not like the cute costume jewelry that you find at boutiques for a fraction of the cost but that falls apart on you after using it only once or twice. This is a great place to buy your lady her next birthday or Valentine's Day gift. For real! read more

A few years ago I bought a lovely silver ring from Qoio, and I get so many compliments on it, Qoio has now become my go to shop whenver I want to buy any special jewellery. Most recently I purchased a beautiful necklace for my friends birthday. Its a stunning combination of stones including peridot, garnet, carnelian and pearls. The colours exactly match the flowers she had at her wedding and the craftmenship is immaculate. Whatever colours, stones or style of jewellery you like, Qoio has something for literally everyone. I could spend hours just browsing around adding things to my 'wish list'. Its my birthday in 3 weeks.... maybe my boyfriend will earn some serious brownie points by buying me something here :) read more

Qoio is an essential stop when we're in San Francisco. As a jewelry lover who's partial to one-of-a-kind, locally-owned businesses, this is an amazing store. The owners are friendly & charming, and make shopping here an enjoyable experience. As for the jewelry, it's high quality and clearly very carefully made. The things I have acquired here have become favorite pieces I wear regularly: a lovely onyx ring, simple sterling silver earrings and a plain but elegant ring; and a gorgeous green Baltic amber ring. Independent neighborhood shops such as Qoio make San Francisco the delightful place it is to explore. I will always stop here for a beautiful souvenir when I'm in the city... read more

Spectacularly unusual, one-of-a-kind, dramatic necklace designs. Don't miss the mossy stone sculpture garden in back, or the ethnic pieces throughout this beautiful store. read more

I was looking for something unique for my mother in law and I remembered this store. When I walked in I was amazed at the wide selection of masks, jewelry, and art. There were so many lovely things, but I had only a little time to check things out. The woman in the shop (I think it was the owner and artist) helped me pick out a pair of pretty earrings and a gorgeous bracelet for my mother in law, and I'm sure she will be pleased with both of them. When I get back to California, I plan on checking out this shop again and buying myself a piece of art. read more

This is definetly one of Noe valley's best kept secrets. This is unlike any jewelry store, it's really got a laid back atmosphere and jaw-droppingly beautiful jewels on display. Behind the counter space, you can admire all the strands of stone that Gilbertina (owner and designer) uses for her creations. She has stunning, i mean stunning necklaces for any taste. Do you prefer pearls? coral? turquoise? Well she has sections devoted to the stone of your choice, the stones are left rough, and uncut. It is expensive, but keep in mind most of the things you will find are made by Gilbertina herself. Worth going to if only to fantasize about wearing one of her gorgeous necklaces. read more

Everything here is so beautiful, I have to stop or at least slow down as I pass the window. The lady, (the owner?) makes everything herself and will even work with you on custom jewelry. read more

Don't forget to look up when you go in Qoio! Cool old bike on the roof is pretty unexpected as are a lot of the items on the inside! read more

Qoio - Jewelry Near Me - San Francisco, California

My better half and the love of my life always use to stop by at the end of the night when we were leaving one of the local eateries. She would stop and fall in love with all the beautifully created jewelry. One day we stopped by and met the real jewel of the business..Gilbertina the owner. She was so patient and allowed us to fall in love with all her creations. We purchased a turquoise necklace with a matching ring. We love the idea of going in there once a month to make another purchase. Truthfully we may go in there just to be able to see and meet with Gilbertina. She is an amazing community member as well. We highly recommend her art to anyone and everyone. You will not be disappointed. read more

I honestly feel bad buying jewelery anywhere else but Qoio. The selection is pretty much bigger than any other place I've been. The owner and jewelery maker, Gilbertina, is always on hand to help with finding just the right piece. I always get compliments on the pieces I've bought here. You must go even if just to window shop. The jewelery is out of this world! read more

Gilbertina and Bruno are the best! Their store is so beautiful and filled with the nicest hand made jewelry and unique and interesting imported items. Don't forget to check out the backyard which is filled with many more treasures from around the world. This is a must see shop located in Noe Valley! read more

Gilbertina makes AMAZING jewelry. I buy most of my wife's gifts there. She's got a beautiful selection of stones and she's very kind and friendly. Best jewelry store in the city in my humble opinion. read more

Qoio is a magical place where treasures abound. Happily, Gilbertina, the owner and designer can quickly and perfectly bring out beautiful jewelry options for you to choose from. Whether I'm shopping for that one of a kind gift or something for myself I always leave very excited and pleased with my purchase. I always always get compliments on the pieces that I have from Qoio. Well worth a visit. read more

We found this gorgeous store through serendipity vial all these outstanding reviews and loved Gilbertina's kind expertise, patience, the entire ambience of her store. ! Her artistic talent is nothing short of astounding from all we saw and we cannot recommend her highly enough! read more

I walked into this store today for the first time and will never ever go in again. I gave this store two stars as some of the items were quite appealing and even beautiful, but the proprietor was a rude offensive woman. She was incredibly nasty and rude to us clearly not interested in making a sale or make the customers feel welcomed in any way shape or form. Too bad for her, as I love love jewelry and was willing and able to drop substantial amount of money on her creations. Not only will I never shop there, I will make sure none of my friends do either. Her energy permeates the store and under no circumstances would I wear any of the items that she touched. Luckily, I was able to find some beautiful items in other stores on 24th street, and had a wonderful retail therapy experience. I would not recommend her store. There are too many other artists creating beautiful items infused with equally beautiful energy. read more

I was in here Sunday while in town visiting my friend, and when we saw a sign that said "Everything 50% Off!" we decided to go in to get a closer look at their stone skull earrings and necklaces. When I went in and asked to see the skull jewelry, I was told that it was the only thing in the store not 50% off (of course). My cousin's birthday is coming up, and since she loves all things Halloween, I decided to purchase a pair for her at $24, once she had lowered the price a bit. Well, I get home and give them to my cousin, only to notice that they were two different earrings, becuaseI had been looking at multiple pairs and she must have mixed them up, so one hangs lower than the other and has a silver ball underneath and on the drop part of the earring while the other does not. Luckily, my cousin did not care. I was also told that they were sterling silver, but was in a rush and did not check for the .925 stamp. My cousin wore them for about 2 hours before her ears swelled and she had to take them out. I tried to take off the hoop part to remove the ball and noticed the metal was a weird brown color where they were against the skin. Needless to say, I am very disappointed. If I was still in town, I would ask for a replacement pair. read more

The owner was so helpful with picking out a present for my mom and working with my budget. She actually made a necklace for me in 20 minutes that was unique and beautiful-loved that! Mom loved the present! read more

This store is breathtaking in it's creativity and sensual display of jewelry and embraces artifacts from other cultures. Truly, a place to spend time discovering your greatest desires. read more

I was searching for a gift to give to my girlfriend and settled on getting her some earrings. The department store shopping was going terribly so I decided to try some jewelry boutiques. Good thing I found Qoio! Gilbertina's selection is amazing, all handcrafted and unique. They range from every color conceivable to any style, from simple to elegant to extravagant. She's great to talk to, as well. The ambiance of the place is refreshing and it's worth just walking in and serving your sights with the jewelry on display and the tribal masks adorning the walls. read more

LOVE THIS PLACE! Huge selection of all types of stones and gems. Gilbertina is the owner and jewelry designer, makes all the jewelry. She has traditional pieces as well as some really contemporary, high fashion things. My partner and I went in to find a necklace for a certain dress, and she ended up making something just for the dress! She is shy at first, but this woman knows her jewelry. I could spend a day in this store looking at all the cases. Just gorgeous stuff. read more

Gilbertina is one of the rudest ladies I've ever run into. I approached her because I needed a professional jeweler's opinion to help with a credit card stop-payment claim for a gold and emerald ring I bought on the internet that was not what I thought I was buying. I explained the situation. First she heaped scorn on me for buying jewelry on the internet-- ok, perhaps she had a point, but I've never been burned before; and then when I asked if she could help she said to show her the ring. She glanced at it, said it wasn't worth $5.00. When I asked if she could give me her written opinion, as per the terms of the claim she said no, why should she, I'd never bought anything from her. And now I never will. read more

I have been an avid shopper of Qoio for several years now and every time I go in the store to see Gilbertina, she always amazes me. Her jewelry is like buying a piece of fine art and her prices are very reasonable bearing in mind everything she creates is made with loving hands. Forget the gold and silver, going into Qoio is like going into a museum of fine art. Bruno, her husband, finds rare stones and Gilbertina magically creates necklaces, earrings and bracelets, not to mention pendants. This is a must see store if you are looking for something memorable, different and absolutely gorgeous. Karen S. read more

I first went to Qoio to see if I could get a necklace fixed and noticed straight away the great selection. I really admired Gilbertina's jewelry-- enough that my boyfriend surprised me with a necklace from there for my birthday. Recently, I bought a necklace and earrings for my mother and Gilbertina was very helpful and patient while I decided what my mother would like best. I highly recommend to at least visit and view the beautiful selection. read more

Gilbertina knows stones the way a sommelier knows fine wine. The way she combines stones into concepts for her amazing pieces (wearable art is a better description) is Project Runway worthy. There has been chat that she's expensive. Nonsense! If you want one ditsy little stone on a chain, go to Macys or Fillmore Street and throw your money away. The sheer scale and dramatic effect of these one-of-a- kind pieces cannot be underestimated. You are getting a whole lotta necklace for the money, it's custom, gorgeous, real stones and something that you'd see in Elle in a fashion spread. So, my advice, instead of buying 3 pieces of subpar jewelry, save up for something unique and uniquely you. No one in town will have it, you will love it and wear it forever. Every time I wear a Gilbertina original, people demand to know where I got it. I don't mind telling them because she never makes the same piece twice. Men, you can go to Tiffanys and buy something boring and tiny and expensive in a little blue box, or you can plunk down a few hundred (not a few thousand) for something spectacular. If any of you are in the press (I am), please alert your accessories editors about Gilbertina, she deserves every press mention we can give her. Look what she's done for us! read more

Gilbertina is a magician! All of the jewelry is unique, hand made and special. Plus she is a joy to know and deal with.

Love this store. The most beautiful jewelry for any occasion. Their pieces are handmade and so unique that I could not replace an earring I had lost (and loved) as the stone that was in it was impossible to match! A real treat and a great place to pick-up a last-minute gift. Also, the zen garden and fountain in the back are a nice touch. read more

This is an amazing jewelry store. You could spend hours browsing through designs all handmade by the owner while listening to the trickle of a peaceful fountain in the garden out back. I have purchased a few pieces from her over the years, and recently had a pair of custom earrings made for my wedding. The owner was very helpful, letting me look through trays of stones to find the ones i liked, gave me a great price and executed my design perfectly. Thank you Qoio! read more

I came in to Qoio looking for a pair of earrings to wear on my wedding day. Walking in to the shop is like entering a world full of gorgeous works of wearable art. You do have to take your time browsing in here since the display cases are filled to the brim with beautiful jewelry Gilbertina has made. Each piece is so unique! Everything is organized by color, which is handy when you're a bride and need white things to wear. There were plenty of options in the white display case, but one pair of earrings caught my eye. I tried them on and found myself lusting after something a little more dramatic but in the same style, so Gilbertina offered to add more of the same beading to create a fuller and more dramatic look. How's that for customized?? She said it would take her a day to do it, and the next day she texted me a picture of what they looked like before, and what they looked like after she added some oomph, just to make sure I was happy. I felt honored to have such a gorgeous piece of customized art for my wedding; the earrings are so perfect and stunning. Couldn't be happier. Thank you Gilbertina! I'll post a picture as soon as a I have them back from the photographer! read more