I so wish the US would pick up on such a concept...i guess its Target at Ross prices but H&M styles. Its a bit hectic but you get what you pay for. You can get a great outfit for next to nothing. House-ware, accessories, you name it. read more

We all know the joys of Primark. This branch is honestly not that much bigger than the Hammersmith one, and certainly not the central Manchester one. So go to another branch. This one is far too busy. Good for accessories though. I just bought some eyelash curlers for £1 - that's great value. And I imagine nearly the whole pound goes to the crippled child who made it in Malaysia. read more

I'm torn in my review of this shop. While it is a fantastically huge sho and there's lots to choose from and I don't have to queue too long to try things on, I'm also disappointed by the madness in store, the lack of care people display in dumping things on the floor and the general dirty nature of the store. If there was a way to preserve the low prices and yet preserve the cleanliness and organisation I think this store would ROCK read more

Very good shop to buy cheap and nice product! You can find every styles as formal, casual or sportwear clothes, and accessories. You must stop to this shop at least 1 hour if you want to go to the fitting rom and take a look on everything because the shop is quite big and busy. read more

My daughter and i discovered primark on our first trip to london on 2009 . She finished school at this time and needet a lot of business clothes for her new job at a office. We bought man things and she was ready to start the new job. thank god we have now a primark shop in frankfurt .i tihnk she is the best customer there :-)) read more

very very cheap and a very good cotton too. I like slips T-shirt bra pajamas socks shirt so coloured and fun. When I come from Italy I always buy a lot of things!! Thanks Primark, I love you. read more

Ladies and gentlemen, I have seen hell, and it's new name is Primark on Oxford Street. I know we're in the middle of a recession but the people running around this gargantuan store seemed to have mistaken the credit crunch for the beginning of the Apocalypse- Clothes were flying everywhere, hair was being pulled in order to reach the last pair of £2.99 faux-Uggs, children were deserted as their parents scrambled to collect as many pairs of £7 jeans as their hands could hold. And in the midst of this chaos stood me, desperately searching for an exit. I know that Primark, or 'Primarche' as I like to call it, has one main draw and that's its cheapness, but the fact something doesn't cost much doesn't make it something you should covet, people! The fact is most of the stuff in the store looks cheaper than it is, is made of poor quality material and will probably get one wear before being shoved in the back of your wardrobe or into a bin. Save your money and your sanity by avoiding this store full of 'bargain hunters' and buy one good quality item from a decent store instead of 15 pairs of leggings, a shirt and 27 t-shirts from here. read more

This store is a monument in London. All tourists have to go to it. It's very big just at the end of Oxford Street. The prices are cheaps and you can find a top for only 2-3£. I went with my girlfriend and we left with 3 bags but only we paid only 40£. It's the cheapest store. The first floors is reserved for girls. They can find underwear, tops and everything they can like. Upstairs is for boys. there is a space reserved for costumes, one for shoes and a last for men clothes. I found one pull, one t-shirt and one coat for less 20£. My only complaint is that it's always crowed and you can access at the dressing rooms to try. read more

I really want to hate Primark. It's insanely busy, full of rude people, and really really messy. But I love the clothes. They're mass-produced and low quality but I love them! So, a part of me adores this store, whilst the other part finds it really stressful. So, until Primark launch their online shopping, I'll be treating myself to a trip to this flagship store every few months. read more

What can I say, Primark is Primark. This massive store on Oxford Street is just crazy. Soooooooo busy!!! They have a lot of stock, pretty much anythong you can thing of, even the 'home' section. In terms of prices it's exactly what we are used to, some stuff cheaper than grande latte in Starbucks:) Their designs are getting better I must say, however you risk that everyone is going to have the thing you bought (what a nightmare) and it is not high standard of quality, of course. However whenever I go back home (Prague) I buy loads of stuff for younger brother and sister and they just love it. They are gonna grow out of it before it gets worn out and noone else has it. read more

Manic, insane, messy - but cheap clothes. It's all about how much dignity, time and personal space you're willing to sacrifice for basic clothes. I only venture inside this Primark when I know I've got lots of extra time and I want LOTS of stuff. It is definitely not worth the effort for 1-2 items, as the queues to pay are huge and queues to try things on are even worse. The staff try hard to keep up with the reckless attitudes of 1000 teenagers riffling through things, but it's impossible and there's always clothes all over the floors. The prices almost make it worth it. read more

This Primark store is massive, and they have everything Primark make. It's not amazing to say that it gets really busy. For two reasons. 1) It's Primark! 2) Oxford Street The store is laid out fairly well, and due to the sheer numbers of people stampeding through it the stock is not as neat as you would expect, pairs of jeans end up on the floor and so on. The checkouts move really really fast, which is good because the lines to the checkouts are immense! I can't say the same about the fitting rooms. The line for the fitting rooms is insane! You have got to see it to believe it, I was lost for words when I saw the line of women waiting to try on clothes. read more

You expect a Primark to be busy, but this takes the biscuit. I love Primark and the majority of their stores are managable. Oxford Street however, is the only Primark in the area and because of the prices, draws people from far and wide. It is busy most of the time, with huge ques and it is very difficult to walk around the store- you pretty much que round the rails!! New ranges sell out very fast but this store does seem to recieve all designs and always holds a decent stock of items. I try to get there either very early or late (Just before closing) to ease these issue. If it was quieter it would be fantastic, but it takes about 2 hours to get in and out when busy, and that is without trying anything on!! (There are also large ques for the changing rooms.) Store consists of: Ground floor: Womensware including trends, denim, nightware, lingerie, work clothes, basics, hoisery and toiletries, around the till areas. First floor: Women's shoes, Bags and accessories. Homeware, Mens clothes, nightware, underware and accessories. Kids clothing and Seasonal ranges. read more

Primark is one these places that some people loves and other really hates. I think that it is great if you need cheap clothes and home accessories but you don't have a fortune to spend. I have bought there a duvet for a fraction of the price that it usually cost. I also like Primark for socks, pyjamas and basic t-shirts. The quality of the clothes is not high and you get what you are paying for: the shoes last one or two months before been falling apart and the clothes don't last much longer. The Oxford street store is so crowded always that it is difficult to move. I think that Primark is a good value for money for buying some products that are much more expensive elsewhere. read more

Low prices and not bad quality make this store a favorable stop for many people. That becomes a problem when there are so many people you have to squish your way through crowds just to walk through the hall. The lineup for change rooms is frighteningly long. If you plan to shop here, it would be best to find out when the store is not busy. read more

I'm a big fan of Primark - I don't believe they are any less ethical than other stores on the high street. When this store opened last year I was looking forward to visiting it, however it has turned out to be a bit of a disappointment. It seems to suffer from Tardis-in-reverse effect - it looks huge from the outside, but once inside it seems a lot smaller. The range is extensive, but it's not very tidy and it gets too busy. I have seen some items in this store which I've never seen anywhere else, which doesn't really impress me. I saw a beautiful coat when I was in London a couple of weeks ago, but not in my size. I have not been able to find it in any local stores in Glasgow, which is just annoying. Even with this, I wouldn't go out of my to shop here. When in London I prefer the branch in Hammersmith, which is a bit quieter and far tidier. read more

Living in central London and hearing all the stories about how 'great' Primark was I was interested to see what the shop was like. After one or two awful experiences, I doubt I will ever go back. It is so busy one can hardly get inside anyway. The clothes, although very cheap, are poor quality and do not last long - they either fall apart or shrink in the wash. You queue for a very, very, long time to buy something you will probably throw away the following week and if you do find anything worth your money they probably don't even have your size anymore. Not a bad place to go if you're looking for a basic item like a t-shirt, but personally I would rather go somewhere where I know my money pays for good quality. read more

Very hard to find, nowhere near the main oxford street tube station, closer to marble arch! Very untidy, clothes scattered everywhere, but very good prices, but be prepared to queue! read more

I don't care what people say, I love Primark. Why should I spend loads of money on something that is only for a season and will be out of fashion soon or something I'm only going to wear once or twice. It was a dream come true when the Marble Arch store opened up. It is massive, biggest Primark in London, with the inside very well organised with more choices and ranges. The store does not look cheap at all with the ground floor for women's wear and top for man and children. I love it but its always busy and I have to queue for sometime which is the worst part. Many that have not been Primark tend to judge it because what they have heard about the quality of their products. Yes. not all the items you buy from them last long, however I have bought many things from Primark that I have had for years and currently wear. I have worn things from Primark that people compliment me and not realise where I bought it. You can buy very nice things from Primark if you know what to choose. All I can say thank God for Primark and if you have not shopped at Primark before, you don't know what you are missing. read more

This store is just pure stress. The store in Oxford St, London is massive. I believe its the biggest Primark store. Whenever i have visted this store its busy, really busy. I have tried to get there at 9am before, but i think others had the same idea, and it was still as packed and stressful as it is at lunchtime on a weekend. I really enjoy the Oxford St store because you have so much choice. You will find things you just wouldn't find elsewhere. I have bought 10/11 handbags over the years and they have always been very fashionable and lasted me a long time. I really enjoy the home section in this store. Its big and the bed covers are great. The worst about about this store is the amount of time you have to line up to try your clothes on, so i tend to try them on at home and then take them back if they don't fit. Also, you can be waiting upto an hour to pay for your goods. Primark is located near Mable Arch tube station. read more

A great place if you want cheap fashionable clothes and not bothered too much about the quality of clothing. I find it great for tops and dresses and alot of the casual clothing and on occasions I can pick up some nice shoes too. Bags are also a bargain if you are looking for a casual bag but be warned that you may see many others with the same bag or clothes in fact so as long as its not the stand-out type of clothing/bag/shoes then you'd be ok. I also love the underwear and nightwear they offer. There are some really nice seamless undies which are really comfy. The homeware sections are also good and great for value too. The oxford street branch can be mayhem especially at the weekends. I'd say either go when it's open, if then there may be a queue. Else go during the weekday when its less busy or even better drive down to the Lakeside branch really early when it just opens up. It's a massive branch down there too. My sister and I tend to do this as we find clothes are neatly piled and you tend to find what you are looking for pretty quickly and usually we are out the shop within the hour without having to queue in extra long queues. If you get there around 11.30pm then expect to queue for a long time... although I have to say Primark have done well at these stores as they have put alot of tills out and the staff do work as quickly as they can. overall I love to shop at Primark for the essentials that don't cost you an arm and a leg... great if you are in the shopping mood and don't want to break the bank lol read more

I would advise people to stay away from this store as it is too big and always mental busy and go to a different branch. I love Primark but this one brings me out in a rash, myself and my boyfriend went in a loving happy couple and came out like something out of the Gremlins (not Gizmo, google it). If you do insist on going to this particular branch then here is some advise; 1. Leave ALL loved ones at home. 2. Have a good idea of what you want to get. 3. Wear clothes like leggings and a string top so that you can just try on clothes on the shop floor. 4. Say a prayer! :) read more

I love the shopping experience in Primark. Got really amazing fashionable clothes. i have gone through the bababelle also for my kids clothes they offer CONNIE THE COW T-SHIRT IN GREEN in just £14. I will recommend you guys to shop from bababelle.com read more

ok looking clothes and make up and home decor for extreme cheap prices, you're looking at quantity rather than quality. Very busy at night and on the weekends with tourists buying literal suitcases and primark and filling them with clothes so watch out for peak hours because you'll be waiting for at least 20-30 minutes in these queues. Lots and lots of people with roller trolleys getting under your feet, staff are trying hard to keep up but there really is too many people, security is poor i've watched people literally walk out with clothes in their hand that they haven't payed for.. maybe primark should step that up and employ more staff... read more

Primark is proof that there is, in fact, no God. Okay, okay, maybe I wouldn't take it that far, but this particular Primark is hell on earth and I have been turned off of ever stepping foot in a Primark again. My friends and I ventured here after hearing lots of local women raving about the "going out" outfits they had purchased at this store for insanely cheap prices. True, the prices are good and can scarcely be beaten in all of London. I love a good deal, so trying out Primark was a no brainer. However, I don't think anything could have possibly prepared me for the mass pandemonium to which I cannot believe I willingly submitted myself. This place is big and looks a step above a warehouse. We went before dinner, which was an awful idea; the crowds were in full swing by the time we arrived. The first thought that popped into my head was: a fire code must be in violation right now. The best way I would describe Primark is a hot mess. There are a ton of racks of apparel and there are so many people that it's easy to lose people in the crowds. Good luck actually squeezing past people in aisles to look at the clothes. If you stop to look at a price tag or feel fabric, I guarantee that you will get shoved or bumped into by someone without so much as an "Excuse me" or "Sorry." Let's say you find an article of clothing that you like. If you want to try it on in a dressing room first, then you'll have to wait in a very, very long line. If you decide you actually want to purchase an item or two, you'll have to wait in an even longer line worse than many Black Friday lines. If you make it that far and decide to commit to the line, then you best stock up on every single item you want for at least several months; you're not going to want to go through this ordeal again any time soon. My jaw is literally on the floor reading a few reviews that say the clothes are of good quality. Clothes from stores like H&M or Forever 21 definitely far surpass what you get here. The dresses, in particular, have cheap-feeling and cheap-looking material that hugs the wrong parts of your body and chafe uncomfortably. The dresses feel like they would fall apart after a long night of dancing and walking around. Overall, this whole mess of a store just screams cheap foreign labor. I gave two stars instead of one because despite all of the crap I outlined above, it is possible to get cheap quality clothes for cheap prices at Primark. For some people, this is a jackpot that is worth all the stress, sweaty claustrophobia, and waiting. I never thought I would say this, but I would rather pay more if it means I can have a pleasant shopping experience with easily accessible fitting rooms, reasonable lines, and clothes that last more than a few washes. Tips: I've heard it's better to come in the morning when it's not peak hours. Also, most people forgo the dressing rooms and just try to try on clothes in the aisles over their clothes. So, I suggest you wear yoga pants and a form-fitting shirt to give you a more accurate sense of if the clothes. However, be prepared to be shoved by other impatient shoppers! read more

First of all, how can some of you guys NOT like buying a shirt for 2 quid? What's there not to like? I've paid more for a crappy sandwich at M&S! I'm American, the land of Walmarts, K-marts, 99 cent stores....cheaper, faster, bigger quantities of literally everything. When I go to the UK every so often, I do not expect to buy anything more than my requisite 5 orders of cornish pasties and whatever food to sustain myself for the next week and a half. One day, my boyfriend mentioned a place called Primark since he had to go to his office, while I had about 8 hrs to kill. Sure, after my trip to Miss Selfridges, I hop on over to Primark. Holy fuck. I have never seen cheaper clothing in my life...in a store this massive. I honestly thought our Forever21, and Target had the cheapest clothes already. But Primark is not only comparable to our mass-produced clothing stores, but often times the prices surpasses them. I thought 'this isn't possible. This is England, where everything is over twice as much. Am I dreaming?!'. Either way, I got a bag and started throwing shit in there like no tommorrow. If this was a dream, I'd better get atleast 5 cute outfits before I wake the fuck up. £120 and 43890547857428439 articles of clothing and undergarments later, I strolled into the Dorchester with 5 bags of stuff for my posh afternoon tea. The hostess was trying her hardest to be polite while wondering why I was shopping at the British equivalent of the dollar bin and then an afternoon tea that cost more than all the shit I just bought. I'm a New Yorker, I'm wacky. Either way, you CANNOT lose here. Great on-trend clothing (even more so than any mass-production store in NY), for pennies. The sales rack are even crazier. I cannot go in here without buying something. It's that insane. Sure, there are a shitload of people here trying to bargain hunt like me (which is why this is a 4* review not a 5*), but frankly, I don't care. i took a 7 hour plane ride here, I'm getting my cheap clothing shopping in. Get out of my way Brits. You don't even like this place anyway. read more

This store is the worst. Everything there is cheap, cheap, cheap. Nice on your wallet at first, but you'll lose out on money in the long run. Save yourself the money and time and get something nice that will last more than a week. Everything is unflattering and you can hardly breathe in the store. You can't touch an item without another pair of hands suddenly grabbing at the same item you're inspecting. read more

* hell on earth * this is the worst primark in the world. expect to be bruised and mentally scarred when you leave from all the assholes who shove, push, and basically beat you up so they can get to the fashionable clothes/other crap they sell here. 2 stars because i buy all my tights here. they last about three days and then ladder, but since i rip all tights, there's no point getting nicer ones.. and i appreciate primark for that and that alone. everything is cheap, but crap (as you already know) read more

Doesn't matter the question Primark is always the answer. "... because PRIMARK!" Their purses are cute. You can find trendy pieces and they even have a limited edition shoe collection. The heels that I saw in that collection were killer, I just didn't feel stable walking in them. They were white with animal print in the front and a fuchsia stripe on the side of the sole. HOT! I just purchased a pair of leather flats, a pair of satin flats, some Haribo for my coworkers, a five pack of sheer tights, a necklace hanger and this hot purse with animal print on the front that I just needed in my life. I don't buy a lot when I'm here. It's just my principle that I can't rack up on one store. I need a mix of different things from different stores. read more

Primark rocks. This has to be the lowest priced store for clothing in London. If you have the patience and can deal with crowds you're in for a treat. I got a great winter jacket for 25 GBP, shoes for 15 GBP, and cotton underwear for 1 GBP. The kids clothing prices are amazing. I love that the ladies sizes go up to UK size 20. So there's something for everyone here. I even got cheetah print gift wrapping paper for 1 GBP. The quality for the things I purchased were fine. read more

Well, as you can imagine i would recommend you never ever ever ever come to Primark in regular hours and week ends if you wish to get a chance to come out alive. I've done it before, i'll never do it again. This time i've decided to only go late in the evenings on week days and trust me, it's perfect. I don't queue in the fitting rooms, there's barely anyone in the store, the store is tidy because they've started to clean up, and again, I don't queue to pay. As i don't like large crowds, it's like paradise. Primark is the temple of cheap stuff. You can find pretty much anything from clothes to candles, linens, makeup, shoes etc. At first i thought it'd be poor quality i might throw away in a few months but as it turn out i still own a couple of lace tops i bought... 4 years ago, and probably some other stuffs. I'm not saying it's incredible but if you're careful, some of their stuff can last you quite long so i guess what i'm saying is it'd be quite a good value for your money. If you're low on the money like us students who prefer to party rather than eat or dress ourselves (hahaha), you might wanna try to check it out. read more

This store and I go waaaaaay back....think day 1 when she first had her doors trampled down, oh yea, I was there. Not in the queue mind, oh no. I got the bus down from Toppers on me lunch break to laugh at the hysteria and try and push in the front of the queue. That didnt happen. Policeman told us off but I did witness the madness. I also vowed not to return until the ridiculousness had ceased. I frequent here, weekdays or late nights only to avoid mania but have to say, queues look frighteningly long but go quickly. Staff are crap but I would be too if worked for minimum wage in the centre of hell all day. It is what it is. Cheap clothes. Hunt and you'll find gems and this is my kind of shopping. i expect nothing to last from here but am thrilled when something does (my gold sequin bolero of five years is to be a family heirloom). Dont bother with the shoes unless you want blisters and your feet to smell like vinegar. Accessories are a must, not the bags though, cheap looking shite. Vile. Avoid prints at all costs unless you know its one that you wont see on every ones backs. I store stuff and dont wear until like year later, that way you can bet ya bottom dollar peeps wont be wearing it and will be well jels of it. Seen. read more

This is the ikea of clothing and accessories. Upon entering it appears like a good idea. You then realize you are about to have a panic attack due to the immense crowds. Before you know it your arms are full of things you didn't even know you grabbed and you hate everyone there. You walk up to a line that is 50-60 people long after waiting in a line just as long just to try on items. You look at your watch and realize you've been there for hours don't have time to stand in a line that deep and you are in a bad mood. You then leave, emptyhanded and go to Selfridges and spend an absurd amount of money to make yourself feel better about that experience or you tough it out and walk out with items you didn't even know you wanted or needed. read more

We were lured in by the low prices but after we returned home from our London trip, I was left wishing I had just spent the money and gotten myself something nice from Topshop or Selfridges-- everything from Primark just completely fell apart upon reaching American soil. I still can't believe I queued for almost an hour just to buy a couple silly pairs of shoes and purses and scarves. It was really a madhouse, although I did love those sunglasses for 2 pounds (until I sat on them not a week after arriving home-- damn!). Next time I'm in London I'll undoubtedly stop in here again, but hopefully I'll have the forethought to remember that Topshop is only a few storefronts away and I can get one truly nice thing that will last me a long while rather than six shoddy things that won't last through two washes!! read more

Cheap, great for students on a budget. If I wanted to go shopping, but not "Shopping" shopping, Primark was the place. It's cheap, that's all that matters read more

what can you say about primark, what a store to pick up exactly everything you could want for a new wardrobe for a fraction of the price of other high street brands. I love this store, great location the only thing - and this goes without saying - is how busy it is but then hey, it is london!! read more

Latest fashion trendy clothing for very cheap. Of course, do not expect high quality clothing here. Made in China, Bengladesh, etc but you cab still find nice things for one season. Crazy place, always too many people, be ready! read more

This place is absolute shite. I decided to check it out because 50% of the people walking down Oxford St. have Primark bags. Imagine that K-Mart, Walmart, and Target had a bastard child and all they sold was clothes. Their crap is practically free, and that's because it garishly ugly and barely sewn together. I saw a lot of people rocking really bad clothes in London and I think Primark is primarily to blame. Don't be swayed by the ridiculous prices; you get what you pay for. read more

I'll admit that I was drawn into Primark only because it seemed that nearly every person on Oxford Street had one of their bags. I walked in and had to fight the urge to walk out immediately. This place is like a Walmart, TjMaxx and KMart on the mighty crack rock. The aisles are packed with crazed tourists searching for £.20 washcloths and £7 t-shirts. Sure, maybe there is great deal to be found at Primark but the quality of their products looked pretty subpar and, even if I had found an item I was dying to have...there is no way that I would have waited in the line that was 35+ people deep at the register! read more

Wow! What great prices! So some of the quality of clothes isn't the best. The clothes is very trendy, so much of it isn't meant to be in your staple of long-lasting fashion. But the prices are great to get the kind of fringe and trendy clothing that is in now, without having to feel guilty about it a year later when it's out of fashion. Great prices on the kids clothes! read more