LOVE this store! I went on a shopping spree here! Great prices, and actually the lines weren't as bad when i went, less than 10 minutes. Mostly got shoes here and jackets amongst other things. read more

Poor customer service. Unhelpful staff as the floors are a mess. While looking, staff rushes you out the door

i made my first stop in to primark oxford street the weekend before christmas. daring no? i had heard from all my british coworkers and friends that this was a MADHOUSE. i was prepared. i think that is key. BE PREPARED. i got in to the place at opening around 9am. it was nicely organized and plenty of space to walk freely. within 30-40 minutes it was packed. by then, i was just wrapping up in the dressing room deciding on my loot. the queue to pay wasn't horrible either. i return to new york with praise and jealousy of all my purchases...and i lived happily ever after. read more

hubby LOVED it. he loved it so much we went back on two consecutive days and my london trip was only three days. hubby got lots of stuff. shirts were nice quality, cute sweaters, nice pants and all very good pricing! we bought lots of stuff for hubby. but i find the girl stuff weren't as attractive. i searched quite a bit and only got a sweater and a scarf.. probably wouldn't have gotten them if i didn't run out of warm clothes to wear. the store was so messy and sooooo many people. maybe it was on the most busy street and during the olympic time but it was hard to find anything and sizes were missing for a lot of stuff. something funny i found: a 6 pounds pair of pants label "dry clean only".. like hell i would dry clean that read more

ok to be honest I found really cheap bed sheets in here...I mean really cheap! London is expensive so if you need cheap go here...if you want quality good luck.... I saw a winter coats for £20 full price in here...I was shocked! nothing too special in here but worth a look if you are on a budget... I would only buy socks and bath towels in here...lets put it that way.. the stores normally a mess and it can get can get crowded read more

The biggest Primark in London and I say if you're going to do Primark then go large. They have all the basic essentials a wardrobe needs, need I say more. The problem as we all know are the queues and here it's the worst. My advice is to take a good book with you, whilst waiting for the fitting rooms and for the tills, the time will fly by. Great, cheap and cheerful store with a great underwear section. read more

This was my home when I lived in London. I was here pretty much at least twice a week. Cute clothes and accessories for JOOG! I've been back in the US for two years but my belts, hats, and clutches still have plenty of life in them. I also got a pair of flat boots that go with everything for less than 30 quid. Who can beat that? This is a great place to build or supplement your wardrobe on the low low. read more

This is my place to shop if I go to London! It's very inexpensive with nice, quality clothings. I bought an awesome bathing suit there that withstood the test of time for only like $5. Amazing! I also got the cutest belt for like $2. Ridiculous! Yay for Primark! I was sooooo happy when I found this place. I went crazy and bought a TON of things (and had to buy a huge suitcase afterwards) but it all came up to like $100. Crazy! read more

I don't shop in Primark very much, but when I do, I try and avoid this store. It's a double-edged sword really; this Primark has more items than any of the other Primarks in and around London, but this also means it has the most people - it once took me an hour to return an item. The queues are long, and if you get there late, then be prepared to fight your way through the crowd just to get to another section. If you're going to this Primark, bring a friend who doesn't like shopping with you - you can get them to queue up for you whilst you buy all your essentials! read more

The Oxford Street branch of Primark is just too crowded and understaffed. As previously posted, the lines are ridiculously long, and the store is generally messy. Although the prices are good, it is just not worth it. I recommend using another branch if you must shop at Primark. read more

As the flagship Primark situated in Oxford Street this is the ultimate place to find a bargain-but easy to get carried away! From clothes to accessories to homecare and luggage its a place you may lose track of time and spend a lot of money. Everything is well priced and well made and the variety changes almost daily. the only downside is the long queues to try things on as this place is always busy. read more

The Primark on Oxford Street is absolutely enormous and yet when it opened last year, it was empty in a matter of hours. Cheap clothes are always popular in one of the most expensive cities in the world! Though this shop is usually too crowded for my taste, they do have a lot of cheap and cheerful clothes and are very good value for one season wonders. There is a wide variety and of course it's as cheap as chips. Beyond that there's nothing much to say about it. For slightly better quality and much less need to elbow your way through the crowd, try the Primark in Hounslow or Bexleyheath. read more

Shopping in this store is not for the fainthearted. It's huge, disorganised 5 minutes after opening (the customers fault) and the queues for the till can be horrendous. I would much rather go to a smaller Primark but this one has the best ranges. read more

Possibly the biggest primark in the world. Primark for the un initiated is the easy jet of the fashion world(well at least high street fashion) its means even people on the dole can dress smartly. They sell men's jeans from 4 pound polos 2.50 and jumpers for 6 quid. And all quite fashionable looking (although I wouldn't recommend buying your whole wardrobe there) it is really good for basic things you mix and match with more expensive items. The flagship store that's in Oxford street gets very overcrowded so a word of warning would to be a little savage and the queues are unbelievable. read more

I was so surprised to find how much Primark have upped their game! now with a massive superstore on oxford street and actually really great clothes, I am a very regular customer and not at all embarrassed anymore! So it may not be the best quality, its hardly like your getting ripped off. Great selection of shoes, underwear and cool jewelry as well now having a department for the home as well, including sheets and pillows! The queues are a bit off putting, but recently they have put in more tills so its actually not so bad at all anymore. Definitely worth it if you want some staple items for your wardrobe but dont want to fork out ten pounds for a plain white tshirt in topshop. read more

Can you believe you can spend a whole day in just one shop? Well, you better believe it as this branch in Oxford Street is so huge and the fact that you have to fight your way through crowds, don't have plans for the rest of the day as you'll be exhausted. It feels much like a battle ground but the effort pays off. Grab yourself a basket by the door as you will fill it up. Value for money is great, I'm actually shocked when I see a pricemark in here for £10 or over. Unfortunately customers do tend to throw clothes all over the floor so it's worth rifling through things. Having said all that, it has great fashionable clothes at bargain prices and as this particular store is so huge, it's a great one to go to. read more

This primark is huge. I filled up a basket but the lines were that long i ended up just dumping it and i wasnt the only one judging by the baskets on the floor.As with all primarks clothes are dirt cheap-variety of sizes.Fashion without the expensive price tag read more

My girlfriend loves going in to Primark and she come out with loads of stuff. I walk round and sometimes see bits that i like but i always think about why is it so cheap and what are the conditions of the work places that these people are making these in. read more

I first went here a few days after it opened and it was utter chaos we had to line up outside and around the corner just to get it! Huge store with a lovely home section which is something other primarks miss out on. Amazingly cheap clothes. read more

The store is great. Massive like all of them, and has got basically everything for like, really CHEAP, but nobody can find ANYTHING its insane. It took me over 1and a half hours to find a pair of black tights, and I swear I asked like ten people who work there and they never had a clue. And like all primarks, THE QUEUES ARE HORRENDOUS!! Still great products at really Cheap prices, but the quality isn't amazing read more

Primark in oxford street is the most amazing shop ive ever been to for the prices that is everything is worth what you pay for it and the service is fast . it may be very very very packed and has very long queue hovever if you are passing by this is the place to go for the latest fashion fixes! read more

Cheap clothing and up to the minute styles. Has so much choice and is always busy. Would not go at the weekend, the queues are crazy! Queues for the tills can be off putting especially if you only have one or two items, but they are usually well-manned so move quickly. read more

Perhaps the most stressful shopping experience of my life, but well worth it! Primark in Oxford Street spans over 3 floors with a huge product range suiting women, children and men. The retail outlet also boasts a homewares section. Primark has always been the place to go for cheap fashionable clothes and since the Oxford Street branch has opened, it has become a magnet for shoppers who seem to come out with bags weighing them down. The queues are massive, so if you are a faint hearted shopper, this place isn't for you. Overall, I'm glad to get out of the shop but for what you get- it makes it worth it! read more

Gosh! What a huge store. We got a bit carried away and came out with two massive bagfuls of bargains. It was a bit too crowded for our liking though and we kept getting elbowed. Great for cheap clothing though.The one thing that we did notice was that the displays were kept quite tidy by the assistants, it was so much more pleasant than our local branch which can sometimes resemble a jumble sale with clothes trampled underfoot. read more

This primark is massive and so are the ques. Primark is throw away fashion as it's so cheap yoiu can get tops from as low as £2. it's very cheap and fashionable . it can get very busy and messy tho which is annoying. the shoes and bags are good aswel. worh a look in read more

This shop does drive me insane as it is so busy and there are often clothes scattered all over the floor by the time i get there. The clothes are of course very cheap and you can find some good gems in there if you look hard enough and get there early enough to find the size and colour you want. Because the shop is so big there is an opportunity to have a large range of clothes and this is a bonus attributed to the oxford street shop. read more

This Primark store on Oxford street replaced what used to be an Allders store some years ago. Ideally placed on the Marble Arch end of Oxford street, it's a few minutes walk from both Oxford Circus and Marble Arch stations. Once inside, it is like any other Primark, though perhaps the range offered here is better than that which can be found elsewhere. Beware the queues, especially on weekends! read more

Oh lord, where to begin this branch is way too crowded, and every time I walk in there I feel like my soul is dying a slow death. You're not allowed to try on any clothes in front of the mirrors on the shop floor, instead you are hassled by the sales assistants to join the queue for a 30 minute wait for a changing room. Being a flagship branch, I would have expected the stock to be replenished but no, once they run out of a size or product, they never restock it despite being told by different employees they get replenishment stock everyday. No matter what time or day of the year you go, it is ALWAYS crowded. I do like a good Primark bargain, but I'd rather go to a different branch, not this one. Only go in here if you know what you want, then get the hell out, quick! read more

Big Primark store centrally located - that attracts scores of tourists. It's on 2 levels & it's rare that the place isn't jam packed & there's horrendous queues for the changing rooms / tills. I have rarely seen the place looking neat - it's normally like a free for all jumble sale in there & frankly I've been to larger better stocked primarks with more of a selection of offer than this store - to bother dealing with the mad hordes of teenagers / tourists here. Having said that they do seem to have a fast turnover of items on offer - I went there 1 week & they had loads of gloves - went back a week later to purchase & only a limited selection was on offer. It's good that there's a very central London store now available to the public - but the fact it's mostly mobbed is surely an indication they could open a few more in the areas to cope with demand! I for one now avoid this store simply because it's always a nightmare senario inside :( But if you do want to venture for cheap bargains, then get there for opening time - cos a few hours later it'll be as described above. read more

I am a lover of Primark but hate hate this store! I have been on quite a few occasions as i worked nearby and each time it has been an absolute nightmare. There are more items on the floor then on the shelves and the queues - i have never seen anything like it. I have been at lots of different times e.g. morning, late at night etc and each time it is packed. read more

This Pirmark is huge , it is massive and gets very busy.Primark are very well known and sell all clothes and home ware at very cheap prices.The ques can get very long as this shops is very popular for teenagers and students.They have vast amount of stock , they have all the newest primark clothing in every size you can imagine.I would not buy there clothes thinking they will last you a long time , they are cheap and are not as well made as other shops, you get what you pay for.Always try and get to Primark when they open because as i said it will get busy and you do not want to be waiting around for ages. read more

Ugh, oh dear, someone should have warned me not to visit on a saturday, it was heaving!!! Clothes were everywhere and the queues were almost out the building, a non shoppers absolute nightmare. Still i did manage to find some bargains amidst the jubble sale lot of clothes thrown everywhere, and it is super cheap, dirt cheap and pretty good at what it does. read more

i think primark is realy good for if you need something to where when your on a bidget but i always think about wether the quality can be good for the money and what cinditions the people that make the stuff in there, are coping with. This store is the biggest primark that iv been in and it attracts so many torist as it is in london which means that it is packed. i spotted a couple of things that i liked in there but there was nothing i loved. The staff in the are always friendley and im sore that they would be willing to help if you asked.If you dont mind picking trough things and quing to pay for adges and you want some cloths that are cheep its the store for you. I personaly think that its an ok store but i dont love it and it not my favourite. read more

I can not think of a more stressful and upsetting shopping experience. For a start, you have to struggle through hoards of other shoppers who all seem to be walking in every direction except yours and when you do struggle through you find low quality, unethical, trashy, throw-away goods. Yes, the prices are very cheap but how??...You have to question how they can buy the fabric, make the garment, sell it for so little and also make a profit. It is quite worrying. read more

The Oxford Street store IS the best Primark store around - it's just a shame that you have to battle with other bargain hunters to find anything and get to the good stuff! The queues are horrific and don't even THINK of taking anything back for a refund! I once did, first thing on a Sunday - I queued for 35 minutes! I won't be making that mistake again. If you do need to, go to another store!!! Anyway, the plus points. they have all the ranges, all the sizes and lots of homeware and shoes too! read more

This Primark is bigger than all the other stores I have visited, and had a wider variety of clothes. It also had a much bigger home wear section, with lots of nice cushions etc. at primark prices. However, I really can't explain how busy it was - You almost couldn't move! Although I went on a weekend in the middle of the summer holidays, so it might be better at other times :/ read more

This place is absolutely huge and usually packed with bargain hunters. You have the main ladies section downstairs and then men's and children's upstairs. You have to queue for eons with your booty but it is worth the wait. I bought some lovely dressing gowns and pj's for my children, they lasted just about as long as they fitted. I like the adult pj bottoms too, very comfy. It's situated on oxford street up towards marble arch, I like to collapse in a near by coffee shop after. read more

I love primark and I really do - but not this one. It is too big and is always heaving. They also never have any sizes other than really small or bigger than I am. If you are an in-between person when it comes to sizes, then this is not the primark for you. read more

The store was very big but this actually turned out to be worse! It was harder to find things and the clothes were a little disorganised from hoards of people riffling through then. However, this was nothing to do with the staff who were very nice and looked to be working hard. read more

Primark, it seems, is set on world domination and certainly London's Oxford St will never be the same again after the opening of its superstore in 2007. I have lived in oxford st for years and the store has completly transformed the area. Its incredibly busy so best to visit either very early 9am or very late 8pm as during the day especially at the weekend it is unbearable. primark is great for cheap buys, for a quick fix or necessary basics. The clothing is cheap and so is the quality but for £5 for a top what do you expect? With a wide range of mens,womens and home products you can get pretty much everything in Primark and still have change from £20. read more