This branch of Superdry is a large store, it is the chain's UK flagship store it is over four floors, which includes toilets and a large floor dedicated to either male or female fashion, and the ground floor being mixed. It is located on Regent Street in London. It is close to Underground Stations on near enough every line, being just a short walk away from Oxford Circus, Piccadilly Circus and step-free Green Park.
Despite being larger, the store follows traditional Superdry decor, a slightly dark and cool vibe but it has unique twists to warrant the flagship location including large writing with the brand name going across the escalators and multiple floors.
The store layout was pretty straightforward, but do be careful of "steps" which might separate different parts of the shop floor.
The Lower Ground floor wasn't too welcoming from the lift, I felt like the lift had dropped me off at an abandoned building, it was quiet with no people or signs, it felt quite scary until I went along to find the toilet and a passage lit up by the other part of the store, so this could do with some work to implement the same vibrance the store has across all areas.
The staff could have been all friendly and for a store of its' size, there doesn't seem to be enough lifts which is a shame.
Slightly higher pricing in some areas is also worth noting.
A cool, large Superdry store, albeit not without its' faults but this flagship Regent Street, London branch does warrant a three-star rating. read more