While greeted at the door, once on the floor that held my purchase, no one was there to assist…read more There were several other shoppers also in need of assistance.

Lillywhites in Piccadilly Circus, London is a large sports shop, which is much to my surprise owned…read moreby Sports Direct in central London (not too far away from their own large, flagship branch which is less popular on Yelp in terms of the number of reviews). It is located in a fairly old building and the only disabled/wheelchair entrance due to the oddly shaped step going into the store is the offputting, dirty, back "staff entrance" I have long avoided this store as its name Llilywhites is associated with Tottenham Hotspur FC - I stupidly thought this was actually their club shop until I noticed a sign which confused me "The world's finest sports store", after doing some research later I found the name comes from the family which used to own and run the store, located at 25 Regent St since the year of 1925 - it is nice to see it is still in its' original old building, which surely must be Grade listed by now - fairly impressive for a sports shop and especially considering it is now owned by the UK's largest sports retailer, for them to keep the original branding including the website (same website as Sports Direct just with the Lilywhites logo), despite other branches in other cities changing hands such as Leeds, Newcastle and Nottingham. It seems despite seeming to be a higher-end brand the overall store feel and layout is the same - and that includes the staff who didn't seem friendly or helpful by any means to struggling disabled customers or just shoppers looking to find something. It is over multiple floors and does have a decent selection, however. Is it as good as Sports Direct's flagship central London location? No, of course not - other than keeping the brand name it seems the store which seemed so historic and cool has become a boring branded store in every other regard, it's just a more expensive Sports Direct without improved quality/service etc. 2* - For the store size and location, nothing else.

I first went to the shop to buy some cross country trainers, which they had a large amount of for a…read moremiddle - sized shop. They have alot of womens, mens and childrens running clothing along with a really large range of sporty food items i.e energy gel, which looks like a thick blue capri sun. They have waterbottles, pens etc. They have lots of specialist equiptment for sporty people, such as Lacrosse sticks - i dont know how much they are meant to cost, but these were more than £100! There ate woggles, swimming cotumes and goggles. They had gum guards, hockey stick tape and lots of hockey sticks. They had a few PE kit bags, but maybe should have a few more. My favourite thing about the shop is the display of the running man.

From the owner: We Simply Love Sports! At Simply Sports we offer a wide range of sports gear, equipment, apparel &…read morefootwear for tennis, cricket, running, swimming and so much more.

Large and well-stocked outdoors shop with decent prices. It's actually quite a large chain, owned…read moreby JD Sports, and sells a wide range of well known brands. This store is on the market square just behind the church. It runs the length of the block, and is the largest outdoor store in Kingston. It has a cafe and soft-play area inside. I was on the look-out for a specific knee-high mid-weight sock, which I've been looking for, for ages, and was delighted that they had it in stock. It'll be a regular calling point for me from now on. Reasonably friendly staff, though I only needed to speak to them at the till.

Extremely poor customer service. Abrasive sales representative. Went shopping for football boots…read moreand did not have a good experience. Will be taking my business elsewhere next time.

I've used eurosport many a time and they are great for all sporting needs. Less than 100 meters…read morefrom Swiss Cottage tube making it easily accessible and great customer service always asking if you need any help. Good range of products for beginners to pros. Would definitely recommend.

Good Best quality football kits only R.s23$thanks for you shopping. Football and sports clothes…read moresell items Best quality.kepers gloves . t.shrit all sports items available for u.j sports

I bought a pair of football boots for my son. After using them just one time we found that a stud…read morewas missing - fallen out in the grass. Now the boots are very uncomfortable to wear. I then took them to the store for a return. They refused on the basis that I should have screwed them tight before wearing them, being utterly oblivious to the fact that the boots were not fit for purpose when we bought them. If I was supposed to screw them tight before wearing them, why did the shop assistant not ask me to do this? Better still, why didn't they do it as they checked the boots' size before we bought them. It would have taken no more than 30 seconds. And best of all why doesn't the factory (Adidas) make them so they are actually screwed in properly. I will never walk into to this dreadful shop ever again.

As others have already mentioned the store is currently n the process of redevelopment and while…read morethey are working on the new building they merged their two old buildings into one but unfortunately in the process they removed the canteen. The whole redevelopment process will apparently end in 2017 and by then they will have underground parking & a completely different looking store. That aside the stores still offers everything that it used to offer, which is every single thing you can think of regarding sports equipment at ridiculously low prices! It is also worth noting that apart of the popular brands they also sell their own brands on store which even if you never heard of are of excellent quality if not superior to the main brands. The fact that it stays open until late makes it deserve the 5 stars

Splendid customer service with positive energy attitude . Always appreciated the great serviceread more

Well, yes I know the stores don't look like a Nike store or Adidas store, but do we really care ?…read moreI could get a Lonsdale Tshirt for 5 pounds that's great enough for me Whenever I'm in England, I always visit sports direct.

What a great shop, a gem! I stumbled on this excellent shop only recently as I took a short cut up…read morea side road ext to Gap kids. The Guys in the shop were soo friendly and knew their stuff. I am an amateur runner just starting out but they also seem to cater for all runners including the much more advanced than me! This didnt stop them advising me on what shoes were appropriate for me without making me feel like I wasnt important to them, as some athletic shops do if you are not part of the elite. They also have a rather impresive running machine that they can film you to chech your running style. I hear they moved from a smaller unit down the same street, I guess great service and good products does pay off!!

A shop that focus on running shoes and clothing and has staff that are older then 20 years and even…read morebetter know what they are talking about.