Unique gifts can be found here - mostly for us gals but if you know of a John Wayne fan or someone lookin for those famous "Keep Austin Weird" tees, this would be the place to go. I love the mugs, the magnets, jewelry, hats and smell-goods here. The prices vary a bit depending on what you want but they're what you'd expect for a boutique such as this. No high pressure sales or anything, just browse at your own leisure. read more

Very cute store! Everything is very organized and neat. Their stuff is pretty original and different. I was honestly looking for more conventional souvenirs (key chains and door magnets) but their selection was much more original and broad. They have T shirts, mugs, jewelry and a lot of other items. They wrapped every item individually. Big plus! read more

Not at all, I've been in that gift shop before and never felt more unwelcome than this visit! The lady was literally ignoring me I was looking at a item at the jewelry counter never said a peeep, was harshly looking at me , I went in to try to buy a gift for my aunt for her birthday! No assistance but saw her offer more assistance to a white couple, sorry my Mexican self worried you! I can find a better stuff elsewhere . Y'all talk and sell products that say love all but y'all don't show it... smh read more

Decent parking, they close kinda early though. I didn't find any keep Austin weird souvenirs here, maybe they were out of stock or they just don't carry them. Kind staff. read more

Even if you aren't headed to or from Magnolia, this is a shop very worth checking out. You can find the perfect cool AND useful gift for a baby, sister, best friend, friend-you-haven't-seen-in-so-long-you-have-no-idea, great aunt, piano teacher, or beloved mechanic. You'll also be able to find the neatest little card to write a little note on. Seriously, their card assortment makes me want to write more cards. This ain't Hallmark. But your grandmother would approve of at least half of them whole-heartedly, I'm guessing. I know this place has saved my gift-giving ass more than thrice. Made me look real good, too. And I was pretty darn excited to give the gifts because I liked them so much myself. For that, 5 stars! Oh, and they sell a ton of locally-made goods. Again, 5 stars! read more

The perfect place to shop before or after your visit to Magnolia Cafe next door. I always come away with something unique and uniquely Austin, with many of the items made by local artists. I find it impossible to leave empty-handed and this is no ordinary souvenir shop. This little gem is the definition of "happy shopping!" Do not miss the impeccable greeting card selection...the best I've found in any store, brick and mortar or online. A vast and carefully curated array of high quality printed messages for any occasion ranges from the humorous, delightfully bawdy and unique to the sophisticated, elegant and stylish. A greeting card from Prima Dora can easily be as much fun as the gift! read more

It is a very cool place to shop. They seem to have so many types of gifts there now. The new owner has brought in some really neat gifts. From interesting glassware, soaps and jewelry to t-shits and handmade chocolate which was wonderful. And the greeting card lines are extensive. One of the best selections in town. They even have baby and toddler toys and cute t's for those little ones. It was difficult getting out of there. I wanted to buy everything. Lots of local artist items and I love that they support the local art and crafts people. read more

Super fun store!!! A lot of good souvenirs that represent Austin! You're sure to find something there that you or someone else would enjoy!

Love this little souvenir shop! Super cute. Has exactly what we were looking for. Found the cutest snow globe with the Austin skyline and when you shook it little bats would fly around. Would definitely come here again when I'm in Austin! read more

You walk into small shop that smells great and have some of the best unique finds. Everything from wild printed socks to t shirts with funny statements. I came here to buy souvniers for my new york family. This spot is perfect fit. The customer service is ok and everything is clean and arrange appropriately. Will come here again to buy thing a just because they have cool magnets for the refrigerator. read more

This is the place to blaze in for a last minute gift- and I mean leave the car running , run in& buy anything, pay too much ( but who cares because they'll wrap it and make you look good)... read more

Came here to get a greeting card for my Mom's birthday and they have a good selection of greeting cards. They also have a lot of cool stuff like jewelry on consignment from local artists The owner was very friendly and helpful. She even told me about Groupon they run occasionally where you can get like $5 off. Would definitely recommend for gifts or cards. read more

Prima Dora is a great little shop on South Congress. I have visited Austin two times, and during both trips I stopped in this shop for souvenirs for my friends and family. I love their photo coasters, magnets, and wooden Christmas ornaments. The staff is friendly and there is also a restroom, which is hard to find on South Congress! read more

The store definitely has a variety of cute gifts. I was able to find Austin t-shirts, magnets, flasks, and glass cutting boards. Lots of options to choose from. The problem is that most of the items don't have a price label making it inconvenient when shopping for several people. Some of the items were slightly overpriced. read more

I wanted to say that Alan Barnette graciously donated items for my silent auction. I have never met him and he was very generous in giving a few high end items from his store. Thanks so much Alan, You helped me with my transplant and I am very grateful!! Gina Massingill read more

A great gift shop. I got two really cute coffee mugs (printed with the saying "good cowgirls go to heaven, bad cowgirls go everywhere") for $14. At Christmas I found a hand-blown glass wine bottle stopper on sale for $10. My friend loved it. They have these awesome air fresheners in the shapes of guitars. The section of greeting cards was pretty cool; they were really unique. Of course they sell the dreaded "Keep Austin Weird" t-shirts, probably due to the fact that its next to Magnolia Cafe. If you can look past the typical souvenir stuff you might find something really special. The rating should really be 3.5 stars. read more

This is a cool little shop. Definitely would suggest this place for cool souvenirs. Not kitschy or hokey. I got my nieces their Keep Austin Weird t-shirts. Adult shirt was $20 or $22 and the kid size was $15. Not cheap, but hey, they NEEDED them. Also, I believe it is in support of local businesses, so rock on. read more

Prima Dora is my no-fail gift store. I have been able to find things for events ranging from baby showers to Sweet-16 Birthdays to Christmas presents for my Grandmother. If you know someone who has everything she wants (and if not, buys it herself), you can understand the frustration of shopping for said person. Once I started shopping there, I no longer had issues with buying things my friends already had. I am able to get original, quality presents that I see them actually using on a regular basis (the true test of a good gift!). I can always find something good at Prima Dora, regardless of my budget and I recommend the store every chance I get. read more

I went in to buy some gifts, but the store seems to have changed. It used to be a great place to find fun, unique gifts in a moderate price range. Now there's a lot more junky cheap stuff. Not exactly what I want to give people for Christmas. Disappointing. read more

I liked that this souvenir shop partners with Magnolia Cafe. I recently did a review on Magnolia and this shop is right beside to kind of decrease the wait time. You can hear your name being called to be seated while in the gift shop, outside, or in Magnolia. They had very inexpensive gifts and a lot to choose from. You can get anything from shirts, baby clothes, key-chains, coffee mugs, necklaces, and more. Parking was good and by the time we were done shopping, our wait for Magnolia felt like 5-10 minutes when it was longer. Definitely a must go to when in Austin. read more

I needed a Keep Austin Weird baby onesie and they had a bunch in stock. When I called, the clerk even checked to make sure they had the size I needed before I drove over there. While I was there I also collected a few other items for an Austin themed gift basket I am sending. Some of the trinkets are a little pricey, but that's the cost of being on S Congress I suppose. read more

After searching for some gifts for family and friends at other gift shops I was so happy to find this place! I could have easily bought way more than I did. Although they have some items that other gift shops had there were items that were unique. And the prices were better than the stores located in downtown. The staff were great as well. read more

Prima Dora is a fantastic gift shop. I buy almost all the presents from there - especially for all the girls in my life. The selection is huge - purses, jewelry, cards, pottery, kid stuff, Texas stuff, and all sorts of other gifty things. And to be honest...I bought a lot of things for myself because it's affordable (which is one of Prima Dora's best features). One more good thing: parking. Yes, it's impossible to park on South Congress at times; however, Prima Dora has its own parking lot! read more

Prima Dora is a great shop for finding gifts--I've stopped by for everything from baby shower gifts to wedding gifts to teen gifts, and they've always got something that is unique and will fit the bill. They've got a great selection of quirky items for the hip crowd, some beautiful jewelry (LOVE their leather flower bracelets--$13!), tons of cards and a hand-picked selection of books. The location is so convenient--parking right in front so you don't have to deal with backing out on Congress. If you haven't been in to see this store and you need a gift (especially for the ladies), you should definitely stop by and check it out. read more

Prima Dora is literally my favorite store for gifts. And I never fail to scoop up something for myself when I'm in there buying gifts for others. The selection is huge and very diverse; something for everybody. There's everything from tempurpedic beds to baby toys to cards and candles to t-shirts, hats and clutches. I'm either wearing a piece of jewelry or carrying a purse from there nearly every single day. I think my favorite are my "Real Pretty Flower" clips. I have about 4 of them and wear them constantly. People always ask me if they're real! Seriously, go check this place out. You won't be disappointed. read more

This place has changed and for the better! Went there a couple of years ago, stale gift store items made in China and even a room that had mattresses for sale. But now, they got rid of the mattresses and have some of the neatest and unique stuff, many done by local artists. I think it is a great gift store. read more

everything in this store is cool ! if you are in town on a vacation you could easily find something for everyone here. their T-shirt's are reasonably priced and soft. the workers were very nice and helpful. they also have a mural on the side of the store! read more