This is our family's favorite coffee and ice cream spot whenever we visit! They have the…read morefriendliest staff, the service is always excellent, and they're incredibly consistent. We're usually there during busy holiday weekends, and despite the crowds, they're always fast, organized, and welcoming. It's clear they care about every customer, no matter how busy they are. We look forward to coming back every time we're in town! P.S. the Root Beer floats are 10/10 as well!

I'd say this is above average for ice cream in a vacation town, but not outstanding on its own…read more They have a ton of flavors posted on their website, but seem to have only a few in stock at a time. That's fine, but it made it hard to decide when you got to the front of the line. There's usually a huge line but the staff do their best to keep it moving without making you feel rushed. It would be a fantastic addition to have a trash can outside! I had a half scoop of the s'mores and it was good. Definitely a solid stop in the area.

This place is tucked away but worth the find! Upon entering, the owner welcomed us and asked if we…read moreliked peanut butter because he was making a peanut butter froyo, which he gave us a sample and it was so yummy! They have your typical flavors such as tart, vanilla, and chocolate, but they also have fruit flavors that were so fresh you swore you were eating the actual fruit.

Always nice stopping here when in Branson. Very nice family owned establishment. Always polite…read moreservice and staff. I enjoy the fact you are able to pick your own toppings and flavored ice cream. Seating inside and out at a nice location.

I got the coconut vanilla ice cream, which was so good. The area of town was a great place to get…read moreice cream and hang out -- there's not really seating inside, but some places to sit and go outside. The service was a little slow since there's only a couple working at a time, but they were still efficient.

Great location! Great design!…read moreBut the best part??? Some of THE MOST UNIQUE ice cream flavors you will ever try! Oh wait, have you have rosemary ice cream with a peach compote swirl? Maybe... a made-from-scratch bourbon caramel mixed into a dark stout ice cream? Orrrrr - a berried lemonade sorbet made black by activated charcoal??? Then you haven't lived!! (J/k... but seriously... you should try it!!) This is Pure Joy's 2nd location. They're still working on the inside as of Oct 2025, so more updates to be enjoyed! But the ICE CREAM?? That's here to stay! And if you'd like to hear a very fun story, ask how they source their vanilla pods from a farm in Mexico, and NOT from a woman named Esperanza!!! lol - seriously. Just ask the owner. He's fabulous - even when we rolled in with a party of seven at 9:55pm, 5 minutes before closing!

Went twice this visit! The custard is delicious. The staff authentic and friendly. Service is…read morequick. There's tables outside, but it was hot, so we ate in the air conditioned car. Nice cool water available while you wait. Definitely going back!

Ambiance: this facility only offers outdoor seating. The METAL tables are almost ALL located in the…read moresun. It's unfortunate that patrons have to huddle alongside the building to find the only small amount of shade to eat their "custard". Service: while the staff didn't mess up our order, we did notice them mess up a number of orders for other customers. Food: this is just another tourist trap in Branson where the exaggerated expense does not equate to a quality product. I would advise you to go to the local grocery store to buy a gallon of ice cream, but...in Branson, a gallon of ice cream probably costs one $18.00! Skip this tourist trap!!!

They just moved locations and we went by to try it and see the new place--the ice cream was sooo…read moregood and the new location is cute! Service was quick and friendly. All the flavors we tried were delicious including the chocolate with habanero, bourbon butter pecan (SO good), candy bar bomb, and key lime pie. Really good quality ice cream, loved their sign saying what unhealthy things they don't include in their ice cream, like artificial food colorings. Texture of the ice cream was perfect and flavors were high quality, and the price was cheaper than I expected. Check this place out!

Short: Premium cream and amazingly delicious flavors! Small cute little shoppe. Visited week of…read moreJuly 23rd '23 [Service] two bubbly girls served the ice cream and counter. Pretty straight forward in letting us know free samples were offered and showed waffle cones. Scoops were generous. [Ice Cream] wow! Definitely can taste they use a homemade premium cream base, not a singular taste of any ice. Almost custard like because it was so rich. I tried banana pudding (very banana but the fresh natural kind) and root beer float (tasted exactly like the name!!). I got German chocolate cake (vegan & gluten free) and Chocolate Chunk Brownie. My friends got vanilla and peanut butter fudge with caramel. We all Kept going back for more. German chocolate cake was one of the maybe three vegan options. It was very decadent and honestly I have no idea how this was vegan. It was as rich and creamy as the non vegan ones. Happily not icey at all!! Unlike other vegan ice creams. There was a quite a bit of coconut shavings in each bite. Definitely an amazing vegan chocolate flavor - vegan ice cream makers need to take note! Chocolate Chunk Brownie was extremely rich. It said it had brownie chunks and chocolate chips. However, after getting 2 servings of it - there was no brownie in sight. Which disappointed me along with I wish it was a more deep chocolate taste. Vanilla was definitely rich and creamy. Waffle cone was sweeter than others. I think they added extra vanilla - absolutely one of the best waffle cones I ever had! [seating and shoppe] outdoor seating that was shady in the eving perfect for a summer evening. Interior had seating and paper towel rolls. Beautiful bright colors inside. [overall] definitely a rich creamy homemade base to the ice cream flavors. I went back for seconds!

This place thoroughly satisfied my soft serve craving. She…read moreonly had two flavors at the time so we didn't have a lot to choose from. The prices and serving sizes are decent. She was super friendly and speedy. I highly recommend if you're in the area and craving some ice cream.

The name is "catchy". The building is inviting but the product is unsatisfactory and highly…read moreoverpriced. I would not recommend this place at all. We are ice cream lovers but this stop was a waste of money! Ice cream was not smooth at all and watery. Melted rapidly into cold skim milk.

HUGE SCOOPS! Mr. B's advertises they have the biggest scoops and they aren't joking. Located on the…read morecorner of historic downtown Branson, you can get your ice cream and explore at the same time. And plenty of flavors to choose from. One thing: they close early. We wanted to get ice cream after dinner, drove by at 6pm and they were already closed. So we went back the next day. Just something to keep in mind when making your plans.

Amazing ice cream and wonderful service!! Lisa gave me…read morethree huge scoops and added a cherry on top to complete the sundae! The inside was clean and welcoming with plenty of air conditioning while we got out of the hot sun.

Large dining area with indoor and outdoor seating. Quick service. Huge variety of ice cream…read moreflavors. Got the strawberry over cookie dough. Did like the sprinkle of cinnamon on the ice cream but the icecream was ok.

My milkshake was delicious! I got a birthday cake shake and it was so good! It came with all the…read morefixings plus a cupcake on top. There were all kinds of combinations you could try. The service was friendly and they let us try anything first just to make sure we liked it. Restaurant was very clean and kept together. Great place to have a fun shake for kids too!

Payed for a bunch of ice cream and they put them in boxes and when I put it in my closet it all…read moremelted

After hunting this place down we found that it's nothing more than a little corner actually…read more"connected" to the flea market. The did a decent job making it look like a 50's dinner, even providing those 50's style glass wears. I was a little worried though because our server seemed very I'll "congested." All of the sweets that they add to the ice cream ie cookie's, and brownies are all hand made "that adds a star" but everything else is store bough. Cones and ice cream are not made in house, and ice cream isn't "premium." The selection of Ice cream also was a let down since they only had like 3 flavors. I'd say this is more of an experience than a "I gotta take you here some time" kinda place.

Food is Good and staff are friendly but they seem to always be closed. Is very frustrating to drive…read moreso the way down there to find them closed. Closed. Very early in the evenings was for a gas station and restaurant. And they have many residences that live near them that would use them.

A bit too greasy but excellent service, clean, really good food, clean and updated. A very nice…read moreplace for breakfast.