It's been a couple of years ago that I took their CeM Certification…read more I learned a lot. It was an online program so it was easy to fit in my busy schedule. At that time there was a lot that was new to the certification and not all of the material was as polished as it should have been. I would expect the type-ohs and some of the functionality of the online system has gotten better as they have expanded. Some of the data that was referenced seemed a bit outdated but I was able to supplement it with my own research to support the information and see more recent sources on the subjects. The information that was covered was very valuable and communicated well. The CeM Certification requires a professional eMA membership and three years of marketing experience. I recommend it for any marketing professional that works within a business that has any responsibility for eMarketing. There is a full scope of roles in a Marcom group and I believe marketers, mid and upper level managers of marketers will all benefit from the certification at some level. I especially recommend this certification if you have been in marketing for some time but maybe not as versed in eMarketing as you should be. Due to the digital-reliant world we live in you can not do without this information and the comprehensive way it compiled. It's a great way for for the professional that needs a crash course in eMarketing to get a good overview with enough depth to be valuable. It will give you a good understanding of the eMarketing Ecosystem.

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